CSR Initiatives

As a Responsible Corporate Citizen,

Shoppers Stop has supported many social concerns
through various initiatives taken
at Company level by deploying measures and technology,
at Associate level by motivating staff to support the cause,
and as a Catalyst by creating awareness amongst
Customers and encouraging them to support the cause
 Operating Principles

We will always promote the cause and not

ourselves

We will make ourselves a part of the initiatives by

volunteering our resources, whether time,
money or efforts

We will use our

resources to create a catalyst
movement to create visible and measurable
impact of our efforts
 Customer
Involvement

Associate
involvement

Company level

Highlights of the past 5 years

COMPANY LEVEL
 BestPrax Prize for Green Initiatives

 Shoppers Stop has received the

BestPrax Prize under the
project Innovative Eco Friendly
Practices for its collective Green
Initiatives during the 23rd
Qimpro Convention conducted
by KPMG in September 2011

M/s Qimpro has pioneered the quality movement in India through professional services and
has over the years, distinguished itself in planning and implementing the recognition process at
the national level. Since inception in 1987, Qimpro has provided services that have helped over
300 clients conduct over 5,000 projects and has developed and copyrighted the BestPrax
Barometer, a tool to measure the quality of business practices for good governance.
 Energy Conservation

 In 2007 we formulated an Energy

Management Policy
 Taking it a step forward, we took up
“Environment Project A” and
deployed Energy saving and
conservation systems like
 Central Energy Monitoring Systems
(CEMS),
 Variable frequency Drive (VFD),
 LED,
 Rescheduling of Air Handling Units
(AHU‟s)
 16% reduction in Energy unit
consumption in LTL stores
 Year 1: Savings of 49 Lakhs units
(~4000 CER), Rs. 440 Lakhs
 Year 2: Savings of 30 Lakhs units
 Year 3: Savings of 12 Lakhs units
Water Conservation

 In the year 2006, Shoppers

Stop also overtook the cause
of Water Conservation and
rolled out two initiatives under
the same
 Rainwater Harvesting:
practiced in select stores such
as Rajouri Garden (New
Delhi) and Begumpet
(Hyderabad)
 Usage of Orifice; a small
device that controls flow of
water from the tap, thereby
reducing wastage. Orifice was
installed in 20 stores of
Shoppers Stop and also
distributed to employees.
Back to Earth by HomeStop

 HomeStop has launched

„Back to Earth’, an
exclusive brand that offers
eco-friendly collections
across categories

 The products are made of

environment-sensitive
material such as recycled
wood, dead wood, recycled
paper, bamboo, jute, natural
fiber and cotton linen
Brand Campaign
Start Something New
 Carrying forward the brand‟s
philosophy of „Start
Something New‟, the brand
campaigns of Shoppers Stop
have voiced various social
concerns/causes in its typical
tongue and cheek manner

 The brand campaign of the

year 2008 voiced the cause
of environment conservation

 The current brand campaign

voices urban social concerns
Auction of Diwali Gifts;
Donation to CRY

 Adhering to our Organisational

Value of ‘We will not take what
is not ours’ each Associate
submits all Diwali gifts they
receive from vendors

 All gifts collected are then set for

a bid in an annual auction for the
Associates organised by the
Human Resource department

 Money collected through this

auction is donated to CRY
ASSOCIATE INVOLVEMENT
Think Green on Spandhan
 An interactive page on the intranet site Spandhan has
been activated to encourage employees to suggest and
initiate activities towards environment conservation
http://Spandhan.in/ThinkGreen
E-waste Recycling
 In continuation of carrying out
Think Green campaign on
various fronts at office & at
home, E-waste collection drive
was carried out at the Services
Office in August 2011

 During this drive E-Waste (i.e.

Electronic & Electrical appliances
Waste) was collected by
ECORECO; an organization well
known in industry for E-Waste
Recycling
Mumbai Marathon – Jan 2007

 In 2007, over a voluntarily

participation twenty one of us
from SO including Mr. B.S.
Nagesh, participated in the
Standard Chartered Mumbai
Marathon – Half Marathon race
to represent Shoppers Stop‟s
support for CRY – Child Rights
and You.
Participation in the TEACH INDIA
movement by Times Foundation

 In association with The Times

Foundation, Shoppers Stop took up
a small initiative of employee and
space volunteering for the cause.
 Times Foundation in association
with „AAMRAE‟ an NGO for under
privileged children sent a group of
municipal school going children to
our Andheri store every weekend for
extra help with their school
curriculum.
 CCAs would spare time before store
opening to help these children cope
up with their home work and difficulty
areas
Blood Donation Drive

 Blood banks in Mumbai

experienced a shortage of blood
on account of H1N1 pandemic
 We therefore planned Blood
Donation Drives in association
with Think Foundation and the
State Blood Transfusion Council
(SBTC) at our Western Suburb
stores (Andheri, Bandra, Malad,
Juhu and Kandivali)
 Total associates who came
forward to donate blood : 337
 Total donation: 238 units of Blood
 If split into 3; RBCs, Plasma and
Platelets; then we have
attempted to save 714 Lives!!!
 Each Donor was presented:
 With a medal from SBTC
 A Certificate from SBTC
 A donor card that will facilitate
free of cost blood unit. The card
is valid for 2 years
 A Thank You card from
Shoppers Stop
Blood Donation Van
COLLATERALS
Foundation Day
celebration

