CTL Design Manual

01 Logo 04 Packaging
02 Colors 05 Digital and Print

03 Typography 06 Imagery
brand and design
MANUAL
Logo
01 This section will be discussing technical

aspects of using images and graphics
associated directly to the brand such as:
1A. Logo
1 B . L o g o Va r i a t i o n s
1C. Incorrect Logo Usage
1A. Logo
1. 2.
3.
1. Original Logo Specs (ratio)

2 . B o x Va r i a t i o n o f O r i g i n a l L o g o Font: Brandon Grotesque Bold
3 . Te x t O n l y L o g o Font Size: 11 pt
Leading:13.2 pt
The logo is the selected color of the brand to Tr a c k i n g : 2 0 0 p t
be its signature color. Other values at 0 pt / 0%
1B. Logo Variations

1. 2. 1 . O r i g i n a l L o g o Va r i a t i o n s
2 . B o x Va r i a t i o n s o f O r i g i n a l
Logo
3 . Te x t O n l y L o g o Va r i a t i o n s
The original logo variations are to

be applied on official photos or
any, paraphernalia, external
affairs, and the like.
Box variations of the original

logo are to be applied on clothing
and wares , as applied on cotton
3. twill labels or similar material.
Te x t O n l y L o g o Va r i a t i o n s a r e t o
be applied on official photos of
the brand, or any material that
will be needing a simpler logo
to compliment layout / graphic
design as needed.
1C. Incorrect Logo Usage
1. 1 . Th e t e x t "c l a r i s s e t h e" s h o u l d
clarisse the not be isolated together in one
line. One line type or logo
label variations are only allowed and
considered as correct and true.
2. Different leading, tracking

and spec ratios are incorrect.
Th e t y p e "c l a r i s s e t h e l a b e l "
2. clarisse the clarisse the should consistently use prop-
label
er specs as noted in section 1:
label " L o g o ".
3. Logos should not be stretched.

Keep content fitting proportion
at all times for logo to be
3. considered correct and true.
Colors

aspects of using distinct colors associated
with the brand and its different
applications such as:
2A. Logo Colors

2B. Color Usage
2A. Logo Colors

White Background Mid Background Dark Background
Usage Usage Usage

The full lock-up is used in mainly for The full lock-up is used in mainly for print The full lock-up is used in mainly for
print collateral and for general more collateral and for general more formal use. print collateral and for general more
formal use. Gold foil application can be used for outer formal use.
frame for special printing purposes.
2B. Color Usage
Primary Secondary Tertiary
Color Name: Salmon Co l o r Na m e : Bu r l y Wo o d Color Name: Black

CMYK: 1% / 23% / 29% / 0% CMYK:14% / 32% / 50%/ 0% CMYK: 0% / 0% / 0%/ 0%
RGB: 249% / 202% / 205% RGB: 217%/ 173% / 132% RGB:0% / 0% /0%
We b : # f 9 c a a f We b : # d 9 a d 8 4 We b : # 0 0 0 0 0 0
100% 100% 100%
80% 80% 80%
60% 60% 60%
40% 40% 40%
20% 20% 20%
Primary, tertiary and white colors are used in logo proper while the secondary
color, alongside with the color white are used for digital and print use.
Gold foil can be used as a subsitute of white color.
Typography
03 This section will be presenting different

typefaces that are associated with the
brand such as :
3A. Primary Typeface

3B. Secondary Typeface
3 C . Te r t i a r y T y p e f a c e
3A. Primary Typeface
Brandon Grotesque
ABCDEFGHIJKLMNOPQRSTU
VWXYZabcdefghijklmnopqrstuvwx
yz0123456789
Bold Medium Italic
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO
PQRSTUVWXYZabcdef PQRSTUVWXZabcdefghi
ghijklmnopqrstuvwxyz jklmnopwxyz
0123456789 0123456789
3B. Secondary Typeface
Bodoni MT
ABCDEFGHIJKLMNOPQRSTU-
VWXYZabcdefghijklmnopqrstu
vwxyz0123456789
Regular Italic Bold
ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO ABCDEFGHIJKLMNO
PQRSTUVWXYZabc PQRSTUVWXYZabcde PQRSTUVWXYZabcde
defghijklmnopqrstuvwx fghijklmnopqrstuvwxyz fghijklmnopqrstuvwxyz
yz0123456789 0123456789 0123456789
3C. Tertiary Typeface
sackers gothic light

