Logo Guidelines

v1 March 2018
Broadcast Bionics Logo Guideines

Contents
03 Logo
04 Logo exclusion zone
05 Logo colour variants
06 Incorrect logo usage
07 Brand typography
08 Brand colour

02
Broadcast Bionics Logo Guideines

Logo

The Broadcast Bionics brandmark and logotype

is our brand’s key identifier. The configuration and
proportions of individual elements should never
be altered or reconfigured.
The logo exists as a set of master files,
please DO NOT recreate them.
Logo files are available on request from:
ksmith@bionics.co.uk

03
Broadcast Bionics Logo Guideines

Logo exclusion Exclusion zone Minimum size

zone

15mm
The exclusion zone indicates how much clear
space there should be surrounding the logo;
no other graphic elements or text should
encroach on this space. This boundary also
marks the closest that the logo should come to
the edge of a page.
The exclusion zone is equal to the height of the
letter ‘B’ in the word ‘Bionics’.
To preserve the integrity and maintain quality
and definition when reproduced, a minimum
display size has been defined as 15mm.

04
Broadcast Bionics Logo Guideines

Logo colour Primary

Full colour positive Full colour negative

variants

Our logo can be used in four ways. Please

ensure the correct brand colours are used at all
times, these are documented on page 7.

Secondary
Mono positive Mono negative

Note: Full whiteout version

should only be used if it is
not possible to print colour

05
Broadcast Bionics Logo Guideines

Incorrect
logo usage

Shown here are some examples of

incorrect usage. Please do no alter,
redraw or reconfigure the logo in any way.

Correct logo

06
Broadcast Bionics Logo Guideines

Brand typography

Tilt is our brand typeface is should be used in all

external comms and design work.
We use only Regular and Bold weights.

Tilt Regular

Tilt Tilt Bold

Tilt Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Tilt Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

07
Broadcast Bionics Logo Guideines

Brand colour

Our brand colours have been carefully

designed to represent the personality and
feel of the Broadcast Bionics brand and
products. Only these colours should be used
in all applications, both digital and print.

Primary

Bionics Dark Grey Bionics Light Grey Bionics Yellow

Pantone 432 Pantone 441 Pantone 143
R51 G63 B72 R190 G198 B196 R241 G180 B52
HEX/HTML #333F48 HEX/HTML #BEC6C4 HEX/HTML #F1B434
C65 M43 Y26 K78 C22 M4 Y15 K8 C0 M32 Y87 K0

Secondary

Bionics Red Bionics Green

Pantone 200 Pantone 7465
R186 G12 B47 R64 G193 B172
HEX/HTML #BA0C2F HEX/HTML #40C1AC
C3 M100 Y70 K12 C58 M0 Y36 K0

08
To request logo files and artwork,
contact the marketing team:
ksmith@bionics.co.uk

Logo Guidelines

v1 March 2018