Professional Documents
Culture Documents
2013-2014
BY
BRINDAVAN COLLEGE
2nd cross,Bhoopsandra, RMV extension,2nd
Bangalore – 560 027
TABLE OF CONTENT
BRINDAVAN COLLEGE Page 1
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
1 Chapter 1:
05-24
Introduction
2 Chapter 2:
25-30
Research Design
3 Chapter 3:
31-67
Company Profile
4 Chapter 4:
5 Chapter 5:
6 Chapter 6:
7 Chapter 7:
8 Chapter 8:
BRINDAVAN COLLEGE Page 2
107-108
Bibliography
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
5. Graph Showing Who Makes The Final Decision To buy The 77-78
Samsung Product
11. Graph showing the rate of the Samsung Product concerned 89-90
with Price.
TABLE OF CONTENTS
11. Table showing the rate of the Samsung Product concerned with 91
Price.
CHAPTER-1
INTRODUCTION
bulky and consumed high power and the network supported only
automatic and pervasive use of mobile phones for voice and data
communications.
successive generations from the early "0G" services like MTS and
native-IP networks.
phone.
History:
in Kolkata. This was less than five years after the invention of
during the last few years but has witnessed a substantial fall in
growth more recently. India has the third largest (based on the
the world and the second¹ largest mobile network with 865
Mobile:
base of 50 million.
Telecom Manufacturing:
mechanics/mouldings)Salcomp(mobile
respectively.
Subscriber
Operator Base
(millions)
Aircel /Dishnet 59
on Dec 31,
2010
Tata Teleservices
Etisalat/Allianz, Uninor,
Teleservices
Teleservices
(as on 31.12.12)
31.3.06)
status page.
bn
Top
TELECOM NEWS
Indian Bandwidth
Top
Public Operators
BSNL Units
MTNL Mumbai
MTNL Delhi
Private Operators
Tata Teleservices
TamilNadu,Maharashtra
Karnataka.
Reliance Infocomm
subscribers
HFCL Infotel
Tata Docomo
Reliance Communications
MTNL
IDEA Cellular
Aircel Ltd
Bharti Airtel
Loop Mobile
Vodafone Essar
Spice Telecom
AircellDigilink
Uninor
ABOUT SUBJECT
Customer satisfaction
dip, they warn of problems that can affect sales and profitability.
have high expectations and the reality falls short, they will be
'absolute' terms."
have a lot of fine print with provisions that they would never get
contract offer.
business you are in, all customers want the same thing. They
They don't want to get the impression that they are just being
used by you for money. Small interactions like "Thank you" and a
respect, your customers will all have the same experience with
handle the situation with the utmost care. Your employee should
apologize and take steps to rectify the situation. The phrase "the
company.
customer came into the coffee shop I was working at and said,
“I’d like to order a sandwich and chips to go, please.” The store
minutes. You can get back in line and order again.” She was a
She gave him a stare and then left. The importance of customer
customer happy.
individual experiences.
ChangingDemands
services.
you. Thus, for example, it is the case in some sectors that good
service is less and less able to compensate for high prices over
How People See Themselves and How Others see them one
staff. In such cases, staffs who are in direct contact with the
survey.
CHAPTER-2
RESEARCH
DESIGN
Company.
customers.
other.
services etc.
time constraints.
METHODOLOGY OF STUDY
The views of various authors who all have authority in the -field
Researches method :
Instruments: Questionnaire.
SOURCES OF DATA:
For the purpose of this study, data from two sources have been
gathered namely:-
Secondary data:- are those that containing data which have been
RESEARCH INSTRUMENT:
The different instruments are used to analyze the data, they are:
QUESTIONNAIRE
the respondents.
TABLES
This study uses tables represents the data from the various
percentage.
GRAPHS
The study also employs graphs to represent the data in the table
PLAN OF ANALYSIS
was done easily. The data was grouped easily under various
CHAPTER-3
COMPANYPROFIL
E
BRINDAVAN COLLEGE Page 45
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
HISTORY
BRIEF HISTORY
did not stop from there and carried on venturing into other
nanotechnology.