ABCDEFGHIJKLM
NOPQRSTUVWXYZ ab
cdefghijklmnopqrstu
vwxyz0123456789
medium
ABCDEFGHIJKLM
NOPQRSTU
VWXYZabcdefghi
jklmnopqrstuvwx
yz0123456789
Packaging

aspects of using distinct printed
collaterals associated with the
brand such as:
4A.
4B.
4C.
4D.
4E.
4 F.
Wa r e L a b e l s
C a r d s a n d Ta g s
Dust Bags
Paper Bag
E-commerce Box
B r o o c h , Ta s s e l a n d E m b e l l i s h m e n t s
4G. Tissue Paper
4A. Ware Labels
Wa r e Ta g s a r e t o b e s o w n
on all dust bags and
articles under Clarisse
The Label products for
identification purposes.
Material:
Cotton Twill Label
Usage
To label and to mark Clarisse The
Label wares. Machine-stitched. Application:
Dimensions: 1.75" x 1.75", 0.25 "
Digital Print on Fabric
allowance.
4B. Cards and Tags

Care Card is to be
inserted in dustbag
together with the bag.
Dedication Card is to
be attached with an
abaca string to the bag
which the name of the
reciever can be written
at the top left of
back side.
Usage Materials:
Inclusion for bag purchase, to be Care Card and
partnered with care kit.
Dedication Card can be
Dimensions: ( L x H ) 6.00" x 4.50". Usage
For tag attachement on bag articles.
printed on Bevania 300
Dimensions: (L x H) 4.75 " x 3.50 ".
gsm and Kraft Paper
4C. Dust Bags
Usage
Digital print on cotton twill label to mark
dust bags
Dimensions: ( L x W ) :75" x 1.75", 0.25 "

allowance.
Va r i a t i o n s :
Usage Usage Medium-sized dust bag:

Compartment to keep articles clean. Compartment to keep articles clean.
To b e u s e d f o r a p p a r e l , s m a l l
Dimensions ( L x H ): 14.00" x 14.00". Dimensions ( L x H ): 18.00" x 18.00". to medium sized bag
and articles
Large-sized dust bag:

To b e u s e d f o r a p p a r e l ,
medium to large sized bags
and articles
4D. Paperbag
Medium-sized paperbag:
Usage Usage
small to medium-sized
For in-store purchase and 2nd option For in-store purchase and 2nd option bag and articles
for delivery of articles that will not fit for delivery of articles that will not fit
E-commerce boxes. E-commerce boxes.
Large-sized paperbag:
Dimensions: (L x W x D)
D) 13.00" x 13.00" x 8.00"
Dimensions: (L x W x
D) 9.00" x 14.00"x 8.00"
Paper: Specialty Paper, Matte Finish Paper: Specialty Paper, Matte Finish medium to large-sized
Treatment: Spot UV on Logo Treatment: Spot UV on Logo
bags and articles
4E. E-commerce Box

Isometric View
Top View
Usage
For storage and delivery of online order
Smal-size box:
for clothes, bags and accessories. To b e u s e d f o r a p p a r e l a n d
Small Box Side View
small-medium articles
Dimensions (Lx W x H):
8.00" x 8.00 " x 2.00"
Paper: Carton, Matte
Medium-sized box:
Treatement: Spot UV on Logo To b e u s e d f o r a p p a r e l a n d
small / medium-sized bags
Medium Box
Dimensions ( L xW x H):
and articles
4.50 " x 4.50"x 2.00")
Paper: Carton, Matte
Treatement: Spot UV on Logo
4F. Brooch, Tassel and Embellishments
Materials:
Dried and Laminated

