A

MINI PROJECT REPORT

ON
ANOKHA TASTE
SESSION:2022-24
Submitted for the partial fulfilment of the required for the award of degree
of
master of business administration

DR. ABDUL KALAM TECHNICAL

UNIVERSITY ,LUCKNOW

UNDER THE GUIDANCE OF: SUBMITTED BY:

MS.TRISHTY KHANDELWAL SANTOSH KUMAR GANGWAR
MBA: I SEM

DEPARTMENT OF BUSINESS ADMINISTRATION

KHANDELWAL COLLEGE OF MANAGEMENT
SCIENCE & TECHNOLOGY , BAREILLY

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 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my Guide MS.

TRISHTY KHANDELWAL as well as my HOD MR. AJEET VERMA who

gave the golden opportunity to do this wonderful project, which also helped me

in doing a lot of research and came to know about so many new things.

I am really thankful to them.

Secondly I would also like to thank my parents and friends who helped me a lot

in finishing this project within time.

THANKS AGAIN TO ALL WHO HELPED ME.

SANTOSH KUMAR GANGAWAR

(MBA 1ST Semester)

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 TABLE OF CONTENTS
 ANOKHA TASTE new go cup is a brilliant business idea
 Business, history and overview of ANOKHA TASTE
 Products

 Other products

 ANOKHA TASTE franchise overview

 Franchise history
 Kentucky fried chicken (ANOKHA TASTE ) franchise for sale -
restaurant

 Anokha Taste

 ANOKHA TASTE franchise cost

 Ongoing fees
 How to buy a ANOKHA TASTE franchise
 Preparing to submit a ANOKHA TASTE application
 Review the application and paperwork
 Interview and finalization process
 Purchasing an existing ANOKHA TASTE franchise
 ANOKHA TASTE franchise business
 Investments required for opening a ANOKHA TASTE franchise
unit
 Training overview of ANOKHA TASTE company
 Territory granted by ANOKHA TASTE company to their franchise
 ANOKHA TASTE franchise online
 Reference
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 ANOKHA TASTE 'S NEW GO CUP IS A BRILLIANT BUSINESS

IDEA

When students of my entrepreneurship course ask me, "How can I come up with more

good ideas?" I always tell them to study the marketplace. I believe great innovations evolve

from studying products that already exist in the market, thinking about how they can be

improved and asking: What do consumers need and want?

It's really that simple. And that's why I write over and over again about how important it is to

research and understand buying habits before you come up with new ideas. Recently, a major

fast food corporation really drove that point home for me. ANOKHA TASTE , as you might

have read or seen on TV, debuted an ingenious new product this month: the Go Cup.

I'm a product designer so when I read that the Go Cup, which holds smaller, snack-sized

portions of food, fits 83 percent of all car cup holders, my mind was blown. ANOKHA

TASTE spent two years designing this product. It has a slit at the bottom that can be

collapsed to fit different car cup holders, because there is no industry-standard size or design.

The Go Cup also conveniently separates the different kinds of food you order from co-

mingling. It costs less -- about half the price of the cheapest meal that was on the ANOKHA

TASTE menu -- and includes five different varieties.

I couldn't help asking myself: How has no one come up with this idea before? It seems so

obvious. People love to eat in their cars, because it's fast and convenient. Why not make the

process less messy? They weren't reinventing the wheel, just thinking about how to enhance

what was already out there. 

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Another important lesson: ANOKHA TASTE didn't just rely on an assumption that their

consumers yearned for a snack that was easier to eat in their cars. Their team gathered data

that proved that a new innovation was needed. They learned that consumers wanted a snack

that was a protein, portable, sold for a low price and that didn't need utensils. At the same

time, ANOKHA TASTE knew that about half its sales were being made by drive-through

customers. And according a consumer research firm that surveys eating behavior, Americans

order 21 percent of all their meals from their cars. That's an enormous market. ANOKHA

TASTE did their research. And they delivered a product that is going to be a smash, if the

media blitz that has erupted in response is any indication. The Go Cups even look like mini

buckets -- they managed to extend their brand even while debuting a new line.

Examples of great, marketplace-based product design are all around us. Just keep looking for

them.

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 BUSINESS, HISTORY AND OVERVIEW OF ANOKHA TASTE

ANOKHA TASTE Corporation (ANOKHA TASTE ), founded and also known as Kentucky

Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United

States. ANOKHA TASTE has been a brand and operating segment, termed a concept[2] of

Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global

Restaurants Inc.

