Ninjacart - Indian Company - Company Profile

1/24/22, 9:20 PM Ninjacart | Indian Company | Company Profile |
Ninjacart - India's Largest Fresh Produce

Supply Chain Platform
Aug 24, 2021 — 10 min read
Company Profile is an initiative by StartupTalky to publish verified information on

different startups and organizations. The content in this post has been approved by
Ninjacart.
The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of
food wastage. Farmers experience price risk, information asymmetry about demand,
distribution inefficiency, and receive late payments. Retailers face problems like
higher costs, low quality and unhygienic produce, high price volatility, and the
everyday hassle of going to the market.
https://startuptalky.com/ninjacart-success-story/ 1/23
Ninjacart is India's largest Fresh Produce Supply Chain platform. The ninjacart
company is a pioneer in solving one of the toughest supply chain problems of the
world by leveraging innovative technology. Their high-quality and hygienically handled
fresh produce ensures healthy food to consumers. Read more to find out about
Ninjacart company details, ninjacart founders, ninjacart revenue, ninjacart business
model, etc.
Ninjacart - Company Highlights
Startup Name Ninjacart
Headquarters Bangalore, Karnataka, India
Industry Logistics, Supply Chain
Founded 2015
Founders Ashutosh Vikram, KartheeSwaran KK, Sharath Loaganathan, Sachin Jose, T
CEO Thirukumaran Nagarajan
Area Served India
Website www.ninjacart.in
Ninjacart - About and How it Works?
Ninjacart - Recent News
Ninjacart - Founder and History
Ninjacart - Team
Ninjacart - Mission
Ninjacart - Logo and its Meaning
Ninjacart - Business Model
Ninjacart - Revenue and Growth
Ninjacart - Challenges Faced
Ninjacart - Funding and Investors
Ninjacart - Competitors
Ninjacart - Future Plans
Ninjacart - FAQs
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Ninjacart - About and How it Works?

Ninjacart - How it works
Ninjacart is India's largest fresh produce supply chain company that is solving one of
the toughest problems in the world through technology. Ninjacart company connects
producers of food directly with retailers, restaurants, and service providers using in-
house applications that drive end to end operations.
Currently, the Ninjacart Supply Chain is equipped to move 1400 tones of perishables
from farms to businesses, every day, in less than 12 hours. The ninjacart startup
currently has a network of more than 200 collection centres and over 1,200
warehouses in the country.
The Ninjacart company is not only a developer of agricultural marketing, but also
provides a supply chain platform intended to revolutionalize the fresh produce supply
chain. The ninjacart app and website leverage data science, infrastructure, and
networks to connect farmers directly to businesses and end retailers such as grocery
stores, enabling retailers and merchants to source fresh farm produce directly from
farmers in less time and in a cost-effective way.
1. Ninjacart India has eliminated intermediaries by taking control of the Supply
Chain by using technology and analytics.

2. The company has built reliable, cost-effective, and high-speed logistics and
infrastructure to solve for inefficiencies in the Supply Chain.
3. On one end, farmers get better prices and consistent demand, and on the other
end, retailers receive fresh produce at competitive prices that are delivered to
their doorstep.
Ninjacart - Recent News

15th October 2021 - E-commerce marketplace Flipkart and its US-based parent
Walmart have jointly made their second investment amounting to about $30 million
in fresh produce supply chain startup Ninjacart.
In a joint statement issued, Flipkart and Walmart said that the investment would
deepen their partnership with Ninjacart company and would improve its offerings
and enhance customer experience.
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Ninjacart - Founder and History

