INDEX:

1. BE PROUD TO BE ARYA VYSYA

2. PREFACE
3. GLORY OF THE COMMUNITY
4. ORIGIN
5. HISTORY
6. AS PER SHASTRAS – HOW THE COMMUNITY EVOLVED.
7. ARYA VYSYA & HINDUISM
8. VAISHYAS IN PURANAS
9. VASAVI AGNIPRAVESH: SACRIFICE LIFE
10. ARYA VYSYAS IN HISTORY
11. ARYA VYSYA ARE CALLED THE FOLLOWING NAMES IN
OTHER PROVINCES OF THE COUNTRY
12. IMPORTANT AND POPULAR BRANCHES OF VYSYA
COMMUNITY
13. ARYA VYSYAS SPREAD ACROSS THE COUNTRY
14. 102 GOTRAS
15. WHY WE MISSED OUT THE GRIP OVER BUSINESS
16. WHAT SHOULD HAVE BEEN DONE
17. WHAT COULD BE DONE NOW
18. CASE STUDY

1
19. ENCOURAGEMENT FOR SUCCESS
20. COMMUNITY DEVELOPMENT
21. FINE TUNE THE PEOPLE
22. ATMURI LASHMINARAYANA SOMIYAJI – PITHAMAHA
23. VASVI VEDHA NIDHI
24. IS IT DESTINY OR KARMA?

25. DO YOU KNOW!

26. GODDESS ONE UNDER DIFFERENT NAMES

2
 1. BE PROUD TO BE ARYA VYSYA
• Arya Vysya history dates back at least 2600 years.

• The Arya Vysyas are instrumental in the development of Business.

• Arya Vysyas are service oriented, intelligent, shrewd and capable

• Arya Vysyas are charitable and extend a helping hand for the upliftment of
society.
• Arya Vysyas are of 102 Gotras and known for sacrifice of life for the sake
of community.

• Arya Vysyas are peace loving and against violence.

• Arya Vysya’s food is most nutritious and delicious. They are strict
vegetarians.

• Arya Vysyas respect every creature that god has created.

• Arya Vysyas give utmost importance to woman and give every protection.
• Arya Vysyas are god fearing and religious.

• Arya Vysyas have withstood all tests and highly respected.

• Arya Vysyas have given birth to people like Mahatma Gandhi and Lala
Lajpath Rai who have fought for and brought Independence to India.

• Arya Vysyas are known for hard work, dedication and devotion.
• Ashok Samrat is proud son of Arya Vysya.
• Arya Vysyas have proved successful in business, profession and service.

• Arya Vysyas are friendly, soft spoken, more constructive and never indulge
in destruction.
• Arya Vysya are humble & self esteemed.

3
 2. PREFACE
Dear Reader,

I am a too small a person to comment or write a book on ‘ARYA VYSYA’

nevertheless I have made an attempt as it is proved that by literature alone
information passes on to the next generation. Arya Vysyas are known for the
service, sacrifice, goodness, helping nature and in many more respects and
unfortunately the community as such is not well represented either politically or in
administration. My main intention is to motivate youngsters by making them
know who belonged to Arya Vysya Samaj, their service, and their contribution.
Our people are also known for their charity and donations.

In traditional Indian society, the early years of one’s life is to dedicate oneself to
being educated. At the right time, after studies are dealt with, one must give
his/her all to the development of the family. Once these educational and familial
duties are taken care of – around the age of 45 or 50 – one must repay this debt to
society which has given them much.

Giving a fish to feed the stomach is an easy task but how much better it would be
to teach a man how to fish ! Granted – this is not easy because the path to good
education is never easy but still it can be done if the community works as a single
unit – dedicated and united.

I am grateful to all those who helped me and encouraged me to take up this task.
Please excuse any lapses. I look forward to receive brickbats and hopefully –
some roses. If you appreciate my work do share it with those who would love to
know more about this community.

4
I dedicate this book of mine to Mahatma Gandhi on the occasion of his Jayanthi
2nd October.

Regards,

Vishnu Bharath

5
 3. GLORY OF THE COMMUNITY
With the blessings of Lord ‘Shiva’ the Arya Vysya community known for
diligence, prosperity, sincerity, and dedication is also rich in values. The Vysyas
being one of the four categories i.e., Brahman, Vysya, Kshatriya & Shudra, are
pioneers in business; fully intelligent, shrewd and capable of hard work. Business
tactics are in the blood. This has come from centuries and at no time in history is
there is any black mark on the community. On the contrary, it has always been
admired that Vysyas doing business has rendered Yeoman Service to the society.
Business, both in small measure and in big at the nook and corner of the country
was done by only Vysyas. Over the years the other community people have
entered into the business and slowly the Vysya community was looking out for
various opportunities and losing their grip over business.

It was May 17th, the much awaited day for me and my entire community. I was at
the Vasavi temple, with folded hands, listening to the soothing sound of ringing
bells, admiring Goddess Vasavi as the pantalu was doing the aarathi. Instantly, I
felt the sense of pride of belonging to the Vysya community and prayed to
Goddess Vasavi for the welfare of our community and the country. As I gave out
my gothra to the pantalu who was performing Archana in my name, I got a
message from my Brother-in-law who is settled in Atlanta, USA that he would be
celebrating Vasavi Jayanthi at the Hindu Temple of Atlanta Riverdale! That’s
when a thought sparked in my mind that there would be tens of thousands of
representatives of each gothra praying to our Goddess Vasavi all around the
world. This is the transformation, with time, from the 102 Arya vysyas who
jumped into the holy fire with Vasavamba Devi, to now, when the successors of

Let us change ourselves then the world will be an interesting game.

6
the 102 Arya vysyas who are now in lakhs and scattered all around the world,
remember our Goddess on this holy day!

Later, I met up with my friends in our favorite food joint, for a cup of coffee..! My
friends are from varied industries, one into incense sticks, one into silk trade, one
into jewellery with a common feature of all being involved in finance business.
According to me, a thumping majority of our community run businesses, rather
than being employed or in a profession. This phenomenon is a legacy left behind
from our kind Virupaksha, who, after the sacrifice made by his sister Vasavamba
Devi, preached to the entire community to involve themselves in something
peaceful and productive like trade rather than fighting and ruling the state which
would involve war and bloodshed. From this logical foundation, our community
has traveled a long way of running successful businesses, with business acumen in
our genes! Even today, a Setty for other communities is a synonym for a perfect
business man. This is the unmatched reputation we enjoy today. However, even
with decades of expertise in business, my friends were complaining about the
industry being in doldrums…the silk market is no more what it was, for every new
entrant there are more than ten firms closing down!

The situation in the incense sticks industry is no good either as credit given to
agents in the form of finished goods is not certain to be realized! I was startled by
such information, and wondered how the Parsis, Sindhis, Gujuratis and Marwaris
managed to capitalize the market in their own respective industries and are now
ruling in massive scale, as compared to our people who are here from way back
then! Tata, Birla, Wadia, Premji, Ambani, Mittal are all global market players,
who are just few among the big names, without any names of our Arya Vysyas. It
is our good fortune that GMR group is now emerging as big joint. If one GMR

Faith does not move mountains. But

7 gives the power to climb one.
could do wonders, imagine if many people of community had taken the risk and
efforts the community could have prospered multi fold.

