REGIONAL COLLEGE

OF PROFESSIONAL STUDIES & RESEARCH

Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

PROJECT ON

(TITLE OF PROJECT)

(LOGO OF PROJECT COMPANY)

2016-2017

SUBMITTED BY:

SURENDRA KUMAR

B.COM. (HONOURS) – II Year.

 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)

CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED

“ICICI BANK”
(Title of Project)
HAS BEEN PREPARED BY

Surendra Kumar
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.

Signature of Panel of Teachers

Dr. Anjali Chaudhary
Dr. Priya Verma
Miss Surya Lata
 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY

PROJECT TITLED

“ICICI BANK”.

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE ENCOURAGEMENT, GUIDANCE

AND MOTIVATION PROVIDED TO ME BY Dr. Anjali Chaudhary, Dr. Priya Verma and
Miss Surya Lata mam. LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.

Surendra kumar

B.Com. (Hons)

II Year
 EXECUTIVE SUMMARY
Private banking is a concept which is new and fast emerging in the world of banking where

changes have become a necessity in order for banks to survive in this competitive environment

vis-à-vis not only from the public and private sector banks but also from the foreign banks. The

objective of the research is to explore the various products, which a private banker deals into

and the systematic process involved to match client requirements with the right kind of

product.

Through this research one of the main objectives is to explore the reason why most of the

banks are injecting private banking as business profile to their set of service offerings.

Though private banking evolved in late 80’s in Asia, in India its not more than 5 years old. ICICI

started it in Aug 2002 and since then it has been a remarkable success. Today there are

enormous solutions to cater client needs but what suits best to a client is where private banking

fits in. Every client will have different needs, liking and preferences. So a customized portfolio

for every client is the need of the day.

This research will highlight more on the product portfolio of ICICI Private Banking, how they

have changed or innovatively structured to be attractive and competitive.

 CHAPTER 1

RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY

A training period of about 7 weeks was taken to complete the project. The project was

concluded under the supervision of HRD of Britannia Industries Limited Rudrapur. The views

were taken from staff.

When we talk of Research Methodology, we not only talk of the research methods but also

consider the logic behind the methods we use in the context of our research study and explain

why we are using a particular method or technique and why we are not using so that research

results are capable of being evaluated either by research himself or by others.

As the title of the project suggests the project is about the study of the recruitment and

selection procedures in the company. So my objective is that to know that how the recruitment

and selection should be done in the co. & which method is used in this.

The Research Methodology followed during the training period is as follows:

 A Questionnaire was prepared to know the effectiveness of Recruitment and Selection.

 Questionnaire are of multiple choices and of close ended nature.

SAMPLE SIZE

The sample size refers to the no. of employees selected from the co. to constitute a sample.

The sample size used for study includes 100 employees from the company.

METHOD OF SAMPLING

The process employed for the sample was Random Sampling. Random Sampling is the sampling

in which every person has an equal opportunity of being selected in the sample; the method is

more representative of the persons as there are no personal biases.

 CHAPTER 2

INTRODUCTION
 INTRODUCTION

Britannia India Ltd was incorporated in 1918 as Britannia Biscuit Co. Ltd and currently the

Groupe Danone (GD)of France (a global major in the food processing business) and the Nusli

Wadia Group hold a 45.3 per cent equity stake in BIL through AIBH Ltd (a 50:50 joint venture).

BIL is a dominant player in the Indian biscuit industry.

The company holds a 40 per cent market share in the overall organized biscuit market and has

a capacity of 300,000 tons per annum .Currently, the bakery product business accounts for 99.1

per cent of BIL’s turnover. The company reported net sales of US$ 280 million in 2002-03.

Britannia Industries Ltd (BIL) has increased its manufacturing capacity through outsourced

contract manufacturing and green field plant in Uttaranchal to expand its share in the domestic

biscuit and confectionery market. Britannia Industries Limited(BIL) is engaged in the provision

of bakery products, including biscuits, bread, rusk and cakes, and dairy products. The company

primarily operates in India. The company’s product s include 50-50, Good Day, Little Hearts,

Marie Gold, Milk Bikis, Nice Time, Nutri choice , Pure Magic , Tiger , and Treat. It is

headquartered in Kolkata, India and employed about 1,982 people as on March 2009. The

company recorded revenues of INR 34,212.3 million (approximately $746.5 million) during fiscal

year March 2009 (FY 2009), an increase of 23.2% over FY 2008. The operating profit of the

company was INR 1, 782.4 million ( approximately $38.9 million) during FY 2009, a decrease

of 15.4% compared with FY2008. The net profit was INR 1,514.8 million (approximately $33.1

million) in FY2009, a decrease of 14.6% compared with FY 2008.

 The Story of Britannia

Biscuit Company took over the distribution of biscuits from Parry's who till now distributed

Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed

60%, firmly establishing the Indian ness of the firm. Four years later in 1983, it crossed the Rs.

The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, in

1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now

Kolkata) with an initial investment of Rs.295. The company we all know as Britannia today.

By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it

became the first company east of the Suez Canal to use imported gas ovens. Britannia's

business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality

and value.

In 1975, the Britannia 100crores revenue mark.

On the operations front, the company was making equally dynamic strides. In 1992, it

celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity - "Eat

Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the

"Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with

'Brand Britannia'.
 Britannia strode into the 21st Century as one of India's biggest brands and the preminent

food brand of the country. It was equally recognized for its innovative approach to products

and marketing: the Lagaan Match was voted India's most successful promotional activity of the

year

2001, while the delicious Britannia 50-50, Maska-Chaska became India's most successful

product launch. In 2002, Britannia's New Business Division formed a joint venture with

Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd.

Was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One

amongst the Top 200 Small Companies of the World', and The Economic Times pegged

Britannia India's 2nd Most Trusted Brand.

THE BOARD OF DIRECTORS:

NAME DESIGNATION

Mr. Nusli Neville Wadia Chairman

Ms. Vinita Bali Managing Director

Mr. Grorge Casala Director

Mr. Keki Dadiseth Director

Mr. Avijit Deb Director

Mr. Stephan Gerlich Director

Mr. A K Hirjee Director

Mr. Nimesh N Kampani Director

Mr. S.S.Kelkar Director

 Dr. Vijay Kelkar Director

Mr. Pratap Khanna Director

Mr. Jeh N Wadia Director

Mr. Francois Xavier Roger Director

Field Marshall Sam Manekhshaw Director Emeritus

 MANAGEMENT TEAMS

Managing Director

(Vinita Bali)

VP & Head of Marketing VP & Head of Quality

Sales and Innovations (P. Shyam Sunder)

(Neeraj Chandra)

VP & Head of Operators Head of Human Resources

(Rajesh K. Lal) (S. Ramesh Shankar)

Chief Financial Officer

(Durgesh Mehta)

