Project on KFC

Submitted by:
Roll No. 14, 32, 35, 42

Submitted to:
Ma’am Atiya Simab
On 13 July,2020

Department of Business Administration

Government College women University Sialkot
About KFC

KFC is a fast food brand specializing in chicken. With more than 19,500 units in more than 115
countries and territories, KFC (formerly Kentucky Fried Chicken) is the world’s second largest
restaurant chain after McDonald’s measured by sales, and the world’s most popular chicken
brand. KFC’s menu has evolved from its legendary Original Recipe pressure fried chicken (“11
herbs and spices”) and side dishes to include grilled chicken, chicken strips, chicken
sandwiches, hot wings, and desserts.KFC was founded by “Colonel” Harland Sanders in
Kentucky in 1930 during the Great Depression. The first Kentucky Fried Chicken franchise was
opened in Salt Lake City, Utah in 1952 by Pete Harman, who introduced the “Bucket O’Chicken”
in 1957. Harman also is credited with the brand’s slogan “It’s finger-lickin’ good.”

KFC Corp. is based in Louisville, Kentucky, and is a subsidiary of Yum! Brands, which also
owns Pizza Hut and Taco Bell. Yum! Brands has almost 42,000 restaurants in more than 125
countries and territories, making it one of the world’s largest restaurant companies. Over the
years, KFC franchisees have had the option to co-brand with Taco Bell or Pizza Hut.
According to company figures, the KFC system serves more than 12 million customers daily.
Most purchases are take out or to-go, although the stores also offer in-store dining. In 2015,
Yum! Brands announced that KFC would begin deliveries by 2016, further expanding its reach
to customers. KFC engages in extensive marketing to keep the brand in consumers’ minds.
KFC claims an average of more than 185 million people see a KFC commercial at least once a
week. KFC is also a pioneer in the use of social media to attract and engage customers.
KFC franchisees receive ongoing support through The Yum! Value Network, which offers
programs and support that include brand recognition, customer attraction, competitive
advantage, franchise value system, multi-unit growth, economic stability, giving back to the
community, development expertise, access to financing, solid business support, quality on-
boarding and training, a reliable supply chain, and return on investment.

Company History

Kentucky Fried Chicken, pioneered by Colonel Harland Sanders, has grown to become
one of the largest quick service food service systems in the world - with more than a
billion "finger lickin' good" Kentucky Fried Chicken dinners served annually in more than
80 countries

In 1896 Harland's father died, forcing his mother to enter the workforce to support the
family. At the tender age of six, young Harlan was responsible for taking care of his
younger siblings and doing much of the family's cooking. A year later he was already a
master of several regional dishes. Over the course of the next 30 years, Sanders held
jobs ranging from streetcar conductor to insurance salesman, but throughout it all his
skill as a cook remained.

The Cook Becomes a Colonel

In 1930, then 40-year-old Sanders was operating a service station in Corbin, Kentucky,
and it was there that he began cooking for hungry travelers who stopped in for gas. He
didn't have a restaurant yet, so patrons ate from his own dining table in the station's
humble living quarters. It was then that he invented what's called "home meal
replacement" - selling complete meals to busy, time-strapped families. He called it,
"Sunday Dinner, Seven Days a Week."

As Sanders' fame grew, Governor Ruby Laffoon made him a Kentucky Colonel in 1935
in recognition of his contributions to the state's cuisine. Within four years, his
establishment was listed in Duncan Hines' "Adventures in Good Eating."
The Colonel's Cooking Spreads Worldwide
In 1955, confident of the quality of his fried chicken, the Colonel devoted himself to
developing his chicken franchising business. Less than 10 years later, Sanders had
more than 600 KFC franchises in the U.S. and Canada, and in 1964 he sold his interest
in the U.S. company for $2 million to a group of investors including John Y. Brown Jr.
(who later became governor of Kentucky).

Under the new owners, Kentucky Fried Chicken Corporation grew rapidly. It went public
in 1966, was listed on the New York Stock Exchange in 1969 and eventually was
acquired by PepsiCo, Inc. in 1986. In 1997, PepsiCo, Inc. spun-off of its quick service
restaurants- including KFC-into an independent restaurant company, Tricon Global
Restaurants, Inc. Today, the restaurant company (now YUM! Brands, Inc.), is the
world's largest in terms of system units with nearly 32,500 in more than 100 countries
and territories.

Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled
250,000 miles a year visiting KFC restaurants around the world.

Vision mission Statement

Vision statement
“To be leading integrated food services group in Asean region delivering consistent quality
products and excellent customer focused”
Mission Statement
“To maximize profitability, improve shareholders value and deliver sustainable growth year
after year”

Swot analysis of KFC

Strength
 KFC’s secret recipe
 Recognition and Reputation
 Traditional employee loyalty
 Strong and experienced management
 High quality raw material
 Pure and hygienic product

Weakness
 No access to home services
 Lack of branch
 High production cost than competitors
 Shortage of new products development

Opportunities
 Increasing demand
 Fondness of youth
 Daily needed products
 Large market is open to capture

Threads
 Changing preferences of consumers
 Inflation In local market
 Instability of the price of raw material
 Sharp rise in the production cost

Objectives

 Product development
 Increase variety on menu
 Introduce desert menu

Increase profitability of KFC through the following:

 Reduced overhead costs

 Increased efficiencies
 Improved customer service
 Cleaner restaurants
  Faster and friendlier service
 Continued high quality products
 Resolve franchise problems in the United States.

World famous Menu of KFC

KFC offers world famous menus in there restaurants, which work as there main motives in
doing business in the world. Every day, nearly eight million customers are served around
the world. KFC’s menu includes Original Recipe chicken — made with the same great taste
Colonel Harland Sanders created more than a half-century ago. Whether you’re taking back
lunch or bringing back dinner, KFC has all your favorite chicken, salads, sandwiches, snacks,
sweets and sides.

Competitors

KFC may have some competitors which are as followings: Mc Donald’s, pizza Hut, Hardee’s,
Subway, Burger king, Dunkin Donuts, Starbucks, Domino’s Pizza, Taco Bell, Wendy’s, Chipotle
Tim Horton’s, Papa John’s Pizza.