The Ninjacart founders are Ashutosh Vikram, KartheeSwaran KK, Sharath
Loaganathan, Sachin Jose, Thirukumaran Nagarajan and Vasudevan Chinnathambi
in 2015. The ninjacart company, has successfully built a tech-enabled supply chain
for fresh farm produce, delivering 1,400 tonnes of fruits and vegetables daily.
Founders of Ninjacart
Ninjacart startup started operating in 2015 as a hyperlocal grocery delivery platform,

and their main aim was to help retailers take their inventory online and deliver
quality groceries to consumers in less than 60 minutes from ordering at scale. This
was still a novel concept back then.
But soon Ninjacart founders realized that with little product differentiation,
customers were unwilling to pay a premium rate just for the marginal convenience of
ordering online, especially for fruits and vegetables. On one hand, kirana partners
faced problems regarding tedious procurement processes and proper management
of quality, hygiene, price, assortment and customer understanding. On the other,
farmers experienced unfair practices, high food wastage due to a supply demand
mismatch and lower incomes.
So, they changed the ninjacart business model and the ninjacart revenue model to
an agri-tech platform to solve one of the toughest agricultural supply chain problems
at its root, built reliable, cost-effective and high-speed infrastructure, and enabled
retailers and merchants to source fresh produce directly from farmers daily. The
current Ninjacart revenue is estimated to be Rs $576.5 million showing a 3.5 %
increase from last year.
Ninjacart - Team
Thirukumaran Nagarajan - Ninjakart founder & CEO
Abhishek Agarwal - Director of Strategy
Prashannth Vijayakumar - Full Stack Developer
Kartheeswaran K K - Chief Operating Officer
Theyagarajan S - AVP Product Management
Ninjacart - Mission
According to the Ninjacart owner, the company's mission and vision statement says,
"Our vision is to build India's most efficient and largest Supply Chain platform and
improve the lives of producers, businesses, and consumers in a meaningful
manner."
Ninjacart - Logo and its Meaning

Ninjacart logo is in green colour which indicates the company's intentions to
revolutionalize the fresh produce supply chain. The Ninjacart logo is written in a
simple font, while the Ninjacart tagline makes it clear to understand what the
company does and stands for.
Company Logo of Ninjacart
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FY10 to FY18. As of 2019, IndianAgriculture industry worth $39.1 Billion. With many initiatives for
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Ninjacart - Business Model

Ninjacart business model is based on removing inefficiencies and intermediate
middlemen in the fruits and vegetables supply chain. On one hand, the company
helps improve farmers’ incomes and provide a consistent demand and on the other
hand, they deliver quality, fresh and hygienically handled produce to retailers and
foodservice providers. Ninja cart buys from farmers and sells to retailers and
foodservice providers within 12 hours.
Nagarajan says that more than 25% of the vegetables Ninjacart sells are procured
directly from farmers. The ninjacart business model helps the company in engaging
farmers in various awareness programmes to educate them about Ninjacart app and
the benefits of selling directly to the venture.
Ninjacart - Revenue and Growth

Ninjacart revenue is currently estimated to be $576.5 million per year.
Ninjacart revenue 2020 of per employee is $251,000
The ninjacart company profile depends on the sourcing network of 100 collection
centres across the country to procure fresh goods. With a cumulative average growth
rate of 400% since 2016, the company has posted Rs 120 crore revenue in fiscal
2018-19 and turned operationally profitable.
The ninjacart revenue model aims to further build a farmer ecosystem and has
already started its work on creating a fintech platform for the farmers. The ninjacart
app will help them get the capital they would need to buy tractors, build greenhouses,
and other working capital they need from time to time.
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Ninjacart - Challenges Faced
“It’s been a crazy journey, we encountered a lot of problems and we solved

every small issue we met on the way with the help of technology and right
now we move at least 1,000 tonnes of vegetables and fruits across seven
cities,” says Thirukumaran Nagarajan, Ninjacart founder and CEO of
Ninjacart.
The journey of any startup does not begin with immediate success. What once
appeared to be problems may not actually create that much of an impact on the
overall market, but something else completely unexpected could crop up.
Thirukumaran Nagarajan (ninjacart founder and CEO) initially expected to scale up to

