Sibiu

Cultural Capital 2007 follow up If you made a travel or accommodation booking, did you
☐Book in person at travel agency
Visitor Survey
This survey is part of a research programme ☐Book via Internet
conducted by the Association for Tourism and ☐Book directly (by phone, fax or email)
Leisure Education (ATLAS) and “Lucian Blaga”
University of Sibiu for the Mayor House of Sibiu. The aim of the
study is to find out more about the effects of the Sibiu European 8. Which information sources did you use to plan your
Cultural Capital 2007’s program during this year. We very much trip?
appreciate your participation in this research, and all responses  previous visit  Sibiu brochure
will be treated confidentially.  family, friends  newspaper/magazine
 TV/radio  tour operator brochures
1. Where do you live?  tourist office  guide book
 Sibiu website
 Sibiu (go to question 9)  Other website
 Elsewhere in Transylvania
9. To what extent do you agree or disagree with the following
 Elsewhere in Romania statements?
 Abroad (country)________________________ (Please circle a number from 1 to 5)
This experience has increased my knowledge
2. What is the main reason for your visit to Sibiu? Disagree 1 2 3 4 5 Agree
 to come to this attraction/event  shopping  business It was very relaxing being here
 visiting friends/family  day trip  holiday
 cultural visit Disagree 1 2 3 4 5 Agree
There are lots of interesting things to see
3. Have you visited Sibiu before? Disagree 1 2 3 4 5 Agree
 yes, many times  yes, once or twice I like the atmosphere of this place
 No, never (go to question 4) Disagree 1 2 3 4 5 Agree
If yes, did you visit Sibiu in 2007 (Cultural Capital
Year)? 10. Have you visited any of the following attractions in your
leisure time in the past 12 months (except during holidays)?:
 yes  no  Museum  Opera  Film
 Theme park  Sports match  Pop concert
Did you visit any of the Cultural Capital 2007  Theatre  Musical  Cultural festival
events?
 yes  no
11. Have you visited any other attractions in Sibiu today, or
are you planning to do so?
4. Where are you staying at the moment?  a theatre show a street animation
 Bruckenthal Museum  ASTRA Museum
 own home (go to Question 9) Evangelic Church  Orthodox Cathedral
 hotel  camp site  self catering accommodation The Lower town  The Fortifications
 guest house  youth hostel  with family or friends Fortified churches around Sibiu
 bed and breakfast  NONE of these
5. Which region are you staying in? 12. Could you give the quality of your visit to this
 Sibiu  Sibiu region attraction/event a score out of 10? ---------
 elsewhere in Transylvania  elsewhere in Romania
 abroad 13. Can you give Sibiu as a tourist destination a mark out of
10? ---------
6. How many nights will you stay in this accommodation?
______________________________ 14. How would you describe the type of holiday that you
usually take? (please indicate ONE type)
7. How did you arrange your trip? sun/beach holiday countryside recreation
touring holiday mountain recreation
☐All-inclusive package city break health/sport orientated
cultural holiday
☐Travel and accommodation booked separately

☐Nothing booked in advance

1
 Please, turn the page  yes  no  don’t know
15. Please tick from the following list the FIVE
cities which you think are most suitable for a 20. Overall, do you think Sibiu made good use of the
cultural holiday opportunity of being European Capital of Culture in 2007?
☐ Amsterdam ☐ Glasgow ☐ Paris  yes  no  don’t know
☐ Athens ☐ Helsinki ☐ Pécs
☐ Barcelona ☐ Istanbul ☐ Prague
20b About Sibiu as a tourism destination, what is your
☐ Belgrade ☐ Linz ☐ Riga
opinion: Sibiu 2014 comparing with Sibiu 2007 is
☐ Berlin ☐ Lisbon ☐ Rome
☐ Brussels ☐ Liverpool ☐ Rotterdam  the same  better
 not quite the same  I can not say
☐ Budapest ☐ London ☐ Sibiu/

Hermanstad Your Background

☐ Copenhagen ☐ Luxemburg ☐ Stockholm
☐ Dublin ☐ Madrid ☐ Venice 21. How many people are there in your party, including
☐ Edinburgh ☐ Moscow ☐ Vienna yourself?
☐ Florence ☐ Oporto ☐ Warsaw adults _______ children ________

16. Can you indicate how far you associate the following 22. Are you  male  female
terms with Sibiu?
23. Please indicate your age group?
international  totally  partly  not at all
culture and art  totally  partly  not at all ☐15 or younger ☐20-29 ☐40-49 ☐60 or over
☐16-19 ☐30-39 ☐50-59
friendly  totally  partly  not at all
European city  totally  partly  not at all 24. What is your highest level of educational qualification?
 primary school  secondary school
multi-cultural  totally  partly  not at all  further education  Higher education (first degree)
shopping  totally  partly  not at all  postgraduate

working city  totally  partly  not at all 25. Which of the following categories best describes
your current position?
unsafe  totally  partly  not at all
nightlife  totally  partly  not at all  employee  houseman/wife or carer
 self employed  retired
dynamic  totally  partly  not at all  student  unemployed
historic city  totally  partly  not at all
26. Please indicate your current (or former)
something for everybody  totally  partly  not at all occupational group
☐Director or manager
spectacular events  totally  partly  not at all
☐Professional (doctor, lawyer, teacher, etc)
☐Technical professions (technicians, nursing)
17. Do you think that the European Capital of Culture:
☐Clerical/administration
Improved the image of Sibiu?  yes  no  don’t know
☐Service and sales personnel
Brought more money to Sibiu?  yes  no  don’t know
☐Manual or crafts worker
Improved cultural facilities?  yes  no  don’t know
Created more social cohesion?  yes  no  don’t know
27. Is your occupation or study connected with
Improved the quality of life?  yes  no  don’t know
culture?
Brought Sibiu closer to the rest of Europe?
 yes  no  don’t know  yes  no
18. Do you think there is more attention for Sibiu in the 28. Can you indicate how much you have spent (or will
national media as a result of the European Capital of spend) during your visit to Sibiu/this attraction?
Culture?
€
 yes  no  don’t know
travel --------------------
admission --------------------
19. Do you think there is more attention for Sibiu in the
food and drink --------------------
international media as a result of the European Capital of
shopping/other --------------------
Culture?
accommodation --------------------
2
Total --------------------

29. Which category best describes your annual

household gross income?

☐5,000 Euro or less ☐30,001-40,000 Euro

☐5,001-10,000 Euro ☐40,001-50,000 Euro
☐10,001-20,000 Euro ☐50,001-60,000 Euro
☐20,001-30,000 Euro ☐More than 60,000 Euro

Remarks: