Coko Advertising Campaign

Advertising Lab
Course Code: BA (JMC) 24252
Advertising Campaign
For
Partial fulfilment of the requirement of

Bachelors of Journalism and Mass Communication
Submitted by: Submitted to:

Aakriti Sharma Dr. Vaishali Billa
Abhinav Singh Faculty In charge
Akash Thapa
Arzoo Vohra
Awiral Grover
Devaagya Chawla
Dishika Gupta
Drishti Piplani
Ilina Singh
Jahnavi Khanna
Vivekananda School of Journalism and Mass Communication

Vivekananda Institute of Professional Studies
AU Block, Outer Ring Road, Pitampura, Delhi – 110034
Accredited ‘A’ grade by the (NAAC), an ISO 9001:2008 Certified
Affiliated to Guru Gobind Singh Indraprastha University
Recognized by Bar Council of India & Approved by AICTE.
Website: www.vips.edu
1
CERTIFICATE
We, Shoutout Communications, certify that the entitled
“Advertisement Campaign” for “Coko Stores” is done by
our team(Aakriti Sharma,Abhinav Singh, Arzoo Vohra, Awiral
Grover, Devaagya Chawla, Dishika Gupta, Drishti Piplani,
Ilina Singh, Jahnavi Khanna) and it is an authentic work of the
campaign and completed by us. The matter embodied in this
report has not been submitted earlier for the award of any
degree or diploma to the best of our knowledge and belief.
Shoutout Communication Date:
This is to certify that the Advertisement Campaign made by

ShoutOut Communications, is completed under my
supervision.
Dr. Vaishali Billa

(Faculty In- Charge)
Date : 2
Acknowledgment
It is our pleasure to be indebted to various people, who
directly or indirectly contributed in the development of this
work and who influenced our thinking, behaviour, and acts
during the course of study. We express our sincere gratitude
to Dr Vaishali Billa for acquainting us with the ‘know how’
of the advertising industry. It was through her classes,
lectures and interactions with her that we had a way forward
to approach the Advertisement client for our project.
We also extend our sincere appreciation to our teachers who
provided their valuable suggestions and precious time in
accomplishing our project report.
Lastly, We would like to thank the Almighty and our parents
for their moral support and our friends with whom we shared
our day-to-day experience and received suggestions with
respect to improving the work quality.
Shoutout Communication 3
Table of Contents
S. No. Content Page Number
1 Shoutout communications 5-6
2 Team members 7
3 Client brief 8
4 Products available at Coko Stores 9-11
5 S.W.O.T Analysis 12
6 Market Research Analysis 13-16
7 Research Analysis 17
8 Objectives 18
9 S.M.A.R.T 19
10 Media Brief 20
11 Media Planning 21
12 Creative Brief 22-25
13 Weekly Plan 27
14 Budget 28-30
15 Ad Evaluation 31-32
16 Board Meetings 32-35
17 Testimonials 36-40
18 Annexure 41-57
4
Advertising Campaign
Shout Out Communications
5
Shout Out Communications
Shout Out Communications is an upcoming ad agency based in Delhi.

Established in 2019 the agency has gallantly entered the advertising industry
with a vision to revolutionize the current practices and trends by using
innovation and creativity.
We focus on holistic approach to advertising by looking at the core values,

target market and methodology on how to craft an authentic message that
resonates directly with the audience.
By using advertising strategies, social media strategies and implementing