ANOKHA TASTE primarily sells chicken pieces, wraps, salads and sandwiches. While its

primary focus is fried chicken, ANOKHA TASTE also offers a line of grilled and roasted

chicken products, side dishes and desserts. Outside North America, ANOKHA TASTE

offers beef based products such as hamburgers or kebabs, pork based products such as ribs

and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel

Harland Sanders in 1952, though the idea of ANOKHA TASTE ’s fried chicken actually goes

back to 1930. Although Sanders died in 1980, he remains an important part of the company’s

branding and advertisements, and “Colonel Sanders” or “The Colonel” is a metonym for the

company itself. The company adopted ANOKHA TASTE , an abbreviated form of its name,

in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky

Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new

corporate re-branding program;[4][5] newer and remodeled restaurants will have the new

logo and name while older stores will continue to use the 1980s signage. Additionally, Yum!

continues to use the abbreviated name freely in its advertising.In 1939, Colonel Harland

Sanders first gave the world a taste of his most famous creation, Original Recipe? Kentucky

Fried Chicken, featuring that secret blend of 11 herbs. In 1952, he signed up his first

franchisee and thus began the legend that is ANOKHA TASTE , the largest chicken fast-food

empire in the world. Millions of people have come to love his one of a kind chicken, home-

style side dishes and hot and fresh biscuits.

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Today, more than a billion of the Colonel’s “finger lickin’ good” chicken dinners are served

annually. And not just in North America. The Colonel’s cooking is available in more than 80

countries and territories around the world. And with Yum! Brands, you can bring one to

YOUR city.ANOKHA TASTE is just one brand owned by Yum! Brands, Inc. Yum! Brands

also owns A&W All-American Food Restaurants, Long John Silvers, Pizza Hut and Taco

Bell restaurants, and is the world’s largest restaurant company in terms of system units with

nearly 32,500 in more than 100 countries and territories.

History

9/9/1890

Harland Sanders is born just outside Henryville, Indiana.

1900-1924

Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army

private in Cuba, blacksmith’s helper, railyard fireman, insurance salesman, tire salesman and

service station operator for Standard Oil.

1930

In the midst of the depression, Harland Sanders opens his first restaurant in the small front

room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and

cashier and names the dining area “Sanders Court & Caf?”

1936

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Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in

recognition of his contributions to the state’s cuisine.

1937

The Sanders Court & Caf?adds a motel and expands the restaurant to 142 seats.

1939

The Sanders Court & Caf?is first listed in Duncan Hines’ “Adventures in Good Eating.”

Fire destroys The Sanders Court & Caf? but it is rebuilt and reopened.

The pressure cooker is introduced. Soon thereafter Colonel Sanders begins using it to fry his

chicken to give customers fresh chicken, faster.

1940

Birthdate of the Original Recipe

1949

Sanders marries Claudia Price.

1952

The Colonel begins actively franchising his chicken business by traveling from town to town

and cooking batches of chicken for restaurant owners and employees.

The Colonel awards Pete Harman of Salt Lake City with the first ANOKHA TASTE

franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each

chicken sold.

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1955

An interstate highway is built to bypass Corbin, Kentucky. Sanders sells the service station

on the same day that he receives his first social security check for $105. After paying debts

owed, he is virtually broke. He decides to go on the road to sell his Secret Recipe to

restaurants.

1957

Kentucky Fried Chicken first sold in buckets

1960

The Colonel’s hard work on the road begins to pay off and there are 190 ANOKHA TASTE

franchisees and 400 franchise units in the U.S. and Canada.

1964

Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada

and the first overseas outlet, in England.

Sanders sells his interest in the U.S. company for $2 million to a group of investors headed

by John Y. Brown Jr., future governor of Kentucky. The Colonel remains a public spokesman

for the company.

1965

Colonel Sanders receives the Horatio Alger Award from the American Schools and Colleges

Association.

1966

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The Kentucky Fried Chicken Corporation goes public.

1969

The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.

1971

More than 3,500 franchised and company-owned restaurants are in worldwide operation

when Heublein Inc. acquires ANOKHA TASTE Corporation.

1976

An independent survey ranks the Colonel as the world’s second most recognizable celebrity.

1977

Colonel Sanders speaks before a U.S. Congressional Committee on Aging.

1979

ANOKHA TASTE cooks up 2.7 billion pieces of chicken. There are approximately 6,000

ANOKHA TASTE restaurants worldwide with sales of more than $2 billion.

12/16/1980

Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after

being stricken with leukemia. Flags on all Kentucky state buildings fly at half-staff for four

days.

1982

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Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. (now RJR

Nabisco, Inc.) when Heublein, Inc. is acquired by Reynolds.

1986

PepsiCo, Inc. acquires ANOKHA TASTE from RJR Nabisco, Inc.

1997

PepsiCo, Inc. announces the spin-off of its quick service restaurants – ANOKHA TASTE ,

Taco Bell and Pizza Hut – into Tricon Global Restaurants, Inc.