I began to wonder what went wrong. Something must have gone wrong
somewhere for us to be lagging behind. As I observe, majority of the Vysyas are
in business. Among them, majority are into trading, rather than manufacture,
services, mining or research. It is accepted that the toughest part in the entire value
chain from invention of a product to its journey of reaching the end customer is
selling the product. Through technological changes and automation /
mechanization, manufacture has become more precise and quality is adhered.
However, for selling, there is always the need for personal interaction and we are
undoubtedly masters in selling. Then why are we lagging behind when there is a
retail boom in the country! Instead of growing in leaps and bounds, why are we
getting crushed with competition in the trade in which we are supposed to be
masters from decades?

4. ORIGIN

A large number of the Vysyas are said to have originally lived and still live in
large numbers on the banks of the Godavari River. One of the local names for it is
Gomati or Gomti. So the people who lived on the banks are called as Gomati,
corrupted in Dravidian languages like Telugu as Komati. That is how in many
parts of the country the Arya Vysya people are know n at Komatis, Gupta, Chetty
& Setty.

Truth is not hidden behind the clouds, it is in front of you. Please open
your eyeeyes and ears

8
5. HISTORY

Between 1921 to 1931, the Viceroy of Madras Presidency had implemented a

commission which helped the people in their community to register their
community with changes in the name if any. The Telugu linguistic Vysya
Association (1905) registered their community as Arya Vysyas.

The son of Vishnuvardhana raju, Raja Raja Narendra rushed to Penugonda and
repented about the incident of thyaga of Vasavi. Later on Virupaksha consoled
him and said: "Brother, let us learn and formulate the present and future on the
strong base of past. Vasavi had come to rescue of the people without giving room
for great bloodshed. Her non-violence gave a good result", hence forth Komatis
shall not fight or rule states but shall engage in the service and as well wishers of
others including services like business,etc..,

Vysya community has had a place of importance in the society from time
immemorial. Generally associated with trade and commerce there have been
kings, Judges, Professionals, Saints and community leaders in composing various
professions. When the caste system in the India sub continent became rigid – the
vysya community found its permanent place as one of the savarnas after Brahmin
and Kshatriya.

Life is not measured by the time span we live but by the quality we live.

9
6. AS PER SHASTRAS – HOW THE COMMUNITY EVOLVED.

One community is found throughout the Length & Breadth of the country, as was
in the past, so also the present times Vysya community is divided and known by
different names in different parts of the country. There are 102 known Gotras,
each having separate popular names.

As time passed changes came in the society and the Vysya community was no
exception to it. In modern day society, trade and commerce did not remain the
domain of the Vysya community but almost every caste and religion has entered
into it. On the other hand, but for notable exceptions, Vysyas have concentrated
themselves into small trade and business and have not ventured into
manufacturing and large industries.

It is not too late, and it is possible that the community can gain its past glory and
can become leaders in trade, commerce and industry. For this it is important to
know where we have failed and where we have missed out, what we have not done
and what we could do now.

7. ARYA VYSYA & HINDUISM

Arya: Means great, good, sujjana Vysya: Community of people

Arya Vysya is a Hindu.

Hinduism is like a great river which has many branches and one of the branch is
Arya Vysya.

Happiness is not something you can achieve by your hands, but what you can
carry in your heart.

10
The people who believe that there are different routes to attain Moksha are Shiva,
Vyshnava, Shaktheya, Sowra, Gana Pathya which are also the main religious
denominations.

The basis of Hinduism is in Vedas. There is a notion that Brahman is born on

face, Kshatriya is born on Shoulders, Vysya is born on lap and Shudra is born on
foot.

Even though by birth, there is difference, as all are important to a human body,
each has its own merits and it is interconnected.

Hinduism has grown from strength to strength as its base, i.e. the Vedhas were
very strong and its motto is “Sarve Jana Sukino Bhavanthu” let every creature on
this universe be happy, one who is Hindu should be proud of Hinduism.

Swamy Vivekananda said “I am proud to belong to a religion which has taught

throughout the world both tolerance and universal acceptance. We believe not
only in universal tolerance but we accept all religions as true. I am proud to
belong to a religion which has taught the world both tolerance and universal
acceptance.

Hinduism has all goods things of other Dharmas and therefore it is eternal.

A day of unhappiness appears longer than a month of happiness.

11
8. VAISHYAS IN PURANAS
Sarada Devi and Manu had no child for some time. Vasistha performed a sacrifice
in honor of Mitra-Varuna that he might obtain progeny, Saradha wife of Manu,
went to the chief priest and asked for a daughter. So Manu had a daughter named
Illa. Vasistha thought the priest had done some thing wrong. He prayed to
Bhagavan for the change of Illa’s sex. So Ila became a male named Sudyumna
and in company with others went on horse back to the chase. He entered a forest
called Sukunara, below the Meru, which is the playground of Siva and his consort.
He and his companions were all transformed into females, for such is the mandate
of Siva for those who enter the forest. In this changed condition, Sudyumna with
his female companions went to Budha. Budha took fancy for Sudyumna and had
by her one son Pururava.

Vasistha took pity on Sudyamna again and prayed to Siva to change his sex. By
the favour of siva, Sudyumna became a male for one month and a female for
another month. He had three sons, Utkala, Gaya and Vimala.

9. VASAVI AGNIPRAVESH: SACRIFICE LIFE

A vysya person by name SAMADHI who was a mahagnani left all worldly
pleasures and went to a holy river bed and did Thapas to get Moksha. When
Goddess Parashakti appeared he asked Moksha not only for him but also for all his
community people of 102 gotras. She blessed him and said that will happen in his
next birth.

For every minute you’re upset, you loose sixty seconds of joy

12
As blessed he was born in Penugonda as Kusuma Shetty and married Kusumamby
and had two children named Vasavi and Virupaksha. Vasavi grew up to be a
beautiful girl and charming in manner.

The king Vishnu Vardana after winning a great war rested in Penugonda and
happened to see Vasavi and fell for her beauty and decided to marry her. As he
was old and belonged to a different community, it came up for public discussion
and 612 gotra people welcomed the offer and opined that she should utilize this
golden opportunity to marry a great King. But 102 community people opposed
vehemently and decided to turn down the offer. The king Vishnu Vardhana was
very adamant and took a vow to marry her at any cost. When the circumstances
were such the option was to fight against the king i.e. war or to surrender. Vasavi
who was not willing to marry the king, sacrificed her life by jumping in to the fire
and so also the 102 gotras people decided to sacrifice themselves instead of
bloodshed and accordingly they did so in order to attain Moksha.

Vasavi gave Vishwaroopa Darshana on entering the sacred fire and there was
Amrutavani stating:

Due to bad eye of Vishnuvardhana I have become impure and I

therefore offer myself in sacred fire. My intention is to punish the
guilty and give the protection to the good people. I will take care of the
people who have sacrificed their life family & relatives for the sake of
community and their families will flourish.
As long as there is sunrise and moon light I will take care of those who
pray and follow the principles.

