Questionnaire Results and Conclusions

1) What do you like/do not like about the ideas for my adverts?
Reasons

 The illustrations
 The locations
 I like the idea of the adverts as they are simple but good
 I like the ideas for each photoshoot. Good locations
 I like the photography ideas. I don’t like the schedule as its not on weekdays
 I like that some of the photos are outdoors
 I like that your adverts are spread out
 The adverts suit the season
 I like the location and the style of clothing. There is nothing I don’t like about the
adverts
 I really like the sketches
 I enjoyed the layouts for each advertisement
 Very good choice of clothing relative to the season
 I like your adverts
 I like the drawings and how it was presented
 Clothing and settings
 I like the production dates
Conclusion: The majority think the ideas for my adverts good. Four of the reasons were
that they liked the locations of my adverts, three of which liked the sketches I have
made and the rest like the clothing choices and the ideas.
2) Can I improve on the designs of my sketches? Such as the layout of where my slogan
and logo are and the colours I have chosen for the clothing
Reasons

 No x5
 The design of your sketching is done well there isn’t much to change. I like the
slogan also
 I think your designs for each of the sketches are good. Maybe more colours could
be used.
 No, they’re annotated and detailed
 I don’t think so
 Yes, personally on one of the sketches you can put logo in the corner so it
wouldn’t be eye catching
 No, the sketches were very easy to understand
 The sketches are great
 I believe the layouts were fine
 Make sure the logo and slogan don’t distract the audience.
  I think it is well done
 No, they are good
 Slogan and logo could be bigger
Conclusion: The majority of the people think that I don’t need to improve upon the design
and layout, whereas there are a few that think I could improve. For example one person said
I should add more colours to my sketches. The minority think I should make sure the logo
and slogan doesn’t distract the audience which will improve upon.
3) Anyway I can improve on my campaign message?

 No x 14
 Make it stand out
 Bit more catchy
Conclusion: The majority of the people that answered my questionnaire said no to
improving my campaign. Whereas the minority said I should make my campaign
message stand out and make the message catchier
4) Are my production dates suitable to my advertising campaign or should they be
changed?

 Yes, they are suitable x 10

 Maybe they could be changed x 3
 Could be spaced out in the weekends rather than the weekdays x 3
Conclusion: The majority of the audience said say they my production dates are
suitable, so I will not need to change the production dates. Whereas the minority
said the dates could be changed and that that the dates should be in the weekends
rather than the weekdays.
5) Is my presentation PowerPoint easy to understand?

 Yes x 16
Conclusion: All the people that viewed my presentation all said yes showing that my
PowerPoint is easy to understand.
6) Any possibility I can make my PowerPoint look more professional?

 No x 11
 Maybe change the colour of the font as it didn’t stand out well on the white
background
 Add some animations x 2
 More detail
 Use the colour scheme of the logo(red and white) instead of white and blue to
match
Conclusion: The majority of the audience said no to make my PowerPoint look more
professional, The minority said I should change the colour font as it didn’t stand out
 well with the white background, to add animations, detail and use the colour scheme
of my logo to match, so I will not need to make my PowerPoint look more
professional
7) Do you like my slogan? If not can I make it catchier and remembering?

 Yes, I like the slogan x 15

 Maybe a bit more catchy
Conclusion: The majority of the audience said that they like my slogan. Whereas the
minority said that I should make it a bit catchier so I will not have to change my
slogan.
8) Do you like the locations I have chosen for my advertisements, If so why?

 Yes x 16
Conclusion: The whole audience that they like the locations I have chosen for my
advertisements, so I’ve picked the correct places for my advertisements.