MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS & FINANCE HO CHI

MINH SPECIALIZATION: COMMERCIAL BUSINESS

FINAL REPORT
SALES MANAGEMENT
Mobile World Investment Corporation (MWG)

Lecturer: Nguyễn Tiến Huy

Class: A01E
Full Name: Nguyễn Thị Mỹ Huyền

ID Student: 215221699
 Table of Contents
Chapter 1. PRODUCT/SERVICE AND COMPANY:...................................................................3
I. COMPANY:.....................................................................................................................................3
II. PRODUCT AND SERVICE:.........................................................................................................6
Chapter 2. SALES ORGANIZATION:..........................................................................................9
Chapter 3. SELLING PROCESS:................................................................................................12
Chapter 4: SALES TARGETS......................................................................................................14
Chapter 5: SALES BUDGET.......................................................................................................15
Chapter 6: SALES STAFF RECRUITMENT.............................................................................15
I. Overall, Thegioididong recruitment process includes the following 7 steps:..........................15
II. Automatic Promotion" for Management Levels:......................................................................19
Chapter 7: SALES STAFF TRAINING.......................................................................................20
Chapter 8: MOTIVATION............................................................................................................21
Chapter 9: EVALUATION...........................................................................................................22
Chapter 1. PRODUCT/SERVICE AND COMPANY:
I. COMPANY:
- Name: Mobile World Investment Corporation (MWG).
- Abbreviated name of the company: MWI Corp
- Established in March 2004.
- Stock code: MWG.
- Head office address: 222 Yersin, Phường Phú Cường, Thành phố Thủ Dầu Một,
Tỉnh Bình Dương, Việt Nam.
- Operating office address: Toà nhà MWG, Lô T2-1,2, Đường D1, Khu Công nghệ
cao, Phường Tân Phú Thành phố Thủ Đức, Thành phố Hồ Chí Minh, Việt Nam.
1. Industry and business area:
- The main areas of activity in the current year of the Company and its subsidiaries
(“Group of Companies”) are purchasing, selling, warranty, and repairing:
information technology equipment, phones, components and phone accessories.
with the brand The Gioi Di Dong, electronics products with the brand Dien May
Xanh, food items, food, beverages and other goods with the brand Bach Hoa
Xanh, pharmaceutical products, food Functional products, medical instruments
and other goods under the An Khang pharmacy brand.
- Mobile World Investment Joint Stock Company (MWG) currently operates major
retail chains including: thegioididong.com, Dien May Xanh (dienmayxanh.com),
Bach Hoa Xanh (bachhoaxanh.com), An pharmacy Khang and some other chain
tests.
- With an omni-channel strategy, the Company operates a network of thousands of
stores nationwide while taking advantage of extensive customer knowledge
through a large data platform and the ability to proactively deploy activities.
internally built retail support and continuous technological innovation to create
superior and unified customer experiences across every channel and enhance
consumer engagement with MWG brands.

2. Vision and mission:

- “Mobile World is the most powerful multi-industry retail group, with the number 1
position in the field of e-commerce, successfully expanding business in many
regions”. “The mobile world continuously innovates to bring customers the most
enjoyable and satisfying experience based on a customer-centric culture”.

- To be able to implement this mission and strategic vision, Mobile World has made
a series of commitments to "put customers at the center of all our thoughts and
actions" or "commit to bringing customers employees a respectful and fair
working environment.

3. Achievement:
- MWG focuses on building differentiated customer service with outstanding
quality, consistent with the culture of putting customers at the center of all the
company's thoughts and actions. MWG's 3 major brands are all in the top 50 most
valuable brands in Vietnam (The Brand Finance).

- MWG has been named in prestigious rankings for many consecutive years such as
TOP 500 leading retailers in Asia - Pacific (Retail Asia), TOP 50 most effective
business companies in Vietnam (Nhip Cau Dau Tu) , TOP 50 best listed companies
in Asia by prestigious magazine Forbes... MWG's development is also a good
 example studied at leading universities such as Harvard, UC Berkeley, Tuck
School of Business ( America).