If you are tense you are wrong. If you are joyful you

13
The king Vishnu Vardhana felt very ashamed became mad, and then died not
being able to face the world.

The people of 612 gotras who were for the proposal of giving
kanyakaparameshwari have disappeared when she sacrificed her life along with
people of 102 gotras. Thus Arya Vysya community has therefore only 102 gotras
which are existing from then.

Virupaksha, who survived, became a king and taught the people that Vasavi
sacrificed her life as she did not want to see blood shed and therefore instead of
destruction, it is better to go for productive and service oriented business to help
the society. That is how Business and Trade became the norm for the community.

Due to the wide spread nature of Arya Vysyas in the nook & corner of India. Their
habits cultures, art, are different but the nature of goodness, sacrifice is one and
the same

Irrespective of different languages, habits, culture, art, etc. the time has come for
the unity, for the development of community and therefore there is necessity for
Vysyas Associations, Sanghas, Sabhas Federations are very important and it is for
the elderly people to think for bright future of Arya Vysyas.

Life is like a lock and understanding is like a key

14
 10. ARYA VYSYAS IN HISTORY
VYSYA KING- EMPEROR WHO RULED IN INDIA

The following 8 states ruled by Arya Vysya Kings

I. Ahi Chaytram (Uttarpradesh): It is Now in U.P. the following kings are ruled in
1st century B.C.

1) Badra Ghosh 2) Bhanu Mitra 3) Bum Mitra 4) Jaya Mitra 5) Phalguni Mitra 6)
Surya Mitra 7) Vishnu Mitra 8) Varuna Mitra 9) Prajapati Mitra 10) Son-ki-yani-
puthra Vadunsapala and his father Putra Dayvani Putra Bhgavathar 11) Puspa
Sree 12)Pavathudu (Parvatha) 13) Ashva Ghosha.

II. Ayodhya (Uttarpradesh): It is now in U.P. The following kings ruled in 1st
Century 86 B.C. about hundred years.

1) Mula Deva 2) Vayu Deva 3) Visaka Deva 4) Dhana Deva 5) Plgu Deva Mitra
Kings: Satya Mitra 7) Aarya Mitra 8) Sangha Mitra 9) Ajaya Varma.

III. Kausambi (Uttarpradesh): Now it is in North India. The following King ruled in
second Century B.C.

1) Ba-ha-sa-thi Mitra 2) Bruhaspathi Mitra 3) Pravastha Mitra 4) Vruna Mitra 5)

Pushpashri 6) Ghoutanu 7) Ashwvaghosha.

Prayer is not a demand

15
 IV. Mathura (Uttarpradesh): Now it is in North India. The following Kings ruled in
second century B.C. Mitra kings.

1) Goti Mitra I 2) Goti Mitra II 3) Brahma Mitra 4) Drudha Mitra 5) Surya Mitra
6) Pursha Dathha 7) Uttama Datha 8) Raama Datha 9) Shasha Datha 10) Bhava
Datha 11) Kama Datha 12) Nara Datha 13) Siva Datha 14) Bala Bhhthi.

V. Ai-vole (Karnataka): It is now in Karnataka. Name of the kingdom was

Gerssoppe and the name of the king was Honna ruled in 1405 A.D.

VI. Penugonda: It is now in Andhra Pradesh. West Godavari District. King Kusuma
Sreshty ruled in 11th Century A.D. It is the birth place of Sri Vasavi Kanyaka
Prameshwari.

VII. Maha Raja Agra Sen ruled in 5100 years ago in North India at Agra.

VIII. Mehaja Hemraj: Vedic Kings:

BRISU – The Phani King

1) Dhrashta Kings 2) Dishta 3) Bharunandana 4) Vatsa Pritu 5) Pranasu 6) Pranati

7) Kanitra 8) Chakeshusha 9) Vitisanil 10) Khanimetra (very pious) 11)
Karandhana

Marriage is a commitment to change each other’s habits for

better living

16
 VYSYA EMPERORS

1) Chandra Gupta I 2) Samudra Gupta 3) Chandra Gupta II 4) Kumara Gupta 5)

Skanda Gupta 6)Budha Gupta 7) Narasimha Gupta 8) Bimbasara 9) Ajata Satru
10) Chandra Gupta Maurya 11) Bindusara 12) Ashoka Vardhan 13) Prabhakara
Vardhan 14) Harsha Vardhan 15) Sinuka of Sata Vahana Dynasthy 16) Vasista
putra sathakarna and other Satavahana emperors – etc. ruled the country under the
Gupta Dynasty. Harsha Vardhan and Sunga Dynasty ruled the country.

a) Godessess – Vasu, Rudra – Aaditya – Vishvadeva

b) Grahagal – Chandra – Budha – (Ammanavaru – Budhagraha)
c) Vedmantragala Rachanakaararu – Balandara – Vatsa, Sankela
d) Manuputraru – Distha, Naabhaaga
e) Gnaanigalaada Shreshtigalu – Janakamahaaraaja

MINISTERS

1) Tejpal 2) Vastupal 3) Bhaama shaha 4) Vimala Manthri 5) Udayana Manthri 6)

Vagbhattu 7) Amarabhattu 8) Aabda Manthri

POETS

1) Mahakavi Maghudu 2) Bhakta Tukaram 3) Aacharya Hemachandra suri 4) Jai

Shankar Prasad 5) Rashtra Kavi Maitheli Sharan Gupta 6) Bharatayndru
Harischandra 7) Kavi Chakravarthi Sreepadha 8) Siddapala 9) Vijayapala 10)
Babu Gangaprasad Gupta 11) Raadha Krishna Dass 12) Jagannath Das Ratnakar
13) Sia Ram Saran Gupta.

Only dead people don’t have problems

17
 VYSYA PEETA-DI -PATHULU

1) Aacharya vadi Deva Suri 2) Aacharya Vajra Swamy 3) Aarya Samethi Suri 4)
Vadi Bhatal Suri Sri Shanthi Swarupulu 5)Maghudu

VYSYA BAKTHAS

1) Tuladhara 2) Sundara Sresty 3) Sangara Sresty 4) Vairathi 5) Kamadeva 6)

Gnaneswara Jagadusha 7) Vijaya Sresty Dampatigalu 8) Ka-yi-Vanna Sresty 9)
Veera Maharushi 10) Bhavishya Datta 11) Maha-Yogini Venkamma 12) Bullesu
Malliah Sresty.

LEADER’S & FREEDOM FIGHTERS

1) Father of the nation Mahatma Gandhi 2) Lala Lajapat

Roy 3) Darsi Chanchaiah 5) Ram Manohar Lohia 6) Jamanalal Bajaj.

PRIME MINISTERS

1) Radha Gupta 2) Sakad Hal 3) Kalpak 4) Abhay Kumar

PRESIDENT

1) Pushaya Gupta was president during Samudra gupta’s rule

2) Shri Prakash 3) Mohanlal Sukhadia 4) P. Venkatasubbaiah

The worst boss anyone can have is a bad habit

18
 CENTRAL MINISTERS

1) Bhagat 2) P. Venkta Subbaiah 3) Sateesh Chandra Agarwal 4) Krishna Kumar

Goeal 5) Shanthi Bhushan 6) Mohan Dhariya 7) P.C. Sethi 8) Vikram Mahaajan 9)
Seeta Ram Kesari.