procedures based on the results of extensive analysis, we are confident in our
ability to deliver effective results through the different media channels.
6
TEAM MEMBERS
Accounts Department
• Abhinav Singh
• A r zo o Vo h ra
Media Department
• Devaagya Chawla
• Jahnavi Khanna
Creative Department
• Aakriti Sharma
• Drishti Piplani
Research Department
• Awiral Grover
• Dishika Gupta
Administrative Department
• Aakash Thapa
• Ilina Singh.
7
Client Brief
Coko Store
Coko was established in the year 2017. Established in Hong Kong, Coko is a
modern day brand catering to the varied requirements of its customers. A brand
in tune with the necessities of our busy lives and times, Coko offers a large
range of daily use products such as, Stationery, household products and
fashion accessories amongst others. These products, designed especially in
Hong Kong are as a priority, high on utility factor and do not burn a hole in the
pocket. As their tagline says 'Affordable lifestyle products. They aim to bring
simplicity in the lives of our customers. Seeking to provide a high degree of
satisfaction at affordable prices. Currently Coko has its stores in Bangalore,
Meerut and Delhi. The brand has two stores in Delhi, at Kirti Nagar and
Kalakji, and is planning to open another one in Pitampura. The main unit of
Coko is in China and is handled by Mr. Manish Chopra and in India is handled
by Manish Korpal who is head of marketing and strategy affairs Every product
at Coko goes through various quality check processes before they get the Coko
brand recognition.
Website: https://cokostores.com
Social Media
: coko stores : @CokoStores
: @cokostores & @cokostoresdelhi.
8
Products available at Coko Stores
Fashion Tr a v e l
Accessories
• Umbrella
• Bags • Travel bags
• Sunglasses • Neck rest pillows
• Clips
• Necklaces
• Earrings
• Wa l l e t s
• Lapel pins
₹ 49-1500 ₹ 99-500
Kitchen Stationary
• Knives • Pens
• Mittens • Diary's
• Pan spatula • Pencils
• Whisk • Highlighter
• Pizza cutter • Erasers
• Chopping board
• Bottle opener
• Salt and pepper
dispenser
₹ 150-1500 ₹ 49-1500
9
Makeup
Accessories
• Sponges S o f t To y s A n d
• Makeup brush Key Chains
• Mirror keychains
₹ 99-300 ₹ 150-1500
Household Baby Products

Utility
• Baby kangaroo
• Alarm clock bowls
• Containers • Bibs
• Flower baskets • Bags
• Dustbin • Spoons and
• Doormat forks
• Coasters • Bottles
• Ta b l e m a t s • Bath tubs
₹ 99-500 ₹ 150-1500
10
Electronics
• Data cables
• Ta b l e f a n s
• Phone cables
• Mini speakers
₹ 150-500
11
S.W.O.T Analysis
STRENGTHS WEAKNESS
• Less interactive staff
• Variety of products
• Location of the store
• Quality of products
• Not well maintained Social
• Ambience of the store
media profiles
• Ongoing Trend of
• Pricing of products
lifestyle products
OPPURTUNITIES THREATS
• Creating attractive social • Same products available at
media cheaper price
• Upcoming store launch • Chun Mun (competitive
• Real time field learning store), Miniso, Beccos,
experience Fujiso,etc.
• Opening of new competitor
‘So You’ opposite to
upcoming Pitampura store
12
Market Research And Analysis
13
14
15
16
Research Analysis
The research questionnaire was proposed with the purpose of market
segmentation in mind. The different questions in the questionnaire were
formed to account for the different psychographic, geographic and
behavioral traits of the market. Thought was also given to the competition
of Coko store, so as to obtain market preference.
The research was carried out in two phases. Firstly, a Google form was
distributed via WhatsApp and more than 120 entries were recorded. This
was done to get an initial idea about market and calculate brand awareness
among the same. Then to get a more thorough understanding, on the
ground research was conducted near the Pitampura store at PP mall.
According to the research, it was found out that people between the age
group of 19 to 23 most preferred to buy lifestyle products. Among them,
60% were young women. It was worth noting that 80% of the people who
participated in the research were familiar with the concept of lifestyle
products store, of which nearly 75% preferred ChunMun over other stores
and just 13% thought about Coko. It was also found out that people visited
lifestyle stores in the area quite often, as 38% of them visited one amidst
every week.
When asked about what influenced their purchase decisions, more than
50% answered ‘word of mouth’, but 37% did answer that they were
influenced by advertisements. The most encouraging result of the research
was the percentage of people who preferred shopping in the store over
online - 85%. As far as spending per visit was concerned, more than 65%
spend above ₹1000, among whom almost 35% spend above ₹2000.
According to the research, more than 70% people were impressed by
product quality and purchased products based on the same. Almost 70%
described Coko as an unfamiliar brand but did look excited after hearing
about the store opening in the mall in June. The 18% that were familiar
with Coko heard about it from friends and family.
The research conducted helped us to recognize our target market and help
define our advertising objectives more thoroughly.
17
To get the store more To Create brand
active on online awareness
platforms
To Create an
interactive website*
OBJECTIVES
The objectives were to create brand awareness of the store and
to increase the brand’s presence on various social media
platforms.
(*) Creating an interactive website was also an important objective of Shoutout
Communications but it has been delayed due to unforeseeable circumstances(read: Client’s
contract with the web developer)
18
• Specific - Be precise about what you are going to achieve( Brand
Awareness & Gaining traction on social media).
• Measurable - Quantify your objectives. (Analyzing the social
media ad promotion data, getting the feedback forms filled by the
customers at the stores across Kalkaji, Kirti Nagar and
Pitampura).
• Achievable - Are you attempting too much? (After only
deliberate discussions with client, these objectives were laid
down, which are primitive in nature and can be the foundation of
future advertising campaigns for the store.
• Realistic - Do you have the resources to make the objective
happen (personnel, money, materials, time)? (The Budget has
been already allocated by the client, if necessary outside
personnel's have been hired and the time has been duly given by
the shoutout communications.
• Timed - State when you will achieve the objective ( By 5th April
2019) {At the time of going to print, the opening of new store
has been delayed, the time period might differ at the time of
practical}
19
Media Brief
Choosing a suitable media platform is a rather important step in the
advertising market, only with proper back-hand research, the media
platforms can be decided.
Social Media
Instagram and Facebook
After conducting a thorough research and going through some market

