Abstract

 Introduction:
The project is about Business Plan of Cow-Dung pot. This concept is yet not launched in
the market. As of now, Plastic bags are being used to grow the plant seedlings generally
by all the nurseries owners. But it can be replaced by the Cow-dung pot which is made
out of mixture of cow-dung and wheat flour. It is having so many advantages such as
eco-friendliness, Bio-degradable, porous, doesn’t require additional manures & Fertilizer,
manufacturing process doesn’t involve pollution, prevent leaching of nutrients,
germination period of plant is faster etc. It has been covered from the all the four aspects
of feasibility viz. Marketing, Operation, Human resource & Financial.

 Objective:
 To identify the association between the various apparatus use for plant seedlings and
plant seedlings sales in a month.

 To do the prior art search whether this type of product is available in the market or
not.

 To know about the potentiality of the product in the market.

 To study the feasibility of the product.

 To make the comprehensive study of the substitutes available of the different

variants.

 Methodology:

• Population Size:
 There are total number of 19 Major cities of Gujarat in which there are 23
registered nurseries (as per the data of horticulture department) and more than 200
nurseries are unregistered
 • Sample Size & Sampling technique:
The sampling technique used has been multi stage sampling.

• In First stage, out of 19 cities, 3 cities i.e. Ahemdabad, Gandhinagar and Rajkot
have been taken for survey.

• In second stage, out of these 3 cities, there are 4 registered and more than 35
unregistered out of which 1 registered and 19 unregistered nurseries has been
taken for sample size. For registered nursery sample size chosen on the basis of
simple random basis while in case of unregistered nurseries, it has been chosen
convenient sampling.

• Sampling Frame:
Database of horticulture department for registered nursery and from the just dial search
engine has been used to identify the number of nurseries.

• Method of Data Collection:

• Data has been collected through primary survey as well as secondary survey. In
primary survey pilot study as well as 20 nurseries have been surveyed for further survey.
Researcher also interviewed the innovator personally at Katholi village, of Sankheda taluka
at Baroda district.

• For secondary survey, information has been collected from krushi bhavan of
Gandhinagar as well as forest department of Gandhinagar and Ahemdabad.

• Statistical tools applied for data Analysis:

Tools used for data coding were Excel sheets, charts, & SPSS 12.0. Tools used for
analysis are Weighted Average Mean and ANOVA test.
 Findings & Analysis:
 It has been found from the hypothesis that there is no association between specific
apparatus use for plant seedlings and plant seedlings sales in a month.

 95 % of the respondents are giving most preference to the use of plastic bag for
plantation of seeds.

 The germination period of the any specific apparatus is between

the ranges of 40 to 60 days.

 85 % of the respondents are selling plant seedlings as well as

seeds both.

 60% of the respondents are using the size of 6”x8”, while 25% of the respondents
are using 5”x7” size bag.

 85% of the respondents are always using plastic bag rather than other.

 Plastic bag costs more than 60 paisa as well as Asbestos bag and Terracotta bags
are also costing more than 60 paisa

 80% of the respondents are throwing the plastic bag as a wastage after the seed
gets converted into plant seedlings.
 80% of the respondents are having requirement of more than 1000 to 2000 plastic
bags.
 Conclusion:
• From the point of marketing perspective, the product is having so much viability
as this type of product is not available in the market as well as having so much
advantages as discussed above.

• From the point of view of Human resource perspective, it is having feasibility as it

is generating employment

• From the operation point of view it is getting very good market and the availability
of raw material , electricity at a concessional rate along with the proper
infrastructure facilities.

• From the financial perspective, it requires very less fixed investment of Rs.27,000
along with total cost of project Rs.63,747. Per unit cost of product is 0.42 paisa,
while payback period is only 4.78 months or 4 months and 23 days. The
contribution per unit is 0.43 paisa and P.V.R is 61.43%.The net present value of
the project is Rs.8,74,093. It gives profit of 56.18% for the first year. Thus, in nut-
shell, after considering all the four areas (Marketing, operation, Financial,&
human resource) it is having so much viability which can be put in practical
application.
  Bibliography:
1. A manual of how to prepare project report-EDI

2. Abrams Rhoda - Business Plan in a day, Eastern Economic Edition,

New Delhi: Prentice Hall of India.

3. Chandra Prasanna, Financial Management- Theory and Practice, 6th

Edition, New Delhi: Tata McGraw Hill.

4. Desslar Gary - Human Resource Management, 11th Edition New

Delhi: Pearson Education.

5. Kotler Philip, Marketing Management, 12th Edition, New Delhi:

Pearson Education.

6. Arora, M.N. , Cost & Management Accounting, 8th Edition, New

Delhi: Vikas Publishing House (P) Ltd.

• Webography
www.west.gian.org

hortbitzindia.nic.in

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