Richa Arora : General Manager -Marketing

Amitava Mukhrejee : National Sales Manager

Purnendu Roy : Head of R & D

V. Madan : Company Secretary & Head of Legal

Vinod Menon : Head of Internal Audit & Projects

Gautam Banerjee : General Manager - Materials

Ashok Kumar Gupta : General Manager – Accounts & Planning

Saroj Kumar Chakraborty : General Manager & Head of Technical

Dr. K. N. Shashikanth : Corporate Quality Assurance Manager

TS Purushothaman : Corporate Head – IT & Systems

 THE ORIGIN OF “EAT HEALTHY THINK BETTER”

Britannia- the ‘biscuit’ leader with a history – has withstood the tests of time. Part of the reason

for its success has been its ability to resonate with the changes in consumer needs that have

varied significantly across its 100+ year epoch. With consumer democracy reaching new levels,

the one common thread to emerge in recent times has been the shift in lifestyles and a

corresponding awareness of health. People are increasingly becoming conscious of dietary care

and its correlation to wellness and matching the new pace to their lives with improved

nutritional and dietary habits. This new awareness has seen consumers seeking foods that

complement their lifestyles while offering convenience, variety and economy, over and above

health and nutrition.

Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy, Think

Better) re-position directly addressed this new trend by promising the new generation a healthy

and nutritious alternative - that was also delightful and tasty.

Thus, the new logo was born, encapsulating the core essence of Britannia - healthy, nutritious,

optimistic - and combining it with a delightful product range to offer variety and choice to

consumers.
 MILE STONES
 1892 The Genesis - Britannia established with an investment of Rs.295 in Kolkata
 1910 Advent of electricity sees operations mechanized

 1921 Imported machinery introduced; Britannia becomes the first Company East of

the Suez to use gas ovens

 1939 Sales rise exponentially to RS.16,27,202 in 1939

 1944 During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore

 1975 Britannia Biscuit Company takes over biscuit distribution from Parry's

 1978 Public issue - Indian shareholding crosses 60%

 1979 Re-christened Britannia Industries Ltd. (BIL)

 1983 Sales cross Rs. 100 crore

 1989 The Executive Office relocated to Bangalore

 1992 BIL celebrates its Platinum Jubilee

 1993 Wadia Group acquires stake in ABIL, UK and becomes an equal Partner with

Group Danone in BIL

 1994 Volumes cross 1,00,000 tons of biscuits

 1997 Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new

mission: 'Make every third Indian a Britannia Consumer'

BIL enters the dairy products market

 1999 "Britannia Khao World Cup Jao" - a major success! Profit up by 37%

 2000 Forbes Global Ranking - Britannia among Top 300 small companies

 2001 BIL ranked one of India's biggest brands

 No.1 food brand of the country

Britannia Lagaan Match: India's most successful promotional activity of the year

Maska Chaska: India's most successful FMCG launch

 2002 BIL launches joint venture with Fonterra, the world's second largest dairy

company.

Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes

Global

Economic Times ranks BIL India’s 2nd Most Trusted Brand

 2003 ‘Treat Duet' - most successful launch of the year

Britannia Khao World Cup Jao rocks the consumer lives yet Again

 2004 Britannia accorded the status of being a ‘Super brand' Volumes cross 3,00,000

tons of biscuits.

Good Day adds a new variant - Coconut - in its range

 2005 Re-birth of Tiger - (Swasth Khao, Tiger Ban Jao' becomes the Popular chant!

Britannia launched ‘Greetings’ range of premium assorted gift Packs

The launch of yet another exciting snacking option Britannia 50-50 Pepper

Chakkar
 2007 Britannia industries formed a joint venture with the Khimji Ramdas Group and

acquired a 70 percent beneficial state in the Dubai-based Strategic Foods International

Co. LLC and 65.4% in the Oman-based AI Sallan Food Industries Co. SAOG.

 2008 Britannia launched Iron Fortified 'Tiger Banana' biscuits, 'Good Day Classic

Cookies’ Low Fat Dahi and renovated ‘MarieGold’.

 2009. Britannia NutriChoice Nature Spice Crackers launched. Your favorite Cream

Crackers, now made even more exciting with the addition of "Sabut" Ajwain and Jeera

spices. Britannia takes full control of Daily Bread. Britannia-Fonterra joint venture dairy

business restructured.

 2010.Britannia NutriChoice launches a New Year pack - the Health Starter Kit. The

Health Starter Kit contains 1 pack each of NutriChoice Hi-Fiber Digestive, NutriChoice 5

Grain, NutriChoice Nature Spice Cracker bundled together with a Fit Sip Sipper and a

fitness chart. All this only for Rs 100.

 GLOBAL PARTNERS:
The Wadia Group of India along with Groupe Danone of FRANCE is equal shareholders in

ABIL,UK which is a major shareholder in Britannia Industries Limited. GROUPE DANONE is an

International FMCG Major specializing in Fresh Dairy Products, Bottled Water and Biscuits/

Cereals. One of the World leaders in the food industry, these are some of the laurels it

possesses:

 No #1 worldwide in Fresh Dairy Products

 No #1 worldwide equally placed in Bottled Water(by volume)

 No #2 worldwide in Biscuits and Cereal Products

Through its three core businesses (Fresh Dairy Products, Beverages and Biscuits

and Cereal Products), GROUPE DANONE is committed to improving the lives of

people around the world by providing them with better food products, a wider

variety of flavors and healthier pleasures. Its dominant position worldwide is

based on major international brands and on its solid presence in local markets

(about 70% of global sales come from brands that are local market leaders).

GROUPE DANONE is recognized for the dynamism and strength of its brands:

Danone:

the leading brand worldwide for Fresh Dairy Product; DANONE represents almost

20% of the international market. DANONE is present in 40 countries worldwide.

 Evian: the best selling mineral water brand, with 1.5 billion bottles sold

every year. Present in the 5 continents, in 125 countries.

 LU: the second brand worldwide, the first biscuits brand of GROUPE

DANONE, which represents almost the half of the sales for the Biscuits and

Cereal Products division. LU is mainly present in Western Europe.

 Wahaha: the leading brand for refreshing still water (water, readymade

tea. Fruit juices). The brand is one of the most popular in China, with more

than 1.5 billion litres of water sold each year. Its name means “the child

who laughs”.
 ACTIVITIES OF THE COMPANY

 Sales

 Marketing

 Research and Development

 Quality Assurance

 Exports

 Technical & Operations

 Finance and IT

 Human Resources & Legal

 THE BIL PRODUCTS

Nutri Choice Sugar Out:

Nutri Choice Sugar Out is the most novel product range to have been introduced in the market.

The product is not just sweet but tastes great, and yet contains no added sugar.

This is because Nutri Choice Sugar Out is sweetened with "Sucralose," derived from sugar,

which provides the same sweetness as any other biscuit, without the added calories of sugar.

This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange

cream.

Nutri Choice Digestive Biscuit:

The new and improved Nutri Choice Digestive Biscuit, have one less thing to worry about.