Lee Byung-Chull died in November 19, 1987 and his position was
product lines and reach, grew its revenue and market share, and
1938 to 1970
family in the Uiryeong county came to the nearby Daegu city and
groceries produced in and around the city and produced its own
noodles. The company prospered and Lee moved its head office
was the largest woolen mill ever in the country and the company
1970 to 1990
1990 to 2000
display screen.
Samsung
2000 to present
overtaking Nokia, which had been the market leader since 1998.
the decision saying that the move could harm innovation in the
the Kospi index fell 7.7%, the largest fall since October 24, 2008,
Founded 1993
Area Worldwide
served
Website Samsung.com
acquisitions
threatened. Rolex sees this front-line battle as vital for the entire
German territory.
Samsung lost a chance to revive its failed bid to take over Dutch
Ltd.
AST Research:
New York City. To fund the company, John had to mortgage his
Carl Brown and Keith Perrin, half of his house was turned into
the first factory of FUBU, while the other half remained as the
reportedly waved the biggest check to win its bid for Lehman
electronics.
random-access memory.
liquid crystal display (LCD) venture for 1.08 trillion won ($938.97
million).
Operations:
Ace Digitech:
(number 036550).
Cheil Industries:
(number 001300).
Cheil Worldwide:
(number 030000).
Credu:
067280).
Market Korea:
(number 122900).
Samsung Card:
(number 029780).
stock-exchange (000830).
Samsung Electro-Mechanics:
Samsung Electronics:
Samsung Engineering:
Insurance Co., Ltd. and was renamed Samsung Fire & Marine
Korea.
Industries).
Life had total sales of 22,717 billion won in 2011 and total assets
Samsung SDI:
Samsung Securities:
Samsung Techwin:
SI Corporation:
(number 012750).
Joint ventures
Current
aT Grain
panel displays.
Samsung Bioepis:
Samsung Biologics:
Samsung Electronics Co. and Samsung Ever land Inc. will each
Samsung BP Chemicals:
chemical products.
manufacture and market cathode ray tube glass for black and
Samsung Thales:
Seoul.
Samsung Total:
SB LiMotive:
vehicles.
SD Flex:
Sermatech Korea:
and brazing.
also has a 37.5% stake in the joint venture, with the remaining
Alpha Processor:
GE-Samsung Lighting:
S-LCD:
venture.
AtlanticoSul:
Joao Candido, the largest ship built to date in Brazil, was built by
Industries.
Doosan Engine:
MEMC KOREA:
Rambus Incorporated:
Seagate Technology:
SungjinGeotec:
Taylor Energy:
Major customers:
The world's largest oil and gas project, Sakhalin II- Lunskoye
Shell has unveiled plans to build the world's first floating liquefied
start on a "ship" that, when finished and fully loaded, will weigh
Emirates.
