No Problem Statement Business

Increase Goals
brand awareness Social reach
Increase Mediaand
Goals
online shoes cleaner with
1 To compete onleather
par with website visitors by 10k in followers
followers by
by 20x
20x in
specialization based Increase
2 Sneaklin and iShoeLaundry Y2022 conversion by 20% Y2022
meanwhile keep
in Y2022
and target similar to them engagement rate
Current Situation
Website:

No. Brand Website Organic Monthly Traffic

1 iShoeslaundry https://www.ishoelaundry.com/ 84
2 Sneaklin https://www.sneaklinid.com/ 1888
3 Kawagutsu https://www.kawagutsucare.online/ 0

Tools: Analisa.io

No Instagram Account Followers

1 ishoeslaundry @ishoelaundry 35,740
2 Sneaklin @sneaklinid 13,628
3 Kawagutsu @kawagutsucare 12

Primary Segment: Professional Leather Shoe Cleaner

Name:
Geographic: Jabodetabek
Demographic mid to upper class and Age group 18 - 60
Psychographic Salaryman/woman and leather shoes enthusiasts who take care of their work
Customer Value aesthetics, cleanliness and hygiene to the maximum level
 Domain Authorithy Backlinks
16 2680
17 102
1 0

Engagement Comment Hastag Most

Rate Like Rate Rate Used
1.18% 1.16% 0.02% -
#laundrysepatu
0.39% 0.38% 0.01% #betterthanbefore
#LaundrySepatuKuli
46.88% 46.88% 0% t #LaundrySepatu

siasts who take care of their work shoes to a great extent.

aximum level
 Target Audince Brand Persona
Primary Audience Secondary Audience Brand Personality
Urban people (Jabodetabek), Urban people Cleanness,
salaryman/woman, 18-60 y. o (Gen X,
Shoe Hygiene, Leather Shoes, cleanliness, Urban lifestyle and
(Jabodetabek), leather
leather Freshness
Warmth, and
and hygiene
High mobility people, cleanliness shoes enthusiasts
Leather shoes collector, Creativity and and
Trust, Loyalty
conscious, like with practical thing cleanliness and hygiene Security
Brand Personality and Brand Voice Brand Style Guide
We don't say We do say #FFFFFF white
overplayed
like a robot,examples,
ignore lose keep up with
comment, newwe
show trends, #05042E Dark Blue
sight of the audience
customers, be negativeand simple and clear
address them first #B4975A Gold
use jargon, over promise or Discipline when uploading
oversell products content, with attention to Typography Poppin
 Social Media Platforms Content Themes
Kawagutsu Kawagutsu shoes care via FB, Instagram
Instagram Because by using this and TikTok will target urban people,
platform, salaryman/woman, and also leather shoes
Facebook Same withour business
Instagram
enthusiasts around jabodetabek with age
TikTok platform
We chose but with this
TikTok because 18-60 years old which has high mobility
we think this platform is very with their activities, and has cleanness and
hygiene conscious for a solution to make
have fast, practical, efficient, and reliable
solutions for their shoes through Japanese
 Content Pillars Content Phasing & Timeline
Product/Services 17.86% 15 Week 1Branding (Teaser & Launching) + Entertainme
Information
Entertaiments 14.29% 12 Week 2Shoes Care Tips + Entertainment
Month 1
Shoes care tips 25.00% 21 Week 3Shoes Care Tips+Product/Services Information
Branding 21.43% 18 Week 4Promotions & Offers (Launching Special) + Ente
Quiz 3.57% 3
Promotion & Offers 17.86% 15
Total 100.00% 84 Week 1Branding (Teaser & Launching) + Entertainmen
Week 2Shoes Care Tips + Entertainment
Month 2
Week 3Shoes Care Tips+Product/Services Informati
Week 4Promotions & Offers (Launching Special) +
Product/ Enter- Week 1Branding (Teaser & Launching) + Entertainmen
Services In- tai- Week 2Shoes Care Tips + Entertainment
formation ments Month 3
Week 3Shoes Care Tips+Product/Services Informati
Shoes care Branding
tips
Week 4Promotions & Offers (Launching Special) +
Quiz Promotion &
Offers
Total
 Other Details
Launching) + Entertainmepromotional activities and
ntertainment launching special price offers are
roduct/Services Information + Entertainment
s (Launching Special) + Entertainment + Quiz

Launching) + Entertainment
Entertainment
roduct/Services Information + Entertainment
rs (Launching Special) + Entertainment + Quiz
Launching) + Entertainment
Entertainment
roduct/Services Information + Entertainment
rs (Launching Special) + Entertainment + Quiz
 Social
Increase reachMedia Goals by
and followers Success Metrics
Gain 1800 followers in 3
20x
20x in Y2022 keep engagement
meanwhile month engagement
Increase
rate >3.04% in Y2022
rate to 2,5 % in 3 month