Ahmed Taha

PORTFOLIO
Marketing Specialist
2021-2023
Ahmed Taha Khamis Moustafa
Marketing Specialist at SHEIN
Act as “Assistant Marketing Manager"

Email: AhmedTaha.07@hotmail.com College Degree: Bachelor Degree in Business Administration from AASTMT - Major: Marketing & International Business
Mobile: +971 568862014 Address: JVC, Dubai, UAE
Date of Birth: 3 March, 1996 Nationality: Egyptian
www.linkedin.com/in/ahmedtaha07/ Marital Status: Single

Summary of my current role

• Support in setting up the Marketing Plan and yearly targets with the Marketing Manager.

• Execute Marketing Campaigns and Advertising across the Middle East and GCC countries (especially UAE, KSA & KUW).

• Work closely with several media agencies to develop and execute effective paid campaigns that align with specific project goals and set budgets.

• Handle communication and requirements with PR agencies on a daily basis.

• Reach out and communicate with Celebrities & Influencers for campaigns and collaborations (e.g. Balqees Fathi, Nour Arida, Carole Samaha, Noha Nabil, Dr. Kholodi, Youmi and more).

• Manage events organization, including planning, cost calculation, and supplier outreach in both UAE and KSA (e.g. Fashion shows, Projects Shootings Live Shows, Pop-Ups, Activations, Concerts, and more).

• Handle the Company’s cross-collaborations and partnerships with apps, organizations, and production teams of TV shows for campaigns or long-term projects (e.g. Anghami, Talabat, Shahid, MBC group, Banks, and more).

• Responsible for the Company's sponsorships of events or TV shows by communicating and setting the deliverables with other parties.

• Set the OOH plans and manage the coordination and execution of the OOH advertising campaigns and communications with the outdoor advertising agencies.

• Support in the shootings of campaigns and look books in both countries, UAE and KSA.

• Spearhead the production of a Reality travel TV show project in Saudi Arabia, which showcases the kingdom's culture, beauty, landmarks, and the ambitious KSA 2030 vision.

• Work on the CSR projects in both countries, UAE and KSA.

SHEIN X
Influencers & Celebrities campaigns
I work with my team in planning and executing the campaigns in collaboration with a celebrity or influencer.
This involves various tasks that I do to ensure a successful campaign:
• Communicate with Influencers to highlight the objectives and requirements. This includes coordinating schedules, and their bookings.
• Prepare detailed campaign sheets outlining timelines, deliverables, call sheet, staff, production team, suppliers, deliverables, and key messaging.
• Attend on-site shoots in UAE and KSA to ensure smooth execution.
• After finishing, I check the high-quality pictures and videos, and the social media posts of the influencer or celebrities based on the agreement.
• Then I share these assets with the Media and PR agencies if we require media coverage.

SHEIN X Beeba SHEIN X Balqees MOTF X Nour Arida

ET Bil Arabi Event Coverage Campaign Landing Page Campaign Landing Page
Media
30+
Campaigns in 2022 & 2023

I have extensive experience in working closely with several media agencies to develop and

execute effective paid campaigns that align with specific project goals and set budgets, by

comparing and analyzing different packages to determine the best fit for each campaign.

Throughout the process, I communicate closely with project managers to ensure that each SHEIN X Balqees (Video link) MOTF X Nour Arida (Video link)

campaign meets their specific goals and objectives.

In this capacity, I have developed expertise in creating campaign plans for various forms of paid

media, including online articles, social media posts, print ads, and outstream videos.

My experience and skill set in media planning have helped me to consistently deliver successful

campaigns that effectively reach and engage target audiences.

SHEIN X MOHA (Video link) SHEIN X Noha Nabil (Video link)

 Media
Coverage
Working with most of the Tier 1 magazines and publications in the GCC and middle east. With a focus on
achieving the key goals of each campaign, wether enhancing brand image, increasing brand awareness
and reach, or building the brand reputation. I carefully select the best and most effective options for each
project based on the set budget.

