Shaun O’Loghlin, Dylan Youles, Jake Wright, Joshua WHitehead LO5 Feedback.

26/01/18

Please note. Grade is subject to external moderation and may change.

Current Grade for LO5: Merit

You have produced an excellent piece here, although it is slightly abstract in relation to what the
advert is selling at first, it does make sense in the end, leaving the audience to decipher the content.
The advert is very well shot, edited and coloured. Appropriate advertising conventions have been
used at all points. Care and attention has been applied in all stages.

To give this a Distinction grade, which it deserves you need to use client feedback to further
improve your work from the offline edit. Explain what you changed and why.

With your final edit it is evident that you have worked as part of a group to create an advertisement
that is of a high technical standard and clearly conveys the campaign message that you intended.

The resubmission deadline is: 23rd February