FORMER CHIEF MINISTERS

1) C.B. Gupta (Uttarpradesh) 2) Banarasidas Gupta (Haryana) 3) Mohanlal

Sukhadia (Rajasthan) 4) Banarasidaas (Uttarpradesh) 5) Verendra Chaklencha
(Madyapradesh) 6) Sundarlal Patta (Madyapradesh).

STATE MINISTERS

1) Raja Sevaaskta Sri Pamidi Subbarama Shreshti & Shri B.E. Ramaiah
(Karnataka) 2) Shri Konajethi Rosaiah 3) Shri Baccugurumurthy 4) Shri
Muttagopalakrishna (Andhra Pradesh) 5) Sri D.H. Shankar Murthy 6) Sri M.N.
Krishnaiah Setty.

WOMEN MINISTERS

1) Smt. Prabhavathi Agarwal (Bihar) 2) Smt. Yashodharaa Bjaja (Maharashtra) 3)

Smt. Nagamma Keshavamurthy (Karnataka)

BUSINESSMEN’S & INDUSTRIALISTS

1) Avuchi Devaiah Tippa (Foreign Business) 2) Baangaadi 3) Lohiyaa 4)

Dooduvaala 5) Junjuvaala 6) Pothedhaar 7) Jaalaan 8) Bhagalchandusoni 9)
Rajahukunchand 10) Bhirla 11) Daalmia 12) Goyaankaa 13) GMR Group

Be aware of your unawareness

19
 JUDGES

1) Ranganaatham Shreshti 2) P. Sriramulu 3) Y. Venkateshwarulu 4) Sri Neeladri

Rao was Judge of Andhra Pradesh 5) Sri R.V. Raveendra was the Judge of High-
court 6) Smt. Manjula Chellur was the first women Judge. 7) Muttavenkatasubba
Rao was Judge of Madras.8) R. Krishnaiaha Shreshti was the Chairman of
Karnataka Tribunal. 9) P. Vasanatha Shreshti was the member of Karnataka
Tribunal. 10) K.R. Krishnaiah Shreshti was the member of Income tax Appellate
of Kolkata and LIC Appellate Tribunal of Nagpur.

‘PADMASHREE’ AWARDEES

1. Sri A.S. Chetty Narasapur of Andhra Pradesh.

2. Sri Ramesh Gelli of Bangalore/Hyderabad.

3. Sri B.L.S. Murthy of Karnataka.

VASAVI SIRI AWARDIES:

1. Padmashree B.L.S. Murthy 7. K.R. Satyanarayan Setty
2. Sri S. Rama Murthy 8. P. Nagaraj
3. Sri Kadabam M. Ramesh 9. T.R. Srinivas Setty
4. Sri C.K. Lakshmi Narayana Gupta 10. A.S. Vishnu Bharath
5. Sri Venkappa Agadi 11. T.A. Sharavana
6. Sri S.N. Krishnaiah Shetty 12. K.A. Venkatesh

Don’t be a victim of an experience: but be a victor

20
Others in History
DARISI CHENCHAIAH: He is known for his integrity and helpful nature.
MAHARAJA AGRASEN: A very prosperous king and developed
Independent Republic. He advised against marriage within the same gotras.
SHRAVANA KUMAR: He was the one who carried both his mother and
father on his shoulders to holy places and in the journey he was dead by
accidental arrow from Dasharatha.
JANAKA MAHARAJA: Father of Seetha devi
SUBALA: Wife of Drutharashtra fought for Pandavas.
CHITRANGADE: W/o. Arjuna & Mother of Babruvahana.
VISHNU GUPTA: The great king in the history of India.
SAMRAT ASHOK: Ever great king that India had.
VIKRAMADITYA: Known as expert of 64 tactics and captured Betala.
KANNAGI: The one who burnt Madurai with her powers of Ankles.
SIRIYALA: Great disciple of Lord Shiva.
VIRUPANNA: The great artist who created the Lepakshi temple.
TIRUKA CHINAMBI: The one who competed with Ramanujacharya.
HONNA: King of 15th century of Gupta Vamsha.
NAVAKOTI NARAYANA: The richest person on the earth.
RUKMAI: The one who married Vittala devition.
UDIGIYA VENKAMMA: The great disciple of Lord Shiva and one the
proved better than masters.

Be grateful for what you have and not sad for what you don’t have

21
MAMADI VENKAT ACHARYA: A great artist and Poet.
MUTHA VENKATA SUBBARAO: He was the first Indian to occupy the
Chief Justice of High Court.
POTTI SREERAMULU: A person who sacrificed his life for the cause
redistribution of provinces on linguistic basis.
SRI VIDYA PRAKASHANANDA GIRI: Attained success in meditation and
maintaining purity of mind.
AVACHI DEVAYYA TIPPA: Most successful in business- sea trade and
highly philanthropic and no one who had approached him for help were
dissatisfied.
SRI RAMA VENKATA SUBBAIAH SETTY: The one who invented
Aeroplane for the first time on and got the gold medal from Queen Victoria.
MAMIDI VENKATARAYULU: A Braveman, well know for social service
and a man of sacrifice.
VAGBHATTA: He was a Bhruhaspati in intelligence he was instrumental for
the victory of Chalukya Dynasty.
GAJALA LAKSHMINARAYAN SRESTI: One of the first person who
fought against the British Tyranny in India. He got assurance from British that
they would not interfere in the religious matters of Hindus.
AABHADA: A very clever, courteous, devotional, not interested in worldly
pleasures and his sacrifice is great.
UDAYAN: He earned eternal fame by sacrificing himself for the sake of his
country.
DARIS CHENCHAIAH: A man who is true Nationalist Revolutionary and a
Tyagi.
BRAHAMA SHAH: A person known for the sacrifice his life for the sake of
his country.

Who know, tomorrow may not be as good as today

22
 JAYA SHANKAR PRASAD: A great poet, he was written several kavyas,
plays, novels, short stories and essays.
VIMAL SAH: A very courage’s person and a very powerful muscler person.
VASUPALA: A very good warrior and a great minister.
ACHARYA HEMACHANDRA SURI: A very great scholar and a good
writer. He wrote grammar books, dictionaries, kavyalochana, story books,
philosophy.
MEGHA: A great poet.
ACHARYA VAJRA SWAMY: He was proficient of many languages.
TEJAPALA: A very good administrator, known for no famines, no thieves, no
robbery, no fear etc.