Prepare briefing form sheet for different project Contact media agencies to obtain different plans based Sending PR agencies the requirments and key messages
managers to fill out the campaign requirements on project requirements and budget for English and Arabic press release copywriting

Checking & revising the English & Arabic P.R. drafts, then Daily follow up with agencies and regularly check live Receive reports from the media agency with deliverables
sending them & the marketing assets to the Media tracker during the campaign (screenshots, links, data, insights)

Asking Media agencies to invite targeted guests to our

Preparing detailed report with the data and numbers of Evaluate opportunities for partnerships and sponsorships
events and shows, by preparing and sending the invitation
each campaign presented by media agencies to decide if interested.
and the agenda for them to share it with the invited list
 Public relations
Management
In my role, I closely collaborate with PR agencies, overseeing daily consultancy, assets review, copywriting, media relations,
gifting, event support, and crisis response. I track media coverage in GCC publications and regularly monitor industry news.

I receive and review daily media monitoring reports and live trackers from PR agencies, ensuring accuracy and relevance. I daily communicate
with PR agencies for daily consultancy, assets review, and feedback.

To generate editorial content, I share campaign briefings with PR agencies to create press releases, features, listicles, and editorial articles
around new campaigns, collections, products, and CSR announcements.

Additionally, I oversee media monitoring of some of the competitors, trends, and industry news, receiving briefings on any relevant updates.
I manage media gifting programs, ensuring gifts are sent to the provided media list throughout the year.

In terms of event support, I handle media relations and coordination during our events. I engage PR agencies by sharing event concepts and
seeking their recommendations and feedback.

For special campaigns and influencer collaborations, I request PR agencies to arrange interviews with Tier 1 publications.
SHEIN
Offline Events
I work with the marketing team in planning and executing offline events. I have worked on several successful events in the UAE and KSA.
This involves various tasks that I undertake to ensure a successful event while enhancing the brand image and increasing customer satisfaction:
• Communicating with influencers, media, and guests, which includes coordinating schedules and making their bookings.
• Engaging with different malls and hotels to obtain quotations for rented spaces.
• Attending and working in the events in the UAE and KSA.
• Handling influencers and media during the events.
• Cooperating with suppliers and ensuring everything is executed according to plan.
• Booking helpers and contacting universities students interested in assisting at these events for a unique experience.
• Managing the operational processes during the event.

SHEIN Youtobia SHEIN Celebrities Fashion Contest SHEIN pop-up event in City Centre Mirdif
ET Bil Arabi Event Coverage ET Bil Arabi Event Coverage Pop Up Set up
FASHION SHOWS
1. SHEIN Dubai Kids Fashion Show, in
October 2022. (Show your Wonderful)

2. The coming SHEIN KSA Fashion show, in

November 2023.
Kids Fashion show
SHEIN Fashion show, Dubai
I led a team of two colleagues to organize the first-ever SHEIN Kids Fashion show globally and the first SHEIN

Middle East Fashion show, working closely with the Middle East Marketing Manager who was the project manager.

We meticulously planned and executed all the necessary details to make it a huge success both in terms of

marketing and sales. The event generated an impressive number of sales for the collections showcased and

received significant media attention.

I was responsible for various aspects of organizing a Kids Fashion Show that its main aim was to support Autism.

This included developing the event plan and managing the operational processes. I liaised with various suppliers,

including videographers, DJs, choreographers, Models agency, Influencers and their flights and hotel bookings. I

also coordinated with the media and PR agencies to ensure successful coverage of the event. Additionally, we

invited four kids with Autism to be part of the fashion show’s runway to prove that They are same as the other kids

and can also walk on the runway, and organized a performance by an Autistic child who played the piano during

the event.
Kids Fashion show
SHEIN Fashion show, Dubai
We also ran a competition through the SHEIN app and website, where we invited followers to submit their Kids’ pictures.