- MWG is honored to be the only Vietnamese representative in the Top 100 leading
retailers in Asia - Pacific voted by Retail Asia and Euromonitor market research
group.

- Not only is it an effective enterprise recognized by investors and professional

evaluation organizations, MWG is also trusted by workers when it is continuously
honored in the TOP 50 Enterprises with the best working environment. best job in
Vietnam and the best enterprise at the Vietnam HR Awards – “Effective HR
Strategy”.

II. PRODUCT AND SERVICE:

The Gioi Di Dong.com:

Established in 2004, it is a mobile device retail chain (mobile phones, tablets, laptops and
accessories) with the No. 1 market share in Vietnam with more than 3,200 mobile device
sales points (including more than 1,000 Mobile World stores and more than 2,200 Dien
May Xanh stores) present in 63 provinces and cities across Vietnam.

Dien May Xanh:

Formerly the Dienmay.com chain, established in late 2010, is a retail chain of consumer
electronic products (electronics, refrigeration and household appliances) with the No. 1
market share in Vietnam with more than 2,200 stores present in 63 provinces. cities
across Vietnam.

Bach Hoa Xanh:

Put into testing at the end of 2015, it is a chain of stores specializing in retailing fresh
food and necessities with more than 1,700 supermarkets in the Southern and South
Central provinces. Bach Hoa Xanh provides fresh, delicious daily essential products with
clear origins, diverse types and reasonable prices; in a clean, friendly space and in
accessible locations for homemakers.
4Kfarm:

As a new member of the MWG family, 4KFarm was established as a high-tech

agricultural development branch of Bach Hoa XANH. 4KFarm was born with the
mission of providing customers with safe, healthy food and bringing a more prosperous
life to farmers.

An Khang drugstore:
Is a pharmacy chain specializing in providing pharmaceuticals, functional foods, medical
equipment, cosmetics and many health care and daily consumption products...

AVAKids:

Officially available in early 2022, AVAKids is a chain of stores specializing in selling

products for mothers and babies. The system displays products such as: Milk, diapers,
foods, food, safe cosmetics, daily necessities, toys or fashion items,...

TopZone:
Is a chain of stores jointly established by Mobile World and "technology tycoon" Apple
on October 22, 2021. These stores apply the Mono Brand model, meaning they only sell
products within the Apple ecosystem.

Tan Tam Joint Stock Company:

Formerly known as Tam Tam Co., Ltd., it was established in 2005, mainly serving the
internal
needs of companies under the MWG group with main services including delivery
services, electrical installation, and other services. Authorized repair and warranty service
for electronics.

Chapter 2. SALES ORGANIZATION:

Board of Shareholders (BoS):
Task: The Board of Shareholders represents the company's shareholders. They have the
primary authority in managing the company and make important decisions, including
appointing the Board of Directors and approving significant expenses.
Board of Directors:
Task: The Board of Directors is the high-level department responsible for managing and
running the company. They ensure the execution of the company's overall strategy and
goals and typically report to the BoS.
Board of Management:
Task: The Board of Management is an important department within the company,
responsible for overseeing and making significant decisions regarding the business
strategy, providing guidance to the Board of Directors, and ensuring compliance with
rules and regulations.
Audit Committee:
Task: The Audit Committee is responsible for auditing the company's financials and
managing the auditing process, ensuring transparency and accuracy in the company's
financial reports.
Sales Department:
Task: The Sales Department manages sales activities, including store management, sales
staff, inventory management, and develops strategies to optimize sales and profitability.
Product Department:
Task: The Product Department focuses on categorizing and managing specific products
or services. They monitor market trends, research specific products and services, and
ensure the company has a diverse range of products that meet customer needs.
Support Department:
Task: The Support Department provides crucial support to other departments, such as
human resources, finance, risk management, and other shared services to ensure the
company operates efficiently and in compliance with regulations.
Chapter 3. SELLING PROCESS:

