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European Sales Report Custom

From: Kaiya Little – director of sales and marketing Games

Sales grow from 2011 to 2013

In 2013 sales were slowly increasing throughout Europe and Japan. Through the seven countries we do
business with, sales in two of them were significantly higher while 5 were lower1. Sales are listed in
thousands of Euros and Yen. As seen in the chart below, sales have increased in Japan from 20000¥ to
30000¥2.

CHART TITLE
2011 2012 2013
500

400

300

200215
150
120125
100118117 100 100
50 55 50 40 45 50
20 25

UK Germany France Italy Norway Swedan Japan

2011 150 100 50 20 40 100 300
2012 200 118 55 25 45 120 400
2013 215 117 100 50 50 125 500

1
The two countries that showed an increase were Japan, and the UK
2
$.0092 USD = 1¥
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Top European and Japanese Cities by total sales

Identified by specific cities, sales of our product were as follows: Custom

Games

City ......................................................Total Sales ........................ Increase/Decrease

London .................................................... 15,000€ .................................................. +7.5%

Frankfurt ................................................... 1,000€ ................................................... -1.17%

Paris......................................................... 45,000€ ................................................ +12%

Milan ...................................................... 25,000€ .................................................. +5.5%

Oslo ........................................................... 5,000€ .................................................. +1.1%

Stockholm ................................................. 5,000€ .................................................. +1.1%

Tokyo..................................................... 100,000¥ ................................................ +25%

2013
UK 215
Germany 117
France 100
Italy 50
Norway 125
Sweden 125
Japan 500
Other 20
Other
2% Uk
17%

Uk
Germany
Japan Germany France
40% 9%
Italy
Norway
Swedan
France
8% Japan
Other
Italy
4%
Norway
Swedan
10%
10%
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Custom
Games