Made with 50% whole-wheat and packed with added fiber (10% of our daily dietary needs),

these delightfully tasty biscuits are amongst your healthiest bites of the day

Treat Fruit Rollz:

Britannia Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft rolls are filled

with real fruits and provide a healthy yet mouth-watering treat to the kids. Fruit Rollz come in

four masti fruit flavors – Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates!

New Britannia Milk Bikis:

Milk Bikis is set to add excitement and appeal to ‘nutritious’ food. Whoever said that ‘good

food’ needs to look ‘dull and boring , will just have to take a look at Milk Bikis. With a unique

and attractive honeycomb design and an enhanced product experience, the new biscuit

prompts the ‘Kids will love it’ reaction amongst mothers. The milk goodness in the recipe is now

enhanced with SMART NUTRIENTS- 4 vital vitamins, iron and iodine, proven to aid mental and

physical development and growing kids. So, whether its breakfast time or snack time at school,

rest assured that kids will look forward to munching these crunchy, milky biscuits which even

helps in their development. And yes, adults won’t be far behind in reaching out for a pack!

Britannia Marie Gold Doubles:

Everybody’s favorite Marie biscuit now comes in a completely new avatar! Recently launched in

Tamil Nadu, Britannia Marie Gold Doubles is all about doubling expectations and experience.

Naturally, everything about it is new and exciting. This special variant of Marie, through a

patented production process, offers three delicious layers in a new flavor concept – with the

same old crispiness and a subtle new taste. The shape of the new Marie Gold Doubles biscuit is

completely altered and nowhere resembles the classic round Marie biscuit.

Britannia 50- 50 Pepper Chakkar:

The launch of the latest 50-50 variant left everybody guessing “What it eez?” From TV ads,

radio, outdoor and in- store display materials to events, a website and SMS,email blasts and

new media were blended synergistically to create excitement and curiosity about the unique

taste of the biscuit. The tangy and distinctive pepper flavoured biscuit, that’s thin and crispy
and more like a snack, caught the imagination of a younger audience craving something to

nibble on.

Veg Cakes:

Britannia Veg Cakes is every vegetarian's dream come true! 100% vegetarian cake with all the

softness and delight a cake should have. Every slice is soft and fluffy, stuffed with real fruit bits,

to give you a cake that is truly delicious, down to the last slice. Add to this zero cholesterol and

a 3 month shelf life and you have a healthy, convenient snack to enjoy anytime, anywhere

Nutrichoice Health Starter Kit:

2010 - Britannia Nutrichoice launches a New Year pack - the Nutrichoice Health Starter Kit

Created for everyone who makes a New Year resolution to become healthy and does not follow

through on it. Nutrichoice Hi-Fiber Digestive, Nutrichoice 5 Grain and Nutrichoice Nature Spice

Cracker.

.Nutri Choice 5 Grain:

Britannia NutriChoice 5 Grain biscuits are made from 5 carefully chosen healthy cereals (Oats

that help reduce bad cholesterol, Corn which promotes heart health, Ragi a good source of

both Calcium as well as Fibre, Rice low in fat, and Wheat that provides wholesome energy).

These biscuits are delicately sweetened with natural honey, and come in a unique large oval

shape.

Tiger Banana:
Britannia is committed to help secure every child's right to Growth & Development through

good food everyday. Purposefully taking forward the credo of 'Eat Healthy, Think Better ', we

have launched a new variant under our power brand TIGER - TIGER BANANA - power packed

with IRON ZOR & and with the delightful taste of banana.

Little Hearts:

Little Hearts was launched in 1993 and targeted the growing youth segment. A completely

unique product, it was the first time biscuits were retailed in pouch packs like potato wafers. In

1997, the ‘Direct Dil Se’ campaign encouraged youngsters to openly express their feelings. And

in 2003, two variants called Little Hearts Chocolate and Little Hearts Sesame were rolled out

with a campaign “Dil sabka actually sweet hai”.

Britannia Good Day:

Britannia Good Day was launched in 1986 in two delectable avatars - Good Day Cashew and

Butter. Over the years, new variants were introduced - Good Day Pista Badam in 1989, Good

Day Chocochips in 2000 and Good Day Choconut in 2004.

Good Day is among the fastest growing brands in Britannia's portfolio and it has been the

leader in the cookies category ever since its launch.. The celebration was taken to the IPL as

Good day cheered along with a million cricket fans in the stadiums, each screaming and

proclaiming "Ho gaya re Good Day".

Britannia Bourbon:
India's first and favorite Bourbon's sweet adventure began in 1955. Since then, Bourbon lovers

across the country have been caught opening this chocolate couplet, licking the cream, and

nibbling at the melt-in-your-mouth biscuit, bit by bit.

Whatever the occasion, wherever the hangout, Bourbon makes for great company. You can

grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just right for chilling with

friends. Take along a Party Pack for... yes, a party! And the Gift Pack will surely win you a few

brownie points!

Treat:

Britannia launched Treat in 2002. Britannia Treat offers a wide variety of flavors, such as the

Elaichi, the Fruit Flavored Creams such as Orange, Pineapple, Mango, and Strawberry, the Jam

Filled Centers under the Jim Jam range, and the Duet Range (biscuits with two flavours of cream

between three layers of biscuit) comprising Strawberry Vanilla and Duet Strawberry Chocolate.

Bread:

Till 1958, there were no breads in the organised sector and bread consumption was a habit

typified by the British. Then, a mechanised bread unit was set up in Delhi with the name

"Delbis" which produced sliced bread and packed it under the Britannia name. The Mumbai

unit came up in 1963 and there again Britannia was the first branded bread in the city.

Rusks :

Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia

rusks have stood head and shoulders above the rest in terms of sheer quality .They are made
from the finest ingredients and baked with care as they are twice as crisper as and tastier than

ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven your spirits

with Britannia rusks”

Time paas:

Britannia Timepass was launched in 2000.

The brand quickly became a leader in Britannia's portfolio and, consequently, Snax was

revamped as a lighter product and renamed Britannia Timepass Classic Salted. To further the

franchise of the Timepass brand, a variant 'Nimkee' was introduced in the Eastern market in

April 2003, and then taken nationwide after a favourable response. Judging by its history, the

resounding success of Britannia Timepass will continue to grow.

Cookies:

Britannia's latest symbol of 'Zindagi mein Life' - Britannia Cookies, is packed with the

nourishment of wheat, the richness of butter and milk, and the lingering flavor of elaichi.

Britannia is the leader in the cookies segment, with the Good Day at the top end and now

Britannia Cookies delighting consumers at the bottom end of the pyramid.