The first 3 winners were given the opportunity to participate in the runway and win a gift from SHEIN. The competition was

open to candidates from the Middle East, and we received over 1000 submissions. The best 10 were selected for the challenge,

and we received tens of thousands of votes through the SHEIN app.

After the event, I gathered feedback from the media and guests to understand their perspectives and opinions about the

show.

The entire preparation for the event took three months, and it was one of the most successful events I have organized so far.
Kids Fashion show
SHEIN Fashion show, Dubai
Media Coverage:
Khaleej Times - Gulf News – Laha – Hia – ET Bil Arabi – Layalina – Nawa3em – Sayidaty – Arab News

Lovin Dubai - Al Sharq Al Awsat - Akhbaar 24 – Nabd - KSA Wats – UAE Moments – Nabdn - Pressn

Article- The Free Library - Live Mag – Alrakia - Al-Zad – Mashahir – Shoofee - 24 Press – Jawlatt

Sawah Media - Nuom News – Manasat - British Mums Story, and many more.
Fashion show
SHEIN Fashion show, KSA
I am proud to showcase my involvement in a major fashion event taking place in November 2023 at one of KSA's

iconic landmarks. As the leader of the project with the Middle East Marketing Manager, I’ve reached several event

companies to plan and execute the project, While securing top-tier media coverage and influencers to attend

and cover the event. With a goal of surpassing "DOLCE&GABBANA IKMAH FASHION CAVALRY SHOW" that took place

in Al Ula last year, I am confident in the impact and success of this upcoming fashion show.
Tv production
Travel & Reality TV SHOW
I am currently spearheading the production of a Reality travel TV show in Saudi Arabia, which

showcase the kingdoms’ culture, beauty, landmarks and the ambitious KSA 2030 vision.

Influencers from US, Europe and GCC countries will be on an exciting journey of discovery,

exploring the culture, history and the future vision of KSA through the show. While having some

challenges to add a fun and thrilling element, with a touch of drama.

As the project lead, I am responsible for liaising with the production company and platforms to

ensure the successful filming of the show in KSA. The show is set to be streamed on the most

popular digital media platforms and online TV platforms in July 2023.

The TV show is fully funded by SHEIN and this show is in partnership with: Saudi Tourism Authority,

Warner Brothers, and Rotana.

Cross-Collaborations
& Partnerships
As the person in charge for leading several types of cross-collaborations and partnerships in SHEIN in this market, I have successfully facilitated numerous

collaborations with other brands, platforms, and organizations across various countries in the Middle East and the GCC. My role involves regularly searching for

potential partners, with the aim of establishing mutually beneficial cross-collaborations.

• Research and identify potential partner companies and organizations from various fields.

• Reach out to potential partners through website, email or LinkedIn, providing a brief overview of the proposed collaboration.

• Brainstorm and gather ideas from the team to develop tailored presentations for each partner.

• Establish clear agreements with the partnering company, outlining deliverables, timelines, and contractual agreements.

• Review and assess content and artworks to ensure alignment with brand standards and messaging.

• Monitor the campaign's progress and regularly communicate with the partner to receive reports.
 Examples of cross-Collaborations

SHEIN X Talabat Rewards program Al Ain Water SHEIN X Visa card program

Long term partnership between SHEIN and Talabat in: Collaboration between SHEIN and Al Ain Water in UAE Long term partnership between SHEIN and Visa Card
• UAE
By providing unique discount codes for The Happiness By providing unique discount codes for Visa card
• Kuwait pack campaign, and getting Marketing exposure in holders, and getting Marketing exposure in return.
• Bahrain return:

• Qatar • Logo on the shrink

By providing unique discount codes to Talabat users and
getting Marketing exposure in different online
platforms in return.
• Logo on all point of sales materials
• Dedicated post on @Alainwaterofficial page on
Instagram
• Dedicated page on the microsite
• Logo on all the offline advertising
Sponsorships
I oversee sponsorships at SHEIN, managing strategic partnerships with concerts, events or sponsoring TV Series, shows, and music videos. I secure sponsorships

through financial support or product contributions to increase our marketing exposure. This involves researching opportunities, negotiating terms, coordinating

deliverables, and evaluating the impact. To enhance the brand's visibility, reach wider audiences, and drive business growth.