2002

Tricon Global Restaurants, Inc., the world’s largest restaurant company, changes its corporate

name to YUM! Brands, Inc. In addition to ANOKHA TASTE , the company owns A&W?

All-American Food?Restaurants, Long John Silvers? Pizza Hut?and Taco Bell?restaurants.

2006

More than a billion of the Colonel’s “finger lickin’ good” chicken dinners are served annually

in more than 80 countries and territories around the world.

2007

ANOKHA TASTE proudly introduces a new recipe that keeps the Colonel’s 11 herbs and

spices and finger-lickin’ flavor, but contains Zero Grams of Trans Fat per serving thanks to

new cooking oil.

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2008

The Colonel has a new look! ANOKHA TASTE updates one of the most recognized,

respected and beloved brand icons with a new logo. The new logo depicts Colonel Sanders

with his signature string tie, but for the first time, replaces his classic white, double-breasted

suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and

reminds customers that ANOKHA TASTE is always in the kitchen cooking delicious, high-

quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago.

2009

ANOKHA TASTE introduces Kentucky Grilled Chicken?- a better-for-you option for health

conscious consumers who love the flavor of ANOKHA TASTE . Kentucky Grilled Chicken

has less calories, fat and sodium than ANOKHA TASTE 抯 Original Recipe?chicken,

without sacrificing the great taste of ANOKHA TASTE .

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 PRODUCTS

Chicken

ANOKHA TASTE ’s specialty is fried chicken served in various forms. ANOKHA TASTE

’s primary product is pressure-fried pieces of chicken made with the original recipe. The

other chicken offering, extra crispy, is made using a garlic marinade and double dipping the

chicken in flour before deep frying in a standard industrial kitchen type machine.

Kentucky Grilled Chicken – This marinated grilled chicken is targeted towards health-

conscious customers. It features marinated breasts, thighs, drumsticks, and wings that are

coated with seasonings before being grilled. It has less fat, calories, and sodium than the

Original Recipe fried chicken.[27] Introduced in April 2009.

ANOKHA TASTE has two lines of sandwiches: its “regular” chicken sandwiches and its

Snackers line. The regular sandwiches are served on either a sesame seed or corn dusted roll

and are made from either whole breast fillets (fried or roasted), chopped chicken in a sauce or

fried chicken strips. The Snackers line are value priced items that consist of chicken strips

and various toppings. In the UK, Australia and New Zealand, sandwiches are referred to as

“burgers”; there is the chicken fillet burger (a chicken breast fillet coated in an original-recipe

coating with salad garnish and mayonnaise) and a Zinger Burger (as with the former but with

a spicier coating and salsa). Both of these are available as “tower” variants, which include a

slice of cheese and a hash brown.

ANOKHA TASTE considers its Double Down product a sandwich in spite of containing no

bread.

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A variety of smaller finger food products are available at ANOKHA TASTE including

chicken strips, wings, nuggets and popcorn chicken. These products can be ordered plain or

with various sauces, including several types of barbecue sauces and buffalo sauce. They also

offer potato wedges.

Several pies have been made available from ANOKHA TASTE . The Pot Pie is a savory pie

made with chicken, gravy and vegetables. In the second quarter of 2006, ANOKHA TASTE

introduced its variation on Shepherd’s pie called the Famous Bowl. Served in a plastic bowl,

it is layered with mashed potatoes or rice, gravy, corn, popcorn chicken, and cheese, and is

served with a biscuit. The bowl had been available at ANOKHA TASTE ’s special test

market store in Louisville since the third quarter of 2005.

The ANOKHA TASTE Twister is a wrap that consists of either chicken strips or roasted

chicken, tomato, lettuce and (pepper) mayonnaise wrapped in a tortilla. In Europe, the

Twister is sold in two varieties: 1) the Grilled Twister (chicken strips),[28][29][30] and 2) the

Grilled Mexican twister/Spicy Toasted Twister (UK) (chicken breast supplemented by tortilla

chips and salsa, UK: adds only salsa to pepper mayonnaise),[31][32][33]

ANOKHA TASTE Fillers are a 9 in (23 cm) sub, available in four varieties over the summer

period in Australia.

Shish kebab – in several markets ANOKHA TASTE sells kebabs.

Kentucky Barbecued Chicken – barbecued chicken dipped in the original recipe

Wrapstar is a variant of the ANOKHA TASTE Twister, consisting of chicken strips with

salsa, cheese, salad, pepper mayonnaise and other ingredients, contained in a compressed

tortilla.[34][35]

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 OTHER PRODUCTS

Coleslaw

In some international locations, ANOKHA TASTE may sell hamburgers, pork ribs or fish.

