Importance of communication in Business :

Good business communication is essential for building a team that will make a business a
success. Communication is especially important if members of a company are to work as a
team towards the same goal. There are many reasons why good communication skills are
vital when it comes to running a successful company, here are some of them.
Interaction amongst employees of the company builds an efficient team. In order to have a
good team, a good leader is essential. The leader must be able to communicate well with
every member that is involved in the business in order to convey to each employee their jobs
and expectations. He or she must be a motivating person who encourages people to work
hard and to have a mindset of achieving various goals.
A leader that communicates well creates a team that performs well in all departments. Good
communication also prevents misunderstandings among people in the workplace. When
employees are able to converse efficiently with each other, misunderstandings will be
resolved in an amicable manner. Furthermore, unnecessary friction is avoided. This means
that employees will be able to concentrate better on their work.
You will also find that good communication skills enhance the business process as a whole.
A company has various departments that need to work together as a unit in order to come up
with a finished product. The process of coming up with that finished product requires
occasional interactional meetings where issues are discussed.
You will also see an improvement in the service quality. This is in terms of the relationship
between the company and the customers. If the company interacts well with the clients and
attends to their needs promptly, the customers are bound to continue doing business with the
company. The company will also be in a position to provide better service. This is because
as you communicate with the clients, you will be able to figure out exactly what they want
from you. This way, you can make the necessary improvements to products or services that
the customers require.
Customer surveys and feedback help improve market sales. There are various hierarchies in
companies. A company that has good communication between the top management and the
junior employees creates an inclusive atmosphere. The junior employees will feel included
in the company, and as a result, will be encouraged to work harder.
It is not easy to work in an environment that you might feel out of place in. When members
of a company communicate efficiently, a positive atmosphere is created. If there is a
positive atmosphere in the workplace, internal problems are sorted out easily and quickly.
People who run successful businesses know that the customer always comes first. It is the
customer who brings in the profits. That is why it is important for the company to interact
well with each other and the customers in order to reach business goals. If you are lacking
somewhere, you will find out directly from the client. Good business communication is vital
if you want your company to be a success.
Business communication occurs between two or more parties to exchange business related
information. The success of a business depends on the efficacy of business communication.
For this, communication is regarded as the lifeblood of business. The role or importance
of business communication is discussed below
1. Exchanging information: Communication is mainly the exchange of information between
two or more parties. Through communication, organizations exchange information with
internal and external parties. Communication also brings dynamism in organizational
activities and helps in attaining goals.
2. Preparing plans and policies: Communication helps in preparing organizational plans and
policies. Realistic plans and policies require adequate and relevant information. The
managers collect required information from reliable sources through communication.
3. Execution of plans and plaices: For timely implementation of plans and policies,
managers must disseminate those in the whole organization. In order to disseminate the
plans and policies to the internal and external parties, managers rely on communication.
4. Increasing employee’s efficiency: Communication also helps in increasing the efficiency
of employees. With the help of communication, organizational objectives, plans, policies,
rules, directives and other complex matters explain to the employees that broaden their
knowledge and thus help them to be efficient.
5. Achieving goals: Effective communication helps the employees at all levels to be
conscious and attentive. It ensures timely accomplishment of jobs and easy achievement of
goals.
6. Solving problems: Through various communication channels, the managers can be
informed of various routine and non-time problems of the organization and accordingly
they take the necessary actions of steps to solve the problems.
7. Making decisions: Making timely decisions requires updated information. Through
effective communication, managers can collect information from different corners and can
make the right decisions.
8. Improving industrial relation: Industrial relation is the relation between workers and
management in the workplace. Good industrial relation is always desired for business
success. Communication plays a vital role in creating and maintaining good industrial
relation.
9. Publicity of goods and services: In the modern age, business is becoming highly
competitive. Almost very competing manufacturer produces products of common
consumption. However, all of them cannot sell equally well. The organization that can
communicate better, can also sell better.
10. Removing controversies: Effective communication allows smooth flow of information
among various parties involved in the negotiation or transaction. As a result, conflicts,
controversies and disagreements can be resolved easily.
11. Enhancing employee satisfaction: If there is free and fair flow of information in the
organization, it will certainly bring mutual understanding between management and
workers. Such understanding enhances the satisfaction of employees.
12. Enhancing loyalty: Effective communication helps the managers to be aware of the
performance of their subordinates. In such a situation, the subordinates try to show their
good performance. Later on, if management praises their performance, it will enhance
employees’ loyalty.
13. Communication in Business the history of Communication is as previous as the history of
human being society. The importance of Business Communication is indispensable in case
of social and business life. It is careful as the lifeblood of business. No business can develop
in lack of Effective Communication. The role of Communication in Business can never be
 accessible in pages. On the other hand, the importance of Communication in Business is
depicted below very precisely:
14. Social Communication: In the changing Business environment, every Organization is to
keep close touch with different social organizations and citizen action groups in order to
run the Business activities smoothly and Business Communication helps the organizations
in establishing social relationships with various quarters.
15. Development of Managerial Efficiency: Management is to depend on Communication to
perform its functions, such as planning, organizing, directing, controlling, motivating and
co-coordinating. The success of Management largely depends upon its capacity to get the
things done properly by the employees. Management uses motivational tools through
communication to influence the performance of employees. Thus the efficiency of
Management is upgraded by Business Communication.
16. Achievement of Targets: Every Business Organization accumulates its efforts to carry out
certain goals or targets. Proper Communication system encourages the employees of
every level by providing relevant information, instructions and directions. It helps the
Management to make the employees committed towards the attainment of organizational
objectives.
17. Co-ordination: In this age of specialization, there are various departments in an
organization like planning, production, marketing, administration etc. If these departments
do not communicate with one another as well as with the Management, there will be no co-
ordination among them. For example, when production is fully geared up, the storage
department may report shortage of raw materials due to lack of co-ordination. So, Business
Communication is inevitable in the organization for brining co-ordination among the
various departments.
18. Communication in Business
19. Linking between Central and Branch Offices: Large organizations have a number of
branches within the country or even abroad. The central or head office is considered as the
nerve center of the company. The center office must be informed about the activities of
branch offices and the branch offices must be well acquainted with the activities at the
center and only an efficient and Effective Communication network can manage the link
between the center and the branches.
20. Preparing and Execution of Plans: Plans are made to perform the Business activities
efficiently and planning requires gathering necessary information. Business
Communication helps collecting the relevant data from different sources. After the plan
has been prepared, it requires implementation and communication plays vital role in the
execution of plans by circulating them among the officers and employees and by giving
them necessary directions.

21. Communication in Bigness

22. Making Decision: In the volatile business world, businessmen are to take decisions in
different areas and proper decision making requires exact information. Business
Communication helps the business people to take proper decision by supplying right
information to the right people at the right time.
23. Mutual Understanding and Co-operation: Effective Communication between the
Management and the employees helps to bring about an atmosphere of mutual trust and
confidence. If the employees know exactly what is expected from them and if the
 Management is aware of the potentialities and limitations of the employees both sides will
get better returns. So, Effective Business Communication is a must for promoting a spirit
of understanding and co-operation.
24. Raising Employee Morale: Morale is the individual and collective spirit and moral
condition of employees with regard to discipline and confidence. Low morale makes the
employees idle and frustrated. Management always tries to raise the morale of employees
through Business Communication so that they think that they are important for the
organization.
25. Publicizing Goods and Services: Communication helps any organization in publicizing
its products and services among the actual and potential customers. Newspapers, Radio,
Cinema Slides, Neo Sign, and Television etc carry out the information of products and
services as Business Communication media.
26. Exchange of Information: Exchange of information between and among various parties
is an important function of Business Communication. A business organization links with
its partners and with other groups active in the society through effective Communication.
Communication also facilitates the exchange of news and views between Management and
employees. So its importance in the organization is essential.
27. Elimination of Rumors: In an organization there are different types of people. Sometimes
there may be rumors or fake information may be leaked out that creates unrest among
employees. If there is well-established Business Communication system, Management
can always keep in touch with the employees about every modify in the organization that
reduces the rumors.
28. On or after the above discussion, If can be said that no Business Organization can run its
behavior effectively and efficiently without a proper communication system. It is
considered as the nervous system of organization, with which organization can never reach
at its desired goals. So, the importance of communication in business is undoubtedly
inevitable.

Effect of technology in communication in future

In any business, communication is key. But as technology evolves, so do the ways we reach our
customers—ideally, for better. Will new technologies help us keep our connection with
customers personal, and if so, how do we avoid sacrificing service for efficiency?