11. ARYA VYSYA ARE CALLED THE FOLLOWING NAMES IN

OTHER PROVINCES OF THE COUNTRY
Vysyas are known by many names and have 100 such groups in India.
Though their language, culture, customs and traditions are different in
different parts, they are one under Vaishya umbrella.
Sl.No. Sl.No.
1 Aggarwal 42 Kanee
2 Agrahari 43 Lohiya
3 Awadhwal 44 Lod

Keep your mind empty and let joy find you

23
4 Bhatiya 45 Lohana
5 Bara Seni 46 Maheshwari
6 Baranwal 47 Mshobiya
7 Bodayarwal 48 Mahuriya
8 Baniya 49 Mod
9 Badiyal 50 Mahur
10 Beri Komati 51 Mayur
11 Balaji komati 52 Narasimhapur
Mahajan
12 Basi Baniya 53 Nagar (Dasa-Bisa)
13 Dhusar 54 Nagar Komati
14 Dwadasa Srayni 55 Osswal
15 Deswal 56 Osmar Vysyas
16 Diswal 57 Palliwali
17 Gurjar 58 Porwal
18 Gandha Vanik 59 Patodiya
19 Gupta 60 Purawal
20 Gorara 61 Putli Baniya
21 Gahoya 62 Patoliya
22 Garol 63 Raoniya

People blindly follow tradition

24
23 Gavari 64 Rastogi
24 Hari Sora 65 Raoniya
25 Harsora 66 Rewari Banyan
26 Jaiswar 67 Srimali
27 Jharola 68 Soniya
28 Janarya 69 Sura Seni
29 Khandewal 70 Sauratiya
30 Kesarwani 71 Suvarna Vanik
31 Kesandhan 72 Shah
32 Kob 73 Sonar Baniya
33 Kadesleya 74 Setty-Chetty
34 Karushah 75 Sorathiya
35 Kum-War Vysyas 76 Umar
36 Kapal 77 Ukkar
37 Komati-komatlu 78 Urvala
38 Khadaita 79 Vijaya Vargi
39 Kapola 80 Vayad
40 Kalings Komati 81 Vanik
41 Kath Baniya 82 Vayoda

Tradition blindly followed kills the spirit of tradition

25
 12. IMPORTANT AND POPULAR BRANCHES OF VYSYA
COMMUNITY
1. AGARWAL: Mostly found in central India few of them follow the
Jainism and most of them are followers of Lord Vishnu. The people of 18
gotras have their surname as Agarwals and they are mostly in business.

2. MAHESHWAR: Most of them settled in Marwad and Mewad they have

as many as 31 sub-branches the people belong to 24 gotras come under
Maheshwar.

3. OSWAL: They are found in Rajasthan, central India, the people follow
Jainism and many of them follow Vaishnava Dharma.

4. GOORARA: The people have spread in Gwalior, Agra, Itava and as many
as 22 gotra people are under this banner.

5. BUDHERWAL: As many as 57 gotra people come under this and they live
in Narmada river bed and Bhopal.

6. NARASIMPURA: The people who live in Narasimpura are called their

surname also Narasimpura and most of they follow Jainism.

7. KHANDELWAL: The most of them in Rajasthan especially in Jaipur and

there is a place called Khandelwal. They are found in East & South India
and their main occupation is business.

8. GAHOYA: The people live in Murdabad, Jhansi, Jloon most of them

belongs to 17 gotras and they follow Vaishnavadharama.

9. PANALIWAL: They are found in Jodhpur, Agra are most of them are in
agricultural and trade.

10. PURIWAL: They are found in Gujarath, Porbandar, Agra and other parts
of central India they follow Shaiva, Vaishnavadharma.

Misfortune is a good teacher for the wise

26
 11. BHATIA: They are found in Mumbai, Karachi, Punjab and their main
occupation is trade in textiles. Most of them have migrated to Kshatriyas.

12. Shetty/Chetty/Setty: They are spread in Karnataka, Andhra Tamil Nadu

and their main occupation is Business and they are very generous workers
and charitable in nature.

13. DUSAR: They are found in Delhi and the river bed of Ganga and most of
them follow Vaishnava Dharma and their main occupation is agriculture
they fought against Moguls.

14. RASTOGI: The people have spread in Lucknow, Fathepur, Farukabad,

Mirat, Bengal & Bihar. The three main sub-branches are Ameri,
Indrawalu, and Manahari.

13. ARYA VYSYAS SPREAD ACROSS THE COUNTRY

KARNATAKA: Popularly called Arya Vysyas, Komati, Shetty, Vani Vysyas,

main occupation is business, industries, agriculture off late most of them are
highly educated and they are in profession, software and few of them are in public
services.

ANDHRA PRADESH: More of Arya Vysya and few of berry vysyas, Kalinga
Vysyas, few of them are disciples of Lord Eshwar and majority are in business.

TAMIL NADU: Apart from Arya Vysyas, Nada Koti Vysyas are there. They pray
Lord Shiva & Vishnu few of them have migrated to Burma, Ceylon.

The most unintelligent of all is a person who refuses to profit from his miseries

27
MAHARASHTRA: Both Arya Vysyas and Vani Vysyas have spread around
Maharshtra and business is main occupation.

BENGAL: Gudhuvanik, Suvarna Vanik, Karuha, Shah different type of Vysyas

have spread and few of them migrated to Africa, Europe & China.

GUJARAT: Gurjar, Pokal Sowratia, Bydypal, Kapal, Ukkar Kadha Bamia

Namdhari & few other vysyas occupation is agriculture, business, and industry.

Arya Vysya population will to run more than cross but has never indulged in
politics. They are known for sacrifice for ex: Kanyakaparameshwari, Mahathma
Gandhi and many others, they have fought for the cause of people and nation.
They are always peaceful even to fight for the cause they have adopted hunger
strike, salt satyagraha, peaceful march, etc.

In the history i.e., 10th & 11th Century penugonda was a very large Kingdom and
as many people of 714 gotras of vysyas were then existed.

Where there is trust there is no fear

28
 14. 102 GOTRAS

Sl.No. Name of the Gotras Popularly known as

1 Agasthya Anapkula, Anpalakula, Anupakula, Anupala
2 Athreya Arishtakula, Arasa, Arishtla, Elishitta, Yarashishta,
Harishishta
3 Achhayana (Ashvalayana) Agramoola, Agyamoola, Argyamoola, Amala
4 Ugrasena (ourvasena) Kumar shishta, Kumari shishta, Komara shishta
5 Utkrashta (Pramada) Kanyakula, Kanukula, Kranukula
6 Uttamoujaa Utakala, Utakula, Utashishta, Uttama
7 Rushyashrunga Ananta kula
8 Ouchithya (Pishabbarba) Yanasakha, Yaanasakha, Yaanasakhi
9 Kanva Karna, Karnata, Kaata, Kaatu, Kota, Koutu
10 Kandarpa (Kanchana) Charakula, Manakula, Chegodda, Chegolla,
Shreshta kundala, Shamanakula
11 Kapila Mandu, Manda, Hastha
12 Kapeetha (Kaapeetara, Venkala, Venkola
Shakti Vedanidhi)

13 Kashyapa Gunamukha, Gunamukhi

The higher knowledge is the knowledge of happiness

29
14 Kuts, Koutsa (Mahatejaska) Ishvaaku
15 Koundinya Ghanalola, Ghanashreela, Ghanasheela
16 Kountheya (Kaamakya) Kaamashishta
17 Koushika Karakapala
18 Krishna (Kaarshna) Danakula, Dhanadakula, Dhenukula
19 Gaargya (Angeerasa) Prahini, Praheenu, Paidi
20 Grutsna mada (Gaatsa Isapa kula, Isupa, Ishupa, Channa, Jana, Jaanu
Krutsna, Vishnuvrudda)
21 Gopaka Inchupa, Inchupaahvaya, Gopakula, Gota,
Ghontuka
22 Goutama Gandhasheela, Gandhaseela, Grandhishila,
Grandhisheela, Grandhasheela
23 Chakrapaani Chakramoola, Chakramoolasa
24 Chaamarpana Peddashreshta, Peddishishta, Budhashishta
(Preetamanaska Budhuru)
25 Jadabharata Gundakula, Doorashishta
26 Jatukarna Chandrakula, Chandrashishta, Chandrama shishta,
Chandramoola
27 Jambhasoodhana (Taruna, Trimoola
Madhava)
28 Jaratkaara (Jahun) Channa, Jana, Jyaanu

