Professional Documents
Culture Documents
Volume 14 Article 6
January 2007
Recommended Citation
Ritu Mahajan, The Naked Truth: Appearance Discrimination, Employment, and the Law, 14 Asian Am. L.J. 165 (2007).
Available at: http://scholarship.law.berkeley.edu/aalj/vol14/iss1/6
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The Naked Truth:
Appearance Discrimination,
Employment, and the Law
Ritu Mahajant
INTRODUCTION
Physical beauty elicits benefits that are more than skin deep. In every
aspect of our lives we are reminded that appearance matters. Evidence
suggests that society tends to attribute to those who are physically attractive
the added qualities of sociability, friendliness, and competence.' The
appropriate standards for appearance are measured and dictated by societal
norms, for which white culture often serves as a reference. Those who do
not measure up to society's norms of aesthetics, appearance, and grooming
are often perceived as lazy, incompetent, and less productive. Not only do
these implicit biases affect social interactions, they also affect one's ability
to obtain employment. Employers often use appearance as a signal of an
employee's qualifications, 2 and even after hiring decisions are made,
employers continue to regulate the appearance of their employees through
dressing and grooming policies.
While such appearance-based decisions are pervasive in the
employment context, under current law it is not illegal for an employer to
consider appearance when making hiring or other employment decisions.
Generally, the only way an aggrieved employee can secure her day in court
is by tying her appearance-based complaint to a category protected by Title
VII, the Age Discrimination in Employment Act, or the Americans with
Disabilities Act. However, because of the manner in which courts currently
examine such claims, these statutes are unlikely to provide adequate relief
for employees who have experienced appearance-based discrimination. The
law's failure to address appearance-based discrimination is problematic
t J.D. 2007, University of California, Berkeley School of Law (Boalt Hall); B.A., University of
California, Irvine. I would like to thank Rohit Mahajan and Saurabh Bhargava for their insightful
comments and suggestions. I would also like to thank Lisa Chin and her entire editing team for all their
hard work.
1. Karen Dion, Ellen Berscheid & Elaine Walster, What Is Beautiful Is Good, 24 J.
PERSONALITY & SOC. PSYCHOL. 285 (1972).
2. Elizabeth M. Adamitis, Appearance Matters: A Proposal to Prohibit Appearance
Discrimination in Employment, 75 WASH. L. REV. 195, 197 (2000).
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
PART I
APPEARANCE MATTERS
Our society is obsessed with appearance. Both men and women,
recognizing the value of an attractive appearance, constantly strive to
improve their looks. Beyond facial characteristics, society measures
appearance on variables such as grooming, dress, and use of cosmetics.
Indeed in initial interactions, appearance is often used to judge and
compare people. Not only does an individual's appearance tend to
overshadow her other characteristics in forming the basis of first
impressions, it also influences perceptions of the individual's other
attributes.
According to the "beauty is good" stereotype, attractive people are
perceived and treated more positively. 4 In the classic study illustrating this
heuristic, psychologists Kenneth Dion, Ellen Berscheid, and Elaine Walster
asked subjects to match personality traits to pictures of attractive and
unattractive people. In a preliminary study, 100 Minnesota undergraduates
determined the physical attractiveness of each of the pictures.5 However,
how these students measured attractiveness is unclear. The psychologists
found that more socially desirable traits, such as likeability, honesty, and
PART II
THE ROLE OF APPEARANCE IN EMPLOYMENT
Hiring Decisions
The attributional biases associated with physical appearance are also
pervasive in the employment context. In employment, appearance is part
of the employee's non-verbal communication. Assessment of an
employee's appearance is tied to her attractiveness, which is usually based
simply on the employee's facial features. In addition to facial
characteristics, empirical research addressing the role of appearance in
employment has also focused on grooming, jewelry, hairstyles, glasses,
and clothing.
In employment, a psychological phenomenon, known as the
"halo/horns effect," encompasses the "beauty is good" stereotype. The
"halo effect" operates when an employee is rated positively on one factor
6. Id. at 288-89.
7. See Margaret M. Clifford & Elaine Walster, The Effect of PhysicalAttractiveness on Teacher
Expectations,46 SOc. EDUC. 248 (1973).
8. See Cookie Stephan & Judy Corder Tully, The Influence of Physical Attractiveness of a
Plaintiffon the Decisions of Simulated Jurors, 101 J. Soc. PSYCHOL. 149 (1977).
9. See Michael G. Efran & E.W.J. Patterson, Voters Vote Beautiful: The Effect of Physical
Appearance on a National Election, 6 CAN. J. BEHAV. Sci. 352 (1974).