To find out, I asked 11 entrepreneurs from the Young Entrepreneur Council what they think the
future of real-time communication technology will look like for businesses around the world.
Here’s what they had to say:

1. The Physical World Will Be Used to Reach Customers

As mobile becomes better at interpreting the physical world around us through augmented
reality, RFID, iBeacon, geolocation, etc., and as speech recognition continues to evolve to a
basic functional lexicon (Siri and Google), we will be able to literally talk to the objects, find out
more about them and then connect to people regarding those objects. Whether it is stores,
products, landmarks, etc., the physical world will be interpreted to create real-time conversation.

—Trevor Sumner, LocalVox

2. Brands Will Use Online Platforms to Listen to Customers

Brands used to work on marketing programs for months before launching their messages to the
world. Now, brands need to learn to adapt to real-time communications, which means every
brand should be listening to its customer base (and the customers of competitors) to find relevant
messaging and engagement opportunities.

3. Current Platforms Will Further Improve Customer Engagement

An expansion of current platforms such as Skype is likely, and savvy small business owners will
incorporate Skype (as well as other services) into their strategy to further improve customer
engagement. One promising idea is the expansion of live video chat. The ability to have a
customer call in and receive information and product demos from an actual person via video is
sure to serve a budding business well.

4. Instant Messaging Will Be A Game-Changer

Communication will become more on demand and permission based. There are too many emails
and unsolicited calls happening at the moment. Also, instant messaging will become a game-
changer in the business world and will replace emails because they are faster and allow for an
instant response.

5. Communication Will Take An Omni-Device Approach

As technology evolves, consumers will move across devices even more frequently. Whether
interactions occur while consumers are in front of their desktops at work, running in between
meetings with their iPhones or sitting on the couch with an iPad and watching TV, brands will
need to access and optimize these interactions with consumers accordingly. Using pattern
recognition, technology will continue to evolve, optimize and improve each individual’s content
based on the time of day, location and device type.

6. Brands Will Deliver Instant Gratification

With the combination of wearable technology, faster data aggregation and processing and
consumers sharing their desires more openly, major brands will focus on delivering instant
gratification. Brands will compete by delivering both customized messaging and offers at the
exact time of consumer demand. It will be very convenient (as well as creepy and weird) when
Hugo Boss shoots me a discount on a formal suit because I am in New York1 and just received
an invite to a wedding in my inbox.

7. Brands Will Use More Local Targeting

In communication, it’s important to be reaching the right people with your message. I believe
brands will get better at using services that allow targeted local promotions to reach more
relevant audiences. For instance, a promotion in Seattle won’t do you much good if the people in
New York City see it. Hint: use Facebook’s location-targeting tools for your Facebook page
updates.

—Russ Oja, Seattle Windows and Construction, LLC

8. Consumers Will Determine The Offers They Receive

Real-time communication is useless if it interrupts dinner and serves something people don’t
want. Consumers, not brands, will determine the type of offers they receive based on category,
frequency or even service requests. Communication that’s customized to meet consumer interests
is really in the best interest of brands — a safeguard against wasted marketing investments and
negative consumer engagement.

9. Brands Will Need The Right Context

Real-time communication technologies necessitate real-world context. In the future it will not be
enough for brands to reach consumers at the right time because they will need the right message
as well. Matching message and timing requires smart data collection and technology to really
personalize each communication with each consumer at scale. Having context that feels real and
human will be key to brands successfully reaching consumers in real time.

10. Customers Will Talk To Brands With One Click

Talking to a company and other site users will become as simple as a click of a button. This type
of communication will rely less on phone numbers and more on Internet-based communication
technologies. WebRTC is a great example of an emerging technology that is making this
possible.

11. The Timing of Messages Will Be Optimized

Our phones and computers capture a lot of information regarding how and when we interact with
these devices, and advertising entities are going to use this information more and more to
optimize the timing of each delivery. Habits and calendars will help personalize opportunities.

Culture difference (America vs asia)

Culture Matters

In recent years, China has grown to become a true global super power next to America. Since
then, these two countries have been the subject of comparisons in many news and media outlets
worldwide. Although these two countries have similar ambitions to dominate the world
economy, their culture and mindset is like east and west (pun intended). As China opened their
doors to the rest of the world, a lot of Americans were attracted to live and work in China. The
differences in the way of life may come as a shock to a lot of Americans. We have made a list of
common differences that Americans could prepare for before they embark through a journey in
China.