Ontario government
$6.6bn deal that will result in 2,500 MW of new wind and solar
Organizational structure :
Advisor
Board of directors/ceo/chairman
House Assistant to
counsel the chairman
President
BRINDAVAN COLLEGE
Chief Page 96
Accountant auditor
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
Vise Vise
president/finance president
BOARD OF DIRECTORS
Oh-Hyun Kwon
BRINDAVAN COLLEGE Page 97
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
Gee-Sung Choi
Ju-Hwa Yoon
Electronics,
Electronics (2011~Present)
Dong-Min Yoon
In-Ho Lee
Han-Joong Kim
Byeong-Gi Lee
(1986~Present)
Functional Chart
CPO
From its inception as a small export business in Taegu, Korea, Samsung has
integration. Today Samsung's innovative and top quality products and processes
are world recognized. This timeline captures the major milestones in Samsung's
history, showing how the company expanded its product lines and reach, grew
its revenue and market share, and has followed its mission of making life better
The digital age has brought revolutionary change – and opportunity – to global
The digital age has brought revolutionary change – and opportunity – to global
Our commitment to being the world's best has won us the No.1 global market
and CDMA mobile phones. Looking forward, we're making historic advances in
CHAPTER-4
INTERPRETATION
TABLE 1
Respondents
1 18-25 15 18.75%
2 25-30 26 32.50%
3 35-40 33 41.25%
4 Above 40 6 7.50%
Total 80 100
GRAPH -1
MONTHLY INCOME OF
RESPONDENTS
35 33
30
NUMBER OF RESPONDENTS
26
25
20
15
15
10
6
5
TABLE 2
Respondents
1 male 52 65%
2 Fe-male 28 35%
Total 80 100
GRAPH -2
MONTHLY INCOME OF
RESPONDENTS
60
52
NUMBER OF RESPONDENTS
50
40
28
30
20
10
male fe-male
TABLE 3
Respondents
1 Businessman 09 11.25%
2 Employed 39 48.75%
3 Doctor 03 3.75%
4 Students 29 36.25%
Total 80 100
GRAPH -3
MONTHLY INCOME OF
RESPONDENTS
39
40
35
NUMBER OF RESPONDENTS
30 29
25
20
15
9
10
5 3
0
businessman employed
doctor students
TABLE 4
Respondents
2 Rs.10000- 36 45%
Rs.20000
3 Rs.20000-Rs 24 30%
.30000
Total 80 100
ANALYSIS:
GRAPH -4
MONTHLY INCOME OF
RESPONDENTS
40 36
35
NUMBER OF RESPONDENTS
30
25 24
20
15 15
10 5
BRINDAVAN COLLEGE Page 112
5
0
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
INFERENCE:
TABLE 5
Samsung:
Respondents
1 Advertisements 50 64%
2 Dealers 07 08%
Relatives
4 Mechanics 08 09%
Total 80 100%
ANALYSIS:
dealers respectively.
GRAPH-5
40
BRINDAVAN COLLEGE Page 115
30
NUMBER OF
RESPONDENTS 15
20
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
INFERENCE:
TABLE 6
Samsung products:
Brands Respondents
1 One 00 00%
2 Two 14 18%
3 Three 58 72%
above
Total 80 100%
ANALYSIS:
the final decision to buy the Samsung products, and 18% of the
products.
GRAPH-6
50
40
NUMBER OF
RESPONDENTS 30
BRINDAVAN COLLEGE Page 118
14
20
8
10 0
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
INFERENCE:
TABLE 7
Respondents
2 Within a 15 19%
Month
3 Within 3 43 54%
Months
4 Above 3 12 15%
Months
Total 80 100%
ANALYSIS:
same.And 12% & 15% of the respondents took time for final
respectively.
GRAPH-7
50
12 A
40 b
W
o
30 15 vi
W et
BRINDAVAN COLLEGE i h Page 121
20 i
t 3…
10 W
h n
10 i
i
t
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
INFERENCE:
regarding the market and they take time to think, to go for any
product.
TABLE 8
Samsung product:
by
Respondents
1 Solely 22 27%
parents
3 Spouse 28 35%
4 Friends 11 14%
5 Children 00 00%
6 Others 00 00%
Total 80 100%
ANALYSIS:
GRAPH-8
28
30
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
INFERENCE:
TABLE 9
respondents.
Respondents
2 Weekly 14 17%
3 Occasionally 04 05%
Total 80 100%
ANALYSIS:
BRINDAVAN COLLEGE Page 126
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
This table shows that the 78% respondents of use the telephone
for daily use. And 17% of the customers are next to follow with;
GRAPH-9
100% 78%
0% 17%
5%
INFERENCE:
professionals, small family and office going people are the most
TABLE 10
family:
Respondents
1 One 43 53%
2 Two 19 24%
3 Three 14 18%
above
Total 80 100%
ANALYSIS:
This table shows that the 53% of the respondents use the care
solely. Two users are next to follow with 24% respectively. Three
GRAPH-10
5%
18%
53%
24%
INFERENCE:
And 18% of them claimed that 3 persons are using the telephone
TABLE 11
in SAMSUNG PRODUCTS:
Respondents
1 Fair 09 11%
2 Good 55 69%
3 Excellent 16 20%
level
Total 80 100%
ANALYSIS:
This table clearly the 69% indicates that the customers find
GRAPH-11
55
60 N
NUMBER OF
RESPONDENTS 50 16 o
0 Et
40 xu
30 G cp…
o e
20 9 F o l…
10 a d
0 i
r
Fair Good Excellent Not upto expected level
INFERENCE:
technology.
