Montecillo | Palos | Panlaqui | Penequito | Provido

USP

Dessert + Snack in one, Ice cream + Sandwich in One,

Classic/Nostalgic
Big Idea
“ Best of Both Worlds “

The product will have a brand name of: “Jack and Jill : Presto
Funwich” that will be positioned as an item with dual
characteristic--- having the best of both worlds. The ice cream can
be fun for both primary and secondary market, reflecting the semi-
modernized vintage style visuals and look of the branding while
highlighting the fun combination of wafer chocolate cookie and ice
cream and the fun ice cream sandwich that is a snack and dessert
in one.
4PS
Product - Presto Funwich Ice Cream Sandwich
Price - 35php
Place - Supermarkets across Metro Manila
Promotion - TVC, Newspaper ads, Print ads, Celebrity
Endorsers
SWOT
S - The price of the product is cheaper than its local and imported
competitors
W - presto funwich being absent in the market for a period of time results
in poor brand awareness
O - brand recall. Presto funwich having a good reputation from the 90s
gives it an opportunity in the market.
T - competitors who have a established a place in the market. The
generation who are not aware of Presto sandwich might opt for known
brands
Product Placement
Product placement is the inclusion of a branded product in media, usually without explicit reference
to the product. The product is most commonly featured in movies and tv shows.

For Presto Funwich, since it was available in stores in the 90’s, the effective product placement is in
the movies and tv shows that features famous actors and actresses in the 90s and also on famous or
mainstream tv shows nowadays.

For example, celebrities like Gabby Concepcion, Sharon Cuneta, Robin Padilla, and others who were
famous in the 90s and until today. The product placement in movies is designed to increase awareness, in
this case, to raise target market awareness of Presto Funwich and to also inform the consumers that the
product is back.
REDESIGNED LOGO
Before and After
Packaging (old)
Packaging (new)
Ad Campaign-
Teaser Ad
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Teaser Ad
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Teaser Ad
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Teaser Ad
Ad Campaign-
Intro Ad-
Ad Campaign-
Sustaining Ad
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Sustaining Ad
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Sustaining Ad
Ad Placement –
Convenience Stores
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Freebi
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