50 tonnes of fruits and vegetables from the get-go. It was only when the team first
confronted the behemoth of Indian agri-trading that the importance of effectively
understanding the real problem and pivoting the startup’s problem statement came
into play. But this is not the only time startups should focus on pivoting, according to
Thirukumaran.
The founder of ninjacart states, “Many entrepreneurs struggle to scale once a

startup enters the growth stage. When you are a small size company, your
needs and the problems you look to solve are completely different. Once you
start growing, the business demands changes. For instance, we started with
a supply of 1 or 2 tons of farmer produce. But today, we have grown to almost
300 tons of supply — in a day. Of course, we faced many problems related to
scaling, like managing the large supply of the produce, keeping away from
frauds, and hiring the right people.”
Ninjacart - Funding and Investors

Ninjacart funding as of 2021, is estimated to be $203.7M in over 12 funding rounds.
Ninjacart is funded by 19 investors in total. Walmart and Flipkart are the most recent
investors.
The most recent Ninjakart funding round took place in May 2021, where the
company went on the raise over $9.5 million led by existing investors like Syngenta
Ventures. The Ninjacart net worth or valuation is now estimated to be around $502
million in this tranche.
Date Round Amount Lead Investors
May 21, 2021 Venture Round $9.5M Syngenta Ventures
Oct 12, 2020 Corporate Round $30M Flipkart, Walmart
Dec 11, 2019 Series C $10M Flipkart
Nov 15, 2019 Debt Financing $4.2M Trifecta Capital Advisors
Jul 18, 2019 Series C $402K -
Jun 21, 2019 Series C $10M -
Apr 24, 2019 Series C $90M Tiger Global Management
Dec 12, 2018 Series B $33.5M Accel, Syngenta Ventures
Jul 30, 2018 Series A $4.9M Accel, NRJN Trust
Mar 5, 2018 Debt Financing $1.1M Trifecta Capital Advisors
Apr 11, 2017 Series A $5.7M Accel
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Ninjacart - Competitors
The top Ninjacart competitors are
Farmioc
Chilibeli
AgroStar
FarmLead
Ninjacart - Future Plans

Ninjacart looks forward to a future that will be driven by data and technology. The
company has a database of around 40 different markets in terms of arrivals, supply,
price, etc. According to Thirukumaran (the ninjacart owner and CEO), they can predict
the prices of vegetables and fruits, and production output in future. The ninjacart
Bangalore is the head office of the company, while it is also present in Chennai.
According to Vasu, Ninjacart wants to focus on small vendors, mom-and-pop stores

and unorganized provision stores — a segment it currently caters to and where the
efficiency of its model lies. Ninja cart has 20,000 customers, including restaurants.
“In the past three years, we have built a template for the business which is
creating value for all stakeholders,” said Kartheeswaran K K, chief operating
officer and one of the six founder of ninjacart. “Our focus is how we can take
this to 1 million farmers in 10-15 cities across India and make it into an
alternative supply chain for fruits and vegetables,” he said.
Ninjacart founder and CEO, Thirukumaran Nagarajan has revealed that the company
is looking to build a fintech platform for the farmers that would help them with the
necessary capital that they would need to set up greenhouses, buy tractors, and more
such investments. He further added about ninjacart that this will be a key component
of the farmer ecosystem that they are working on!
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Ninjacart - FAQs
Who's the CEO of Ninjacart?
The ninjacart founder, Thirukumaran Nagarajan is the current CEO of Ninjacart.
What is Ninjacart ?
Ninjacart company is India's largest fresh produce supply chain company that is
solving one of the toughest problems in the world through technology.
Who founded Ninjacart?

The Ninjacart founders are Ashutosh Vikram, KartheeSwaran KK, Sharath

Loaganathan, Sachin Jose, Thirukumaran Nagarajan and Vasudevan Chinnathambi
in 2015.
How does Ninjacart make money?

Ninjacart's business model is based on removing inefficiencies and intermediate
middlemen in the fruits and vegetables supply chain.
When was Ninjacart started?

