DATA ANALYSES FOR MANAGERS

CIA-1

Report on Data Visualization

School of Business and Management

Christ (Deemed to be University), Bengaluru

By,
Anil Kumar S
2227812
1 MBA K
 DAFM CIA -1

ABOUT DATA
The data consists of price and other mobile phone specifications. The price of mobile phones
varies due to various specifications, and prices alter in line with those changes. Through a
variety of feature variables, these data assist in predicting the price of the mobile device.

This data will help us know about the sales of every product. This data consists of different
mobile brands which are iPhone, Mi, realme and pocco. etc. below which is explained in the
data visualisation. This data will indicate the total number of sales of each product and
compared with each other which is having the highest sales or lowest sales.

DATA DICTIONARY

S. No. Variable Variable type Variable definition

1 Brand Nominal This variable defines about the different

brands of mobile phones.
2 Model Nominal Model specifies different types of mobile
phones in a brand.
3 Ratings Ratio Ratings defines the average rating of
different mobile phones.
5 Sales price Ordinal This indicates selling prices of mobile
phones.
6 Discount percentage Ordinal It shows the discount rates for each brand
of mobile phones.
7 Sales Ratio This shows the sales ratios of different
brands.
Problem Statement

How to interpret and visualise the sales of different mobile phones.

Objective-

• To understand the sales of each mobile brands.

• To evaluate as which brand and mobile phone has highest sales.

Visualisation-

Dataset snapshot:
Line Graph:

• Sales price

Sales Price
180000
160000
140000
120000
100000
80000
60000
40000
20000
0

Galaxy J7 - 6
iPhone 8

Narzo 30

Narzo 20
8 Pro

Redmi 9
3i

5 Pro
C3
C3

C20

C15

Galaxy M02

Galaxy A52s 5G
Galaxy A31
M3

Galaxy A12

Galaxy A80
Galaxy A51
Galaxy A21s
iPhone SE
iPhone 12 Mini
iPhone 12 Mini

F1

GT Master Edition

X7 Pro 5G

Mi 10i

Mi 10T
Mi 10i
Galaxy F22

Inference- This above graph explains about the sales of mobile phones of various brands
having huge shift of different brands, where in the prices are high the sales of the phones is
less in number but comparing Samsung and other brands the sales of Samsung phones have
higher because the features provided and the price of the product is more feasible hence,
customers are more purchasing this phone.
Scatter diagram:

• Sales price vs Discount percent

Inference- This scatter diagram shows that when the discount percent points in the graph
is increasing the selling price of the phone is less. This will help us to understand that
when the selling prices of the mobile phones is higher then the discount percentage is
low and this shows the points scattered in the diagram are away.
 Frequency

0
5
10
15
20
25
5742

Pie Chart-
10355.84848
14969.69697
19583.54545
24197.39394
28811.24242
33425.09091
38038.93939
42652.78788

31%
47266.63636
51880.48485

9%
56494.33333
61108.18182

22%
65722.0303
Histogram, Pie Chart and Bar graph:

70335.87879

8%
30%
74949.72727
79563.57576

Bin
Frequency

84177.42424
Histogram

Overall sales
88791.27273
93405.12121
98018.9697
• Selling price, overall sales and sales price of brand-

102632.8182
107246.6667
111860.5152
116474.3636
121088.2121
125702.0606
130315.9091
134929.7576
139543.6061

Poco
Apple

Xiaomi
144157.4545

Realme
Samsung
148771.303
153385.1515
More
 Bar Graph-

Sum of sales price by brand

4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
Apple Poco Realme Samsung Xiaomi

Inference- While comparing the overall sales of different mobile phones using histogram,
Pie chart and Bar Graph, we can infer that Samsung has the highest sales that is 31% (nearly
3500000) of overall sales and following apple has the second highest sales that is 30% (more
than 3000000), and Poco has the lowest sales of 8% (nearly 1000000). Seeing this we can
understand that Samsung mobiles has more impact on customers and hold the market power
in the smartphone industry.

Conclusion-

• Visualization helps us to understand and know detailed study about the data, which
determines how to interpret and visualize through pie chart, bar graph, histogram and line
graphs.
• Line graph shows the increase or decrease in frequency of a particular variable.
• Scatter diagram will help us to understand how to interpret the relationship of data
between two variables.
• Probability distribution charts like histogram, pie chart and bar graphs define the
frequency of a variable.

Reference-

https://www.kaggle.com/datasets/midhundasl/mobile-price-hike-data