1. Greeting the customer

- Bravery and confidence in communicating with customers, words need to be
skillful and create trust, sympathy, closeness, and approachability like family to
customers.
2. Introducing the product
- Sales staff come directly to customers, exchange information with customers about
the features of all products that Mobile World provides.
- After exchanging information and directly introducing the product, TGDD staff
will survey the management process, grasp customers' specific requirements and
advise on product application in management activities. business.
3. Quoting and persuading the customer
- Closing the transaction process with customers also means that sales staff must
determine what the customer ultimately chose to buy to proceed with the payment
process, as well as delivery.
4. Agreement and finalizing the order/sales contract
- The duty of the sales staff, in addition to assisting customers with quick and
convenient payment procedures, is to save all information about the customer (to
 perform after-sales customer care) and not Forget to introduce the next programs
at the company to customers.
5. Payment
- Payment by bank transfer or cash payment and if there is a debt term, according to
the agreement between the two parties.
- Sometimes customers transfer money slowly, affecting the operations of the
accounting department.
6. Warranty and product support
- Mobile World offers a free one-year warranty in the following cases:
- If the product has a technical defect and has been purchased within 1 month,
TGDD will exchange it for a new product.
- Support to answer questions and problems related to hardware via phone, remote
control and via the internet for free.

 Sales procedures:
The typical sales procedures are usually based on the buyer's readiness to proceed.
Subsequently, the salesperson will propose the delivery procedures. Then, the
salesperson will create a delivery invoice, calculate and receive payment from the
customer, fulfill all agreements regarding quantity, delivery time, transportation,
and ensure that everything adheres to the principles, and is convenient for the
customer. The delivery is accompanied by an invoice for the customer.
Additionally, the salesperson may suggest certain advantages to the customer,
such as discounts for quick and complete payment or free delivery, leveraging the
combination of shipments or offering reasonable volume-based discounts.

 Post-sale Services Activities:

- Consultation for Repairs and Free Warranty:
- Offering repair advice and providing free warranty services.
- Customer Attitude Monitoring and Relationship Maintenance:
- Sales department staff create a customer database.
- Regularly calling customers to inquire about their satisfaction with the product.
- Promotional Outreach to Potential Customers:
- Sending text messages or making calls to introduce potential customers when
there are new products or promotions.
- Innovative Customer Care Services:
- Implementing creative customer care services to attract and retain customers.
- Promotion Programs for Major Holidays:
- Special promotional campaigns on significant holidays like March 8th, April 30th,
May 1st, and October 20th.
- Special promotions to celebrate the Lunar New Year in 2021.
- Referral Program:
 - The company has compiled a list of customers and partners who have used its
business services in the past.
- Sending introductory letters and providing "new customer referral vouchers" to
encourage them to refer new customers to the company and receive commission
benefits based on order value.
- Gift and Discount Offer for Regular Customers on Their Birthdays:
- Providing gifts and discounts to customers who frequently make purchases on
their birthdays.

Evaluation of the sales process:

- This is a sales process that features continuity and clear descriptions from initial
customer contact to completing the transaction. It places a strong focus on the
persuasion step, where product introduction and pricing occur after an opportunity
for interaction with the customer, optimizing time and resources. Post-sale
customer care includes product warranty and support, which helps build long-term
relationships with customers.
Improvements:
- However, there is a need for tighter payment management. Payment can be a
crucial part of the process, so it should be managed more rigorously to ensure
there are no errors. It is advisable to implement automated payment management:
Utilize an automated payment system to minimize errors and optimize the
payment process.