10. Sidney Katz, The Importance of Being Beautiful, in DOWN TO EARTH SOCIOLOGY 307, 313
(James M. Henslin ed., 1997).
11. Jordan D. Bello, Attractiveness as Hiring Criteria: Savvy Business Practice or Racial
Discrimination?,8 J. GENDER RACE & JUST. 483, 498 (2004).
12. See id. (discussing John M. Kang, Deconstructingthe Ideology of White Aesthetics, 2 MICH J.
RACE & L. 283, 289-91 (1997)).
13. Jie Zhang, Patternsof PhysicalPreference Among Races: A PreliminaryStudy with College
Students, 83 PERCEPTUAL & MOTOR SKILLS 901 (1996).
ASIANAMERICANLA WJOURNAL [Volume 14:165
that in turn influences her ratings on all other factors. 14 The "horn effect"
functions similarly but works against the employee. Thus, an employee's
appearance may influence the employer's overall perception of the
employee, serving as a measure of an employee's abilities and
qualifications.
In fact, empirical evidence suggests that in the context of employment
decision-making, the more attractive a person, the more likely she is to be
hired and the more highly she will be paid. 5 For example, in a study on the
influence of physical attractiveness, dress, and job type, researchers found
that style of dress had a consistent influence on interviewers' perceptions of
employability." A subsequent study established that appropriate dress had
greater impact on judges' evaluations of potential for hire than physical
attractiveness. 7 Moreover, psychology professor Thomas Cash discovered
that raters favored women groomed according to a managerial style; this
includes shorter, simpler hairstyles, hair away from the face, moderate
cosmetics, tailored blouses and jackets, and simple gold jewelry." Men and
women wearing glasses are seen as "relatively intelligent, hardworking,
and successful, but not active, outgoing, attractive, popular, and athletic."' 19
In a study focusing on cosmetics use, researchers discovered that cosmetics
use "positively correlated with perceived attractiveness, femininity, and
,,20
sexiness. Specifically, makeup strengthened sex role stereotypes
associated with traditionally feminine jobs, such as secretaries and teachers,
but had no effect on traditionally non-feminine jobs, such as accountants
and doctors. 2 '
PART III
PROBLEMS ASSOCIATED WITH POLICIES REGULATING APPEARANCE
While employers are motivated to regulate employee appearance for
both social and economic reasons, appearance-based decisions in the
29. Karl E. Kare, For Mary Joe Frug: A Symposium on Feminist Critical Legal Studies and
Postmodernism: Part Two: The Politics of Gender Identity: Power/Dressing:Regulation of Employee
Appearance, 26 NEW ENG. L. REV. 1395, 1396 (1992).
30. Karen Zakrzewski, The Prevalence of "Look"ism in Hiring Decisions: How Federal Law
Should Be Amended to Prevent Appearance Discriminationin the Workplace, 7 U. PA. J. LAB & EP.
L. 431, 434 (2005).
31. Adamitis, supra note 2, at 212.
32. id.
33. Zakrzewski, supra note 30, at 434.
34. Tristin K. Green, Work Culture and Discrimination,93 CAL. L. REV. 623, 646 (2005).
35. Klare, supra note 29, at 1431.
36. Green, supra note 34, at 646-47.
2007) THE NAKED TRUTH
likelihood that individuals favor those with whom they share similarities
and will enforce group boundaries in order to maintain status and power. 37
Green claims:
The predisposition to categorize and stereotype along racial and gender
lines, the need to feel good about oneself and the use of group
membership to serve that need, and the asymmetry of in-group favoritism
and out-group bias depending on one's position of power and individual
desire for social dominance all suggest that work 38 cultures are likely to
develop and persist along racial and gender lines.
In line with Green's argument, one would expect white males, the group
most likely to be in charge of making decisions regarding appearance
standards, to create a work culture that disadvantages women and people of
color.3 9 Nor would it be surprising that employer appearance standards
generally devalue racial, cultural, and religious diversity, often requiring
conformity to white, heterosexual notions of beauty and appearance. 40
RacialAssumptions
In the article, Deconstructing the Ideology of White Aesthetics, John
Kang, Ph.D. pre-candidate in Political Science at the University of
Michigan, argues that as the dominant group in the United States, whites
determine what is beautiful and force their values of appearance, aesthetics,
and grooming on the rest of society. 4a He defines the "ideology of White
aesthetics," as "the belief that the physical racial features of White
Americans are seen as objectively appealing and universally true whereas
the physical racial features of people of color are seen as subjective and
deviant., 42 Racial features include those through which people dress or
express themselves, as well as physical characteristics such as hairstyle,
skin color, nose size, and eye shape.43 While whites, whose aesthetic values
are seen as objective and universal, can exercise preferences in deciding
how to look or express themselves, non-whites must conform to white
standards or suffer the consequences. 4 Kang argues, "[I]f a certain value is
objective and true, a person cannot, idiomatically speaking, 'prefer' to
choose this value. Rather, the person merely deviates from it or adheres to
it."' 45 Thus, non-whites are faced with the decision either to conform to or
46
reject white aesthetic values.