Summed up as Britannia Cookies - Tann ko lagey, Mann ko chuay

Britannia 50-50:

It was launched in 1993, 50-50 belongs to the family of crackers and is considered the "very

very tasty tasty" snack. Britannia 50-50 is the leader in its category with more than one-third of
market share. The versatile and youthful brand constantly aims to provide a novel and exciting

taste experience to the consumer. As a result, in 2001, the delicious Maska Chaska was

launched as a variant of the original brand and became an instant success

 CHAPTER 3

ORGANIZATION STRUCTURE
 ORGANIZATION STRUCTURE

5S' OF BRITANNIA INDUSTRIES LIMITED

SEIRI SEITON SEISO SEIKETSO SHITSUKE

(Organization) (Neatness) (Cleanliness) (Standardizations) (Discipline)

SEIRI (ORANISATION)

It is sorting between wanted and unwanted things in a selected area, region or domain.

SEITON (NEATNESS)

It means a place for everything and everything in its place.

SEISO (CLEANLINESS)

It deals with the job of thoroughly cleaning the workplace.

SEIKETSO (STANDARDIZATION)

It means Standardization which is needed to maintain SEIRI, SEITON & SEIS0. It lead to use of
visual management to avoid mistakes.

SHITSUKE (DISCIPLINE)

It means discipline which is called for strict adherence to a system form our present
unsystematic way.
 DEPARTMENTS /HIERARCHY OF THE COMPANY

There are mainly six departments of the company. These are as follows:

H. R. Account Maintenance Production

Manager Manager Manager Manager

Purchase Standard

Manager Manager

HEADS OF DEPARTMENT OF THE COMPANY

Finance : Mr. Mudit Agarwal

Human Resource : Mr. Mayank Srivastave

Production : Mr. Mahak Singh

Purchase : Mr. Anil Sharma

Engineering : Mr. Sajeev Koshy

Unit Head : Dr. Manoj Mishra

 CHAPTER 4

PRODUCT RANGE
 PRODUCTS
Nutri Choice Sugar Out:

Nutri Choice Sugar Out is the most novel product range to have been introduced in the market.

The product is not just sweet but tastes great, and yet contains no added sugar.

This is because Nutri Choice Sugar Out is sweetened with "Sucralose," derived from sugar,

which provides the same sweetness as any other biscuit, without the added calories of sugar.

This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange

cream.

Nutri Choice Digestive Biscuit:

The new and improved Nutri Choice Digestive Biscuit, have one less thing to worry about.

Made with 50% whole-wheat and packed with added fiber (10% of our daily dietary needs),

these delightfully tasty biscuits are amongst your healthiest bites of the day

Treat Fruit Rollz:

Britannia Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft rolls are filled

with real fruits and provide a healthy yet mouth-watering treat to the kids. Fruit Rollz come in

four masti fruit flavors – Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates!

New Britannia Milk Bikis:

Milk Bikis is set to add excitement and appeal to ‘nutritious’ food. Whoever said that ‘good

food’ needs to look ‘dull and boring , will just have to take a look at Milk Bikis. With a unique
and attractive honeycomb design and an enhanced product experience, the new biscuit

prompts the ‘Kids will love it’ reaction amongst mothers. The milk goodness in the recipe is now

enhanced with SMART NUTRIENTS- 4 vital vitamins, iron and iodine, proven to aid mental and

physical development and growing kids. So, whether its breakfast time or snack time at school,

rest assured that kids will look forward to munching these crunchy, milky biscuits which even

helps in their development. And yes, adults won’t be far behind in reaching out for a pack!

Britannia Marie Gold Doubles:

Everybody’s favorite Marie biscuit now comes in a completely new avatar! Recently launched in

Tamil Nadu, Britannia Marie Gold Doubles is all about doubling expectations and experience.

Naturally, everything about it is new and exciting. This special variant of Marie, through a

patented production process, offers three delicious layers in a new flavor concept – with the

same old crispiness and a subtle new taste. The shape of the new Marie Gold Doubles biscuit is

completely altered and nowhere resembles the classic round Marie biscuit.

Britannia 50- 50 Pepper Chakkar:

The launch of the latest 50-50 variant left everybody guessing “What it eez?” From TV ads,

radio, outdoor and in- store display materials to events, a website and SMS,email blasts and

new media were blended synergistically to create excitement and curiosity about the unique

taste of the biscuit. The tangy and distinctive pepper flavoured biscuit, that’s thin and crispy

and more like a snack, caught the imagination of a younger audience craving something to

nibble on.
Veg Cakes:

Britannia Veg Cakes is every vegetarian's dream come true! 100% vegetarian cake with all the

softness and delight a cake should have. Every slice is soft and fluffy, stuffed with real fruit bits,

to give you a cake that is truly delicious, down to the last slice. Add to this zero cholesterol and

a 3 month shelf life and you have a healthy, convenient snack to enjoy anytime, anywhere

Nutrichoice Health Starter Kit:

2010 - Britannia Nutrichoice launches a New Year pack - the Nutrichoice Health Starter Kit

Created for everyone who makes a New Year resolution to become healthy and does not follow

through on it. Nutrichoice Hi-Fiber Digestive, Nutrichoice 5 Grain and Nutrichoice Nature Spice

Cracker.

Nutri Choice 5 Grain:

Britannia NutriChoice 5 Grain biscuits are made from 5 carefully chosen healthy cereals (Oats

that help reduce bad cholesterol, Corn which promotes heart health, Ragi a good source of

both Calcium as well as Fibre, Rice low in fat, and Wheat that provides wholesome energy).

These biscuits are delicately sweetened with natural honey, and come in a unique large oval

shape.

Tiger Banana:

Britannia is committed to help secure every child's right to Growth & Development through

good food everyday. Purposefully taking forward the credo of 'Eat Healthy, Think Better ', we
have launched a new variant under our power brand TIGER - TIGER BANANA - power packed

with IRON ZOR & and with the delightful taste of banana.

Little Hearts:

Little Hearts was launched in 1993 and targeted the growing youth segment. A completely

unique product, it was the first time biscuits were retailed in pouch packs like potato wafers. In

1997, the ‘Direct Dil Se’ campaign encouraged youngsters to openly express their feelings. And

in 2003, two variants called Little Hearts Chocolate and Little Hearts Sesame were rolled out

with a campaign “Dil sabka actually sweet hai”.

Britannia Good Day:

Britannia Good Day was launched in 1986 in two delectable avatars - Good Day Cashew and

Butter. Over the years, new variants were introduced - Good Day Pista Badam in 1989, Good

Day Chocochips in 2000 and Good Day Choconut in 2004.

Good Day is among the fastest growing brands in Britannia's portfolio and it has been the

leader in the cookies category ever since its launch.. The celebration was taken to the IPL as

Good day cheered along with a million cricket fans in the stadiums, each screaming and

proclaiming "Ho gaya re Good Day".

Britannia Bourbon:

India's first and favorite Bourbon's sweet adventure began in 1955. Since then, Bourbon lovers

across the country have been caught opening this chocolate couplet, licking the cream, and

nibbling at the melt-in-your-mouth biscuit, bit by bit.

Whatever the occasion, wherever the hangout, Bourbon makes for great company. You can

grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just right for chilling with

friends. Take along a Party Pack for... yes, a party! And the Gift Pack will surely win you a few

brownie points!