Chapter 4: SALES TARGETS

- The company believes that the unfavorable macro context, weak demand, frugal
consumption trends and rising business costs will be difficult to change quickly in
2023. This affects all businesses in the country. economy. In that context, MWG
will strive to maintain business, prioritize protecting healthy cash flow, limit risks
to ensure the business's resilience in difficult market periods as well as prepare
resources force to accelerate when the production and business situation shows
signs of recovery.
- Developing a specific plan, MWG expects to achieve net revenue from 135,000 to
150,000 billion VND and net profit from 4,200 to 4,700 billion VND in 2023.
Previously in 2022, MWG recorded revenue of 134,722 billion VND, increased
nearly 9% over the previous year; Profit after tax reached VND 4,100 billion,
down 16% last year.
- The business said it will focus on strictly controlling costs, including controlling
recruitment and adjusting employee hours; Control rental costs and consider the
possibility of relocating premises if significant cost savings are achieved; Apply
technology and control inventory effectively, reducing financial costs.
- Specifically, in 2023, MWG expects the Mobile World (TGDD) and Dien May
Xanh (DMX) chains to continue to be the main cash flow pillars for the company,
 contributing 75%-80% of revenue. To maintain revenue, the two above store
chains will focus on increasing revenue per store, optimizing their product
portfolio, and boosting sales of products with growth potential.
- Meanwhile, the Bach Hoa Xanh chain (BHX) is expected to contribute 20-25% of
MWG's revenue.
- For new chains such as An Khang and AVAKids, although they are large markets,
these chains are currently not profitable. Therefore, MWG will temporarily
suspend expansion and focus on keeping stores with positive profit margins.
- With the O2O retail strategy, MWG will take advantage of existing strengths in
technology, continuously innovating to create outstanding experiences to increase
customer attachment to the group's brands and help the Company. Continue to
increase revenue/market share on online channels.
- With the advantage of wide coverage and strong cash flow, MWG will proactively
cooperate with manufacturers to exploit different products and promotions,
bringing practical benefits to customers through product choices. Attractive
products with good prices and many incentives.
- Chains only open new stores selectively (in areas with good potential, stores are
carefully decided to bring profit to the Company). In 2023, MWG does not set a
specific target on the number of new stores opened for each chain.

Chapter 5: SALES BUDGET

- Mobile World Investment Joint Stock Company (code MWG) has just announced
its financial report for the second quarter of 2023 with net revenue reaching
24,465 billion VND, down 14% compared to the second quarter of 2022.
- Along with the decline in core operating revenue, in the second quarter, MWG
also had to bear higher costs. Of which, financial expenses increased by nearly 37
billion VND, equivalent to 10%, to 397 billion VND and selling expenses
increased by 403 billion VND (up 8%) to 5,211 billion VND.
- The reason why second quarter profits were "eroded" was largely due to the fact
that since the end of April 2023, MWG launched the "too cheap" campaign by
massively lowering the prices of many phone, laptop, and electronic products to
compete for market share with businesses in the industry in the context of weak
purchasing power of ICT & CE products.
- Specifically, the total revenue of the two Mobile World and Dien May Xanh chains
reached VND 6,700 billion, down 13% compared to the previous May. According
to MWG, this mainly comes from the decline of air conditioners while other
products continue to improve sales. Air conditioner purchasing power was weak in
June when the North was affected by erratic weather and local electricity
shortages.
- Meanwhile, Bach Hoa Xanh achieved revenue of 2,530 billion VND, using a rate
of more than 24%, continuing to increase 9% over the same period and 3%
compared to the previous May. Growth primarily came from increased orders,
 including attracting new customers and improving purchase frequency of existing
customers. Average revenue per Bach Hoa Xanh store in June reached 1.45 billion
VND/store and is expected to continue to improve in July.
- Accumulated in the first 6 months of 2023, MWG net revenue is estimated to
reach 56,570 billion VND, down 20% over the same period. Compared to plan, the
company has completed 42% of its revenue target this year.
- For the BHX chain, MWG will strive to have this store reach a tie score at one
month in the fourth quarter of 2023. Management expects BHX's sales/month/per
store to increase by at least 20% for the remainder of the year.
- In addition, BHX's trial of opening small stores on the ground floors of apartment
buildings has shown positive results. In addition, logistics costs decreased by 15%
in the first quarter of 2023 compared to the average level of the third and fourth
quarters of last year and are expected to decrease by another 10% until the end of
2023.