The fact that appearance and grooming regulations are often based on
white norms is further complicated by what Barbara Flagg, Assistant
Professor at Washington University, refers to as the "transparency
phenomenon., 47 Flagg defines this as the "tendency of whites not to think
about whiteness, or about norms, behaviors, experiences, or perspectives
that are white-specific., 48 As a result, whites frequently view the norms
adopted by the dominant culture as race-neutral and fail to acknowledge
how these norms could in fact be specific to one race. 49 Application of the
transparency phenomenon to employer dressing and grooming policies
illustrates that even "neutral" policies may be based on race-specific norms
of white beauty. ° Thus, individuals who do not fit the white, Anglo-Saxon,
protestant model of success in the employment context are likely to "elicit
a negative response to some degree, regardless of whether that response is
conscious or subconscious."'"
The unconscious biases that stem from the transparency phenomenon
have real consequences for minorities. Appearance regulations based on
white norms communicate that minorities and their appearance choices do
not belong in the workplace."
Gender Assumptions
In addition to relying on racial assumptions, appearance regulations
are also based on gender assumptions. Appearance regulations mold gender
consciousness by suggesting that proper men and women should dress and
behave in particular ways.53 Dressing and grooming policies act on
assumptions that reinforce existing gender expectations. For example,
dressing and grooming policies are particularly problematic for women, as
they often reflect patriarchal views about the appropriate role and behavior
of women.14 Appearance choices and dress code enforcement are complicit
in creating gender differences, renegotiating identities, and reinforcing
men's domination of women.55 Appearance regulations maintain the sexual
subordination of women by taking advantage of and repressing expressions
Homogeneity
In the article Law and Economics of Critical Race Theory, Devon
Carbado, Professor of Law and Director of the Critical Race Studies
Concentration at the University of California, Los Angeles, and Mitu
Gulati, Professor of Law at Georgetown University, draw on behavioral
management literature to illustrate that employers have incentives to
promote homogeneity in the workplace.85 Homogeneity is needed to
achieve trust, fairness, and loyalty among employees, and this in turn 86
decreases transaction costs associated with employee supervision.
Evidence suggests that trust, fairness, and loyalty among
87
employees results
in a more productive, cooperative, and open workforce.
While employers have incentives to create a homogeneous workplace,
evidence shows a direct correlation between employers' pursuit of
homogeneity in the workplace and racial discrimination. 88 This occurs
because "homogeneity norms, by their very nature, reflect a commitment to
sameness... and a rejection of difference. 89 Since whites are insiders, and
non-whites are outsiders in most professional settings, the relationship
between discrimination and homogeneity is clear. 90 While one might argue
that current law, which prohibits covert racial discrimination in hiring and
Conformity
Appearance regulations also help employers facilitate conformity to
work culture, which is becoming an increasingly important determinant of
job success. 94 In order to ensure a strong work culture which increases
organizational performance and motivates employees, employers reward
conformity and make efforts to find employees who are likely to fit in. 95
Tristin Green argues that while encouraging employees to commit to
common work norms is not discrimination, the social interactions which
comprise work cultures are likely tainted with the discriminatory biases 96
resulting from work cultures formed along racial or gender lines.
Conformity is an element of every culture, but demands to conform to a
work culture defined along racial or gender lines pose particular problems
for women and people of color. 97
PART IV
FAILINGS IN THE ADJUDICATION OF APPEARANCE
The manner in which courts currently examine dressing and grooming
policies and appearance-based hiring decisions perpetuates many of the
racial and gender biases associated with appearance while leaving little
protection for individuals harmed by such arbitrary policies. Title VII of
the Civil Rights Act of 19649' prohibits employment discrimination based
on race, color, religion, sex, or national origin, and is the vehicle through
which plaintiffs typically challenge employer appearance policies.