Treat:

Britannia launched Treat in 2002. Britannia Treat offers a wide variety of flavors, such as the

Elaichi, the Fruit Flavored Creams such as Orange, Pineapple, Mango, and Strawberry, the Jam

Filled Centers under the Jim Jam range, and the Duet Range (biscuits with two flavours of cream

between three layers of biscuit) comprising Strawberry Vanilla and Duet Strawberry Chocolate.

Bread:

Till 1958, there were no breads in the organised sector and bread consumption was a habit

typified by the British. Then, a mechanised bread unit was set up in Delhi with the name

"Delbis" which produced sliced bread and packed it under the Britannia name. The Mumbai

unit came up in 1963 and there again Britannia was the first branded bread in the city.
Rusks :

Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia

rusks have stood head and shoulders above the rest in terms of sheer quality .They are made

from the finest ingredients and baked with care as they are twice as crisper as and tastier than

ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven your spirits

with Britannia rusks”

Time paas:

Britannia Timepass was launched in 2000.

The brand quickly became a leader in Britannia's portfolio and, consequently, Snax was

revamped as a lighter product and renamed Britannia Timepass Classic Salted. To further the

franchise of the Timepass brand, a variant 'Nimkee' was introduced in the Eastern market in

April 2003, and then taken nationwide after a favourable response. Judging by its history, the

resounding success of Britannia Timepass will continue to grow.

Cookies:

Britannia's latest symbol of 'Zindagi mein Life' - Britannia Cookies, is packed with the

nourishment of wheat, the richness of butter and milk, and the lingering flavor of elaichi.

Britannia is the leader in the cookies segment, with the Good Day at the top end and now

Britannia Cookies delighting consumers at the bottom end of the pyramid.

Britannia 50-50:

It was launched in 1993, 50-50 belongs to the family of crackers and is considered the "very

very tasty tasty" snack. Britannia 50-50 is the leader in its category with more than one-third of

market share. The versatile and youthful brand constantly aims to provide a novel and exciting

taste experience to the consumer. As a result, in 2001, the delicious Maska Chaska was

launched as a variant of the original brand and became an instant success

 CHAPTER 5

PLANT LOCATION
 PLANT LOCATION

Not all the brands of Britannia are produced in this branch only some brands of biscuits are
produced at this branch.

Production of biscuits in Britannia Pantnagar branch is divided into four plants.

1) Plant I
a) Mariegold
b) Good Day butter
c) Good Day pista badam
2) Plant II
a) Good Day cashew
3) Plant III
a) 50-50
b) 50-50 Maska Chaska
c) 50-50 pepper chakkar
4) Plant IV
a) Chocolate treat bourbon
b) Orange Treat
 CHAPTER 6

MARKET SHARE
 MARKET SHARE

Mumbai: Britannia Industries Ltd is investing Rs100 crore to revamp its premium biscuits

products portfolio to boost market share in the category to 50% in two years from 35% now, a

top company executive said.

Britannia will spend nearly Rs100 crore in the next 9-12 months on its three premium cream

brands—Pure Magic, Bourbon, and Treat—to revamp this category that has seen flat growth

during the past three years, said Ali Harris Shere, vice-president of marketing at Britannia. Of

this, Rs50 crore is earmarked for the brand “Treat”, Shere added.

“Cream biscuits as a category has not been growing, and there are 2-3 reasons why there is

stagnation,” Shere said. “One is, it is a discretionary category. You do not necessarily consume

cream biscuits every day with a beverage, with a tea. You think of tea, you think of a cookie.

We, as marketers, have not been able to create those hooks of consumption,” he said.

“Pricing is another barrier, premium cream biscuits’ pricing is almost 2x the average of biscuits,”

Shere said. “Which means premium cream biscuits are expensive, which inhibits regular

consumption.”

Cream biscuits category contributes 7.5% of Britannia’s total revenue. The category accounts

for 7-8% of the total biscuit market in India, Shere said. However, nearly 30-40% of total

advertising spends on biscuit brands in India are invested in promoting this category, he added.

Other major cream biscuit brands include ITC’s Sunfeast and Mondelez’s Oreo.

As part of the revamping, Britannia has relaunched “Treat”, its cream biscuit brand for children,

with new packaging and a new biscuit design. The company has also introduced two new
flavours—Funky Chocolate and Kool Vanilla—and is launching a new television ad campaign for

the brand in a week’s time.

Britannia is looking to double the number of outlets that Treat reaches, from 200,000 stores in

India. While this will largely be in urban areas, Britannia expects to sell the brand in rural parts

of Kerala and Tamil Nadu as well, Shere said.

“We have increased our direct reach in the last three years from 7.5 lakh outlets to a 15.5 lakh

outlets,” he said.

Britannia plans to take steps to boost sales of its two other cream biscuit brands every 3-4

months from now on, Shere said.

This is part of Britannia’s long-term strategy to launch new products across its biscuits portfolio.

In May, the company introduced Good Day Wonderfulls, a new premium cookie variant to

reach out to the Rs4,000 crore premium cookies market.

Britannia is also working to increase sales after de-stocking by dealers in the run-up to goods

and services tax implementation hurt the company’s earnings.

Britannia’s net profit for the quarter ended 30 June fell 1.4% from a year earlier to Rs216 crore.
 CHAPTER 7

MARKETING STRATEGIES
 MARKETING STRATEGIES

The marketing mix of Britannia discusses the marketing mix strategy of Britannia Industries

Limited (BIL), which is a market leader in the Indian bakery and biscuit market. Established in

March 1918, it has steadily grown and secured itself as one of the heavyweights of India.

Its portfolio of brands includes Tiger, Good Day, Marie Gold and 50:50. It became the first

company in the East to use imported gas ovens, and as a business, flourished and began to

acquire its reputation for quality and value.

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Installing automatic plants in Calcutta and Mumbai helped to increase production, and a

number of small takeovers strengthened the company’s position. In 1997 the company had

a mission change, and identified a ‘eat healthy, think better’ strategy as one they intended to

pursue. In the same year they joined the dairy product market, and released a string of snacks,

with this philosophy in mind. Dairy products account for around 10% of the company’s revenue.
From 1998-2001, the company’s operating profits were 18%, as sales grew at a compound

annual rate – against the market – of 16%. More recently, BIL has been seeing growth of around

27% per year, compared to the industry growth rate of about 20%.

Product in the marketing mix of Britannia

BIL offer a wide variety of edible goods. Bakeries set up in the 1960s at various locations around

India ensured a constant supply of fresh bread, and as the company began distributing biscuits

from other smaller companies it had taken over, they started to manufacture and release their

own biscuits. Their main products include bread, biscuits, cakes, rusk and dairy products. They

have continued to release a steady flow of products over the years, for example, fruit bread, or

the dairy product Half/Half. 90% of their revenue, however, comes from biscuit manufacturing.