Examples of Paid Sponsorships

• Wireless Festival Event in Abu Dhabi • MBC Show: Beauty Match • Mn Alb Joelle (by Joelle Mardian • Baink w Bainy (by Roaa Al Sabban)
Sponsorships
I oversee sponsorships at SHEIN, managing strategic partnerships with concerts, events or sponsoring TV Series, shows, and music videos. I secure sponsorships

through financial support or product contributions to increase our marketing exposure. This involves researching opportunities, negotiating terms, coordinating

deliverables, and evaluating the impact. To enhance the brand's visibility, reach wider audiences, and drive business growth.

Examples of Products contribution sponsorships

• Balqees Music video • Carol Samaha Music video • Ramadan Tv series • Tv shows
 Social Media
Management
As the primary content creator, I diligently posted daily, crafted engaging captions, and edited
reposted videos. In addition, I handled influencers and TikTok video creators’ collaborations by
initiating communication, sharing our monthly requirements, reviewing their content, and
granting approval for posting. I proactively reached out to new influencers, assessed their
account insights and data, negotiated rates, and established their deliverables that aligned with
our objectives.

Moreover, I was responsible for managing TikTok advertisements, as well as compiling a

comprehensive list of potential influencers for future partnerships. To stay ahead of the
competition, I closely monitored competitor accounts, keeping an eye on their influencers, new
campaigns, and challenges.
I managed the official TikTok account @SHEIN_AR_official,
Currently, I manage the team of the TikTok account. I review and analyze weekly and monthly where I successfully increased the follower count
reports. and deciding the valuable influencers to work with. Additionally, I provide ongoing
from 700,000 to 2 Million within 1 year.
support and guidance to the team whenever needed.
 Out-of-Home (OOH) advertising
I have experience collaborating with multiple outdoor advertising agencies.

My responsibilities include booking, coordinating, and executing OOH advertising campaigns

such as hoardings, unipoles, taxi advertisements, lamp posts, and static bridges for various

events throughout the year, including Ramadan, Eid Al Fitr, Eid Al Adha, new collections, 11/11,

and Black Friday.

As part of my duties, I liaise with the agencies to obtain pricing and location information for

the campaigns and select the most optimal locations. I also review the artwork and printing

of advertising material to ensure that they meet our requirements and Dubai Municipality

standards. Upon completion of the campaign, I receive live pictures of the ads and a full

report from the agency to evaluate the estimated impression and reach of each campaign.

My experience in managing outdoor advertising campaigns has equipped me with the

necessary skills to execute successful advertising strategies that reach the desired audience.
 Live shows
SHEIN
I have gained extensive experience in producing numerous live shows streamed on SHEIN

application over the course of one year. Working alongside a team of two colleagues, we filmed a

new show each week, and I was responsible for writing the storyboard, main points needs to be

mentioned in the scripts, and generating creative ideas based on the collection we showcased,

as well as sequencing the episodes until April 2022.

I also played a crucial role in liaising with the Live Show crew, which included influencers,

videographers, presenters, stylists, models, and model agencies, and searching for new talents

based on specific criteria. Furthermore, I was searching for suitable studios and apartments for

shooting, finalizing bookings and agreements with the agencies and studios if we needed to film

in a location other than our studio.

This experience showcased my skills in coordination, management, and production of shows,

making it a valuable addition to my work portfolio.

Ahmed Taha

let's work
together the best is yet to come!

+971 56886 2014 AhmedTaha.07@hotmail.com linkedin.com/in/ahmedtaha07/