Man is a victim of his own projection

30
29 Jaabaali (Sanatkumaara) Surishishta, Soorishishta
30 Jaabri (Jaabreya Babri, Chanashishta, Chanichashta
Bhakhreya, Shaandilya)
31 Jeevanti (Jaivanti, Bhroomashishta, Bhrooshilaashishta, Vruddikula
Bruhaspati)
32 Tarani (Jaabaali, Taarani, Trivikrama shishta
Trijata)
33 Tittari (Gaargya) Bhamada, Bhramada, Bhramara, Bhravada
34 Trijata Uparikula, Ooshirikula
35 Traitreya (Pavitrapaani, Chidroopa, Chidruvella, Chiduravella
Matanga)
36 Daalbya Palaka kula, Palakala, Patisakula, Patanashishta,
Patanamashishta
37 Doorvaasa Didasha, Didana, Dantashula, Dantaashula,
Deedana
38 Devaraata Heraraashi
39 Devavalkya (Harivaktra) Usiri kula, Usiri, Deshishta
40 Naarada (Paavana) Paalakula, Paalaka
41 Netrapaada (Atri) Chandogu, Chhandoogu

We get lost in the unessential and miss what is essential

31
42 Parasparaayana (Gaalava Poulasya, Tuvishishta, Shreepumshika
Pulastya)
43 Pallava Ganapa, Ghanta, Ghantaashula, Ghantasu,
Ghantasthoola
44 Pavitra Paani Dayaashishta, Dashishta, Daishetla, Deshetla,
Daishishta, Deshishta
45 Paraashara Kaamadhenu, Padagashila, Paancaala, Praanasula,
Praanasheela, Pragbaala, Proudhasheela, Paapaala,
Paambaala
46 Pingala Ayana
47 Pundareeka Anushishta, Kraanu, Toonti
48 Pootimaasha (Sankruthi) Turyaata, Tulaashishta, Tulasi, Tootakula
49 Poundraka Pumsimaanshu, Pumsimaasa, Proli shishta, Proli,
Prolekha
50 Poulastya Gosheela, Uttava Gosheela, Pallava Gosheela,
Patugoshi, Shre Goosheela, Bhimaagoosheela,
Satya gosheela, Nandi gosheela, Punargosheela,
Punagashila, Sooryakula, Sri pumsakula
51 Praachina (Ashvalayana) Vanishishta, Venishishta, Velishishta
52 Prabhaata Pendli (Udvaaha) kula, Ravishishta
53 Bruhadashva Perushishta, Perishishta, Pairushishta
54 Bhoodhayana (Bhargava) Buddakula, Buddikula, Budhanakula

Hug each moment of your life and nourish your connection to the universe

32
55 Bhardvaaja Balashreshta, Balishishta, Balishetli
56 Bhargava Pruthivi shishta, Pruthvi shreshta
57 Mandapaala (Manu, Manyakula, Manyusa, Maanaabhi
Maandavya, Muniraja)
58 Mareechi (Jamadagni, Dheekshamashishta, Deekshama Shreshta,
Akshaya) Deekshama
59 Markandeya Modukula, Morkaala, Moruka, Morusa
60 Muniraaja (Chyavana) Padmashishta, Padmashreshta
61 Matreya Maddikula, Mathana, Madhya, Mithuna, Mathri
62 Mousala (Jambasoodana, Chanda, Chandaka, Changa, Changaala
Dhoumya)
63 Mounjaayana (Munjivrata) Munjukula, Mounji, Mounjasa
64 Moudgalya Nabilla, Naabheela, Naabheelasa, Moolakula,
Munikula
65 Yaaska (Jaimini) Veligalla, Veligolla, Vyalakoolasa
66 Yagnyavalkya Abhimanchi Kula
67 Vatuka (Sthoolashiraska) Anumarshana
68 Varatantu (Kapilaacaarya, Maasantha, Maashaanta Kula
Jamadagni)
69 Varuna (Chandramouli) Elashishta, Velashishta, Shirisheshta
70 Vasistha Vasti, Vasthisa, Vastrakula

Surrender to the cosmic plan: do not be a victim to your agenda

33
71 Vamadeva Upama, Upalala, Upana, Upamanyu
72 Vaasudeva (Jaabaali) Bheemasheela, Bheemashishta, Bheema shreshta
73 Vayuvya Vrangama, Vakashishta, Vrakaala, Vrakkala,
Mrangama, Vrangamoola
74 Vaalmiki Saantaala
75 Vishvaksena (VaaluKhilya) Uparishishta, Viparishishta, Viparishetla
76 Vishvaamitra Vikramashishta
77 Vishnu Vrudda (Veshala Pippala, Pushpaala, Puppaala
Vishnu)
78 Vairohitya (Varuna) Vasantha Kular
79 Vyaasa (Samvartaka) Dhanagu, Dhanada, Dhanagunda
80 Sharabhanga Kramashishta, Kriama Shreshta
(Kaankshivata)
81 Shaaragrava Gundaka, Gondaka
82 Shaandilya (Tumburu) Tuppaala kula
83 Srivatsa Chilakula, srirangakula, Shreelakula
84 Shreedhara (Shaanelya) Shirishita, Shirisheshta, Sri shishta
85 Shukla Shreesaalya, Shreeshaala, Shrisolla
86 Shoucheya (Shuchi, Ilamanchi, Yalamanchi, Poulamanchi
Krishnadaipayana)

Life is like cooking, you should just make it

34
87 Shounaka, Kamala Kula, Krukashishta, Dhanada, Shanakaala
Shuka(Sharabhanga
Turyavrata)
88 Satya, Saatya Andirakula, Chintakula, Chintama, Chintya,
Chintaala, Sanakula, Shaanakula
89 Sanaka (Shaakalya) Sanakula, Shaanakula
90 Santkumaara (Mahaasena
Mandavya)
91 Sanandana Samashitha
92 Samvartaka Rentakula, Rentasa
93 Suteekshana Dantakula, Dyanta, Danta, Donta, Devishetla
94 Sundara Inakula, Inakola, Vinukula
95 Suvarna (Souvarna Proudhayaaja, Proudhayaacha,
Paartheeva, Mousala)
96 Subramanya Chandana, Snigdha
97 Souparna (Bodhaayana) Budhuru Kula, Budhuruksa
98 Sowmya Hastikula
99 Souvarna (Angeerasa) Sukaalla, Sushaala, Susolla, Soosaala
100 Harivalkya (Matanga) Goranta, Korata, Kurata, Kavata
101
102

Fear not tomorrow. God, the almighty is already there

35
15. WHY WE MISSED OUT THE GRIP OVER BUSINESS:

« Non Co-operation within the community

« Lack of planning.
« Lack of unity & progressives attitude.
« Lack of proper advice from professionals & learned people.
« Not following the best policy of “give and take”.
« Concentrating on trading and not going for manufacturing, mining and iron
ore, etc.
« Not putting hard work over the development & growth of business
« Not adopting latest techniques.
« Not looking into market potential and change as the market drives.
« Not giving importance to customer needs, service, contacts, advice, etc.