Their combined factory capacity is some 433,000 tonnes per year. In 2006, the Tiger brand part

of the company achieved total sales of $150 million. BILs present annual revenue is around Rs

22 billion, nine tenths of which is generated through biscuit sales.

Popular products forming a part of marketing mix of Britannia

 Britannia Tiger

 Britannia good day

 Britannia nice time

 Britannia treat

 Britannia 50 50

 Little hearts
  Bourbon

 Britannia Marie

 Britannia bread and bakery products

 Veg cakes

 Britannia dairy products like Cheese, Butter, Ghee, etc

 Britannia nutri choice range of products

Place in the marketing mix of Britannia

Britannia has been one of the market share holder for many years in India. It has also concluded

some foreign deals, such as working with Peek, Frean and Company which is a successful UK

biscuit company, and also completed takeovers such as that of Parry’s in 1975 which enabled

the company to distribute its goods to more people. The company was built up and was known

for many years as ‘the Biscuit King’. Britannia currently has an estimated 38% of the market

share.

The company has also invested in its dairy products, and in 2001 announced a joint venture

with the New Zealand Dairy, allowing it to produce cheese and butter amongst other things.

The company distributes its goods up and down the length and breadth of India. In 2007 BIL

agreed to a joint venture with the Khimji Ramdas Group, and acquired a 70% beneficial stake in

the Strategic Foods International Company based in Dubai. The company has been voted one of

India’s 100 most trusted companies, as listed in the Brands Trust Report.
For distribution, Britannia follows the FMCG channel of distribution wherein it appoints

distributors at select locations. These distributors are then responsible for handling dealers and

retail showrooms. Modern trade channels like Big bazaar and D mart as well as others are

handled directly by the company. The distribution channel follows breaking the bulk where in

large amounts are transferred from factory to C&F, from C&F to distributor and then forward to

retailers and dealers. The distribution in urban areas is fantastic with Britannia being present

almost everywhere. However, the rural penetration of the company is still less because of the

challenges of distribution in rural area.

 FMCG distribution model

 Breaking the bulk is applied

 Strong distribution in the country

 Rural distribution needs to be stronger

Promotions in the marketing mix of Britannia

The strongest asset for the promotion of Britannia products is the product itself. The products

are tasty and people like it. Thus, a pull is created directly by the product. However, today, no

company can exist without promotions and advertising. Same is in the case of Britannia as well.

However, the advertising spends for Britannia are controlled because of the brand equity of

Britannia products and the presence of the brand for almost a century in the Indian market.

The company uses most of the usual methods of advertising, including billboards, magazines, tv

ads and point of purchase advertising. In November 2012, BIL hired Salman Khan to endorse its

Tiger range of products. The popular Bollywood actor promotes the core values of the Tiger
brand range because of his own dashing style and personality. Britannia has high advertising

spends for products like Good day and Bourbon which are almost stars for the Britannia brand.

However, the investment for marketing of Dairy products is minimal because a lot of expenses

have to be done for the distribution of the products. Britannia has enough brand and clout in

the market, because of its constant presence in the last few decades, that its product receive a

natural pull from the market.

 Relies more on pull than push

 Has amazing brand equity due to presence in the market for last many decades

 Concentrates on promoting biscuits more than any other product

Price in the marketing mix of Britannia

Competitive pricing is the sole pricing strategy which Britannia uses. Parle is one of the major

competitors of Britannia and in that, Parle G has remained unbeatable for decades. In

dairy, Amul is a strong competitor for Milk, Cheese and other dairy based products. In bakery

products, you will find local competition as well as Monginis and other veg cake makers who

have their own line of products. To stay above all of them, Britannia adopts a competitive

pricing strategy. Thus, Britannia products are much better in quality and are good in price as

well. The pricing strategy along with distribution has been so strong, that people buy these

products even on Railway stations and while traveling , instead of buying local snacks.
CHAPTER 8

COMPETITOR
 COMPETITORS

Name Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover

Nestle 7,006.00 67,548.85 9,223.80 926.54 3,046.85

Britannia 4,525.50 54,332.77 8,414.37 843.69 2,552.65

GlaxoSmith Con 6,300.05 26,495.20 3,986.46 656.67 3,065.01

KRBL 552.00 12,993.52 3,147.87 401.12 2,922.29

Varun Beverages 650.00 11,868.15 2,972.25 186.73 3,151.33

Future Consumer 61.50 11,766.69 1,644.99 7.78 1,324.69

Hatsun Agro 753.00 11,458.27 4,199.66 133.97 947.25

Coffee Day 305.15 6,446.35 96.46 -79.61 2,529.16

Manpasand Bever 376.25 4,306.65 701.46 72.64 1,135.45

Heritage Foods 701.40 3,254.36 2,273.40 66.82 430.95

Prataap Snacks 1,200.00 2,814.36 - - -

LT Foods 86.90 2,779.45 2,076.37 30.14 1,228.16

Parag Milk Food 264.00 2,220.62 1,701.09 10.02 878.92

Apex Frozen 707.05 2,209.53 - - 201.69

Kwality 90.70 2,158.38 6,131.23 164.30 2,435.47

Tasty Bite 8,399.95 2,155.43 252.27 22.76 136.02

Prabhat Dairy 181.00 1,767.94 1,131.16 27.30 717.93

DFM Foods 1,585.50 1,587.35 344.89 15.87 166.84

Vadilal Ind 806.90 579.99 468.95 16.33 243.27

ADF Foods 241.00 510.96 166.73 12.37 199.39

Euro India Fres 135.00 334.80 - - -

Kohinoor Foods 63.30 223.08 1,050.82 -148.63 1,105.82

SKM Egg Product 75.30 198.26 195.45 2.51 129.56

Lakshmi Energy 24.70 181.87 1,021.50 -1.11 1,447.24

Umang Dairies 82.50 181.53 209.95 1.69 59.05

Sri Krishna Met 57.25 75.76 - - -

Usher Agro 7.50 58.25 436.25 -417.47 677.88

CKP Products 80.00 32.18 - - -

KLRF 36.50 18.33 218.30 3.59 90.38

Rei Agro 0.15 14.37 521.80 -1,076.14 346.92

Sita Shree Food 4.60 12.80 148.27 -177.14 103.50

Agro Dutch Ind 1.65 8.97 3.12 -98.93 -329.62

 CHAPTER 9

DATA ANALYSIS
 DATA ANALYSIS
SALES ANALYSIS OF CONSUMER PROMOTION

TOTAL SALES (in Ttonnes)

MATERIAL APRIL MAY JUNE

50:50 150G 10 13 44

TIGER KESAR KULFI 100G 1 3 4

TIGER ROSE MILK 100G 2 3 7

TIGER ORANGE CREAM 100G 10 15 22

TIGER ELAICHI CREAM 100G 1 1 7

TIMEPASS CLASSIC S.150G 1 3 5

WESTERN UP
TOTAL SALE(in Tonnes)

50 44
45
40
35 APRIL
30
25 22 MAY
20 13 15
15 10 10 JUNE
7 7
10 4 2 3 3 5
5 1 3 1 1 1
0 91340 50:50 150G 91344 TIGER KESAR 91345 TIGER ROSE 91346 TIGER 91347 TIGER ELAICHI 91350 TIMEPASS
KULFI 100G MILK 100G ORANGE CREAM 100G CREAM 100G CLASSIC S.150G
It is clearly depicted from the above Graph that there has been a tremendous

increase in total Sales of all the SKUs (Stock Keeping Unit) from April to June due

to the Promotional Schemes offered with these SKUs during this Period. The

maximum swing in the total Sale was observed for 50:50 150gm which is about 44

tonnes in June as compared to only 10 tonnes in April.Also in this region, there

has been a noticeable increase in the total Sale of the Tiger Orange Cream 100

gm. The sale was increased from 10 tonnes in April to 22 tonnes in June. The

Percentage increase in the total Sale of this SKU (Stock Keeping Unit) from April to

June was 120%.

