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MakingWaves PDF
MakingWaves PDF
MAKING
CREATING MORE IMPACT WITH
YOUR YOUTH PROJECTS
Inspiration to raise the visibility
of your project and to improve
the dissemination and exploitation
of your project results.
SALTO-YOUTH
RESOURCE CENTRES Education and Culture
waves
MAKING
CREATING MORE IMPACT WITH
YOUR YOUTH PROJECTS
This document does not necessarily express the official views of the European Commission or the
SALTO Inclusion Resource Centre or the organisations and persons cooperating with them. Making
Waves aims to be a practical youth work publication and not an official policy document
SALTO-YOUTH stands for…
…‘Support and Advanced Learning and Training Opportunities within the Youth in Action
programme’. The European Commission has created a network of eight SALTO-YOUTH
Resource Centres to enhance the implementation of the EU Youth in Action programme
which provides young people with valuable non-formal learning experiences.
SALTO’s aim is to support European Youth in Action projects which address priorities such
as Social Inclusion, Cultural Diversity and Participation. SALTO also supports cooperation
with regions such as EuroMed, South-East Europe or Eastern Europe and Caucasus and
coordinates Training and Cooperation activities as well as Information tools for National
Agencies.
SALTO-YOUTH actively cooperates with other actors in European youth work such as the
National Agencies of the Youth in Action programme, the Council of Europe, the European
Youth Forum, European youth workers and trainers and training organisers.
Besides this focus on inclusion, the SALTO Inclusion Resource Centre also carries out
horizontal tasks on behalf of the whole SALTO network, such as the Trainers Online for
Youth (TOY) database, SALTO-YOUTH.net website developments and this Making Waves
booklet about visibility, dissemination and exploitation of project results.
For more information and resources have a look at the Inclusion pages on
the SALTO-YOUTH website:
www.SALTO-YOUTH.net/Inclusion/
2
Table of contents
INTRODUCTION
˜ Getting started .......................................................... 4
Visibility, impact, Making Waves – What is this booklet about? . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Visibility, dissemination & exploitation – Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Why should you Make Waves? – Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
PLANNING WAVES Think before you throw the first stone! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
˜
Making it easier to Make Waves – Available resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Get those Waves rolling – Draw up an action plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
What Waves do you want to Make – For whose benefit? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
The stones that Make the Waves – Project results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
The shores where your Waves arrive – Target groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
VISIBILITY Make your project known . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
˜
1. Get your identity right – Looks are important . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
2. Develop information material – Attract people . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
3. Pictures for publications – Do’s and don’t’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
4. Interact with people – Get them on board. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
5. Working with press & media – Get free publicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
DISSEMINATION Getting your project results out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
˜
1. Showing results – Making the invisible visible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
2. Data mining – Know who to send info to . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
3. Tools for promotion – Publicise your results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
4. Setting up a project website – Virtual promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
5. Going where the people are – Direct contact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
EXPLOITATION Making sure your results are used . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
˜
1. Knowing the target group – Adapt your products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
2. Using your products and results – Provide support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
3. Thinking about the future – Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
4. Follow-up activities for the participants, partners & co . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
5. Seeing the bigger picture – Mainstreaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
6. Informing policy makers – Political action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
REFERENCES & further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Making Waves˜WWW.SALTO-YOUTH.NET 3
INTRODUCTION
Getting started
Visibility, impact, Making Waves
What is this booklet about?
This booklet gives you tips and ideas about what actions you
could plan in order to get the most out of your projects.
Making Waves˜WWW.SALTO-YOUTH.NET 5
‘Dissemination and exploitation of results’ (formerly called
‘valorisation’) is one of the relatively new features of the
Youth in Action (YiA) programme. Therefore SALTO-YOUTH
pro-actively took up its ‘support role’ within the YiA programme
and developed this short and practical publication for
youth workers who are faced with these new requests for
‘dissemination and exploitation of results’ in their Youth in
Action projects. ‘Making Waves’ has lots of practical examples
and tips about how to increase the impact of their projects.
Similarly the YiA National Agencies are in the situation that
they have to explain to beneficiaries what ‘dissemination and
exploitation of results’ constitutes. ‘Making Waves’ could also
be used by NAs to explain to beneficiaries what it is.
6 INTRODUCTION
˜ Getting started
Visibility, dissemination & exploitation
Definitions
Making Waves˜WWW.SALTO-YOUTH.NET 7
This should provide a cure for the ‘bottom drawer syndrome’,
in which you nicely archive all documents and products related
to a project – and probably never look at it again. A project
should be used, built on, spark of new ideas, exploited…
≈ You can multiply the results of the project: ensuring the results
of your project are used by others, further developed in other
projects, carrying out follow-up activities to make the project
results more sustainable, adapting (elements of) your project
to other contexts, running the project again with different
people or in different settings – so that you (or others) can
build on the experience of the first project.
≈ A second form of exploitation is the mainstreaming of results.
It is a planned process of convincing decision-makers to adopt
the experiences and results from your project and to use
them in local, regional, national or European policy, systems
or practices.
8 INTRODUCTION
˜ Getting started
What’s the difference between Visibility,
Dissemination and Exploitation?
≈ Disseminating your project results also raises the visibility
and the positive image of your project and organisation.
≈ If you disseminate your project results to people that effectively
need your product, it will be more likely that they will also
‘exploit’ these.
≈ When you involve many people in your project to raise your
project’s visibility, all these on-lookers will also be interested
in the results, so you should disseminate your results to
them.
≈ Because they will feel some sense of ownership, they will most
likely also exploit the results.
≈ The type of activities you do to raise the visibility of your
project and to disseminate its results are largely similar (e.g.
promotion, meetings, mailings, press contacts,…)
Making Waves˜WWW.SALTO-YOUTH.NET 9
In this booklet we will talk about visibility during the project,
whereas the dissemination and exploitation of project results
mostly happens after the project (after having achieved some
results).
We talk about dissemination of project results, when the aim
of your activities is to publicise your project results and make
them available to the outside world. Exploitation is about
adapting those project results (products) to your target group
and ensuring that they will be effectively used.