16. WHAT SHOULD HAVE BEEN DONE:

« Community people should have been more united, and plan for the growth
of community.
« Should have undergone training in the latest techniques, plans, needs, etc.
« Should have educated the youngsters in trade and commerce, and made
them masters.
« Should have gone for expansion at the right time; not giving scope for
others.

Let us strengthen our strengths and weaken our weaknesses

36
 « Should have taken advantage of information technology and
communication.
« Experts’ help & advice should have been taken in time.
« Appoint shrewd and intelligent people in key areas.
« Similar business should have been consolidated, united and done in a big
way.
17. WHAT COULD BE DONE NOW:

The conventional business of the Vysyas can not exist in its present form. It has to
change taking into consideration technology and latest effective business practices
– especially in sales and after sales.

Intelligent and talented Vysya students in various fields can be identified and
provided with scholarships so as to help their education and future programme.
This way we will be forming our own knowledge bank.

« To help needy Vyshyas by providing jobs, Finance, old age pensions.

« The business of current century is customer oriented and therefore the
customer’s satisfaction is supreme.
« To encourage the Vyshyas to take active part in politics and to do service to
the community and people at large.
« Prepare the youngsters to participate in the developmental activities of the
nation and march towards integration.

Learn from the past, rejoice the present, plan for the future

37
« Encourage the Vysya youth organize Health Centers, encourage marriages
without dowries and mass marriages.
« Patronize Vysyas poets, scholars, artists and editors.
« To bring all Vysyas living in different parts of country under one banner.
« However big or small, care has to be taken in selecting good quality
materials and put them in a presentable manner and have a good show room
to exhibit, meet the customers and convince him, give the facility of giving
home delivery, give after sales service, greet the customers on occasions
and to make true the adage “ The Customer is king ”
« Over the years small businesses will vanish due to various factors and
therefore it is time for consolidation i.e., getting together, consolidate
efforts, finance, techniques and mind and do business in sizeable manner
and compete in the open world. The overheads get reduced, the fixed costs
get wider spread and variable cost reduces due to volumes and better
purchase price.
« To patronise Vysya orphans and poor Vysyas.
« To build free hostels and boarding house to educate rural Vysya students.
« Integration of our community living in isolation
« To work for the welfare of the Vysyas in all spheres of life.

Treat problem as an opportunity to grow

38
 « “A customer once is a customer for ever”. In order to achieve this goal all
our youngsters should go in for training in –
• Computers
• Marketing
• Public speaking
• Planning firms
• Business information
• Business accounting
• Modern techniques of business
• Public relations
• Understand customer needs
• Customer contact regularly.

18. Case Study

The Agarbathi was invented and developed by the Vysya community. The
invention, improvement, different qualities, different fragrance have all come over
the years and the community was having the entire grip over the business and most
of the people were in Agarbathi business over the decades, it become very popular
and over the time it is used not only at temples, also in the house and business and
office places. The business grew both by quantum, by volume, by quality and
with a result it fetched a good profit and there was ample scope for the growth and
expansion.

The ability to respond is responsibility

39
But that did not happen due to lack of huge finance risk involved: since it was a
cottage industry, the bigger players knowing the technique from our people, have
ventured with a big capital and taken away this sizeable business and as of now
not over 50% of the business is in the hands of our people.

By consolidating, the industry should have gone corporate, where the fixed
overheads would have been restricted and only by incurring variable overheads
cost, the profit margin should have been 2 to 3 fold and thus there was scope for
quality marketing and the industry could have been more lucrative than before.
Our people were dependent on the commission agents and these agents, having
learnt the profit margin started their own units by using the same or similar names
as the trade mark; since branding was not registered.

Silk Business:

Even though the invention of silk was done in China, over the centuries and taking
out the silk yarn from cocoons was mostly done by Muslim community, the
trading of silk was concentrated by in our community people and they became
pioneers for over decades. The business grew as quality products are made with
different texture & colours. The demand increased and so also there was
expansion in the silk business. Depending upon the business, profit margin also
improved and new inventions were made on product. All these factors contributed
for enhancing the business. But due to cost enhancement of natural fiber there was
entry of synthetic silk.

40
Due to wide difference irrespective of comfort the market was dragged to making
synthetic silk and also most of the other community people entered the market
looking at its margins with a result that more than 50% business has gone out of
hand. Here again a limited company with the help of bank borrowings,
consolidating the efforts and strength the business could have been improved to
such an extent that nobody would have given any thought of entering the silk
business. Unfortunately this was not done in the right time and subsequently cost
has gone up due to input cost.

19. ENCOURAGEMENT FOR SUCCESS:

Success depends on multiple factors, like luck, gods’ grace, efforts, timely
planning, finance, team leadership, boldness, hard work, etc. The person who is
successful in his/her venture had to be encouraged for him to become successful
for him to prosper and help others to come up. One can eat rice but not gold or
silver and therefore the excess that he/she has can be used for investment which
gives opportunity for others to grow. Similarly successful people have to see that
the community people should be encouraged so that the community as such is
benefited and prospers.

41
20. COMMUNITY DEVELOPMENT:

Having read about the life and times of Sri Somayaji, we could take inspiration
from it.
Community development projects could help to build a strong nation and develop
a sense of nation and unity. This can be achieved only by charity and focusing on
education.
Successful people should be of a mind to contribute to a community education
plan. This can be done by educating at least the children of a family. So that the
future of every family is secure.
Orphan children need homes. Let us open our house and minds to these children –
who knows? We may have a Narayan Murthy or a Gandhiji in them.

In case of crises in society, we must be quick to provide relief in the form of food,
clothing and shelter and medical relief.

Quick loans for launching and running of small businesses will help several
businessmen to start their lives again.
It is up to every individual to work to their fullest potential and be productive and
help develop their families.
Vocational training is another neglected area that can be developed. Many
economically backward youngsters can be helped with this kind of training.
Elaborate wedding on an individual scale can be done away with if we go in for
mass marriage.
In short – let us remember – charity begins at home! Let us strengthen our chosen
community first and the nation will surely benefit.

42
21. FINE TUNE THE PEOPLE:

« One should take advantage of modern technique of communication and

experiments.
« The one who is unemployed has to be employed.
« One who is employed has to improve and become efficient.
« One who has learned the work has to be trained for better achievements.
« One who is good has to be better every year and become best.
« One who is best has to train the people around him.
« One should be constantly on the more as there is no end to improve.
Adoption of villages, Proper plans, time bound, execute manage,
For the benefit of community members, particularly for the benefit of the younger
generation and also for the benefit of one friends and guests, I am listing here
important names of Vysya community leaders from ancient times to the present.
There were kings who once ruled the major part of India. There were ministers,
freedom fighters and judges and name a few follows:

43
22. ATMURI LASHMINARAYANA SOMIYAJI - PITHAMAHA

He is popularly known as Founder of Ashrama and Yagnas. Having done many

yagnas, he was called Somiyaji. He was a good orator, social reformer, scholar of
repute, administrator and fought for the cause of community. He was also a good
teacher. He proved that the earth is moving round the sun. He established Veda
vruksha.