Chapter 6: SALES STAFF RECRUITMENT

I. Overall, Thegioididong recruitment process includes the following 7
steps:
Step 1: Prepare for recruitment
Based on recruitment requirements and job descriptions received from the department in
need, the human resources department will create a recruitment plan. At the same time,
detailed recruitment information will be completed to ensure the following contents:

 Requirements for candidates

 Job description
 Remuneration
 Additional information (if any)…
Step 2: Recruitment announcement
Recruitment announcements including job descriptions, requirements and candidate
benefits will be posted on the company's media channels. Normally Mobile World will
recruit recruitment information at:

 Mobile World recruitment website;

 Facebook recruits Mobile World
 Website is working…
Without posting recruitment notices, Mobile World's working website is specifically
designed specifically for the application, with experts:

 Work experience: share tips and experiences to help you successfully find a
suitable job.
 Recruitment newsletter: update all the latest recruitment information from Mobile
World group.
  MWG Life: more details about Thegioididong's working and development
environment as well as a close look at the people and culture here.

Step 3: Receive and study documents

After receiving application documents from candidates, the human resources department
will conduct the classification and screening process. Suitable profiles will be retained,
continuing the recruitment process. For documents that do not meet the requirements, the
business will store them for future vacancies.
Step 4: Plan the interview
The Human Resources Department will make a detailed plan for the interview,
determining the following information:

 Candidate information
 HR conducts interviews
 Time and location of interview
The recruitment specialist will then contact the candidate with details about the interview
via email or phone.
Step 5: Interview
During the interview, in addition to information about expertise or work experience,
candidates will be assessed on the following skills:

 Communication skills.
 Teamwork and independent skills.
 Planning and work management skills.
 Thinking and problem solving ability.
Step 6: Contract agreement
Candidates whose interview results are suitable for the vacancy will be able to participate
in agreeing on a number of terms to complete the labor contract. Terms that can be agreed
upon include:

 Wage
 Working time
 Work start time
 Type of contract…
Other information will be developed based on company regulations as well as labor laws.
Step 7: Announce results
To complete the recruitment process, the interview results will be notified to the
candidate by the human resources department.

 Successful interview candidates will receive a job offer letter including job
acceptance time, detailed information related to the job position,...
 Thank you letters will be sent to candidates who are not truly suitable or have not
reached a working agreement with the business.
Besides, candidates can directly look up application results on the company's official
recruitment page.
II. Automatic Promotion" for Management Levels:
Through technology and data, each employee will receive a certain score based on their
performance. If they reach the required score set by MWG for a managerial role, they
will be automatically promoted.

PROCESS - AUTOMATED SYSTEM:

 Step 1: The employee's score is composed of three parts.
First: the ability to generate results, meaning how the employee has contributed to the
overall growth of the branch/region, plus ERP points.
Second: customer service skills, including group and individual service.
Third: interpersonal skills, as without "people skills," it's difficult to become a manager.
The results in this section are obtained through feedback from colleagues. "Being loved
by colleagues and having a long-standing relationship is crucial to becoming a manager
at MWG.
 Step 2: Then it is up to the Corporation's needs.
For example, MWG is planning to open 100 stores in the Western region and needs 100
store managers. To fulfill this demand, the company will look at the system and select the
top scores, starting from the highest, until they reach the number 100.
If the employee with the 100th highest score has 56 points, they will directly notify all
employees in the entire corporation, especially in the Western region, that those with
scores above 56 will have the opportunity for promotion to the store manager position in
this round, and those who do not meet the criteria should strive for the next round. As for
those in the top 100, they will receive direct notifications through their employee
accounts.
 Step 3: This "top 100" will participate in a training course.
There are five categories for becoming a manager: from the operational processes of a
store to management skills, customer service, product knowledge, and presentation skills.
After completing the course, candidates will write a letter introducing themselves and
explaining their motivation and ideal qualifications for the position.
 Step 4: Regional Directors will choose suitable candidates
Based on the company's local market needs and the candidates' letters. Regional Directors
will be provided with initial scores in the five categories and the self-introduction letters;
candidates will have temporary symbolic codes, which are not their employee codes,
ensuring that Regional Directors won't know whose letter they are reading. This is to
prevent any form of cheating absolutely.