However a review of cases involving Title VII challenges to appearance
policies reveals that courts are influenced by an assimilation bias, and thus
require minorities and women to minimize differences and conform to
DisparateTreatment
Courts use the disparate treatment theory to assess a plaintiffs claim
that an employer intentionally discriminated against her because of
membership in a protected class. In order to satisfy her burden of proof
under the disparate treatment theory, a plaintiff must prove that a decision-
maker intended to discriminate and subjected her to a materially adverse
employment action because of her race, color, religion, sex, or national
origin.106 However, because appearance policies are often based on
unconscious biases, a plaintiff will be unlikely to satisfy her burden of
proof since intent to discriminate under this theory usually requires a
showing of conscious bias or purposeful discrimination. 10 7 Even if a
plaintiff succeeds in carrying her burden of proof, courts are likely to
regard an employer's explanation that the plaintiff failed to conform to the
work culture as a legitimate reason for the adverse employment action.
108
DisparateImpact
Disparate impact theory, which courts use to examine employment
practices that are not motivated by discriminatory intent but still have an
adverse impact on members of a protected group, is also an inadequate
avenue of relief for adversely affected employees. Under the disparate
impact theory, a plaintiff must show that the employer "uses a particular
employment practice that causes a disparate impact" on members of a
protected group. °9 However, it is difficult for a plaintiff to prove that a
specific practice has a disparate impact on members of a protected group if
there are not many other employees that are members of the group in
question, if other employees who are members of the group choose to abide
by the employer's appearance policy," 0 or if the plaintiff can comply with
the employer's requirement."' In light of Carbado and Gulati's argument
that employers pursuing homogeneity in the workplace have particular
incentives to hire racially palatable employees, a plaintiff may have
difficulty identifying other employees who are group members and who are
unable or unwilling to comply with predominantly white workplace norms,
including appearance standards." 2 The fact that plaintiffs have difficulty
pointing out other similarly situated group members reveals the courts'
failure to utilize antidiscrimination law to address employment
discrimination based on intra-racial distinctions, "distinctions employers
Employer Defenses
Even if a plaintiff succeeds in carrying her burden of proof under the
disparate treatment or disparate impact theory, courts have consistently
upheld appearance regulations that impact race, sex, or religion by
accepting employer assertions that such regulations are necessitated by
business concerns." 7 For example, under the disparate treatment and
disparate impact theories, an employer can assert either that the appearance
policy constitutes a bona fide occupational qualification reasonably
necessary to the normal operation of the job, or that it is job related and
consistent with a business necessity." 8
Under a disparate treatment claim, if the plaintiff establishes a prima
facie case of discrimination, the burden shifts to the employer to present a
legitimate non-discriminatory justification for the employment action.' 9 If
the employer is able to carry this burden, "the burden shifts back to the
plaintiff to prove that the legitimate justification proffered by the employer
is only a pretext for an underlying discriminatory motive."'120 Furthermore,
in disparate treatment cases, employers can use the "bona fide occupation
qualification" defense to justify discrimination against employees or
applicants on the basis of sex, religion, or national origin."' In order to
establish such a defense, the employer must show that the plaintiffs sex,
religion, or national origin would substantially interfere with the
performance of a specific job, that the employee must have a protected
characteristic in order to perform the job properly, and that employing an
individual who does not have that characteristic would transform the nature
Assimilation Bias
In addition to the doctrinal inadequacies of Title VII's two main
theories of liability, the manner in which courts interpret Title VII when
evaluating challenges to appearance policies is also problematic. Based on
court decisions regarding employer dressing and grooming policies, it is
evident that judges are influenced by an assimilation bias when interpreting
claims brought under Title VII. According to the assimilationist
perspective, plaintiffs challenging appearance policies do not have a
cognizable claim if they have an opportunity to conform to prevailing
norms. 121Courts often refuse to protect plaintiffs from demands to cover
and assimilate to dominant norms if such demands involve mutable
characteristics over which plaintiffs have some control. 28 In essence,
courts treat being a member of a protected group differently from behavior
associated with that group and are less likely to protect individuals from
discrimination based on mutable appearance choices because individuals
122. Id.
123. Griggsv. Duke Power Co., 401 U.S. 424, 431 (1971).
124. Bello, supra note 11, at 492.
125. Tristin K. Green, Discrimination in Workplace Dynamics: Toward a Structural Account of
Disparate Treatment Theory, 38 HARV. C.R.-C.L. L. REV. 91, 142 (2003).