1 – Collectivism vs. Individualism

Americans put strong emphasis on individuality and autonomy. One’s personal goals and
motives are more prioritized over collective ones. This culture is believed to encourage
individuals to be more ambitious and they use it to drive individuals to succeed. They also put a
focus on being different and making a difference. Chinese people, on the other hand, base their
decisions on how they will be perceived by those around them. They will first consider how their
decisions will affect their family, colleagues and friends. According to the American
International Education Foundation (AIEF), Chinese people think of themselves in a collective
manner. More often than not, decisions are commonly made for the greater good as opposed to
personal gain.

2 – Styles of Communication

Chinese may consider Americans to be very upfront in their manner of speaking. This may often
cause a lot of misunderstanding or sometimes even hurt the feelings of some Chinese people
especially if they are very sensitive. People in the US are encouraged to defend their ideas which
may even lead to a confrontation or debate for the purpose of getting the other person to agree
with their way of thinking. Some Chinese people would simply nod on your opinion even if they
don’t really agree with what you are saying. They do this to respect and honor others’ opinions.
Being too direct may be perceived as humiliating and the other person may come across as rude.
Blunt communication makes Chinese people uncomfortable so they prefer the subtle, indirect
ways of delivering their thoughts and opinions.

3 – Self-Promotion vs. Humility

In China, individuals are expected to treat each other well and to show humility when discussing
successes. Sometimes, to avoid humiliating the second person, they would rather not discuss
them at all. Self-promotion is generally frowned upon by the Chinese people. Contrary to the US,
bragging is acceptable and may even be considered a norm. Americans are comfortable to openly
discuss success. Some may even consider humility as a weakness rather than a virtue.

4 – Relationship vs. Economics

In China, they put a very strong emphasis on building social networks. They refer to this as
“guanxi” in Chinese or “relationship” if literally translated. They use this in conducting business;
by socializing and getting to know their customers before signing a deal with them. Relationship
comes first, then trust and business will eventually follow. This process usually takes a long time
which is contrary to how Americans do business.
Americans place a strong emphasis on speed and efficiency. Social interactions in the US
however, are considered to be more casual and easy-going.

5 – Personal Life vs. Professional Life

In America, personal and professional lives are two separate things and should not overlap with
each other. Colleagues may occasionally go out on office-sponsored functions or office parties to
break the ice or get to know their coworkers on a personal level. But outside these gatherings,
many of them don’t necessarily socialize or want to socialize with each other.

In China, the “guanxi” or relationship would again play a big role in their personal and
professional lives. They are expected to personally know those whom they are working with to
foster a genuine trust among them. Expect your managers or bosses to ask a lot about your
personal life.

6 – On Saving Face

Chinese are known to have a long memory for both favors and humiliations. They take things
personally and they hate losing face. They have a strong awareness that they should never be
seen as a fool and lack self-control. This is the reason that Chinese don’t always express how
they feel and they keep their opinions to themselves. Americans can express their thoughts more
freely. They don’t mind making mistakes as much and actually believe that making mistakes is a
part of the learning process. This is definitely worth knowing in the classroom, where the teacher
needs to create an atmosphere where it is OK to make mistakes when using English.

7 – On Authority and Hierarchy

In China, hierarchy is what dictates authority. It is more likely to inform how they interact with
each other. In the family, they are expected to listen to the one who is older. This is eminent on
the order of birth in siblings that they have assigned different terminologies to distinguish
between older and younger siblings. This also applies to extended family as you refer to an older
uncle differently to the younger one.

This hierarchical social structure extends to the work place. The person with the highest position
has the final say in decision making. Those below accept their place in the hierarchy and are
expected to listen and obey without question. Americans, on the other hand, have greater fluidity
between parents and their children, managers and employees and even among siblings. Decisions
are usually made together and it is fairly common to see managers and employees undergo
heated debates before coming up with a final decision.

Both Chinese and American values are unique and beautiful in their own ways. It’s sometimes
unavoidable that friction or misunderstanding may occur when west meets east. But despite all
the cultural differences, these gaps may still be bridged through cultural awareness and mutual
consideration. Let us all be advocates of inter-cultural friendship and harmony in differences is
sure to follow.
China has a lot to offer. If you are interested in learning more about their culture first hand while
making a difference to the lives of students, ask us today on how you can begin this adventure.
Teach English in China and be part of one of the fastest changing countries in the world. We
offer a wide variety of high paying English teaching jobs in different major cities in China

