.

The Trusted Source for Every Runner

2018 Media Kit

 .
Our Brand
“Competitor.com is the internet’s best resource for
runners, providing expert advice on training, recov-
ery and nutrition to runners of all levels 24/7, as
well as reviews of all the latest gear and tech on
the market. This virtual coach-on-the-go offers
runners a constant companion as they train for
everything from their first 5k to their tenth ultra.”

– Rebecca Warren,
Editor-in-Chief

Annual Reach 16.6M+

Runners
Per Year

What We Cover
Training section with expert advice from Nutrition content with advice from a sports dietitian
coaches and professional trainers
Race-ready training plans Travel features and inspiring stories
Apparel, footwear, tech and gear

Who We Talk To
Average Monthly Social Email
Page Views
830K + 550K +
2.6M
Monthly Reach
Average Monthly 92K +
Users
1.2M 22K + 2.7M +
 .
Our Audience

Female 51%

Male 49%

Active
Running Participation:
99% of readers run
Average days per week: 3.9
92% of readers participate in at
least one half marathon annually
57% of readers participate in at
least one marathon annually
Cycling & Multisport Participation:
Average days riding per week: 2.3
Of those who ride, 55% ride at
least 1x per week 60% Married
Average days per week multisport
training: 3.3 Median
Of those who multisport train, Age
38% train at least 1x per week

Action Taken Footwear & Apparel Have a

39
98% purchased athletic shoes
Bachelors
89% have taken action from
seeing an ad in the magazine in the past year Degree or
Average spent on footwear: $287 Higher
Average spent on all endurance
Engaged Consumer sports related products in the
$1,884 average spent annually
on endurance related travel
past year: $2,029
Median $102,220
HHI
 .
January
Beginner’s Guide
How to start running, why
to sign up for a race and
essential gear.
January Shoe Review
*SALES PACKAGE:
Beginner’s Guide
to Running
February
Top Training Tips
How to train without racking
up injuries or wrecking your
diet. Articles will focus on
injury prevention and rehab
tips, how to fuel for training
properly, running with a
partner/group.
February Shoe Review
March
2018 Gear Guide
Our most comprehensive look
at new gear, including our
spring shoe reviews as well
as info on apparel, hydration
packs, wearable tech,
recovery tools and more.
March Shoe Review
*SALES PACKAGE:
Runner’s Gear Guide
2018 Editorial Calendar
April October
Marathon Special Safety First
Stories from the iconic Boston How to stay visible and safe
Marathon—from elites, while running.
qualifiers and charity runners.
Marathon Training Plan: In the Dark:
Stories from runners who log
Everything you need to work their miles before dawn and
your way up to 26.2. after dusk.
April Shoe Review
October Shoe Review
July
Fall/Winter Shoe Review
*SALES PACKAGE: Traill Issue
Boston Marathon
We go in search of America’s
best trail runs.
Trail Shoe Review:
New and updated trail
running shoes for the year.
August November/
Nutrition Special December
Winter Training
The latest feuling products
and how to choose what
works best for you. How to get the most out of
May your runs by cross training
Injury Prevention Hydration Basics: and using the treadmill to
We look at the science increase your strength and
behind different products and speed. Indoor track workout
May Shoe Review strategies.
guide.
August Shoe Review
September
Real Runners
Focus on the Competitor.com
community, sharing the most
inspiring stories of real Holiday Gift Guide
runners and their tips for
June success.
A comprehensive package of
gifts at different price points
Half Marathon Special for every runner on your list.
Half Marathon Special
Fall/Winter Shoe Review
Why and how you should 2018 Runners of the Year:
walk, run and race a half We profile the game-changers
marathon. and most inspiring runners.
*SALES PACKAGES:
Holiday Gift Guide
June Shoe Review + 2018 Runners of the Year
+ NYC Marathon
*Editorial plan subject to change. Contact your sales rep for most updated version.
 .
Advertising
Contact : For more advertising information and rates, please contact
SHANNON STANDEFER ROB WOOD
Sales Director – Women’s Running and Competitor Chief Revenue Officer - Pocket Outdoor Media
sstandefer@pocketoutdoormedia.com rwood@pocketoutdoormedia.com

Advertising Specs.
Unit Specs(px) Max Initial File Max Animation Animation Audio z- Index
Load Size Frame Rate Length Range

Billboard 970x250 200 KB 24 fps 15 sec Click 0 - 4,999

Super Leaderboard 970x90 200 KB 24 fps 15 sec Click 0 - 4,999

Leaderboard 728x90 200 KB 24 fps 15 sec Click 0 - 4,999

Medium Rectangle 300x250 200 KB 24 fps 15 sec Click 0 - 4,999

Half Page 300x600 200 KB 24 fps 15 sec Click 0 - 4,999

Desktop Interstitial 640x480 200 KB 24 fps 5 sec Click 0 - 4,999

Mobile Interstitial 250x208* N/A N/A N/A N/A 0 - 4,999

*Clients can provide 300x250 creative for mobile interstitial creative and POM can resize. (250x208 and 300x250 have the same aspect ratios.)
**POM will build custom creative on a cost per creative basis. Please inquire for details.

Standard Guidelines Desktop Skins

Ad types accepted: .JPEG, .GIF, .PNG, .HTML Accepted file types: .jpeg or.png
Please provide a click-through URL if creative is site-served Site served, 1x1 pixel and click
Send creative directly to your sales rep or account manager tracker optional
Creative is due 5 business days prior to launch date PSD template will be provided for design
Once creative or ad tags are submitted to Pocket Outdoor Max file size: 200kb
Media, please plan for a 72-hour turn around to get ads on sites No animation or audio

Image Headline Logo Name Logo Width

640 x 360 60 Character 15 Character 100 Pixel

Max Max Max