126. Flagg, supra note 111, at 2021-22.
127. Id. at 2033.
128. Yoshino, supra note 51.
2007] THE NAKED TRUTH
Community StandardDoctrine
One explanation for the gaps between what is unacceptable under
Title VII and what scholars and advocates contend should be unacceptable
129. Id.
130. Id.
131. Id.
132. Davison, supra note 104, at 186.
133. Id. at 170.
134. Yoshino, supra note 51.
135. Id.
136. Id.
137. Id.
138. Id.
139. Id.
ASIAN AMERICAN LA W JOURNAL [Volume 14:165
150. Rogers v. Am. Airlines, Inc. 527 F. Supp 229 (S.D.N.Y. 1981).
151. Id. at 231.
152. Id.
153. Id. at 232.
154. Id. at231.
155. Id.
156. Id.
157. Id. at 231-32.
158. Id. at 232.
159. Id.
160. Id. (citing Garcia v. Gloor, 618 F.2d 264, 269 (5th Cir. 1980)).
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
business-like image
61
would qualify as a bona fide business purpose for the
grooming policy. 1
Rogers illustrates the court's inability to handle intersectional claims
involving racial and sexual discrimination and its failure to recognize the
cultural significance of comrows for African American women. 16' The
court held that the policy was not discriminatory, as it applied to both
genders and all racial groups, and it did not regulate immutable
characteristics.6 6 However, the court's analysis is unsatisfactory because
neutral policies can still discriminate. While the policy was applied
evenhandedly, it particularly disadvantaged black women by taking away 64
their ability to wear a hairstyle that displays their cultural identity.'
Comrows are historically and culturally tied to African American women
and policies regulating such hairstyles do not have the same impact on
white women as they do on black women." 5 However, the court failed to
see how the employer's policy functioned in a discriminatory manner and
gave more importance to American Airline's business interests
66
than the
adverse effects of the policy on African American women.1
The court's reasoning in this case reflects an assimilation bias that
fails to recognize culturally biased grooming codes as problematic. The
assimilation framework leads courts to take the position that differences
should be minimized and employees facing grooming policies they
disagree with should comply to the extent possible. 16' Focusing on the ease
of compliance with the employer's policy, the court failed to acknowledge68
the impact and message that compliance sends to affected employees. 1
Through this decision, the court accords legitimacy and importance to
certain appearances and racial groups over others. 169
occasion, five white women wore their hair in the same "ponytail" hairstyle
as Hollins, but only Hollins was reprimanded for her behavior and asked to
seek pre-approval of hairstyles she planned to wear to work. 17 Concluding
that similarly situated employees were treated differently, the court found
that Hollins had raised an issue of fact as to whether Atlantic's grooming
policy was a pretext for its treatment of Hollins and had also established a
prima facie case of disparate treatment.' 73
This case indicates that courts are willing to find unlawful
discrimination based on employer grooming policies when such policies
are applied inconsistently or when adverse action is taken against
employees for behavior not proscribed by the policy. In this case, the
discriminatory application of the grooming policy was quite evident.
Hollins, unlike other individuals who wore similar hairstyles, was the only
employee repeatedly reprimanded for her behavior. 174 Furthermore,
Atlantic admitted that Hollins hairstyle technically fell within the
parameters of the policy, as it was neat, well groomed, and safe, and that
the only reason it was unacceptable was because it was eye-catching and
too different. "' Even though dressing and grooming policies that are
equally applied can adversely impact members of some groups more than
others, it is not likely that the court in Hollins would have reached the same
conclusion had the employer applied the policy equally.