In the U.S., ANOKHA TASTE began offering the Fish Snacker sandwich during Lent in

2006. The Fish Snacker consists of a rectangular patty of Alaskan Pollock on a small bun,

and is the fifth ANOKHA TASTE menu item in the Snacker category.

Some international locations also may sell ANOKHA TASTE ‘Mashies’ – balls of mashed

potato cooked in original recipe batter .

Three types of salads (which can be topped with roasted or fried chicken) are available at

ANOKHA TASTE : Caesar, house, and BLT salads (in the US).

The Boneless Banquet

Zinger Burger – A regular sized burger which regularly consists of a boneless fillet of hot and

spicy chicken, lettuce and mayonnaise in a burger bun. Cheese, tomato, bacon and pineapple

can be added upon request. Barbecue sauce can also replace/join the mayonnaise.

Chili Cheese Fries[38] – By 2007, 2 former ANOKHA TASTE /A&W Restaurants locations

in Berlin and Cologne, Germany had reverted to ANOKHA TASTE -only locations and the

third location in Garbsen (by Hannover) was closed in 2005. The only remnant from the

former A&W menu are the Chili Cheese Fries which were added to the system wide

ANOKHA TASTE Germany menu.

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Parfait desserts – “Little Bucket Parfaits” in varieties such as Fudge Brownie, Chocolate

Crème (once called the Colonel’s Little Fudge Bucket), Lemon Crème and Strawberry

Shortcake are available at most locations in the US.

Sara Lee Desserts – Available in either Cookies and Cream Cheesecake or Choc Caramel

Mousse.

Krushers, available in Australia, South Africa, India and New Zealand. These are drinks

containing “real bits”. They include “classic krushers”, “smoothie krushers” and “fruit

krushers”. Selected outlets are now equipped with “Krushbars” to serve these drinks.

ANOKHA TASTE Nigeria Takes Fast Food Business to New Height

Joseph Ekeng

Kentucky Fried Chicken (ANOKHA TASTE ), the latest entrant into Nigeria’s fast growing

fast foods industry, says it has come to raise the bar in the food and restaurant market in

Nigeria, by offering the same international quality and standard it is globally known for.

ANOKHA TASTE is one of the biggest restaurants in the world, serving over 12 million

people every day. The American food chain says its decision to come into the Nigerian

market at this point is timely as it was reached after some research and study of the local

environment.

The food company which has already opened it first outlet at the popular City Mall, Onikan,

is by all standard world class and is manned by over 25 Nigerian employees who were sent

on international training to ensure strict quality control and to retain the local content of its

operations. They are joined by some expatriate staff.

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The company has also embarked on extensive food safety audits and hygiene test of various

suppliers’ facilities to ensure they met the highest local and international standard. Besides

suppliers were trained extensively, and sent to the Hazard Analysis Critical Control Point

(HACCP) courses to ensure that the global standard set by Yum Restaurants International, the

franchisor, are met,” Marc Schreuder, CEO of Devyani International, said at the launch.

Devyani International, the franchisee, is a joint venture company between RJ Corp of India

and Chellaram Plc. The company was incorporated in 2009 for the purpose of owning and

operating ANOKHA TASTE restaurants in agreement with Yum Restaurant International.

Schreuder says that ANOKHA TASTE , which presently owns 13 000 outlets around the

world, including Uganda, Malawi and Zambia, plans to open several other outlets across the

country.

ANOKHA TASTE to open 20 restaurants in Nigeria during 2011

US-based restaurant group Yum! Brands is planning to open 20 ANOKHA TASTE outlets in

Nigeria during 2011.

“We’ve got six stores there now and we are going to build 20 next year,” said Keith Warren,

Yum!’s general manger for Africa, during the company’s recent investor and analyst

conference.

Yum! forecasts that it will have 300 ANOKHA TASTE restaurants in Nigeria by 2020.

The first Nigerian ANOKHA TASTE restaurant opened in December last year. “We always

knew a 150 million people . . . eating chicken on the bone as their primary protein, had to be

a good thing for ANOKHA TASTE , but we didn’t quite know how good a thing it was going

to be,” said Warren.

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Warren explained that the biggest challenges of operating in Nigeria is dealing with the poor

infrastructure and bureaucracy as well as finding the right partners.

ANOKHA TASTE in Nigeria is currently a joint-venture between an existing Indian

franchisee of the company and a local Nigerian.

In his presentation Warren outlined Yum!’s African growth plans. The company plans to

operate 2,100 stores in Africa by 2020 – 1,100 in South Africa and 1,000 in the rest of the

continent.

“ANOKHA TASTE is desperately desired in [Africa], Nigeria is just one of many

[countries],” Warren added.