 The Foundation Day of Shoppers

Stop is dedicated towards a
social causes. Each store /
region and SO chooses a NGO,
Old Age home, Orphanage,
Municipal School etc and
contributes the Foundation Day
Party budget towards the cause

Glimpses
Associates from Shoppers Stop,
Pune - Nucleus Mall visited
“Niradhar Balsangopan Anath
Ashram” Dapodi to celebrate with
children residing at the Ashram

Associates from Shoppers Stop

store at Mulund visited the
Justice H.K. Chainani Elder’s
Home to celebrate by spending
time with the elderly and
enjoying a nice meal with them
 Associates from Chembur store of
Shoppers Stop Celebrated the
Foundation Day with Senior
Citizens residing at the Shree
Manav Seva Sangh.

Shoppers Stop store at Juhu invited

underprivileged children through an
NGO the Store and enjoyed a day
full of fun and frolic activities,
contests, games, gifts and breakfast
were the flavor of the day
 Associates from Shoppers Stop
store at Kandivali Celebrated with
kids from the missionaries of
charity, Shanti Dhan

Shoppers Stop Malad store

celebrated at Prem Sadan, an
Orphanage for Girls at Madh
Island
 Kolkata – All stores
Celebrated with Asha Bhavan
Centre, an Orphanage for Mentally
and Physically Challenged Children

Teams from all 3 stores visited the

orphanage. The teams performed
for the children followed by some
brilliant performances from the
children. Gifts were given to all the
kids – Sweaters, Chocolates and
Candles.
 Bengaluru : All Stores
Contributed the celebration budget
towards building a Science Lab for the
Patel Vidya Samsthe, municipal
school
 Chennai store of Shoppers Stop
Celebrated with Little Sisters of the
Poor, A home for the elderly. The
store donated groceries to the
institution.

Lucknow store celebrated with

Orphans at Rajkiya Bal Grah, an
Adoption Centre
 Noida store Associated Celebrated
with Ugta Suraj, An Orphanage, by
distributing woolen caps, gloves,
stationery and chocolates

Shoppers Stop stores of Ansal

Plaza and MGF Saket
Celebrated with Cancer
Patients Aid Association at
AIIMS
In 2010, Shoppers Stop Services
Office had organised a Blood
Donation drive to support the
cause of Thalassemia in
association with the State Blood
Transfusion Council.

We are proud of saving 483 lives

by donating 161 units of blood.
CUSTOMER INVOLVEMENT
World Heart Day – Sep, 2011

 To mark World Heart Day,

Shoppers Stop customers
in Chennai were given
complimentary check-ups
and consultations by
Medall Diagnostics
Eye Donation enrolment
 Marking the celebration of
Independence Day (Aug
2011), Shoppers Stop
stores in Chennai, in
association with Dr
Agarwal’s Eye Hospital
hosted enrolment drive
for the essential cause of
Eye Donation
Special Olympics
Awareness and Donation Drive (Oct - Nov 2006)

 Shoppers Stop contributed to

the first ever Special
Olympics International Cricket
Cup Tournament that was
held in November 2006 in
Mumbai
 Donations were raised by
asking customers to add Rs
10/- to their bill towards this
cause; in return customers
were given a Special
Olympics post card
 At the Chain level, we
collected Rs 6,14,242
 Salwar Kameez Dupatta (SKD) Exchange offer

 This is an annual exchange

offer that Shoppers Stop has
conducted for many years in
association with an NGO like
Concern India and Goonj

 For this offer we invite

customers to donate their old
but wearable SKDs towards
the cause and in return enjoy
discounts of their new
purchase of SKDs
Think Green by Life

 Shoppers Stop‟s popular youth

exclusive brand Life had
dedicated its Spring-Summer
and Autumn –Winter collection of
the year 2008 towards creating
awareness about environment

 Life merchandise was tagged

with sachets of Neem Seeds to
encourage customers to plan
them.

 700 neem saplings planted by

customers and employees, 3
lakh neem seeds distributed with
Life merchandise as part of
Think Green campaign.
Re-cycle by Life

 In the year 2009; exclusive

brand Life again dedicated its
collection to the cause of
environment conservation
under the theme Re-cycle

 All Life merchandise had

quirky messages around
recycling waste products

 50,000 pcs of old clothes

collected from our customers
and employees during the
Recycling campaign
Stand up for Child Rights
(December 2006)

 During the „Fly to Santa

Land” festival in Dec 2006
Shoppers Stop hosted a
donation drive for CRY –
Child Relief and You, across
all its stores in India.
 Customers pledged their
support to CRY by making a
minimum donation of Rs. 10
at the cash counters and
thereby hung a Christmas
decoration on the CRY tree at
the store
Thank You!