studies (The CMO Survey August 2017), we chose Instagram
advertisements as it caters to a large audience and our desired target
audience.
Our client is planning to expand their online business hence we want

to create awareness on social media. For Outdoor media, we went
with:-
Outdoor Media
Unipoles Pamphlets
• Unipoles gather a lot of • Pamphlets give out brief
attention and are easily description of products and
visible.(15 days prior to store the store.
launch and 15 days after it)
• For general awareness of the
• In order to raise the awareness store and for introducing
of the upcoming store in that new products and themes
locality (Pitampura), we chose we chose pamphlets. 20
unipoles.
Media Planning
Social Media Rate
Instagram and Facebook
INSTAGRAM ADS
1 DAY – ₹ 200 , REACH – 2,900-7,700 people
1 DAY – ₹ 400, REACH – 5,500-15,000 people
FACEBOOK ADS
Minimum budget of ₹ 40 per day.
Average CPC for link clicks –₹ 0.10 – ₹ 2.3
Average Cost per 1000 impressions – ₹ 9.3
Average Cost per Action (CPA) – ₹ 2.85
Outdoor Media
Unipoles Pamphlets
KOHAT ENCLAVE– ₹ • PRINTING COST –

1.5Lac pm ₹ 1.5 per
NETAJI SUBHASH pamphlet/10,000 ; ₹ 25
PLACE – Rs. 1.25Lac pm above 10k pamphlets
CHANDERLOK (Designing cost
ENCLAVE – ₹ 1Lac pm excluded) { Twice a
(15 days prior to store week for two months
launch and 15 days after tentatively from 31st
it, tentatively from 31st may 2019}
May 2019)
21
Creative Brief
COKO stores is an affordable lifestyle brand which works on the multi-
chain retail system, the company’s core motto is to provide the consumers
the products that spreads happiness and isn’t too much strain on their
pockets.
Communication Objective
The prime objective of our advertising campaign was to create brand
awareness, through some creative and out-of-the box ideas that would
connect with the brand’s values and resonate with the target audience too.
Tagline like #HappinessUnderOneRoof were run and below are the
designs made by Shoutout Communications and approved by the client too
keeping in mind the creative edge of Shoutout Communication.
Target Market
Females in the age group of 18-35 years living in 5-7 kilometer radius of
the new Pitampura store viz. ( Kohat Enclave, Pitampura and Netaji
Subhash Place). The class of target audience was gauged to be Elite class
and middle class.
22
Brainstorming by Shout Out Team
23
Proposed Video Ad.
Scene:
• White background with Title logo of Coko Hongkong
• Closeup of 6 people (individually)
• Closeup of 6 Placards they are holding (individually)
• Mid-shot of the same 6 people individually , we can see
them holding the placards and hands
• appear from behind to put colors on their faces.
• Mid shot of the characters with their colored faces, on the
screen in different ratio such that all different individuals
can be put into one frame.
Audio:
No external or ambience audio is used in this advertisement.
Music:
The music is royalty free guitar hip-hop music , “True
Colors” (Prod. By Syndrome)
SFX:
No sfx was used in the advertisement
Duration:
59 Seconds.
24
Video Brief
COKO stores believe that everyone should be treated equally, so it
took an initiative to run a campaign in support of LGBTQ community.
The purpose of this campaign was to make people
aware about LGBTQ rights and to remind that they are also part of our
society. We came up with a name, colors of acceptance for this
campaign as this name was doing justice with the aim of the
campaign. To make this campaign more impactful we combined pride
colors with festival of colors, Holi.
In this video ad, people are holding placards and they are saying
nothing but showing placards to the audience so that they can read the
message written on the placards and take a moment to
think about the cause. On the placards we wrote the messages like
Love has no gender, It’s never wrong to love, but it always wrong to
hate, I support gay rights etc. to grab the attention of the audience and
to make sure that they are with us to the very end.
• Advertising campaign ran for two days: 20 th March 2019 and 21

