4. How did you use media technologies in the construction, research, planning and evaluation stages?

I found this camera very easy to YouTube allowed me

use. The layout of this camera to broadcast my final
was very simple and it worked product alongside
both automatically and edits as I went along.
manually. The ease of this It is one of the most
camera really enhanced the popular video sharing
filmmaking process and I would websites and because
have never been able to produce of this it reaches a
such professional looking vast amount of
products. people.

This is a professional camera and it was far less portable than a Uploading videos onto YouTube can be very slow and
smaller one. Although the results were better quality, it was time demanding. This meant that acquiring responses
difficult to move it quickly. Similarly, the battery life was short about my edits were time consuming.
which meant that I had to take a spare.
Photoshop was a
InDesign is targeted software which
towards the layout of print helped me with
products. In my opinion, it image manipulation
works well off precise for both my digipak
measurements to ensure and album advert.
the accuracy of layout. My editing process
was made easier
Because InDesign is a because of recent
very complex software, development of
simple tasks can be proliferation
difficult to figure out due software’s such as
to an enormous amount of this.
options. This programme took a long time to load and to save
My iPhone 6s plus was a changes. I attempted to design my products in this software
device which I used in all however I found InDesign easier to manipulate. I only used
stages of making my Photoshop it to edit images.
products. It was useful for Prezi enabled me to display relevant
making notes and taking information in an interesting and
pictures of any additional interactive way. This was
work. particularly useful in showing
progression of my project.
However, the quality of
the camera was not as However, creating presentations
good as my Sony camera was very time-consuming and
especially in low-light sometimes difficult to view.
conditions.
Microsoft PowerPoint enabled
me to create power points with
additional information which I
could upload to my blog
through Slide Share. This
software was very easy to
Scribd was one of my favourite websites to navigate and most importantly
use. This is because Scribd enabled me to it was free. Similarly, I could
upload work from Microsoft Word directly present my work in different
onto my blog. The website was self- and vibrant ways.
explanatory and at the same time easy to
navigate.
The only negative aspect is that the ways in
which you can upload your work are very
limited and monotonous.
 I was already very familiar
with Microsoft Word before I
started my project so working
with this software was a very
easy and pleasant experience.
This software allowed me to
present and structure my work
in a clear and highly-
professional way which I feel
enhanced the overall
appearance of my blog.

A timeline showing the use of each technology across the research, planning, construction and evaluation stages.

Pinterest
Safari Camera YouTube
Iphone
Scribd Scribd
YouTube
YouTube
Slide Share
Premiere Pro Facebook

Research Planning Construction Evaluation

Google calendar
Microsoft Word
Scribd Thinglink
Issuu
YouTube InDesign Soundcloud

Prezi Photoshop Microsoft Explorer

Microsoft Word

The importance of new technologies

Modern society is constantly changing and probably one of the most important characteristics of our era have to be the
transformation, transmission and dominion of information. We live in an information society and its biggest role has been
given to new technologies. In fact, in an ideal world the proliferation of hardware and content would enable everyone access
to information.
In 1962 the philosopher Marshal McLuhan predicted that the world was entering the electronic age. He called it the “global
village” theory and said that the electronic age would be a period of time where everyone will have access to the same
information through the use of technology. In modern society, the use of internet has definitely facilitated a breaking down of
global barriers and democratisation of knowledge.
Cross-media convergence and synergy enabled my work to be distributed across multiple platforms. For example, cross-
media convergence was particularly useful in the distribution of my promotional package. This is because I was able to
upload my music video to YouTube which can be accessed on most devices with internet connection.
Similarly, the proliferation of hardware enabled me to access professional software such as InDesign, Photoshop and Premiere
Pro. Although each piece of software had both negative and positive aspects new technology enabled me to develop and
refine my skills.
 The idea of global information can also be
linked to Marshal McLuhan’s prediction that
communication would transform the world into
a “global village”.

Definition – “An information society is a society

where the creation, distribution, use, integration
and manipulation of information is a significant
economic, political, and cultural activity.”
The information society is not only affecting
the way people interact online but it is also
requiring traditional structures to be more
flexible and participatory.

Information Society

Bell – “Technology has transformed

The free flow of information translates social relationships and our ways of
to equal distribution of power in this looking at the world.”
society.

Key points
In relation to my work the main element - Time and space are more fluid.
which related from this theory was “time - New social relationships have been
and space are more fluid”. For example, formed.
the proliferation of hardware enabled me - Quality of living standards have risen.
to organise a focus group or gain feedback - Large development in planning
online. occupations.

As a society we are so used to communicating

through the internet that having to wait for a
reply can be considered as an inconvenience.

The content of my messages combined

with the nature of technology enabled
me to arrange and gain audience
effectively and quickly.