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 ANOKHA TASTE FRANCHISE OVERVIEW

As a ANOKHA TASTE franchise owner, we recognize there are many franchising choices.

ANOKHA TASTE offers value and a strong brand that has proven economic stability.

Financial Information:

Cash Investment: $750,000

Net Worth: $1,500,000

Franchise Fee: $45,000

Total Investment: $1,309,900

Royalty Fee: 5% of Gross Revenues

Advertising Fee: 5% of Gross Revenues (Includes national and local

contributions)

About ANOKHA TASTE

ANOKHA TASTE is a fast food brand (also called a QSR, or quick serve restaurant)

specializing in chicken. With more than 19,500 units in more than 115 countries and

territories, ANOKHA TASTE (formerly Kentucky Fried Chicken) is the world’s second

largest restaurant chain after McDonald’s measured by sales, and the world’s most popular

chicken brand. ANOKHA TASTE ’s menu has evolved from its legendary Original Recipe

pressure fried chicken (“11 herbs and spices”) and side dishes to include grilled chicken,

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chicken strips, chicken sandwiches, hot wings, and desserts. ANOKHA TASTE was founded

by “Colonel” Harland Sanders in Kentucky in 1930 during the Great Depression. The first

Anokha Taste was opened in Salt Lake City, Utah in 1952 by Pete Harman, who introduced

the “Bucket O’Chicken” in 1957. Harman also is credited with the brand’s slogan “It’s

finger-lickin’ good.” ANOKHA TASTE Corp. is based in Louisville, Kentucky, and is a

subsidiary of Yum! Brands, which also owns Pizza Hut and Taco Bell. Yum! Brands has

almost 42,000 restaurants in more than 125 countries and territories, making it one of the

world’s largest restaurant companies. Over the years, ANOKHA TASTE franchisees have

had the option to co-brand with Taco Bell or Pizza Hut. According to company figures, the

ANOKHA TASTE system serves more than 12 million customers daily. Most purchases are

take out or to-go, although the stores also offer in-store dining. In 2015, Yum! Brands

announced that ANOKHA TASTE would begin deliveries by 2016, further expanding its

reach to customers. ANOKHA TASTE engages in extensive marketing to keep the brand in

consumers’ minds: ANOKHA TASTE claims an average of more than 185 million people

see a ANOKHA TASTE commercial at least once a week. ANOKHA TASTE is also a

pioneer in the use of social media to attract and engage customers. ANOKHA TASTE

franchisees receive ongoing support through The Yum! Value Network, which offers

programs and support that include brand recognition, customer attraction, competitive

advantage, franchise value system, multi-unit growth, economic stability, giving back to the

community, development expertise, access to financing, solid business support, quality on-

boarding and training, a reliable supply chain, and return on investment.

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Franchise Details:

Founded: 1952

Corporate Office: ANOKHA TASTE 's Corporate

P.O. Box 725489

Atlanta, GA 31139

Industries: Food, Chicken, Multi-Unit, Women Based

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How to open a Anokha Taste

1. Ensure you have adequate capitalization.

In order to open a ANOKHA TASTE franchise, you must have a net worth of more

than $1,500,000.

2. Appreciate the investment required for a restaurant franchise.

You will need to consider building and real estate costs, the cost of equipment and

signs, the costs of licenses and permits, the cost of uniforms, the cost of insurance,

etc.

3. Evaluate your prior experience and strengths.

You should thoroughly evaluate your prior business experience before applying to

become a ANOKHA TASTE franchise owner.

4. Assess market availability.

You will want to look at the market availability for ANOKHA TASTE franchises and

see if there are available markets in your location of interest before proceeding with

the franchising application.

5. Submit your application.

Your application will be reviewed by the ANOKHA TASTE franchise team. You

will be emailed a confirmation receipt upon reception of your online application,

where we will additionally provide the contact details of the franchise owner.

6. Receive approval & opening your ANOKHA TASTE franchise.

You will receive franchise approval once your financial and background checks are

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 completed. Approval will only be given to candidates who meet all the requirements

of franchise owners.

How much does ANOKHA TASTE franchise cost

ANOKHA TASTE has the franchise fee of up to $45,000, with total initial investment range

of $1,442,550 to $2,771,500.