The Total Sale of all the rest of the SKUs (Stock Keeping Unit) has also increased

Marginally during this time Period.

 TOTAL SALES (in Tonnes)

MATERIAL APRIL MAY JUNE

50:50 150G 35 56 109

TIGER KESAR KULFI 100G 1 1 7

TIGER ROSE MILK 100G 1 0 6

TIGER ORANGE CREAM 100G 61 62 70

TIGER ELAICHI CREAM 100G 2 4 8

TIMEPASS CLASSIC S.150G 3 7 27

EASTERN UP

120 109
TOTAL SALES(in Tonnes)

100

80 70 APRIL
6162
56 MAY
60
35 JUNE
40 27
20 7 8
11 1 0
6 2 4 37
0
91340 50:50 91344 TIGER 91345 TIGER 91346 TIGER 91347 TIGER 91350
150G KESAR KULFI ROSE M ILK ORANGE ELAICHI TIM EPASS
100G 100G CREAM 100G CREAM 100G CLASSIC
S.150G
It is clearly seen from the bar Diagram that in this region, the maximum

Percentage increase in total Sales was for 50:50 150gm and Timepass Classics

150gm. There has been a tremendous increase (212% for 50:50 150gm and

800% for Timepass Classics 150 gm)in sale for these SKUs (Stock Keeping Unit)

due to promotional Schemes offered with these SKUs (Stock Keeping Unit).

There has been a Marginal increase in the Sale of rest of the SKUs (Stock

Keeping Unit).
TOTAL SALES (in Tonnes)

MATERIAL APRIL MAY JUNE

50:50 150G 8 12 88

TIGER KESAR KULFI 100G 6 8 6

TIGER ROSE MILK 100G 4 5 6

TIGER ORANGE CREAM 100G 13 14 18

TIGER ELAICHI CREAM 100G 3 4 9

TIMEPASS CLASSIC S.150G 3 4 27

CENTRAL UP

100
TOTAL SALES(in Tonnes)

88
90
80 APRIL
70 MAY
60
JUNE
50
40
27
30
18
20 12 13 14
8 6 8 6 4 5 6 4
9
4
10 3 3
0
91340 50:50 150G 91344 TIGER 91345 TIGER 91346 TIGER 91347 TIGER 91350
KESAR KULFI ROSE MILK ORANGE ELAICHI TIMEPASS
100G 100G CREAM 100G CREAM 100G CLASSIC S.150G
In this region also, the Maximum increase in Percentage total Sales was

Observed for 50:50 150 gm and Timepass Classics 150 gm. The Percentage

increase in Total Sales of 50:50 150 gm from April to June due to Promotions

was 1000% and for Timepass Classics 150 gm was 800%.

An unusual trend in increase in sale was Observed in case of Tiger Kesar Kulfi

100 gm. There has been a increase in sale of this SKU (Stock Keeping Unit)

from April to May but there has been a Drop in the Sale from May to June.

This is because of the non availability of this SKU (Stock Keeping Unit) in this

Region.
 MATERIAL APRIL MAY JUNE

50:50 150G 36 41 70

TIGER KESAR KULFI 100G 8 10 11

TIGER ROSE MILK 100G 7 7 13

TIGER ORANGE CREAM 100G 16 13 32

TIGER ELAICHI CREAM 100G 6 7 4

TIMEPASS CLASSIC S.150G 2 13 19

RAJASTHAN

80
TOTAL SALE(in Tonnes)

70
70
60
50 APRIL
41
40 36 MAY
32
30 JUNE
19
20 16
11 13 13 13
8 10 7 7 6 7 4
10 2
0
91340 50:50 91344 TIGER 91345 TIGER 91346 TIGER 91347 TIGER 91350
150G KESA R KULFI ROSE M ILK ORA NGE ELA ICHI TIM EP A SS
100G 100G CREA M 100G CREA M 100G CLA SSIC
S.150G

As it can be seen in the above chart sale of 50:50 due to promotion shoot up

like anything in month of June that is a increase of around 89%. Also other

SKUs (Stock Keeping Unit) like TIGER ORANGE and TIGER ELAICHI showed a

decreasing trend due to unavaiParle G ity of stock of the given product.

 EASTERN UP

80
67.7
70 60 57 57.9
PERCENTAGE

60 50 50
50 40 43 42.1
%Rural Sale
40 32.3
% Urban
30
20
10 0 0
0
91340 50:50 91344 91345 91346 91347 91350
TIGER TIGER ROSE TIGER TIGER TIM EPASS
KESAR M ILK ORANGE ELAICHI CLASSIC
KULFI

The affect of promotion is clearly seen in the Eastern UP. The target rural sale

according to superstockists contribution should be 61%. Only TIGER KESER

KULFI and TIGER ORANGE are close to the target whose Rural Sales

Percentage are 60% and 57% respectively. For all the rest of the SKUs (Stock

Keeping Unit) the Percentage Rural Sale is very less than the targeted in this

month.

The SKU named TIGER ROSE MILK does not show any sale neither Rural nor

Urban in this region. This is due to non availaParle G ity of this SKU (Stock

Keeping Unit) in this region during the month of May.

 %Rural % Urban

aterial Sale Sale

50:50 6.7 93.3

TIGER KESAR KULFI 18.5 81.5

TIGER ROSE MILK 5.4 94.6

TIGER ORANGE 28.7 71.3

TIGER ELAICHI 16.3 83.7

TIMEPASS CLASSIC 20 80

CENTRAL UP

100 93.3 94.6

90 81.5 83.7 80
80 71.3
PERCENTAGE

70
60 %Rural Sale
50
40 % Urban
28.7
30 18.5 20
16.3
20 6.7
10 5.4
0
91340 50:50 91344 91345 91346 91347 91350
TIGER TIGER TIGER TIGER TIM EPASS
KESAR ROSE M ILK ORANGE ELAICHI CLASSIC
KULFI
The target rural percentage sale should be at least 34% according to

Superstockists contribution in this area. TIGER ROSE MILK has done the least

sale among all the SKUs(Stock Keeping Unit) . There should be slight increase

in sales of TIGER ORANGE i.e. up to 5% so as to reach the targeted rural sale

Percentage. None of the SKUs (Stock Keeping Unit) has reached the targeted

Sales Percentage in the month of May.

