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Internship Report On Marketing Activities of Expo Group
Internship Report On Marketing Activities of Expo Group
Expo is one of the famous companies in Bangladesh. The corporate body of Expo,
namely Expo Group‟, is doing business of foam, mattress, chemicals and properties.
Expo was established on 1993 in the foam / mattress market with their world class
product.
The main business of Expo Industries is to provide the best quality product to its
valuable customers. Since last 25 years, Expo producing & marketing "EXPO" brand
polyurethane Foam with reputation. Expo imports the raw materials for their foam from
Germany and USA. Expo also producing peeled (roll) foam with computerized foreign
machine which is being used in keds/ sportswear/ hats/ bags etc for export purpose.
After gaining success expo also open a new section of product called Expo Mattress.
Expo has three different types of mattress, Such as: Light mattress, Light Coir, Light Re-
Bonded,Light Felt, Felt Re-Bonded, Full Coir, Full Re-Bonded,Full Felt and special Matt
Orthopdic mattress.
The market is expanding rapidly but due to the different cause Expo has lost its
reputation and carrying less portion of the market. Expo has experienced man power
that it is really a good strength. Here I have discussed the Marketing activities of Expo
group in detail and try to bring out the strength and weaknesses that Expo Group has.
To help Expo to move out from its old-fashioned way of management, to accommodate
thefuture opportunities and to avert the current crisis and threats, it is extremely
essential for Expo to undertake some immediate initiatives such as policy revise
modernization, proper planning, experienced and professional manpower.
Introduction
The Report is based on the practices of Expo Group. MARKETIMG department is a crucial
factor now-a-days for any organization in terms of profit gaining. This department is an
emerging sector in the modern corporate world. This department was ignored in the
past, but people have understood the importance of this department. Marketing is
responsible for earning profit.
A marketing helps to create products and services with the best chances for making a
profit. This is because marketing strategy starts with marketplace research, taking into
consideration your optimal target customer, what your competition is doing and what
trends might be on the horizon. Using this information, you determine the benefit
customers and clients want, what they’re willing to pay and how you can differentiate
your product or service from the competition.
The heart of your business success lies in its marketing. Most aspects
of your business depend on successful marketing. The overall
marketing umbrella covers advertising, public relations, promotions
and sales. Marketing is a process by which a product or service is
introduced and promoted to potential customers. Without marketing,
your business may offer the best products or services in your industry,
but none of your potential customers would know about it. Without
marketing, sales may crash and companies may have to close.
For a business to succeed, the product or service it provides must be known to potential
buyers. Unless your business is known in the community and have communication with
your customers readily available, you have to use marketing strategies to create product
or service awareness. Without marketing, your potential customers may never be aware
of your business offerings and your business may not be given the opportunity to
progress and succeed. Using marketing to promote your product, service and company
provides your business with a chance of being discovered by prospective customers.
Corporate Profile
Expo Group mainly known for the production of:
Polyurethane Foam.
Synthetic Rubber Adhesive,
PU Adhesive,
UPR (Unsaturated Polyester Resin) & LA
(Lamination Adhesive).
Expo mattress such as: Light mattress, Light Coir, Light Re-Bonded,Light Felt, Felt
Re-Bonded, Full Coir, Full Re-Bonded,Full Felt and special Matt Orthopdicmattress
Home Textiles.
Expo Properties.
Brand name of its products is "EXPO" and are widely known as Light mattress, Light
Coir, Light Re-Bonded,Light Felt, Felt Re-Bonded, Full Coir, Full Re-Bonded,Full Felt and
special Matt Orthopdic mattress, Chemicals & Properties.
Expo Foam: Expo Brand is very popular and Expo is particular about using best raw
materials of Germany / USA. Doing continuous R & D; adopting latest formulation
followed by European and American manufacturers; Expo can ensure the best quality
products.
Expo Mattress: Expo is pioneer for production of Mattresses (spring, Re-bonded &
Coir). In this field Expo is also selective for BEST raw materials and machineries thus
can keep QUALITY and became market leader.
Expo Chemicals: we are producing Synthetic Rubber Adhesive & PU Adhesive for
leather,synthetic leather, wood, formic etc.
• UPR (UNSATURATED POLYESTER RESIN) for production of Fiberglass items.
• LA (LAMINATION ADHESIVE) for packing of food, drink, cosmetic items.\
Expo Spring Mattress: It is produced out of mostly nature origin raw materials such
as :Steel Springs; Coir Sheets; Cotton Felts; Steel Edge Guards etc; it again ensures air
circulation and your entire body weight (heavy or light) is being distributed thoroughly
on the Mattress.
Expo Re-Bonded Mattress:
It is produced and reprocessed by special technology. It is stick & hard. Those who feel
pain in Back/Backbone or Doctor advise to sleep on hard bedding or those who are
interested to use Hard Mattress Swan Re-Bonded Mattress is the only solutionfor them.
Expo Coir Mattress:
It is produced with thick Coir Sheets & Quilted Cloths. All over the world, Cotton
Mattress have become obsolete due to the unscientific body posture it creates when you
sleep on it for 8 hours, this results into irreparable orthopedic problems; alternatively
people needs uninterrupted sound sleep to be 100% relaxed to start next day activities
with full energy = Expo Mattress is the best option. Moreover, international statistical
data shows that during last 25 years demand & use of costly mattresses have increased
tremendously.
It is very comfortable and easy to use.it also help to reduse the tiredness Which
is produced by heavy work.
b. Quality Maintainance:
Expo strictly believes in maintaining the product quality. Customer satisfaction is
the center of focus of maintaining their product quality. To ensure the best quality
product to their customers they always use the latest technology available in our
country in producing foam. According to their customer needs they do production
by using the latest technology available at hand.
Foam:
Available Category of Apex Foams are:
EXPO GOLD
EXPO 2014
EXPO-280
EXPO REGULAR
VIP 280
VIP 180
Product FOAM
Commercial 2013
Production
Brand EXPO