Initial investments: $1,442,550 - $2,771,500

Net-worth Requirement: $1,500,000

Liquid Cash Requirement: $750,000

Name of Fee Low High

Application & Background Check Fee (per

$300 $500
person)

Deposit Fee $20,000 $20,000

Option Fee $25,000 $25,000

Training Expenses $7,000 $10,000

Permits, Licenses, and Security Deposits $50,000 $100,000

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Real Property $400,000 $1,100,000

Building & Site Costs $534,000 $930,000

Equipment, Signage, and Décor, POS &

$329,000 $476,000
MERIT

Start-up Inventory $10,000 $10,000

Grand Opening Expense $5,000 $5,000

Insurance $7,250 $10,050

Miscellaneous Costs $5,000 $10,000

Additional Funds $50,000 $75,000

Total Estimated Expenditure $1,442,550 $2,771,550

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25
 ONGOING FEES

Initial Franchise Fee: $45,000

Ongoing Royalty Fee: 5%

Ad Royalty Fee: $5%

Are you interested in starting ANOKHA TASTE Franchise in the USA, India, Indonesia,

Canada, Pakistan, Malaysia or another country.

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We provide estimated franchise costs for some countries:

 In the United States, the total investment to start the ANOKHA TASTE Restaurant is

around $1,442,550 to $2,771,500.

 In Indian currency, the investment comes around Rs 60 lakhs to Rs 1.2 crores.

In Indonesian currency, the investment comes around Rp 20,480 million to Rp 39,350

million.

In Canadian currency, the investment comes around CAN$1,912,735 to

CAN$3,674,845.

 In Pakistani currency, the investment comes around PKR 225,727,572 to PKR

433,679,226.

In Malaysian currency, the investment comes around RM 6,044,291 to RM

11,612,598.

How to Buy a ANOKHA TASTE Franchise

The Great Depression was an unlikely time to open a new business, but Harland Sanders'

restaurant, auto court motel and gas station in Corbin, Kentucky, made money in the 1930s.

Sanders franchised the food operations in 1952 under the name Kentucky Fried Chicken.

ANOKHA TASTE franchise ownership started with Sanders and shifted to R.J. Reynolds

and Pepsico, Inc. in the 1980s. Tricon Global Restaurants, Inc., now known as YUM!

Brands, Inc., bought operations and changed the popular name to ANOKHA TASTE in

2002.

Qualifications for a modern ANOKHA TASTE franchise require formal application and

interviews for the opportunity to invest in serving Harland Sanders' secret chicken recipe.

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Preparing to Submit a ANOKHA TASTE Application

Determine the amount you have to invest in a ANOKHA TASTE franchise. This financial

evaluation includes totaling your personal net worth and your available liquid

assets. ANOKHA TASTE  requires franchisees to have $1.5 million net worth

and $750,000 liquid assets to apply for a store. Collect your financial information and

income tax records and meet with a business lender to prequalify for a franchise loan.

Next, determine the focus for your ANOKHA TASTE franchise. Fast-food offerings with

ANOKHA TASTE include a stand-alone ANOKHA TASTE or a combination store with

ANOKHA TASTE and Taco Bell operations at the same location.

Select the desirable geographic locations for your franchise restaurant and research the

markets for fast food in these areas using business resources, including newspapers and

magazines, available on the Internet. ANOKHA TASTE wants its franchise owners to be

hands-on in the daily operations of the restaurant, so it's ideal to choose a location near your

primary residence.

Review the Application and Paperwork

Request a copy of ANOKHA TASTE 's corporate franchise information and the federally

required disclosure document by using the request form on the corporate  ANOKHA

TASTE  website. Examine the details included in this paperwork. Some states also require

separate disclosure statements. The Federal Trade Commission's  Franchise Rule requires

presenting the mandatory disclosure at least 14 days before you sign the franchise

agreement or pay fees and make deposits.

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Complete the corporate application and wait for an invitation for an interview. During the

waiting period, ANOKHA TASTE corporate officers evaluate your financial assets and

conduct background checks. You cannot have any criminal convictions or a history of

either bankruptcy or litigation. Your credit score must also be at least 700.

Interview and Finalization Process

Next, you'll participate in an extended interview with the corporation representatives and

participate in a restaurant experience to evaluate your ability to take charge of a franchise

operation. If you have prior restaurant or fast-food management experience, this

requirement may be waived. This interview determines your franchise qualifications.

It's wise to hire an attorney with franchise experience to evaluate the franchise agreement

and the disclosure statements for potential problems. You'll also need to officially select the

site for your ANOKHA TASTE franchise restaurant and negotiate the purchase of the

franchise with the ANOKHA TASTE Corporation. Write the corporate-required marketing

plan for your restaurant and develop a business plan for your new store. ANOKHA TASTE

corporate representatives help guide in developing these plans.

Submit the site registration for your restaurant and pay ANOKHA TASTE the required

funds for the site evaluation. Corporate representatives assist with completing the

registration request. All that's left to do is apply for your franchise loan and build your

restaurant.

