I believe a combination media approach is the best way forward.

Social Media is a cost effective way to let more and more people know about the
company and it's products,
its easy to connect with customers and promote their ideas through our product
innovation to gain customer loyality and enhanced referalls.

By following 80/20 principle,

we can provide them 20% of our B2B clients with really awesome instore branding,
which will not only increase the sale our products
but will also be beneficial to the B2B customer.

For B2C portfolio, we can incorporate uniqueness and exclusivity to our marketing
message based on the individualaity of the customer.

Custumer Focus and competitor strategy should go hand in hand for company to
achieve lasting success.

Firstly we have to be best at what we do and continously better our best.

We also have to analyze marketing research from the perspective of potential
customer
and provide customer service to existing buyers of such quality that makes them
into returning customers
who can introduce new business opportunities further enhancing profitablity and
adding value to the bottom line.