He was born in Brindavanpura in Krishna Taluk of Andrapradesh on 25th August

1845. The elders predicted that he would be a great person and the whole
community will be proud of him.

He had good training and education and married Yoshadambe in the year 1859
and joined Government service and later became an advocate. He fought against
drinking, child marriage, change of Religion. He also encouraged widow re-
marriage and gave lectures on the Vedas and Puranas in different places and
become a public figure and came to be known as Lakshminarasimha Dikshith. He
performed Yagnas so successfully that the Brahmins started criticizing him saying
the Vysyas were not capable of talking on the Vedhas and Puranas. They also
wrote a book that hurt the feelings of Vysya community. Sri Dikshit retaliated and
attacked the Brahmins who had to back off. He became very popular and his name
became a household word. He wrote several books to motivate the Arya Vysyas
and to build confidence in them.

Shringeri Shankaracharya and Shivagange Subramanya Bharati swamy were all

praise for his work and recognized his work to the society.

44
He become a Justice in 1879 and started performing Widow re-marriages and got
into trouble for which he fought tooth and nail and preached that there is nothing
wrong and nowhere is it prohibited. He started a Sanskrit school and also did
MAHA YAGNA for the peace of all his countrymen and women.

He dedicated his life for the public cause and died on 13th June 1901 at the age of
56.

23. VASVI VEDHA NIDHI:

In order to prove to the world that Vedha and Puranas are eternal and any body
could learn and preach, Advocate Gundaiah Shetty proudly announced in
Karnataka Mahasabha meeting held in Davengere on 10/3/1979 and with the
encouragement of people around him started a Sanskrit school on 14/5/1979 at
Chamrajpet in Pamadi Subaramsetty Kanakalakshmma Charities and latter shifted
to Nagarthpet in Karpakula Jaganathshetty Seethamma School. In the year 1980,
a temple and a hostel beside was built at Jaynagar and over the time it has an
infrastructure to accommodate 100 students. The bright boys of rural India are
choosen and import five years of rigorous training in Vedhas, Sanskirt, Human
Values, basic education to transform them to be able pundits. Every need of food,
shelter, Clothing, education and welfare is looked after and the students who have
come out successfully have proved as second to none. Many of them have settled
in abroad and most of them have settled in and around Bangalore and are
preaching purohitas and doing good for the humanity.

45
Vydhika Bhavana was built on the other side of the temple to cater to the last rites
to be performed. This has all the infrastructure with the facility of preparing food
for the people who attend the ceremony.

Mangala Mantap is also built on the other side of the temple to cater to the
celebrations of all good occasions. Manandi Nanjunda Shetty was the architect of
both Vydhika Bhavana and Mangala Mantapa.

24. IS IT DESTINY OR KARMA?

1. One is born to a beggar, middle class or to king

2. One who is born to poor parents might become the richest person and the one
who is born to riches might become poor.

3. One who is born to riches might have money but no peace but a poor man need
not have money but he will always be peaceful and contented.

4. One who is ugly could be lucky, one who is beautiful need not be lucky.

5. Beauty itself may be a disaster many a times.

6. One who is rich may not be able to enjoy or may not have time to enjoy and
the one who is not rich can have everything in limit.

46
7. Marriages are made in heaven, however much one may like another you may
not be able to marry.

8. You may be confident that things may happen, you may think it is easy but
there’s many a miss between the cup and the lip.

9. What one thinks is impossible and can never happen, may happen in reality.

10. No living person can be happy or sorrowful always and he has to go through
everything in life.

11. One who advises others may not be able to follow that advice himself.

12. Why are some good, very good, very kind and some are bad, very bad?

13. Most people are peace loving; some enjoy violence, Terrorism, and are
notorious.

14. One who is too intelligent, intellectual, hardworking, talented need not be
wealthy or rich and on the contrary one who is otherwise can have everything.

15. One who can afford may not have children and one who can not afford many,
may have many children.

16. If rebirth is accepted, how do we understand that at no time in history the

population was ever of this magnitude, any time before?

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17. What happens after death?

18. There is no limit to enjoyment or sorrow.

19. One may get immune to enjoyment and not feel happy. The one who has
sorrow will forget the smaller when bigger problems arises.

20. The one who lives in a palace need not always be happy and the one who lives
in a hut need not be unhappy every time.

21. One who is very healthy may die soon but the one who is otherwise may live
longer.

Are we puppets in the hands of almighty?

Efforts are yours and results are divine.

25. DO YOU KNOW!

The history of Vysyas goes back to 15th Century.
The richest person in the whole world was Vysya called Ananda in the 15th
Century.
Presently many Vysya families are not getting two meals a day.
Presently many Vysyas are in construction Labour, working as Auto
Drivers and a few of them are begging for survival.

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 There are no beggars in the Sikh community. The community centers take
care of their welfare.
Mohammedans have to give charity every year to the extent of 5% of their
wealth. The relatives & friends who do not have means have the right to
come and ask for help from those who can afford and they are the duty
bound to help.
Every member of Jain family visits the temple every day before taking
food.
The Jain contributes liberally for building temples, community
development and for welfare of poor.
The Vysyas are in almost all fields without exception, best, be it small or
big.

26. GODDESS ONE UNDER DIFFERENT NAMES

NAME PLACE NAME PLACE
VASAVAMBA PENUGONDA BANASHANKARI BANASHANKARI
ANNAMMA BANGALORE LOKESHWARI AGUMBE
MAHAKALI CALCUTTA KANAKA DURGA VIJAYWADA
SHARADE SRINGERI NIMISHAMBA SRIRANGAPATNA
MARIKAMBE SIRISI DURGA KATIEELU
PARAMESHWARI

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MAHALAKSHMI KOLLAPUR KANAKA VIZAG
MAHALAKSHMI
RAJA RAJESHWARI KENGERI KOLARAMMA KOLAR
MEENAKSHI MADURAI KANYAKUMARI KANYAKUMARI
UMA MAHESHWARI KAILASH MANGALA GOWRI GAYA
RENUKAMBA DANDELI MUMBADEVI MUMBAI
PARVATHI NANJANGUD OMSHAKTHI MELMARVATHUR
RADHA MATHURA GANGOTHRI GANGOTHRI
CHAMUNDI MYSORE NARAYANI VELLORE
VYSHNAVI VYSHNODEVI HASANAMBA HASSAN
YALLAMMA SAVADATTI BRAMARAMBA SRISAILAM
ALAMELU MANGAPUR MARIYAMMA SAMYAPURAM
MANGAMMA
MUKAMBIKE KOLLUR JWALAMUKI JAMMU
ANNAPURNESHWARI HORANADU AMBALA THALLI HARIYANA
KAMAKSHI KANCHI CHAMUNDA TODHPUR

\All Clients\vishnu\Arya Vysya

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