 %Rural % Urban

Material Sale Sale

50:50 38.3 61.7

TIGER KESAR KULFI 50 50

TIGER ROSE MILK 50 50

TIGER ORANGE 40 60

TIGER ELAICHI 28.3 71.7

TIMEPASS CLASSIC 43.6 56.4

RAJASTHAN

80 71.7
70 61.7 60
56.4
PERCENTAGE

60 50 50 50 50
50 43.6
38.3 40 %Rural Sale
40
28.3 % Urban
30
20
10
0
91340 50:50 91344 91345 91346 91347 91350
TIGER TIGER ROSE TIGER TIGER TIM EPASS
KESAR M ILK ORANGE ELAICHI CLASSIC
KULFI
The target rural percentage sale should be at least 48% according to

Superstockists contribution in this area. TIGER KESAR KULFI and TIGER ROSE MILK

has reached their target Rural Sale Percentage. Rest all the SKUs are below the

target sale Percentage. TIGER ORANGE and TIMEPASS CLASSIC are close to the

targeted Sale and need slightly more efforts to reach to the targeted Percentage

in the next month.

PERCENTAGE RURAL AND URBAN SALE SKU (Stock Keeping Unit) WISE IN

MONTH JUNE

Material %Rural Sale % Urban Sale

50:50 10 90

TIGER KESAR KULFI 10 90

TIGER ROSE MILK 6 94

TIGER ORANGE 12 88

TIGER ELAICHI 17 83

TIMEPASS CLASSIC 45 55

WESTERN UP

100 90 90 94
88
83
PERCENTAGE

80
55
60 45 %Rural Sale
40 % Urban
17
20 10 10 12
6
0
91340 91344 91345 91346 91347 91350
50:50 TIGER TIGER TIGER TIGER TIM EPASS
KESAR ROSE M ILK ORANGE ELAICHI CLASSIC
KULFI
The target rural percentage sale should be atleast 16.8% according to

Superstockists contribution in this area.Only TIMEPASS is doing

exceptionally good but rest SKUs (Stock Keeping Unit) i.e. 50:50 (12.3%) and

TIGER Cream(Aggregate 14.6%) are less than the target

CHAPTER 10

FINDINGS
 FINDINGS

1. The Authority & Responsibility both moves with each other.

2. There is a proper mixture of talent & experience among the employees.

3. In Britannia Industries Limited all the employees are very cooperative.

4. In Britannia Industries Limited Recruitment and Selection procedures is done on the

yearly basis of organizational vacancies.

5. Britannia Industries Limited provides a lot of chances of promotion to its employees.

6. Recruitment and Selection is the systematic description of an employee's performance. It

provides motivation to the employees& they try to do their job in a more efficient &

effective manner.

7. Britannia Industries Limited provides very healthy working environment to its employees.

8. Britannia Industries Limited provides canteen facilities to its employees. The rules of

canteen are same for all the top executive as well as workers.

9. In Britannia Industries Limited all the work is done in a systematic manner so the chances

of accidents in the company are very low.

10. Britannia Industries Limited provides gifts all the workers & organize parties for the

executive on their birthday.

CHAPTER 11

LIMITATIONS
 LIMITATION

Knowledge, as sky, has not any limit.

The duration of my study was 7 weeks, so I cannot cover all the Functions of H.R. Deptt. The

survey of recruitment and selection procedures are could not be done in detailed due to

shortage of time. As H.R. is the vast area. This is very short period to understand the whole

system of H.R. Deptt. Various aspects of H.R. & Excise duty could not be cover up. The study

lacks various methods applied in recruitment and selection procedures.

The study lacks in the points as:-

 Lack of proper communication with employees as they are having much work load.

 Lack of cooperation of employees in giving detail of the topic.

 Lack of information from employee.

 Lack of time for deep study of the matters.

 More work load on the employees makes them busy.

 The objective of study could not be accomplished properly.

 The drawn conclusion is not final, further study can be carried out.
 CHAPTER 12

RECOMMENDATIONS & SUGGESTIONS

 RECOMMENDATION AND SUGGESTION

 Almost half of the workers are new, so the company is not having experienced workers.
It is also facing the problem of less loyal workers. So the company should find out the
reason for this problem and must control this problem.
 Should make aware about the different types of programme & should be concluded by the
experienced person by seniors.

 There should not be biasness among the employee's everything should be clear to employee's
in written as well as in oral after the assessment.

 Land is not properly utilized.

 Storage capacity of the company is limited.

 There should be uniform of the officers & of the workers too.

 Raw material is wasted at the time of unloading. So it should not be the wastage of raw
material.
 Unit is situated far away from main plant.

 There is no board of Britannia at the entry Gate. So it should be very necessary.

 Most of the workers feel improvement in themselves which is also a good point for the
company.

 The company can increase the manpower and salary because most of workers feel that the
manpower and salary is less than the requirement.

 All the employees are happy with the immediate medical facility. Company should maintain it.

 A number of workers do not feel safe in the working areas. The company should examine those
areas and should provide safety equipments to the workers there and should increase some
safety requirements there.

 Most of the workers feel confident due to these benefits. Company should also try to boost the
morale of the workers.
CHAPTER 13
CONCLUSION
 CONCLUSION

"Human beings are drawn close to one another by their common nature but habits & custom

keep them apart".

There is no doubt that Recruitment and Selection process contribute to the efficient & effective

operation of the staff & their future development. But the method & administration of

Recruitment and Selection procedures will vary from organization to organization.

It is truth that no work is completed in itself. In fact, completion of one job is actually the

beginning of another job. Likewise, H.R. is never ending process. It is actually for personal &

professional development.

At last it is concluded that the company as a hole is a well brand company. The good will of the

company is very high. The company is also having proper system or communication through

inter-corns which helps in reduction is wastage of time.

The environment (working & cultural) is found the employees are pleased to work very hard in

the corporation to achieve the desired objective. The company organized the Training &

Development programmes for employees & through it employees gets more knowledge & a lot

of chances of internal selection.

After the Training I got the difference between theoretical knowledge & practical knowledge.

The employees gave me the full practical knowledge about salary sheet, leave Book, ESI form,

PF form & the Training & development of workers.

BIBLOIGRAPHY
 BIBLIOGRAPHY

Books:

 Human Resource Management

 L.M. Prasad
 C.B.Gupta
 V.S.P.Rao

 Human Resource Management & Personnel Management

 Ashwathapa
 Research and Methodology
 C.R. Kothari

Web-Sites:

 www.google.com
 www.britannia.co.in
 www.wikipedia.com
 www.hrcite.com