Chapter 7: SALES STAFF TRAINING

- Mobile World focuses on training the company's staff. Each year, the company
will provide professional training to improve the qualifications of employees by
organizing training classes.
Benefits of training sales staff for MWG:
- Strengthen the connection between employees and the business
- Build reputation for businesses
- Increase revenue
- Enhance customer experience
- Own a team of professional sales staff
- Increase competitiveness with competitors

5 steps of the sales staff training process:

1. Training on product knowledge
Product knowledge training is to let employees know about the product's
information such as: name, price, uses, functions, highlights,...
2. Training on working culture
Work culture training is training on how to behave, how to communicate, how to consult,
and how to handle situations delicately. Furthermore, this is also training for employees
about the business's hours, methods, working policies, etc. for them to follow.
3. Training on sales skills
Communication skills: Salespeople must smile brightly, nod or greet regardless of
whether the customer makes a purchase or not. And during the purchasing process,
employees must support and advise on products and services to help customers better
understand it. Speech must be gentle, always proactively greet and advise guests.
Negotiation skills: Customers are always hesitant when buying high-value products or
health-related products. Sales staff will be responsible for answering all questions and
concerns of customers. Whether a customer decides to buy or not depends on the
salesperson's persuasion skills.
Ability to solve problem
4. Instructions for using sales tools
During the sales process, employees must use tools such as computers, card swipers,
barcode scanners, printers, sales management software, etc. These tools help sales take
place. out faster and more conveniently.
5. Encourage employees to create an environment for sharing experiences
There must be a connection and sharing of working experiences between sales staff.
Especially new employees need support during their working process. If you do a
common job, you must help each other. You should not highlight your career because that
will affect the productivity of the entire sales department. A good environment and good
colleagues will help employees work more effectively.

Chapter 8: MOTIVATION
After more than 18 years of establishment and development, the name Mobile World is
always at the top of candidates' minds when looking for jobs in the retail and service
industry. For many consecutive years, Mobile World has always been at the top of the
table for the Best Working Environment in Vietnam (most recently HR awards 2018).
Building clear and outstanding human resource policies and employee treatment has
helped The Gioi Di Dong have a professional working environment, helping the company
maintain its position as one of the best places to work. desirable in the eyes of candidates.
6. Attractive year-end bonus
Every year-end review, Mobile World always creates information fever in the
market because of its generous bonus packages - one of a kind!
Data from the most recent 3 years, Mobile World offers year-end bonuses of up to
3 months of income (For Supermarket employees) and 3-9 months of income (For
KPI employees).
7. Opportunity to become Supermarket Manager after a minimum of 6
months
Mobile World is committed to providing managers with: A fair playing field to
compete for talent.
100% of employees have the same opportunity for advancement and personal
development. Company culture is considered a red thread, a guideline in working
life and a prerequisite for advancement at the company.
8. Buy internally at preferential prices
Working at Mobile World, you will receive "Special Offers" when purchasing
internal company goods. Not only for employees, but also for relatives (Parents,
spouses, siblings).
9. Special health insurance package
Work with peace of mind and help employees relieve costs when there are health
risks, Mobile World has special health insurance packages for employees and
relatives at super preferential prices.
In addition to some special features, Mobile World also has accident insurance
packages for employees.
10.Not only TRAINING, but also DEVELOPMENT
 MWG has pre- and during-work training courses for all employees working at the
company. Not only does it help employees improve their working skills, but also
their life skills, spirit and life values.
The company does not stop at traditional learning methods, but also applies new -
up-to-date content and methods - suitable to learners' needs.
The notable point is that these training courses are completely free and "internal
only" privileges.
11.Employee benefits are always guaranteed.
Mobile World employees always enjoy full employee benefits according to the
law. Welfare regimes include: Signing a labor contract, participating in health
insurance, social insurance, sick leave, joining a union...
In particular, employees with Maternity benefits receive special attention and care
regarding their time off - leave and reserved work.
In addition, the company also organizes monthly/yearly leave for employees,
Teambuilding trips 1-2 times/year...
12."Super convenient and modern" Work Space
In addition to spacious and modern supermarket chains, MWG also owns a
modern and fully equipped building and working campus.
Open space without partitions and lots of trees helps employees work comfortably
and creatively.
MWG headquarters also has many accompanying amenities to care for and
improve the spiritual life of employees such as cafe, gym, game room, canteen,...
13.Shuttle bus
To serve the needs of convenient transportation and daily work, the Company has
bus routes to transport MWG office staff from Ho Chi Minh City to the
headquarters.
14.Different company culture
Working in a company with more than 60,000 employees in 63 provinces, but
Mobile World is always a leader in dedicated Customer Service culture and
company core values - Red Thread seamless unity.

