Lancaster Country Club

Kai, Zoey, Jimmy, Claire, Matt

Who
 Who are we?
● Lancaster Country Club
● Founded in 1900
● Located in Lancaster, Pennsylvania
● One of Pennsylvania’s oldest and
finest private clubs
 History

Chartered in Hosted the 2015 Host the 2021 Golf Digest

1900 USGA Women’s Presidents Cup names LCC one
Open competition of America’s top
Championship
golf courses
 Who is LCC Now?
● Past membership
○ Extensive amount of older membership with few
families

● Current membership
○ Extensive amount of families with few older members
What / Where
 Mission Statement
The mission of Lancaster Country Club is to
provide its members and their families with a
premier country club experience based on
tradition, five-star service, exceptional facilities,
and the finest amenities.
Pros
● Keeping up to date with current trends
● Including newer and older members in
decisions and growth
● Maintaining our vision without settling
 What Can We Improve On?
Pre - Existing Social & Services New Developments

Clubhouse Family Oriented LCC App

House - On Made to Order New Multi Purpose

Property Facility
Kids Programs
Update Interior Sustainability
Adult Programs
Technology
Member/Employee
Engagement
Clubhouse
● Renovations
○ Update furniture
○ Update flooring
○ Have the aesthetic be appealing to both old and
young members
House on Property
● Renovate into guest house
● Priority to non-resident
members
○ Other members can submit a
form and request access for use
Food & Beverage
● Chef’s Garden &
Greenhouse
○ To incorporate local herbs
and plants
■ Can be used in to garnish and
eventually prepare
■ Kids programs can be offered to
learn how to garden
Customization
● MYO Night
○ Pizza Night (for the
youth)
○ Make your Own Menu
■ Members have the chance
to pick a menu of their
preference for that night

● Custom Drink Makers

Engagement
Employee Membership
● Specific agendas ● Member Workshops
● Posted bulletins for staff ○ Reviews member
● Criticism is constructive expectations and
● Foster an environment potential changes
with active listening
Multi Purpose Facility
● Can hold small meetings and small events
○ Formal dining events with coursed meals and formal attire
● Big enough to be a yoga studio, meditation, massage
chairs, fitness center
LCC App
● Check in system
● Events for the day
● Reservation for restaurants
● Top friends list
Technology
● Golf Carts
○ Mini iPads attached to each cart
● Virtual Golfing
● New Computer System for
restaurant
● LCC Coach
○ The country club’s exclusive
driver service
Sustainability
● Composting Systems
● Donate excess food from large events to
local charities
● Use LED lights
● Utilize natural lighting in clubhouse
● Renovate On-House property using
recycled materials
What Will We Look Like?
● Membership
● Not just about the more experienced crowd
○ Incorporating more family-oriented programs
○ Paying through installments
○ Growth Funds
Why
What Do Country Club Members Want?
● “The industry is changing in response to
technology, a move to family-centric culture
and overall casualization. Clubs are adapting
and evolving to better serve their members.” –
CEO of CMAA Jeff Morgan
● Clubs are adding family programs
What Do Country Club Members Want?
● Many clubs are relaxing dress codes
● More relaxed philosophy on technology
● "Ultimately, for all clubs, it comes down to really
changing your products, relaxing your dress code,
going more casual and doing more family things,"
- Derek Intinarelli, GM of Broadmoor.
Trends
● Clubs are shifting away from the norm
● Food & Beverage
○ Dining Rooms are becoming informal
○ More personalized food options
○ Healthy eating and high quality ingredients
■ Local products are replacing old industry standards

○ New features in F & B area

How
Marketing
● Advertise to current members to
bring a guest for a day
○ Grant full access
○ Offer coupons if guest joins
● Promote use of facilities for
charitable events
○ Send out follow-up email of thanks
Marketing
● Advertise deals to current member families
with young adults about to age out
○ Discount if they apply by certain date
○ Reach out to them 2 years before aging out
○ Offer “Trust Fund” for parents
● Information pamphlet at front desk
● Membership events
Implementation
● Accept donations
● Start an member funded endowment
● Ask aging members to include LCC in their will
When
Timeline
● Projects with a * = require another project to
be completed before starting
● Extra time left near end of 10 years in case
projects need to be shifted back
● Cover Technology, Social/Culture,
Construction, and then Overall
Technology
LCC app Restaurant Customized Self driving
computer* drink maker golfcarts

Host Virtual ipad golf

computer golfing* cart tracker*
 Social/Culture
Annual Youth
Update Posted staff Information member education
agenda bulletins pamphlet update classes*

Active Parent Club

One day Charity Aging-out
Listening Trust specific
guest events* members
meetings funds events
Construction
Virtual
Guest Fitness Green
golf Garden
house center Lobby house
room

Small
meeting Restaurant Dining
Bathrooms
rooms kitchen room
Overall

-Update -LCC app -Information -Restaurant -Annual -Customized -Youth -Self driving -ipad golfcart -Garden
agenda pamphlet computer* member drink maker education golfcarts tracker*
-Posted staff update classes* -EXTRA
-Active bulletins -Charity -Host -Dining room -Club specific -Greenhouse TIME
listening events* computer -Aging-out -Parent trust events
meetings -One day members -Virtual funds
guest -Fitness -Restaurant golfing* -Bathrooms
-Guest house center kitchen -Virtual golf
-Small room
meeting
rooms
Conclusion
LCC is striving to be a club that stays up to date
with current social and technological trends and
development while maintaining our core values
and mission, and listening to and incorporating
our members’ changing wants and needs.
Sources
● Duke, S. (2015, July 26). What Private Country Clubs Will Have to Do to Survive. Retrieved April 13, 2017, from
http://www.scotduke.com/2009/09/23/what-private-country-clubs-will-have-to-do-to-survive/
● Welcome to Lancaster Country Club. (n.d.). Retrieved April 13, 2017, from
http://www.lancastercc.com/Default.aspx?p=DynamicModule&PageId=281220&ssid=156672&vnf=1
● Star, J. R. (2015, March 30). Money-losing country clubs adapt to changing times. Retrieved April 13, 2017, from
https://www.usatoday.com/story/news/nation/2015/03/30/country-clubs-adapt/70677932/
● Adamsduncan.adams@roanoke.com981-3324, D. (2015, August 09). Country clubs emphasize family-friendly.
Retrieved April 13, 2017, from
http://www.roanoke.com/business/news/country-clubs-emphasize-family-friendly/article_3cbb9f34-b05f-5e81-a9bd-df
ab4414c059.html
● User Login. (n.d.). Retrieved April 13, 2017, from https://www.cmaa.org/template.aspx?id=42684
● Thacker, K. (2017, March 30). Dining Trends: Embracing Positive Change at Private Clubs. Retrieved April 13, 2017,
from http://www.uncorkd.biz/blog/food-beverage-trends-private-clubs/