Level of measurement- nominal-responses are not at all correlated

ordinal- ordinal response in inc. or dec. order and interval is

not same
ordinal - interval is known

Analyze-Multiple response.. - Define variable set

- Frequency
- Cross tab - set range and tick cell% in options- for
usage pattern of consumer..correlation between two items 1st matrix..%within
snapchat= 1/(1+2)=33.33%

BAR GRAPH
tRANSFORM- COUNT VALUES within cases

Box plot
Analyze-descriptive stats-Explore-
o- outlier (the number is column number) *-extreme outlier

Conver ordinal into nominal using recoding

Transform- Recode into different variables
write lowest range or highest range or range and specify a name for that interval