Corn Husk
Wo v e n Ra f f i a
Abaca Twine
The signature look of

Clarisse The Label brooch-
es and Bag Charms are to be
included in every event
giveaway and the like.
4G. Tissue Paper
Usage
For protection of item inside bag /
box during delivery of online order for
clothes, bags and accessories.
Small Box
Dimensions (Lx W ): 20.00" 30.00"
Paper: Tissue Paper, 17 gsm
Treatement: Vegetable-based ink on FSC
(Forest Stewardship Council) Certified
Paper
Digital
and Print

aspects of using distinct colors, graphics
and photos in a layout / template
assosiated with the brand and its
different applications such as:
5A.
5B.
5C.
5D.
We b D e s i g n
Newsletter
App Design
Print Design
5A. Web Design
Te m p l a t e f o r We b s i t e :
1. Minimalistic Design
while using primary, sec-
ondary and tertiary colors
2. Heavy usage of
photograph in layouts
Usage
Design is to be used to showcase
and display products and serve as an
e-commerce website and blog platform
5B. Newsletter
2.
Te m p l a t e f o r
1.
Interactive Newsletter:
1. Header with
exclusive colorway
for newsletter
2. Dropdown menu for

product categories
3. Footer with direct

3. links to the blog and
website
Newsletter platform
that will be used
is MailChimp
Usage C u s t o m Te m p l a t e .
For E-mail Template for online
correspondence with subscribed
customers and followers.
5C. App Design
Te m p l a t e f o r a p p :
clarisse the label

Similar to the
interface of the
website with options of
creating an own
account for access of
the cling customer rewards and
bag collection easier checkout.
cling to nature
shop now
We b s i t e t o b e l i n k e d
with Shopify platform
and features.
Hi, Clarisse!
my account
5D. Print Design
Usage
For correspondence and physical
delivery oF press kit, catalogue and
the like
Clarisse The Label

Brand Manual
Atelier Clarisse Provido, 123 Address Street
Clarisse
Placeholder, ABC 1AB
Philippines
Imagery
06 This section will be discussing visual

aspects of presenting photography and
graphics, its kinds and effects such as:
6A. Photography
6B. Image Effects
6C. Graphics
6A. Photography
Usage Usage
Flatlay Photos may serve as teasers for Flatlay and Styled Photos may serve as Usage Usage
catalogues and as well stock images for teasers for catalogues and as well stock Editorial Photos may serve as teasers, Lifestyle photos may serve as teasers,
social media posts and press releases. images for social media posts and press main images for catalogues and as well main images for catalogues and as well
releases. stock images for social media posts, stock images for social media posts,
press releases and print ads. press releases and print ads.
6B. Image Effects

Image effect on photos
as applied to digital and
print will be using overlay
color with different
opacity pecentages to
amplify text appearance
and / or other graphics
as applied.
Colors are applied

(from top to
bottom respectively):
Bu r l y Wo o d - 4 5 %
White - 45%
M u s t a r d Ye l l o w - 4 5 %
Usage
Color effects are options for graphic
design variations on different digital and
print use.
6C. Graphics
Usage
To be applied on photographs and other
layouts in the style of photo illustration
and / or collage art.
Stylised and handrawn elements are for

the exclusive use of the brand.
www.clarissethelabel.com

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CTL Design Manual

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01 Logo 04 Packaging

02 Colors 05 Digital and Print

brand and design

01 This section will be discussing technical

1. Original Logo Specs (ratio)

1B. Logo Variations

The original logo variations are to

Box variations of the original

1C. Incorrect Logo Usage

2. Different leading, tracking

3. Logos should not be stretched.

02 This section will be discussing technical

2A. Logo Colors

2A. Logo Colors

Usage Usage Usage

2B. Color Usage

Primary Secondary Tertiary

Color Name: Salmon Co l o r Na m e : Bu r l y Wo o d Color Name: Black

100% 100% 100%

80% 80% 80%

60% 60% 60%

40% 40% 40%

20% 20% 20%

03 This section will be presenting different

3A. Primary Typeface

3A. Primary Typeface

3B. Secondary Typeface

3C. Tertiary Typeface

sackers gothic light

04 This section will be discussing technical

4A. Ware Labels

4B. Cards and Tags

4C. Dust Bags

Dimensions: ( L x W ) :75" x 1.75", 0.25 "

Usage Usage Medium-sized dust bag:

Large-sized dust bag:

4E. E-commerce Box

4F. Brooch, Tassel and Embellishments

Dried and Laminated

The signature look of

4G. Tissue Paper

05 This section will be discussing technical

5A. Web Design

2. Dropdown menu for

3. Footer with direct

5C. App Design

clarisse the label

5D. Print Design

Clarisse The Label

06 This section will be discussing visual

6B. Image Effects

Colors are applied

Stylised and handrawn elements are for

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