Anh  Q.

 Vu  
Por$olio  |  Events  &  PR  
About  me  

•  Seven   years   of   combined   experience   in   Marke>ng   and   Communica>ons   for  

fashion,  lifestyle  and  consumer  brands  
•  Set   up,   recruit   and   manage   the   MarCom   departments   for   two   biggest  
Vietnamese  companies  that  is  specialized  in  luxury  fashion  distribu>on.  
•  Experience  working   directly  with   MNC   brands,   high-­‐end   fashion   and   lifestyle  
designers  brands  that  are  based  in  Paris,  New  York  and  London
•  Experience  working  full>me  and  freelance  and  for  global  PR  agency.    
•  Develop   and   maintain   close   rela>onship   with   editors,   journalists,   bloggers,    
celebri>es,   photographers,   stylists,   and   models…   in   Vietnam   and   other   SEA  
countries.  
•  Passionate   for   digital   marke>ng   and   successfully   launch   various   social   media  
campaign  for  established  and  upcoming  brands.
•  Conceptualize,  develop  and  manage  various  events  for  consumer  and  lifestyle  
brands  including  Hermes,  ESCADA,  Canali,  Ford,  Heineken,  Guardian,  Delll  
Press  Release  
Press  Release:  ESCADA  “A  View  on  Fashion:  1978-­‐2009”  (Local  adapta>on)  –  Jul  2009
Press  Release:  Canali  Made  to  Measure  Service  –  Jan  2012
Press  Release:  Ford  Vietnam  reports  first  quarter  2011  sales  results  –  Apr  2011    
Press  Release:  Guardian  Health  &  Beauty  opens  new  stores  in  Hanoi  –  Aug  2014
Editorials
Editorial:  The  new  “ambassador”  of  Lanvin  
Publica>on:  Style  Vietnam*  -­‐  Sep  2012  
Republished  on  Dep*  Online:    
hgp://dep.com.vn/Thoi-­‐trang-­‐Tin-­‐tuc-­‐deleted/Guong-­‐mat-­‐la-­‐cua-­‐Lanvin/15649.dep
*  Dep  and  Style  are  among  the  top-­‐rated  local  fashion  magazines  in  Vietnam
Editorial:    Azzedine  Alaia  –  A  fashion  insider  
Publica>on:  Style  Vietnam  -­‐  Feb  2012
Editorial:  Fashion’s  Night  Out
Publica>on:  Style  Vietnam*  -­‐  Sep  2012
Editorial:    Pop  Art  in  the  World  of  Fashion
Publica>on:  Style  Vietnam  -­‐  Feb  2012
Advertorials
Client:  DIAGEO  (Johnnie  Walker  Blue  Label)
Publica>on:  F  Fashion  Magazine  Vietnam  –  Sep  2012
Media  value:  $12,000  USD  
Client:  LUALA  
Publica>on:  Bazaar  Vietnam  –  Nov  2011
Media  value:  $10,000  USD  
Pitching
Client:  Talbot  Runhof
Successfully  landed  the  cover  page,  4-­‐page  editorial  and  2-­‐page  exclusive  interview  on  Elle  Vietnam  –  Jan  2012  
Media  Value:  $65,000  USD  
Client:  Etro
Successfully  landed  2-­‐page  exclusive  interview  with  Veronica  Etro  on  Dep  Vietnam  (May  2012)  
Media  Value:  $4,000  USD  
Client:  Canali
Successfully  landed  2-­‐page  editorials  on  Canali  Made  to  Measure  Service  on  Men’s  Magazine  –  Feb  2012  
Media  Value:  $3,500  USD  
Events
Event:  Azzedine  Alaia  Private  Launch  
Date:    Oct  2013|  Venue:  Sofitel  Metropole  Legend  Hotel
Client:  LUALA  
Event:  Paul  Smith  Spring  Summer  2013  Preview  
Date:    June  2013|  Venue:  LUALA  Store  
Client:  LUALA  
Event:  ESCADA  Fashion  Shows
Date:    2011-­‐2014  |  Venue:  Varies
Client:  ESCADA
Event:  Heineken  Perfect  Friday
Date:    2013-­‐2014  |  Venue:  Different  bars  and  nightclubs  in  Vietnam  
Client:  Heineken  Vietnam  
Event:  Summer  Pool  Party
Date:    June  2013  |  Venue:  Keangnam  Tower  Hanoi
Client:  Style  Magazine
Event:  LUALA  Concert  (Outdoor  musical  series)
Date:  2011-­‐2013|  Venue:  Ly  Thai  To  street,  Hanoi
Client:  LUALA
Digital
Campaign:  Fiesta  Hunt  (hgp://talent.adweek.com/gallery/11540165/Ford-­‐Fiesta-­‐Campaign)  (2011)
Descrip>on:  Develop,  manage  and  execute  all  aspects  of  Fiesta  Hunt,  a  launching  campaign  for  the  all-­‐new  
Ford  Fiesta  with  two  rounds:  Round  1  challenges  contestants  to  upload  a  photo  of  Fiesta.  Round  2  
contestants    upload  a  video  clip  of  Fiesta.  Winner  to  be  selected  by  public  votes  (40%)  and  judging  panel  
(60%)  and  to  be  award  one  brand  new  Fiesta  worth  30,000  USD.  Ater  3  months  of  launching,  the  campaign  
has  agracted  more  than  13.100  fans,  on  Ford  Fiesta  Facebook    page,  exceeds  KPI  by  24%.  
Client:  Ford  Vietnam
Campaign:  Alba  Mineral  Water  Social  Launch  (2014)  
Descrip>on:  Conceptualize  and  develop  the  social  plan  for  Alba  mineral  water  with  the  launch  of  new  TVC  
and  print  ads  in  order  to  create  brand  awarenss  and  increase  sales  volume.  
Client:  Tam  Son  /  Alba  
Thank  you!  

Contact:  Anh  Q.  Vu

Phone:  425-­‐502-­‐0781
Email:  vuquanh@gmail.com