Purchasing an Existing ANOKHA TASTE Franchise

To purchase an existing ANOKHA TASTE franchise, you'll need to follow the same steps

above in order to apply and interview with the ANOKHA TASTE corporation regarding

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your interest in owning a franchise. Once approved, you'll need to obtain a list of

ANOKHA TASTE s for sale instead of looking for a suitable place to build.

Before you make an official selection, evaluate the physical condition of the available

ANOKHA TASTE franchises. Hire licensed professionals to evaluate the equipment,

building and parking lot, if the sale includes the structure and land. Also research the

economic condition of the ANOKHA TASTE franchises listed for sale. This requires

evaluating the local fast-food market and labor conditions and may necessitate hiring an

outside marketing specialist with experience in fast food operations.

Finally, negotiate the purchase of the ANOKHA TASTE restaurant with the assistance of

the corporate office to develop and sign the appropriate forms and documents. Meet with

your loan broker to apply for the loan. Bring your prequalification paperwork, franchise

purchase agreement and disclosure information to this meeting. To make everything

official, sign the loan agreement.

How to Start ANOKHA TASTE franchise in India 2020? Process & Requirements

Are you planning to start a ANOKHA TASTE franchise business in India? Are you

interested in starting a food business or retail food business? If Yes, then read this article to

get the complete information of why and how to apply for ANOKHA TASTE franchise and

how much it costs to start a ANOKHA TASTE franchise.

With more than 40,000 locations in over 130 countries and union territories and more than

one million employees and associates, ANOKHA TASTE or Kentucky Fried Chicken stands

on the top in food restaurant company. Actually, ANOKHA TASTE ’s parent company is

Yum! Brands, Inc., and it is one of the world’s largest restaurant companies in the system

restaurants category. Yum! is one of the restaurants that ranked number 201 on the Fortune

500 List, with grosses nearly 100 crores in 2012.

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The franchisor of ANOKHA TASTE Corporation operates a dine-in and carryout ANOKHA

TASTE outlet, in which the food items are prepared and sold. They only sell chicken and

other menu items which ANOKHA TASTE LLC approves. The Franchise Agreement of

ANOKHA TASTE Corporation grants the franchisees a license to use certain ANOKHA

TASTE   trade names, trademarks, logos, service marks and commercial symbols such as the

“ANOKHA TASTE ” and “Kentucky Fried Chicken” marks as per the authorization provided

in the franchisor periodically and the franchisee is also allowed to use the proprietary

business formats, procedures, methods, designs, standards, layouts and specifications that the

franchisor grants authorization, purely in connection with the operation of franchise Outlet.

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ANOKHA TASTE Franchise Business

 ANOKHA TASTE is the biggest and popular US originated Quick Service Restaurant

chain in the world. 

 It is a subsidiary of Yum! Brands.

 ANOKHA TASTE is the world’s most famous chicken restaurant chain that specializes in

Original Recipe.

 Some of their trademark food items are Extra Crispy Chicken, Chicken Popcorn,

ANOKHA TASTE Hot Grilled Chicken, Kentucky Grilled Chicken, Extra Crispy Strips,

Extra Crispy Boneless and so on, with freshly made chicken sandwiches and home-style

sides, Hot Wings and what more a food lover can ask..

 ANOKHA TASTE has successful years of experience in creating a strong franchise-led

outlet model around the world, and it is more famous in India. 

 With about 335 restaurants in over 100 cities in India, ANOKHA TASTE is undoubtedly

a profitable business and also it is a rewarding opportunity for an individual to be a

franchisee of ANOKHA TASTE Business Network.

If you are planning to start a ANOKHA TASTE franchise outlet in India then you should

know the following points:

 Kentucky Fried Chicken or ANOKHA TASTE started its first franchise outlet in Utah in

1952.

 ANOKHA TASTE is a subsidiary of Yum! Brands which also own the following food

restaurants Taco Bell, WingStreet, Pizza Hut and the last goes on.

 ANOKHA TASTE is one of the well established food restaurants in India, and it’s

generally more expensive, as ANOKHA TASTE franchisees price is more when

compared with opening a McDonald’s franchise outlet.

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 The franchise operations of ANOKHA TASTE are operated by their respective area

developer and master franchises and it is not that easy to get a franchise from ANOKHA

TASTE in India. They typically would be happy to grant the franchise opportunity if the

individual has a good space and right location to open its outlet. The usually approve their

partner with a franchise model based on rent + revenue

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Investments Required for Opening a ANOKHA TASTE Franchise Unit

ANOKHA TASTE is more expensive and needs high investment to start a franchise business

opportunity. In the United States, the ANOKHA TASTE Franchise candidates must invest

about $750,000 in liquid assets  and $1.5 Million in total net worth. ANOKHA TASTE

franchise cost in India grants only multi-unit franchisees due to its expensive investment. If

the individual who wants to get the ANOKHA TASTE Franchise Unit, definitely he should

hold a high financial capacity to invest and should also have strong retail and real estate

participation. If you own premises in a good locality of tier 1, tier 2 and tier 3 cities then you

can apply for a ANOKHA TASTE Franchise Unit in India, the company might consider

your application to lease your property for their outlet.

