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  • Design Brief For Truck Ied

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    Automoblox is losing profits because kids find their trucks unrealistic compared to competitors. John Minkler and Camille Yang must redesign an Automoblox truck that travels in a straight path for kids aged 3-10, making it more realistic like a pickup truck with four stable wheels, a hook, and proportional design while remaining affordable and easy for kids to use within a couple weeks for under $10.

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    Automoblox is losing profits because kids find their trucks unrealistic compared to competitors. John Minkler and Camille Yang must redesign an Automoblox truck that travels in a straight path for kids aged 3-10, making it more realistic like a pickup truck with four stable wheels, a hook, and proportional design while remaining affordable and easy for kids to use within a couple weeks for under $10.

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    © All Rights Reserved
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    132 views2 pages

    Design Brief For Truck Ied

    Uploaded by

    api-371757055
    Automoblox is losing profits because kids find their trucks unrealistic compared to competitors. John Minkler and Camille Yang must redesign an Automoblox truck that travels in a straight path for kids aged 3-10, making it more realistic like a pickup truck with four stable wheels, a hook, and proportional design while remaining affordable and easy for kids to use within a couple weeks for under $10.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Design Brief

    Client: Automoblox’s company

    Designer: John Minkler, Camille Yang

    Problem Statement: Automoblox is losing profits due to 90 percent of kids saying they’re
    losing interest on it because other trucks on the market looks more
    realistic.

    Design Statement: Redesign automoblox truck that travels in a straight path for kids 3-10
    years old to play with that is more realistic like a pickup and tow truck.

    Design Criteria: ● All four wheels touch the ground


    ● Easy to take apart and put back together
    ● Visually pleasing
    ● Safe for kids 3-10 years old
    ● Drive straight
    ● Wheels aren't wobbly
    ● Looks more realistic
    ● Looks like a pickup truck - more proportional
    ● Add a hook on the back

    Design Constraints: ● Big enough for kids to hold


    ● Do it in a couple weeks before due date
    ● Less than 10 dollars

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