Diversity in the workplace is important to running a successful business -- heterogeneous groups

deliver better solutions and critical analysis, so you must structure and run your company in a
way that promotes diversity. By adopting the attitude of "not seeing color," you run the risk of
treating people insensitively. Barriers exist -- it is up to you to deal with them appropriately.
Recognition

You must recognize that eople have differences, be they physical, generational or cultural, and
you cannot pretend that these barriers have been broken down. Instead, celebrate the differences
among your employees, and encourage them to let their individualities show. For example, don't
hesitate to ask someone from another culture about their culture's etiquette practices -- their
knowledge could prove useful to your business. Do not pigeonhole your employees. An
employee's worth comes from more than his ethnicity or age.
Fairness

Acting fairly and acting uniformly are different, and only one enables you to successfully deal
with diversity in your workplace. Don't be fooled into thinking that by treating everyone exactly
the same, you are demonstrating a fair attitude and respecting diversity. Instead, treat people
fairly and respect the differences that make them who they are. For example, don't schedule a
mandatory meeting that falls on a religious holiday -- it demonstrates an insensitivity and may
breed resentment and foster feelings of being left out in any employees that are unable to attend.
Focus On Yourself

Diversity is an issue that you must manage in the workplace,and it starts with managing your
own attitude and behavior. For example, examine your behavior in job interviews. When an
applicant of a certain ethnicity or gender comes in, do you make assumptions that he must prove
or disprove during the interview? How do you respond to different styles of communication?
Self-awareness is key to developing a safe, fair workplace for a diverse group of employees.
Employee Assessments

As a manager or business owner, you probably already conduct employee reviews and
assessments. When preparing these reviews, you must also examine your employees' attitudes,
particularly how they work with others. If you notice that an employee only delegates tasks to
people of a certain race, or if an employee discounts the ideas of people below or above a certain
age, it is your responsibility to address the issue. Identify issues among your employees and
bring them up when assessing their performance.
Encourage Interaction

When you identify diversity-related issues in the workplace, discuss them with your employees
in a nonconfrontational manner. For example, encourage employees to work with others of
different backgrounds or generations. Initiating these types of interactions encourages your
employees to learn more about communication styles, talents and goals - their own and those of
their co-workers

Therefore, if someone joins your company or firm, you will not necessarily be aware of their
ingrained social norms or social identities and as time goes by you may find that they have a
problem with diversity, thus making inclusion harder from a management perspective.

The advantages of diversity are not to be underestimated. Diversity in teams or at senior

management level brings a wealth of knowledge, experience and different perspectives. Those
differences can be invaluable for innovation, problem solving, insight and creativity. If you
foster a working environment that embraces differences there is a greater chance you will be
ready, able and flexible to embrace changes in your business sector and be ahead of the game.
And think about this. Do your customers and clients work in diverse teams? This is becoming
more apparent, particularly in young companies and firms, and these enterprises will be more
willing to buy from like-minded people. Do you fit the bill?

If you want your diverse teams to thrive, here are seven ways to help you continue to grow into a
modern 21st century business.

1. Communication is key. Crystal clear and easy-to-understand policies, health and safety
information and company ethos that everyone is aware of and is easy to interpret. Check for any
ambiguities and any misunderstandings.

2. Clarity of what people are accountable for and everyone being treated equally. Otherwise
resentment will breed and fuel a "them" and "us" environment.

3. A diverse team enables a culture of recognizing people as individuals and not stereotypes.
Especially if you take time arranging relationship-building exercises.

4. Different religions have different taboos. People with various challenges may need extra
consideration such as access to buildings, certain types of chairs or computer screens. Be aware
and sensitive to this. It is a sign of respect and will be much appreciated.

5. Could you set up a working lunch once a month, with each team member taking it in turns to
explain what it’s like being in a certain age group; a different cultural or social background; or
living with an impairment of some kind? Everyone appreciates their voice being heard. Lack of
understanding feeds discrimination.

6. Some people argue that diversity should be the norm and therefore differences are irrelevant
and unnecessary to mention. This is true, but the reality is that we are only human and
celebrating differences leads to improved harmony.

7. Respect, tolerance and compassion should be at the core of a well-oiled working team.
Business will increase because of it.

All of this comes from the top. It is up to the senior people to show (not tell) that they are
proactive in embracing all kinds of people who will bring value to the business and that it’s
healthy and beneficial to learn from one another.