TABLE 12
Service:
Respondents
1 Weekly 00 00%
2 Monthly 16 20%
3 Once in 3 44 55%
Months
4 Once in 6 12 16%
Months
Total 80 100%
ANALYSIS:
This table shows that the 55% of the respondents go for service
GRAPH-12
0%
9% 20%
16%
55%
INFERENCE:
TABLE 13
Respondents
1 Excellent 15 19%
2 Good 54 67%
3 Fair 11 14%
4 Poor 00 00%
Total 80 100%
ANALYSIS:
believes that the Samsungs products are GOOD. And are rated
GRAPH-13
60 54
50
40
NUMBER OF
RESPONDENTS30
15
20 11
10 0
0
INFERENCE:
This makes clear that most of customer believe that the qualities
TABLE 14
with price:
Respondents
1 Cheap 00 00%
2 Reasonable 64 80%
Total 80 100%
ANALYSIS:
GRAPH-14
0%
20%
80%
INFERENCE:
From the above, it is clear that the respondents believe that the
TABLE 15
Respondents
1 Excellent 14 18%
2 Good 58 72%
3 Fair 08 10%
4 Poor 00 00%
Total 80 100%
ANALYSIS:
the company. This shows that the wide range of customers have
GRAPH-15
INFERENCE:
CHAPTER-5
SUMMARY OF
FINDINGS AND
CONCLUSION
10000/- to 20000Rs.
through advertisement.
reasonable.
CONCLUSION
growth.
SAMSUNG.
can also delight them, which is very important for the growth of
CHAPTER-6
RECOMMENDATIONS
AND SUGGESTIONS
the customers.
customers that inturn will help both the customers and also
the customers.
any doubts.
CHAPTER-7
APPENDICES AND
ANNEXURES
QUESTIONNAIRE
TOWARDS SAMSUNG
Respected Sir/Madam
Name:
Address:
Mobile No: .
Occupation:
1.AGE
18-25 [ ]
25-30 [ ]
30-35 [ ]
40&above [ ]
2. Gender:-
Male [ ]
Female [ ]
3. OCCUPATION:-
Businessman [ ]
Employed [ ]
Doctor Housewife [ ]
Students [ ]
4. ANNUAL INCOME:-
Below 10,000 [ ]
10,000-20,000 [ ]
20,000-30,000 [ ]
Above 30,000 [ ]
which media?
Television [ ]
Newspaper [ ]
Magazine [ ]
Hoardings [ ]
products?
One [ ]
Two [ ]
Three [ ]
products by you?
Within a Week [ ]
Within a Month [ ]
Within 3 Months [ ]
Above 3 Months [ ]
Solely [ ]
BRINDAVAN COLLEGE Page 163
A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG
Spouse [ ]
Friends [ ]
Every day [ ]
Weekly [ ]
Occasionally [ ]
family?
One [ ]
two [ ]
Three [ ]
four& above [ ]
PRODUCTS?
Fair [ ]
Good [ ]
Excellent [ ]
Not Satisfactory [ ]
Weekly [ ]
Monthly [ ]
Once in 3 Months [ ]
Once in 6 Months [ ]
Not frequently [ ]
13. How will you rate the Samsung product concerned with price?
Cheap [ ]
Reasonable [ ]
Too costly [ ]
Excellent [ ]
Good [ ]
Fair [ ]
Poor [ ]
Date: -
Sign/-
CHAPTER-8
BIBLIOGRAPHY
REFERENCES
Books:
Website:
www.google.com
www.Samsung.org.
www.Samsung.co.in.
News paper:
Times of India
Magazine:
Business Today