st March 2019
• Medium – Facebook ad
25
Stills from Colors of Acceptance Ad
26
WEEKLY PLANS
After getting a positive response
from our first meeting with Mr.
Manish Korpal we started working
Alongside the main campaign we with the research. We prepared a
launched a Holi campaign questionnaire for the same
#colorsofacceptance two days keeping in mind the market
prior on Facebook. segmentation.
1st Week
2nd Week
3rd Week
4th Week
5th Week
Once our media plan was finalized In the next meeting we got the
and approved we simultaneously questionnaire approved from the
started working on the creative client and planned the dates for
strategies. the field research. Within this
week we completed the field
research by getting the
After we shared the result of the questionnaire filled by more than
research with the client we started 80 local market
with the media planning and visitors.
strategies. We began to collect
various media prices according to
the research we conducted for the
client.
27
Budget
Tentative budget of the Client- Rs.3-5 lakhs for advertising
for the duration of 3 months ( Feb- April 2019)
Unipoles- 3 unipoles to be placed

Date (Tentative) Duration Cost locations
31.05.19- 2 months 3 lakhs Chanderlok
25.07.19 Size- 14m- enclave bus
4m(bulletin stand, kohat
board size) with enclave red
elevation up to light and
8-12 metres. Britannia
Chowk
Instagram ads
Date Duration Cost Reach
31.03.19- 1 day • 1 DAY – • 2835 people

01.04.19 Rs.360
Pamphlets- Local Newspaper Vendors Distributors

Days Duration Cost Quantity
(Tentative)
Every Twice a week • Rs. 1.5+ • Less than
Saturday and for 2 months designing 10,000
Sunday nearby starting from cost • More than
3 km of 31.05.19 • Rs. 1.25+ 10,000
Pitampura designing
cost
28
Budget
Video Production
Editing
Date Day Cost
16.03.19 Saturday Rs.500
Color- Gulaal
Date Day Cost
Ad Campaign
Flex Board
Date Day Cost

20.03.19 Wednesday Rs.9600
Color- Acrylic Colors
Date Day Cost

Water Bottle
Date Day Cost
29
Budget
Travel Expenses
Date Day To the meeting From the
meeting
29.01.19 Tuesday Rs.300 Rs.300
14.02.19 Thursday Rs.300 Rs.300
20.02.19 Wednesday Rs.300 Rs.300
05.03.19 Tuesday Rs.300 Rs.300
20.03.19 Wednesday Rs.350 Rs.350
Miscellaneous – Food Expenses

Date Day Cost
29.01.19 Tuesday Rs.1250
14.02.19 Thursday Rs.1250
05.03.19 Tuesday Rs.1250
Photoshoot
Date Day Cost
09.03.19 Saturday Rs.2000-Rs.3000
Props for Photoshoot- Flowers

Date Day Cost
30
INSTAGRAM AD EVALUATION
The following are the insights of the Instagram promotional Ad that
we launched for one day.
Ad Campaign : To promote the product range on Instagram.