172. Id.
173. Id. at 660.
174. Id. at 660.
175. Id. at 655.
176. McManus v. MCI Commc'ns Corp., 748 A.2d 949, 951 (D.C. 2000).
177. Id. at 957.
178. D.C. CODE §2-1401.01 (2001).
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
replacing her with an African American whose dress more typically reflects
corporate America."' 79 The court held that McManus did not make out a
prima facie case of racial or personal appearance discrimination because
she failed to show that MCI replaced her with someone outside her
protected class. 8 0 As to her personal appearance claim, which was based
on comments made by her supervisors regarding her appearance, the court
found that the comments made to McManus were not discriminatory, but
rather complimentary.' 8 They included statements such as "That is a pretty
outfit," "Your earrings are interesting," "I like the way you wear your hair
up, because it makes your facial features look better," and "Oh, what kind
of hair style is this, how did they do this?" 1 82 Therefore, the court held that
McManus did not offer tacts sufficient to support such a claim. 83 '
The case raises important issues about intra-racial distinctions,
specifically differences between African Americans who use clothing and
hairstyle to express their heritage and African Americans who dress in a
fashion more typical of corporate America. The court suggests that there
may be instances in which a discrimination claim based on intra-racial
distinctions would be recognized by the law. 8 4 Had there been a stronger
connection between the comments made about McManus' appearance and
her termination, perhaps the court would have recognized McManus' claim
that she had been replaced by an African American whose dress was more
typical of corporate America.' 85
restaurant's public image and possibly offend customers.18 9 The court also
noted that it is the norm to be clean-shaven in restaurants like Sambo and
such policies are necessary to attract customers.'9 0 Implementation of the
policy reflects the view that consumers have a preference for restaurants
where employees are clean-shaven. This preference may be attributed to
negative feelings elicited when customers deal with bearded people, a
concern about unsanitary conditions, or personal standards of cleanliness
and hygiene. 9' The court stated, "customer preference is [not] an
insufficient justification as a matter of law." 192 Although the court found
that a disparate impact claim did not apply to religious discrimination
cases, it stated that even if it were applicable, there was no evidence
demonstrating that Sambo's grooming policy had a disparate impact on
Sikhs or other religions that forbid the shaving of facial hair. 193 In essence,
the court validated customer preference as a justification
94
for the employer's
decision to penalize Tucker for his religious beliefs. 1
The court also noted that allowing exceptions to this policy might
make it difficult to enforce grooming standards against other employees
and affect employee morale and efficiency.' 95 Moreover, relaxing the
policy might cause the restaurant to risk noncompliance with sanitation
regulations. The court commented that sanitation is a justifiable concern in
the food industry and therefore, a grooming policy like Sambo's might be
necessary.196 Therefore, as the grooming policy was tailored to Sambo's
business needs, related to job performance, and necessary to the operation
of the restaurant, the court concluded that Sambo's approach to compliance
with the sanitation
97
unit's guidelines regarding facial hair was reasonable
and justified. 1
not presented a prima facie case of discrimination .2' The court firmly
stated, "[a]n employer is simply not required to account for personal
20
preferences with respect to dress and grooming standards., ' The court
also noted that the dressing policy at issue, like policies requiring certain
hair lengths, has more to do with an employer's choice of how to manage
its business rather than equal employment opportunities.209 As such,
employers may rightfully implement policies that project a certain image.
This case illustrates the extent to which courts rely on community
norms in ascertaining what Title VII requires. When it comes to employer
dressing and appearance requirements, courts are willing to uphold
requirements that impose burdens on women that are different from those
imposed on men as long as the rules are based on well-settled community
norms. 210 Based on such norms, courts ascertain whether dressing and
appearance policies have a significant impact on employees, are "neutral"
in that they hold both males and females to a standard of what the
community expects of each sex, or are integral to the employer's legitimate
business goals.2' However, employer regulations requiring women to wear
skirts are not neutral, but are instead based on stereotypes that regard
women as sexual objects who are less capable than men and better suited
for less assertive positions.2 2 Thus, the courts' use of community norms
often results in the legitimization of gender stereotypes and many of the
biases Title VII was designed to eliminate.
207. Id.
208. Id. at 1392.
209. Id.
210. Bartlett, supra note 25, at 2544.
211. Id.
212. Id.
213. Carroll v. Talman Fed. Sav. & Loan Ass'n., 604 F.2d 1028, 1029 (7th Cir. 1979).
214. Id. at 1037 (Pell, J., dissenting).
215. Id. at 1031 (majority opinion).
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
216. Id.
217. Id.at1032.
218. Id.
219. Id.
220. Id. at1033.
221. Id.
222. Id.
223. Craft v. Metromedia, Inc., 766 F.2d 1205, 1207 (8th Cir. 1985).
224. Id. at 1210.
225. Id. at 1213.
226. id. at 1214.
2007] THE NAKED TRUTH
of how female anchors should look. 2 7 The district court held that the
appearance standards were not discriminatory per se because both men and
women were required to maintain a professional, business-like appearance
consistent with community standards. 228 Such requirements were critical to
Metromedia's economic well-being. Unlike the dress requirements
previously found to violate Title VII-which involved demeaning
stereotypes about female characteristics and abilities, stereotypical notions
of female attractiveness, or female sexuality that is used to attract
business-the
230
criteria here did not implicate the primary thrust of Title
VII.
The court further noted that grooming policies fall within the domain
of an employer's discretion because an employee's appearance can impact
a company's image and success. 2 1 The court acknowledged that it was not
the appropriate forum to debate the relationship between newsgathering
and dissemination on the one hand, and considerations of appearance and
presentation in television journalism, on the other.232 The court concluded
that the district court did not err in deciding that the defendant's appearance
standards were based on neutral professional and technical considerations
rather than stereotypical notions of female roles and images. 33
While subjecting women, more than men, to attractiveness
requirements may be unlawful, the Craft case illustrates that attractiveness
requirements have not been eliminated. 234 Employers may freely impose
attractiveness requirements on women as long as members of both sexes
are supposedly regulated.235 In the television industry, both men and
women are judged based on their appearance, but such standards are likely
higher for women.236 The court in this case allowed Metromedia to evaluate
Craft according to viewer surveys that included stereotypical notions of
beauty and appropriate behavior for men and women. 2 " However, while
the court purported to compare the burdens imposed by dress and
appearance standards on male and female employees, it relied 38
on viewer
surveys as objective evidence to justify Craft's termination.