Ninjacart was founded in 2015.
What kind of company is Ninjacart?

Ninjacart startup is a popular fresh produce supply chain company.
Is ninjcart a good company?

Ninjcart India is a good company because it has a good work environment and
culture. Ninjacart salaries are also high and the company's policies are good too.
There are many ninjcart jobs available too.
Is ninjacart a startup?
Ninjakart app is a pioneer startup as it helps in solving one of the toughest supply
chain problems of the world by leveraging innovative technology.
Who is the owner of Ninjacart?

The onwer of Ninjakart is Thirukumaran Nagarajan.
What is the turnover of Ninjacart?

Ninjacart turnover was estimated to be over Rs 993.5 crore in FY20 as the compay's
expenses grew by 317%.
is ninjacart profitable?
Yes ninja cart is profitable.
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1/24/22, 9:20 PM Ninjacart | Indian Company | Company Profile |

Ninjacart - India's Largest Fresh Produce

Company Profile is an initiative by StartupTalky to publish verified information on

Ninjacart - Company Highlights

Startup Name Ninjacart

Headquarters Bangalore, Karnataka, India

Industry Logistics, Supply Chain

Founders Ashutosh Vikram, KartheeSwaran KK, Sharath Loaganathan, Sachin Jose, T

CEO Thirukumaran Nagarajan

Area Served India

Ninjacart - About and How it Works?

Ninjacart - Recent News

Ninjacart - Founder and History

Ninjacart - Logo and its Meaning

Ninjacart - Business Model

Ninjacart - Revenue and Growth

Ninjacart - Challenges Faced

Ninjacart - Funding and Investors

Ninjacart - Future Plans

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Ninjacart - About and How it Works?

Ninjacart - How it works

1. Ninjacart India has eliminated intermediaries by taking control of the Supply

Chain by using technology and analytics.

Ninjacart - Recent News

Success Story of PolicyBazaar | Business Model | Founders

StartupTalky • Shubham Kumar

Ninjacart - Founder and History

Ninjacart startup started operating in 2015 as a hyperlocal grocery delivery platform,

Ninjacart - Logo and its Meaning

Company Logo of Ninjacart

These Agritech Startups are changing the Agriculture Industry

Ninjacart - Business Model

Ninjacart - Revenue and Growth

Compared to the traditional global financial systems or procedures, blockchaintechnology is

StartupTalky • Vibhavari Madki

Ninjacart - Challenges Faced

“It’s been a crazy journey, we encountered a lot of problems and we solved

Thirukumaran Nagarajan (ninjacart founder and CEO) initially expected to scale up to

The founder of ninjacart states, “Many entrepreneurs struggle to scale once a

Ninjacart - Funding and Investors

Date Round Amount Lead Investors

May 21, 2021 Venture Round $9.5M Syngenta Ventures

Oct 12, 2020 Corporate Round $30M Flipkart, Walmart

Dec 11, 2019 Series C $10M Flipkart

Nov 15, 2019 Debt Financing $4.2M Trifecta Capital Advisors

Jul 18, 2019 Series C $402K -

Jun 21, 2019 Series C $10M -

Apr 24, 2019 Series C $90M Tiger Global Management

Dec 12, 2018 Series B $33.5M Accel, Syngenta Ventures

Jul 30, 2018 Series A $4.9M Accel, NRJN Trust

Mar 5, 2018 Debt Financing $1.1M Trifecta Capital Advisors

Apr 11, 2017 Series A $5.7M Accel

Robotic Farming and Its Impact

StartupTalky • Yash Gupta

Ninjacart - Future Plans

According to Vasu, Ninjacart wants to focus on small vendors, mom-and-pop stores

IamHere Hyper-Local Social Network | Company Profile | Founders | Story

Company Profile is an initiative by StartupTalky to publish verified informationon different startups

StartupTalky • Vidhi Punamiya

Who founded Ninjacart?

The Ninjacart founders are Ashutosh Vikram, KartheeSwaran KK, Sharath