Chapter 9: EVALUATION
At MWG, the performance evaluation is currently carried out through three main
methods: scoring, reporting, and secret ballots.
- First, the scoring method is one of the most common performance evaluation
methods, in which each evaluation criterion is assigned a score. These scores are
then aggregated and averaged to determine the employee's evaluation result. This
method has the advantage of being specific, clear, easy to implement, and
customizable for evaluation purposes. However, its application needs to pay
attention to correctly categorizing criteria, avoiding subjective scoring, and
ensuring objectivity and fairness.
- Second, the reporting method is an independent evaluation method where
employees write a report on their work results over a specific period. This method
 provides detailed information about the activities and achievements of employees.
However, it requires expertise, analytical skills, report writing abilities, making it
difficult to ensure consistent evaluations among employees.
- Lastly, the secret ballot method is an evaluation method in which only selected
individuals (usually superiors) participate and cast votes to evaluate employees
based on pre-defined criteria. This method has the advantage of ensuring the
security of information and the professionalism of the evaluation process.
However, it needs to ensure fairness in selecting voters and clear evaluation
criteria.
The process of conducting monthly employee performance evaluations at the company is
as follows:
- From the 1st to the 5th of each month, direct supervisors review the weekly
reports of each employee and assess what they have accomplished and what they
have not in the previous month.
- Based on predefined evaluation criteria, direct supervisors provide comments and
evaluations for each employee based on their job performance. These evaluations
are used to rank individual employees.
- Once the evaluation process is completed, the Organization - Administration
department receives the meeting minutes and the ranking results for each
employee. To ensure accuracy and timeliness, these documents must be submitted
to the Organization - Administration department before the 10th of each month.
- The individuals responsible for conducting performance evaluations are local-level
and direct managerial staff within the company, such as department heads, section
managers, or managers of individual MWG stores. These evaluators have been
educated and provided guidance on the company's evaluation system. The
company organizes training, offers guidance, and provides specific documents for
evaluation.
However, the monthly evaluations alone are not sufficient to identify the strengths and
weaknesses of employees and to align future performance objectives. Because the results
of the monthly evaluations are rarely or not discussed and shared with the employees,
there is a need for improvement to make the evaluation process fairer and to help
employees gain a better understanding of how to improve their job performance.
Improvements:
- Instead of relying on checking the process of employees' job performance, the
results-based evaluation method focuses on the final results that employees
achieve. Applying this method will shift the focus to the outcomes of employees'
work, promoting objectivity and fairness in the evaluation.
- Provide a multidimensional assessment method: This method focuses on various
aspects of an employee's work and capabilities, evaluating their job performance
from multiple angles. This makes the evaluation more authentic and helps identify
the employee's competencies, strengths, and weaknesses.
- Utilize human resources management software: Using human resources
management software can simplify the evaluation process, making it quicker and
more accurate. Additionally, this software helps store evaluation data, making it
convenient for tracking and assessing employees.
- Establish a feedback system: The company needs to set up a feedback system after
the evaluation process. This allows employees to understand their strengths and
weaknesses and come up with improvement solutions to develop themselves. The
feedback system also helps managers identify employees' issues and provide
appropriate solutions.