Jacqueline El Naddaf

Curriculum Vitae

Personal Information

Name: Jacqueline El Naddaf

Date of birth: 02-02-1964
Nationality: Lebanese
Marital status: Single
E-mail address: Jackie.naddaf@gmail.com
Mobile: 0096170725205
Field of study specialized in: Journalism and Press Agencies
Language proficiency: Arabic, French and English.

Professional History:

Communications Manager
2020-till present

Beenas fashion Indian label based in Abu Dhabi

Working remotely
Organizing all kind of events
Dealing with exhibitions
Press releases and media relations
Company profile
Social media marketing

2018-2019
: Public Relation Manager

Economic Mutual Fund /Beirut

Manage and execute media and public relations campaigns to engage and educate
external audiences on the company mission, goals, and progress. Responsible for
overseeing media and public relations initiatives for regional health plans .

2016-Till 2017 : Digital Editor and Communications Manager

Mona Beauty Center :

Implementing Company profile and digital platforms for a Beauty center in Dubai
Increasing content level and readers engagements .
Review spa experience and beauty treatments to promote it in media platforms .
Testing beauty products for real efficiency to introduce it to followers and
clients
Ability to estimate benefit and disadvantage of latest high tech machine for face
and body care.
In depth knowledge of trends and latest advanced beauty and spa treatments .
Running Campaign video shoot for beauty services :
Story board,Content , Props ,Cast ,Sequences , Time ,Angles and details relevant to
the viewers .

2012-2016 : Head Editor of fashion and Beauty

Al Sada Magazine Main branch / Dubai

Controlling quality of content elaborate and follow trends in fashion and beauty
stories . from concept till proofreading .

Creating concepts for fashion and beauty shoots .Correcting language and layout .

Guiding graphic designers , draw att to key elements of content and conform it with
pictures.
Brief and guide stylist on full concept to find needed items , provide her all
needed sources from brands and related items for photoshoot .

Running photoshoot , hiring models and beauty experts in hair and make up, ensure
the concept is delivered, discussing and suggesting light , mood to interpret the
concept of fashion , beauty or jewelry editorials .

Dealing and Booking locations for photography shoot ,communicate with marketing and
pr representatives of the venues .

Digital writer delivering content for Al Sada online related to local and
international fashion weeks , launching and revealing new trends in fashion beauty
and accessories , Observing fashion and beauty trends through international red
carpet awards events and premieres .

Interviews with International designers and creative directors in fashion , beauty

and jewelry and perfume industry, coordinate with PR relations, create appealing
content and story board for fashion and beauty sector to engage brands in special
operations .
Cooperating with marketing team , delivering content upon request from PR ,
identify best treatments in beauty and body care , Spa reviews , Hotel reviews .

Writing personal experience about places and destinations , beauty treatments ,

hair and body care , (Europe and far east )

Ability of translation from English to arabic and from French to Arabic .

proofreading and correcting contents in different fields .

2000-2012: Beauty and Fashion Editor

Kul Al Usra/ Sharjah /UAE

Preparing and achieving all needed materials for the beauty and Fashion section .
Attending events in fashion and beauty in town .

Coordination with Pr in term of creating story and attending events and travel
trips

Interviewing Fashion icons influencers and designers in beauty ,fashion ,perfume

field and jewelry.

Running photo shoot for fashion and beauty ( set idea ,story board , hire models ,
makeup and hair stylist ,styling , dealing with photographer , mood , light ..

Translating from English to Arabic in decoration sector, painting, tourism,

coverage for fashion shows,.

Arranging and editing exclusive photo-shooting for brands in cosmetic and fashion
lines ,

Conducting interviews with International Designers (fashion), International Make Up

Artists (cosmetics issues) and perfumes’ manufacturers or brand name owners.

1995-2000: Correspondent for Kul Al Usra Magazine in Beirut, coverage for beauty
contest, interviews with models, cover girls, actress, actors, medical issues,
fashion shows, designers, make-up artist, hairstylist, lifestyle editorial.

1992-1994: Editor in Snob Al Hasnaa: Fashion and Beauty departments1990-1992:

Translator and Editor for Founon al Arab Magazine, interviews with movie stars,
singers, actors and actresses in Lebanon and Egypt.

1989-1990: Editor in Al Iktissad Wal Aamal Magazine, interviews, banking and

insurance reports and economic analysis. 1988-1989: Editor cultural pages ,in Al
Anwar Newspaper, round up for books and briefing for (novels, stories, poems,
paintings )

Accomplishments and achievements:

Discover Switzerland (catalog) published with Albayan newspaper, translation and

editing from english and or french to arabic .

Watches and Jewelry catalog published with Kul Al Usra/ translation from english to
arabic .

Travel editorials :Coverage for destinations Birmingham, China, Corsica,

Seychelles, Switzerland ,Istanbul,Morocco…

Childhood obesity (supplement) published and distributed with Kul Al Usra

Magazine.

Participating in analyzing statistics studies for the “Cut Flower” market in

Lebanon

Contributing in statistic and study for United Nations Economical Department ,

about socio activities of non profit small communities

Coverage for national press conference for Ministry of Electricity and Ministry of
Migration Affairs.

Member of media team for Lebanese Ministry of displaced launching brochures weekly
and writing articles in their monthly Magazine

Strategic abilities to successfully launching new fashion or beauty editorial,

including all stages from planning, cooperation with PR agency , photographer,
models ,make-up, artist, hair stylist to execution, and giving inspirations to
graphic designers .
Attendance of Seminars:

Editing for tourism department (how to write tourist essay and report)

Media Propaganda ( launching of media propaganda)

Digital Marketing training program

Future of new digital currency

Educational background

1983-1987: Lebanese University - degree in Journalism and Press News Agencies.

1982-1979: Antonine College Lebanon – Secondary and High school .

Key Skills:

• Communication and Negotiation Skills: Ability to communicate in writing and

verbally in precise or elaborate manner.
• A quick decision maker with driving implementation skills.
• Creative and Research Skills: Experienced in creative writing, concept generation
and research activities essential for news and entertainment and new media.
• Organizing Ability: Ability to organize and co-ordinate various activities using
organizational, logical and research skills.
• Team Player: Can work effectively as an individual and a team member.
• Highly accomplished Editor and Communications Officer.

Computer Skills:
Word, Windows, Excel, and advanced internet user.
Hobbies:
Music, Theater, Yoga, Swimming, and Camping.
References:
Available upon request.