Communication is audience Center

Audience matters

When you’re in the process of writing a paper, it’s easy to forget that you are actually
writing to someone. Whether you’ve thought about it consciously or not, you always
write to an audience: sometimes your audience is a very generalized group of readers,
sometimes you know the individuals who compose the audience, and sometimes you
write for yourself. Keeping your audience in mind while you write can help you make
good decisions about what material to include, how to organize your ideas, and how
best to support your argument.

To illustrate the impact of audience, imagine you’re writing a letter to your grandmother
to tell her about your first month of college. What details and stories might you include?
What might you leave out? Now imagine that you’re writing on the same topic but your
audience is your boss. It’s likely that your two letters would look quite different in terms
of content, structure, and even tone.

In technical writing, audience analyze is especially important, since the writing itself is
audience-centered. The main purpose of technical writing is to communicate a
message that is specifically tailored to the audience’s needs. Failure to do so can cost
you sales, productivity, safety, or other issues that will impact your business.

Isn’t my instructor or my boss my audience?

Yes, your instructor or employer is probably the actual audience for your paper. Your
instructors read and grade your essays, and you want to keep their needs and
perspectives in mind when you write. However, when you write an essay with only your
instructor or employer in mind, you might not say as much as you should or say it as
clearly as you should, because you assume that the person grading it or reading it
knows more than you do and will fill in the gaps. This leaves it up to the reader to decide
what you are really saying, and your reader might decide differently than you expect.
For example, he/she might decide that those gaps show that you don’t know and
understand the situation at hand. It might show that you can’t relate to your employees
or you can’t accurately describe important concepts to potential clients, suppliers or
employees. It might also, for example, inadvertently show your supervisors that you
aren’t quite as knowledge about the organization as you thought you were and that
would be a disaster!

Thinking about your audience differently can improve your writing, especially in terms of
how clearly you express your argument. The clearer your points are, the more likely you
are to have a strong piece of writing.

How do I identify my audience and what they want from me?

Before you even begin the process of writing, take some time to consider who your
audience is and what they want from you. Use the following questions to help you
identify your audience and what you can do to address their wants and needs.

 Who is your audience?

 Mightyou have more than one audience? If so, how many audiences do you
have? List them.
 Does your writing task itself give any clues about your audience?
 What does your audience need?
 What do they want?
 What do they value?
 What is most important to them?
 What are they least likely to care about?
 What type of visuals does your audience need?
 What type of language and tone will you use?
 What is the background of your audience (education, social status, economical
status, knowledge in the topic you are talking about, experience, etc.)
 What kind of organization would best help your audience understand and
appreciate your? What do you have to say (or what are you doing in your
research) that might surprise your audience?
 What do you want your audience to think, learn, do or assume about your
message? What impression do you want your writing or your research to
convey?

How much should I explain?

This is the hard part. As we said earlier, you want to show your instructor that you know
the material. But different assignments call for varying degrees of information. Different
fields also have different expectations. You may be writing to members of your
organization or you could be writing for clients, customers, or prospective
employees. You must analyze each audience to see what their needs are; what they
need to know; what you want them to know; and what you want from them.

Once you have a draft, you may want to try your level of explanation out on a colleague
before publishing or sending out your materials . Get the person to read your rough
draft, and then ask him or her to talk to you about what he/she did and didn’t
understand. (Now is not the time to talk about proofreading, Your proofreader is looking
at your materials for comprehension purposes only). You will likely get one of the
following responses or a combination of them:

 If your listener/reader has tons of questions about what you are saying, then you
probably need to explain more.
 If your reader seems confused, you probably need to explain more clearly.
 If your reader looks bored and can repeat back to you more details than he/she
needs to know to get your point, you probably explained too much. Excessive
detail can also be confusing, because it can bog the reader down and keep
him/her from focusing on your main points.

Sometimes it’s not the amount of explanation that matters, but the word choice and tone
you adopt. Your word choice and tone need to match your audience’s expectations. For
example, if you are writing a report on a new product to member of your board of
directors, the report will sound formal, you will not use slang or jargon, and you will
explain how this new product works (and adds to profits). However, if the report is for
potential customers, you may choose to write using informal expressions, using
examples that highlight the benefit to the customer if they buy your product, and may
even contain humor!

Generally, you want your reader to know enough material to understand the points you
are making. If you are trying to persuade them, you want to give them key points that
support your opinion. Lastly, if you want your readers to do something, you may have to
outline steps or provide an explanation of a process. Your words, your format and
design, and your tone all help get your message across to each unique audience.