Assignment of Fin-2103:

Principles of Marketing
“Elements of Macro-Environment & its impact over marketing of Bangladeshi goods &
services.”
Assignment on
 Submitted to

Md. Omar Faruque

Course Instructor/ Lecturer,
Department of Finance,
Faculty of Business studies,
Jagannath University, Dhaka

.]

Submitted by

Sultan Ahmed Khan

Representative of the group
Epimetheus
BBA 3rd Batch
Department of Finance,
Jagannath University, Dhaka.
Group Name: Epimetheus

Group No: 04

Name of the members of the group:

Serial No: Name of the members of the group Roll Number

01 Sultan Ahmed Khan 091597

02 Md. Mynul Islam 091633

03 Sharjil Ahmed 091623

04 Anik Mahmud 091636

05 Mamunur Rashid 07882747

06 Md. Mofazzal Hossen 091615

07 Nusret Jahan Nupur 091519

08 Mahmuda Akter Tonny 091571

09 Protiva Talukder 091602

Group Representative: Sultan Ahmed Khan.

Group Coordinator : Md. Mynul Islam.

Contact : epimetheus.jnu@gmail.com
19th October 2010

The Course Instructor,

Md. Omar Faruque,

Lecturer,

Dept. of Finance,

Jagannath University, Dhaka.

Subject: Thanks to our mentor for giving us a challenging assignment.

Sir,

We are the students of dept. of finance (3rd batch) of Jagannath University, Dhaka. We are
very much enthusiastic about our assignment. We are really happy to have such an
assignment of challenging and interesting like this. Our presentation topic is `Elements
of Macro environment and its Impact over marketing of Bangladeshi Goods and
Services’. There were some obstacles we have faced at the time of collecting data about
our topic. But we overcome all the obstacles by the endeavor effort by each member of
our group which gave us a new experience. We also meet with some special important
personalities like businesspersons, scholars, executives of this country who helped us by
giving a lot of information regarding our topic.

We the group ‘Epimetheus’ tried our best to make this assignment attractive, impeccable,
interesting, informative and enjoyable by the help of electronic and print media in
association with our honorable teacher, mentor, counselor, instructor and advocate Md.
Omar Faruque. We are really grateful to him. We had limitations at the time preparing
presentation. So mistakes may occur in our demonstration of our presentation. We hope
that, you will exempt our mistakes.

Thanking in anticipation,

Yours Fidel,

Sultan Ahmed Khan

Group Leader,

‘The Epimetheus’- Group.

Serial No Subjects Page Number

01 Objectives of The Study 01

02 The marketing environment 02

03 Macro environment 03

04 Elements of macro environment 04

05 Impact of demographic environment 06

06 Impact of economic environment 08

07 Impact of natural environment 10

08 Impact of technological environment 12

09 Impact of political environment 14

10 Impact of cultural environment 15

11 Methodology & Source of information 19

12 Acknowledgement 20

13 Appendix 21
 Objective of the study

Having objective helps to accomplish the goal of an assignment very respectively. Our
assignment is on-“Elements of Macro environment and its Impact over marketing of
Bangladeshi Goods and Services”. The main objective is to collect information on how the
elements of the macro environment effect in the marketing system in Bangladesh & also
promote and maintain soundness, solvency, and systematic stability of the corporate sector.
To do that, we have defined some objectives in our assignment. Here are our objectives:

 To define marketing environment, macro environment

 Classification of marketing environment

 Elements of macro environment

 Impact of macro environment in BD goods & services.

 Impact of macro environment in total marketing system.

 The Marketing Environment

The actors and forces outside marketing that affect marketing management ability to build
and maintain successful relationship with target customers.

The environment continues to change rapidly and both customers and marketer’s wonder
what the future will bring is called marketing environment.

The environment, where found consumers, marketers, marketing researchers, marketing

intelligence and some other engaged in marketing process & goods or product is being
supplied, is known as marketing environment.
The entire marketing environment can be classified into 2(two):

Chart: Classification of Marketing Environment.

 Macro- Environment

The company and all of the other actors operate in a large macro environment of forces that
shape opportunities and pose threats to the company is known as macro environment.

Six largely uncountable external forces influence an organization’s marketing activities and
shape opportunities is known as macro environment.

Major external and uncontrollable factors that influence an organization's decision making,
and affect its performance and strategies. These factors include the economic, demographics,
legal, political, and social conditions, technological changes, and natural forces is known as
macro environment.

A factor that influence a company's or product's development but that is outside of the
company's control is known as macro environment.

For example, the macro environment could include competitors, changes in interest rates,
changes in cultural tastes, or government regulations

In a whole we can say that the factors that are major part of the company & uncountable
factors which influence an organizations’ marketing are known as macro environment.
 Elements of Micro-Environment

Demographic Environment

Demography is the study of human populations in terms of size, destiny, location, age, gender
race, occupation and other statistics. The demographic environment is of major interest to
marketers because it involves people.

Economic Environment

Marketers require buying power as well as people. The economic environment consists of
factors that affect consumers’ purchasing power and spending power/ patterns. Marketers
must pay close attention to major trends and consumers’ spending patterns.

Natural Environment

The natural environment involves the natural resources that are needed as inputs by marketers
or they are affected by marketing activities. Environmental concerns have grown steadily
during the past three decades. Marketers should be aware of several trends in the natural
environment.

Technological Environment

The technological environment is perhaps the most dramatic forces now shopping own
destiny. Technological environment involves forces that create new technologist creating new
product and marketing opportunities.

Political Environment

Marketing decisions are strongly affected by developments in the political environment.

Political environment consists of laws, government agencies, government itself and pressure
groups that influence or limits various organizations and individuals in a given society.
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