Target Media : Age Group – 18-40 (Females)
Location – New Delhi
Budget : ₹ 360/ 1day
Date/Days : 31st March-1st April, 2019 (24 hours)
Reach : 2,835 People
31
FACEBOOK AD EVALUATION
The following are the insights of the PR Ad (PSA) that we

launched on Facebook for two days.
Ad Campaign : LGBTQ Public Service Holi Ad

Target Media : Age group – 16-40
Location – New Delhi
Budget : ₹.1,390/ 1day
Date/Days : 20th March-22nd March,2019 (48 hours)
Reach : 7,431 People
32
Testimonial
33
Testimonial
Dear Team Shoutout,
Like Every Good Thing has come to an end, our association with you is
also approaching fast to touch the finishing line.
We are delighted to work with you because of new ideas and energy you
have poured in, followed by beautiful implementation of them to reach
the target audiences.
During this process we have also learnt a lot of new things from the
entire team and feel little more educated now.
It will be tough for us to name a few of the works and activities you
have planned and executed but I think the idea of going to collage
festivals, spot surveys, Festival activities are a few which can be
highlighted as zenith of your work.
At no point of time we thought or have realized that we are working
with a group of disciples of A+M because of your professional
approach, positive attitude and efficiency in your respective fields.
In the last I have a suggestion to make that you guys should name your
group as ADIJ instead of Shoutout because 5 people are having their
names with alphabet A, 3 with D and 1 each with I & J.
We from Coko Stores wishes you all Success in your future endeavors.
Thanks & Regards
Manish Korpal
(Strategic & Corporate Affairs)
Coko India & South East Asia
34
35
Board Meeting-1
Tuesday, 29.01.2019 Time: 3:30 pm – 5:00 pm
Attendees
1. Abhinav Singh, Accounts

2. Arzoo Vohra, Accounts
3. Akash Thapa, Budgeting
4. Ilina Singh, Budgeting
5. Dishika Gupta, Research
6. Awiral Grover, Research
7. Aakriti Sharma, Creatives
8. Drishti Piplani, Creatives
9. Devaagya Chawla, Media Planning
10. Jahnavi Khanna, Media Planning
Agenda
New Business
1. Setting the objective.
2. Meet and greet of all the team members with the clients.
3. Commencing the research work for Coko stores.
Notes
• Objective was discussed at a length and the idea of the agency was made
clearly known to the Client (Coko Stores).
Action Items
1. Do a recce of both the stores at Kirti Nagar and Kalkaji.
Next Meeting Agenda Items

• To be decided.
36
Board Meeting-2
Thursday, 14.02.2019 Time: 3:30 – 6:00 pm
Attendees

10. Jahnavi Khanna, Media Planning
Agenda
New Business
Approving the questionnaire for consumers to propel the market
research.
Planning the dates for doing on-field research.
Notes
Amendments were suggested and made to the questionnaire.
Action Items
Refining the questionnaire, and go on-field to conduct the
groundwork research.

To be decided. 37
Board Meeting-3
Attendees
Agenda
New Business
Sharing the results of the questionnaire.
Analysing the results of the research thoroughly.
With the festival of Holi around the corner, starting a campaign that will
connect Coko stores with the Indian audience properly.
Start working on the creative strategies.
Notes
Coko Stores was planning to open a new store in Pitampura, so an
advertising strategy for the new store was to be drafted.
Action Items
Find and bring new and unique creative ideas/strategies on the table.

Fast-tracking the Holi Campaign work.
38
Board Meeting-4
Thursday, 14.03.2019 Time: 3:30 pm – 6:00 pm
Attendees
Agenda
New Business
Starting the pre-production of the Colours of acceptance video and
giving the budget for it to the client..
Giving a final budget for the advertising campaign to be run in
Pitampura new store. (unipoles, whoopies, flyers, catalogues etc.)
Notes
The dates of opening of the new store were pushed further ahead due to
unavoidable circumstances.

Discussing if the Holi campaign was a success or a failure, and getting
the budget approvals.
39
Board Meeting- 5
Attendees

Agenda
New Business
Evaluating the success of the Holi campaign by Shoutout
Communications
Taking control of the Graphics designing team and social media platforms
by Shoutout Communications.
Notes
It was unanimously decided that the graphics designing and handling of
the social media platforms would now be undertaken by ShoutOut
Communications exclusively.
Action Items
Start Brainstorming new ideas for the upcoming Navratri’s and election
events.

Discuss how the next advertising strategy would take shape. 40
Annexure
41
Research Questionnaire
(M2k, Pitampura)
Name-
Age-
Email-
1. Please specify your gender.