Klare argues that employer policies requiring attractiveness and a
pleasing appearance are incapable of gender neutrality in our society
227. Id.
228. Id.
229. Id.
230. Id. at 1215.
231. Id.
232. Id.
233. Id. at 1215-16.
234. Klare, supra note 29, at 1423.
235. Id. at 1424.
236. Id.
237. Id.
238. Bartlett, supra note 25, at 2564.
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
With respect to Jespersen's sex stereotyping claim, the court held that
Jespersen's personal reaction to the makeup requirement, without more,
could not give rise to a claim of sex stereotyping under Title VII. 250 In
reaching this conclusion, the court noted that Harrah's policy did not single
out Jespersen, was not intended to be sexually provocative, and did not
give rise to sexual harassment."' Furthermore, there was no evidence
suggesting that the policy was implemented to make female bartenders
conform to a "commonly-accepted stereotypical image of what women
should wear" or that the grooming standards would objectively hinder a
woman's ability to perform the job. 52 The court concluded that Jespersen
failed to establish a basis for her claim of sex stereotyping, since the
evidence was limited to the reaction of one employee and there was no
evidence of any stereotyping motives on the part of the employer."'
The Jespersen case reinforces the long-standing rule that as long as a
grooming policy is universally applicable and uniformly applied, courts
will generally consider the policy acceptable regardless of its sex
214
differentiated requirements. Despite the outcome of the case, the court
ultimately created an opportunity for potential plaintiffs to bring claims of
sex stereotyping on the basis of dress or appearance codes. Although
Jespersen did not provide sufficient evidence for such a claim, the court
indicated that it would have been more inclined to permit the claim if there
had been evidence that the employer was motivated by stereotypical
images of women in adopting such a policy, if the grooming policy
objectively inhibited a woman's ability to do the job, or if the policy
subjected women to any form of alleged harassment. 255
Although the court's holding may potentially provide relief for
individuals who are adversely affected by appearance policies, the standard
for determining when such a policy constitutes sex stereotyping may be
difficult to meet. For example, the court did not consider Jespersen's
testimony that Harrah's makeup requirement prohibited her from doing her
job because it affected her self-dignity, which may provide an example of
"objectively" inhibiting a woman's ability to do the job.256 Furthermore, it
is possible that Harrah's implemented the grooming policy, in part, to make
female bartenders conform to a stereotypical notion of how women should
dress and groom. As Judge Pregerson's dissent in Jespersenpoints out, the
makeup requirement shows that Harrah's regarded "women's faces [as]
PART V
PROPOSALS FOR REFORM
Recognizing the doctrinal hurdles posed by current legal theories and
the courts' problematic resolution of challenges to discriminatory
appearance regulations, scholars have proposed a number of reforms to
provide relief for adversely affected employees. Such reforms include
altering the way courts evaluate community norms, implementing new
forms of liability under Title VII, fashioning a private right to appearance
autonomy, and reconstructing the labor market. Although the suggested
reforms are individually appealing, it is clear that any effective strategy to
combat the adverse effects of discriminatory appearance policies will
require the collaborative efforts of courts, employers, and society.
Courts
Community Norms
Although many scholars who criticize the manner in which courts
evaluate employer appearance regulations have proposed either avoiding
the use of community norms to rationalize discriminatory appearance codes
or eliminating appearance rules entirely to emphasize personal
autonomy, 263 Bartlett argues that it is neither possible to assess appearance
policies in a vacuum nor wise to abolish dress and appearance codes
entirely. 264 She suggests that courts should pay more attention to
community norms by recognizing the cultural meanings inspiring such
norms and assessing whether they disparately burden certain groups, 265
rather than using them as neutral, external standards that validate most
restrictions..266 Her argument rests on the premise that the law and
community norms constantly interact with one another. In light of this
dynamic relationship, she recommends incorporating, rather than
discarding, community norms in efforts to reform how the law addresses
,. •261
appearance policies.
