SPACE Matrix

Internal Strategic Position External Strategic Position

Competitive Advantage (CA) Industry Strength (IS)
Factor Score Factor Score
Market Share -2 Growth Potential 7
x Service Quality -2 Entry Barriers 5
ax Brand Image -2 Customer Power 6
is Profit Potential 7
Financial Stability 7

Average: -2 Average: 6.4

x axis score: 4.40
Financial Strength (FS) Environmental Strength (ES)
Factor Score Factor Score
Return on Equity 7 Technological Changes -2
Return on Assets 6 Competitive Pressure -2
y
ax Current Ratio 6 Demand Variability -1
is Inventory Turnover 6

Average: 6.25 Average: -1.67

y axis score: 4.58

According to the graph above, we

Aggressive
noticed that the Filinvest Land Inc. falls 5
into the aggressive quadrant of the 4
SPACE matrix. It is located at the
3
coordinates of +4.40 for x axis and a y
axis of 4.58. It shows that the company 2
has an admirable position to use it’s IS 1
in order to take advantage of external
0
opportunities, overcome weaknesses, 0 1 2 3 4 5
and avoid threats. So, in this position
Filinvest Land Inc. has set of possible strategies such as market penetration, product
development, market development, diversification, and integration strategies depending on
detailed conditions that face the company. In this case the company may use market
penetration it may focus on selling its existing products or services into an existing markets to
gain a higher market share. This strategy actually carries a low amount of risk.