□ Male
□ Female
□ Third gender
2. Do you know about any Lifestyle products stores in your area?

□ Yes
□ No
□ Maybe
3. What influences your purchase decisions?

□ Word of mouth
□ Social Media
□ Advertisements
□ Others, ______________
4. When did you last time you visited a lifestyle products store?
□ Last week
□ A month ago
□ 3 months ago
□ 6 months ago
□ An year ago
□ Never visited
5. Which brand comes to your mind when you think of a lifestyle products
store?
□ Chun-Mun
□ Miniso
□ Coko
□ Beccos
42
6. What do you prefer more?
□ Online shopping
□ In-store shopping
7. How much do you spend on an average while visiting a Lifestyle store?

□ Below ₹100
□ ₹100-299
□ ₹300-₹499
□ ₹500-₹999
□ ₹1000-₹2000
□ ₹2000 and above
8. What do you prefer while buying Lifestyle products?

□ Affordability
□ Innovative
□ Uniqueness
□ Quality
□ Feel of the product
□ Any other, ___________
9. Are you familiar with Coko?

□ Yes
□ No
□ Maybe
10.If yes, where did you learn about it?

□ Friends and family
□ Social Media
□ Ads
□ Articles
□ Haven’t heard of it
□ Other
11.Do you like Coko?

□ Yes
□ No
□ Maybe
43
Most famous social network sites worldwide as of January
2019, ranked by number of active users (in millions)
Source-https://www.statista.com/statistics/272014/global-social-networks-ranked-by-
number-of-users/ 44
Communication with Client
Mail from client after an informal meeting on 21st January, 2019
45
Mail for appointment
Response from Client
46
47
48
49
50
Mail for Ad campaign approval
51
52
53
Designs for Pamphlets, Social Media Ads and
Franchise Invites
54
Franchise Invites
55
Franchise Invites
56
Franchise Invites
57

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Coko Advertising Campaign

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Advertising Lab

Course Code: BA (JMC) 24252

Partial fulfilment of the requirement of

Submitted by: Submitted to:

Vivekananda School of Journalism and Mass Communication

Shoutout Communication Date:

This is to certify that the Advertisement Campaign made by

Dr. Vaishali Billa

directly or indirectly contributed in the development of this

work and who influenced our thinking, behaviour, and acts

during the course of study. We express our sincere gratitude

to Dr Vaishali Billa for acquainting us with the ‘know how’

of the advertising industry. It was through her classes,

lectures and interactions with her that we had a way forward

to approach the Advertisement client for our project.

We also extend our sincere appreciation to our teachers who

provided their valuable suggestions and precious time in

accomplishing our project report.

Lastly, We would like to thank the Almighty and our parents

our day-to-day experience and received suggestions with

respect to improving the work quality.

1 Shoutout communications 5-6

4 Products available at Coko Stores 9-11

6 Market Research Analysis 13-16

12 Creative Brief 22-25

16 Board Meetings 32-35

Shout Out Communications

Shout Out Communications is an upcoming ad agency based in Delhi.

We focus on holistic approach to advertising by looking at the core values,

By using advertising strategies, social media strategies and implementing

: coko stores : @CokoStores

: @cokostores & @cokostoresdelhi.

Household Baby Products

After conducting a thorough research and going through some market

Our client is planning to expand their online business hence we want

Instagram and Facebook

KOHAT ENCLAVE– ₹ • PRINTING COST –

• Advertising campaign ran for two days: 20 th March 2019 and 21

Unipoles- 3 unipoles to be placed

31.03.19- 1 day • 1 DAY – • 2835 people

Pamphlets- Local Newspaper Vendors Distributors

Date Day Cost

Color- Acrylic Colors

Date Day Cost

Miscellaneous – Food Expenses

Props for Photoshoot- Flowers

Ad Campaign : To promote the product range on Instagram.

The following are the insights of the PR Ad (PSA) that we

Ad Campaign : LGBTQ Public Service Holi Ad

Thanks & Regards

1. Abhinav Singh, Accounts

Next Meeting Agenda Items

1. Abhinav Singh, Accounts

Next Meeting Agenda Items

Next Meeting Agenda Items

Next Meeting Agenda Items

1. