Marketing

Name: Nicole Suarez, Marie Cabiguen, Kaela Pimentel, Jayvee Nipay , Lynn Legaspi ,
Juzteen Mendoza , Ranold Espineli , Angel Tacorda
Gr/Sec: Gr11 ABM2
Teacher: Mrs. Aileen Javate

KANINMOTO
Kanin + Ulam on the go

Our objectives:
 To establish a sufficient quality food to the target market, The college
students.
 To minimize the health risk ( eg. Ulcer, Hypoglycemia , Electrolyte Deficiencies
, etc. ) due to inability of these college students to set time for eating on their
busy schedules
 To set a price that is affordable yet nutritious to the greater audiences

PLACE
The group decided to establish business near Universities and state colleges because we,
all knew that college students doesn’t have adequate time to eat due to their hectic
schedules in schools. Sometimes, the college students didn’t consider to take a proper meal
instead, they reconsider eating bread, street food, junk food, etc. as an alternative for a full-
course meal.

PRICE
The price range would be as low as 50 php for the small sized meal (rice w/dish and drinks),
80 php for the medium sized meal and 120 php for a large sized meal.
PRODUCT

PROMOTION

For the promotion, the group will distribute fliers in our opening day for the people on the
area will acknowledge a newly opened business nearby. Then, the business will offer Buy 1,
Take 1 promo for the first 50 customers that will be accommodated on the opening day.
Other than that, after several weeks after the opening, business will add series of menus so
that the customers can recognize the elasticity of the stall when it comes to the selection of
foods. It is also the possible solution for the customers who are easily getting tired of the
same food all over again.