 The approximated investment needed to start a ANOKHA TASTE franchise in India will be

around 1 crore. Apart from investment and funding, you also need the following factors to

match the growth of the ANOKHA TASTE franchise unit:

 Managerial experience, a very important factor which adds a big plus to overstep your

business.

 A real spirit of an entrepreneur.

 A burning passion to run in the business marathon.

 A commitment and sincerity to satisfying the customers’ high expectation.

 A natural panache to train and develop people to work with them.

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Training Overview of ANOKHA TASTE Company

 As per the ANOKHA TASTE terms and conditions, the franchisees may be an entity or a

Control Person must attend the initial training program provided by ANOKHA TASTE

LLC on “How to operate an Outlet” and must complete the training program to the

franchisor’s satisfaction. 

 The designation of key operator should be occupied by the franchisees to complete the

Key Operator Restaurant Training program given by the ANOKHA TASTE company. 

 Under the franchisor’s guidance and direction, the other employees of franchisees must

attend the training program and must complete it to ANOKHA TASTE Company’s

satisfaction. 

 All the training programs are scheduled as per the need and it will be done at ANOKHA

TASTE LLC’s designated national, regional or divisional offices or other places in which

the franchisor of ANOKHA TASTE may assign. 

 Training programs of ANOKHA TASTE company include computer-based training

program via its Learning Zone program, written notes, and on-the-job training program at

various ANOKHA TASTE Outlets and classroom instruction. 

 The person who finishes the Key Operator Restaurant Training program provided by

ANOKHA TASTE will train other employees at their Outlet. 

 Further, the franchisor may call for franchisees and their employees to pay heed and

complete the additional and ongoing training or refresher course, meetings,  programs and

seminars at times in different locations that ANOKHA TASTE Company reasonably

requires.

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Territory granted by ANOKHA TASTE Company to their Franchise

Generally, franchisees will not get exclusive territory but as long as they are in compliance

with the company’s Franchise Agreement, they will have a protected location of the smaller

of 

(i) a radius of 2.5 Km of the Franchise unit, or 

(ii) a location in which about 30,000 people reside around the shop, or, if it is a location in a

metropolitan area then it should contain more than 100,000 people. 

The franchisee’s rights with regards to the Protected Territory will not be subject upon

achievement of any performances such as market penetration, certain sales volume and so on.

Within the Protected Territory, ANOKHA TASTE Company will not allow the franchisee to

use, or permit to sell any food products other than approved food products and it is strictly

mentioned under the Franchise Agreement.

Term of Agreement and Renewal of ANOKHA TASTE franchise: The time period of the

initial franchise term is about 20 years. If the franchisee meets the company’s requirements,

they have an option to renew their franchise under certain terms and conditions.

ANOKHA TASTE Franchise online

To start a ANOKHA TASTE franchise unit, you have to apply on their official

website https://www.Anokha Taste .com/about/franchising. Go to the official ANOKHA

TASTE website, at the right bottom of the page, you can see the “Contact Us” option, click

on that https://online.Anokha Taste .co.in/contact-us. Select the Franchise option and fill the

application form and proceed further by entering and submitting other mandatory fields, such

as name, contact number and other needed details. 

Other details are:

 Space available 

 The amount that you can invest in

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 Name of the owner/s of the property

 Contact details of the owner

 Address of potential ANOKHA TASTE store

 Photographs of the location

 Details of parking space

Or, you can also directly contact the concerned official to discuss your business proposal

Vishal Razdan

Deputy Manager – Business Development Yum! 

Restaurants ( India ) Pvt. Ltd. 

Global Business Park Tower D, 

12 Floor Gurgaon – 122002, 

India. 

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brand identity impressions: ANOKHA TASTE in China and the United States." Asia

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value: a focus on McDonald's and ANOKHA TASTE ." British food journal (2005).

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sharing economy: Implications for sustainability." Journal of cleaner production 214

(2019): 995-1010.

 Cheah, Sarah, Yuen-Ping Ho, and Shiyu Li. "Business model innovation for

sustainable performance in retail and hospitality industries." Sustainability 10.11

(2018): 3952.

 Gavrilova, Tatiana, Artem Alsufyev, and Anna-Sophia Yanson. "Modern Notation of

business models: а visual Trend." Форсайт 8.2 (eng) (2014).

 Dellyana, Dina, Togar M. Simatupang, and Wawan Dhewanto. "Business model

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