Furthermore, combating discriminatory dress and grooming codes by
prohibiting such policies entirely is not effective. For example, Bartlett
argues that eliminating dress codes will not necessarily translate into
increased autonomy for employees, as dressing and appearance choices
259. Id.
260. Id.
261. Linda Hamilton Krieger, Employment Discrimination Lecture at Boalt Hall (Apr. I1, 2006).
262. Id.
263. See generally Klare, supra note 29.
264. Bartlett, supra note 25, at 2545.
265. Id. at 2569.
266. Id. at 2545.
267. Id. at 2546.
268. Id. at 2549.
ASIAN AMERICAN LA WJOURNAL [Volume 14:165
are dependent on the culture we live in and employer dress codes are not
always formalized. Therefore, eliminating employer dressing and grooming
codes will not bring about an increase in employee autonomy as dressing
and appearance expectations are pervasive,
69
deeply entrenched, and endure
even in the absence of mandatory codes.1
Bartlett's suggestion that courts should scrutinize and evaluate
community norms, rather than avoid using them entirely is persuasive, as
evaluating appearance policies without referring to community norms
seems implausible. Furthermore, by focusing on the meanings and
assumptions underlying such norms, courts can play an active role in
eradicating harmful and discriminatory norms.
Employers
Altering OrganizationalStructures
As another means to combat appearance-based discrimination in the
workplace, Green suggests altering legal discourse to recognize work
culture as a potential source of discrimination and to pressure employers
into modifying organizational structures that play a role in molding work
culture. 3° Discriminatory work culture is influenced by a combination of
factors, including cognitive and motivational biases of employees,
structural and institutional choices made by the organization, and allocation
of power within the organization.309
While many scholars have proposed a rights-based approach to
counter workplace discrimination and demands to assimilate, Green
criticizes the rights-based or identity harms approach for requiring "a legal
determination that certain behaviors or traits are central, essential, or
integral to a protected individual's identity."3 1 She argues, "[p]lacing a
legal imprimatur on particular behavior differences in isolation is likely to
Society
The law, by itself, represents an incomplete solution to appearance-
based assimilation demands because many individuals do not fit within
traditionally protected categories of race, gender, and sexual orientation.322
Given that the law gains meaning within its social context and social actors
play an important role in shaping the meaning of the law, Yoshino argues
that the solution to coerced assimilation lies in each one of us.323 As a
society we have to look for the reasons why demands to cover are
universally made. 324
Because discrimination is embedded in our culture, any solution to
discriminatory appearance policies necessarily entails a transformation of
our social and cultural values. Not only does society need to examine
stereotypes and attributional biases associated with appearance, but it also
needs to recognize and address the subtle forms of discrimination lurking in
the modem workplace. Norms that adversely affect racial, gender, sexual
orientation, and religious identities in society can also structure workplace
culture. As a society, we need to acknowledge that modem forms of
discrimination against non-conforming individuals are just as harmful as
past forms of discrimination, which resulted in the stigmatization of entire
groups, such as racial and religious minorities, women, gays, and the
disabled."' Society must scrutinize the demands to conform to
discriminatory workplace norms and ascertain which grounds, if any,
justify such demands. 326 Increasing societal involvement in meaningful
reform will have the added benefit of boosting society's stake in the
eradication of discriminatory appearance policies. Social movements
acknowledging the discriminatory potential of workplace appearance
norms may also compel courts to interpret Title VII in a manner that
reinforces, rather than undermines, the transformative nature of the act.
Changing social and cultural values and questioning established
workplace norms are not easy tasks. However, small steps towards
increasing society's role in combating appearance-based discrimination are
possible. First and foremost, we must increase awareness of the
attributional biases associated with appearance. Perhaps this could be done
through education in the classroom setting, particularly at an early age. We
must also initiate campaigns, broadcasted through television or other forms
of media, to promote diversity and tolerance of different modes of dress
and grooming tied to certain racial, religious, and gender groups. Finally, it
is important that we congregate in public and political arenas to discuss and
CONCLUSION
The first step toward protecting individuals adversely affected by
employer-imposed appearance policies is to recognize the discriminatory
potential of those policies, particularly those that serve as proxies for
discrimination based on suspect categories such as gender and race. Such
recognition will necessarily entail changing the way courts interpret legal
doctrine, unraveling societal norms that form the basis of appearance
standards, and creating incentives for employers to reshape potentially
discriminatory work cultures to make them more inclusive.
By taking the foregoing strides, we as a society can stand behind our
commitment to equality. By developing a more comprehensive scheme for
eliminating discrimination in the workplace that acknowledges all people's
rights irrespective of their race or gender, we can ensure that all identities
are valued and recognized. Individuals who have been subjected to
appearance-based discrimination deserve protection, as such discrimination
is arbitrary, irrational, and has damaging implications. However, in light of
reasonable employer interests, not all appearance policies can be per se
illegal. Thus, appearance policies that allow employers to implicitly
discriminate against employees based on suspect categories such as race,
religion, sex, and national origin should be the primary focus of regulation.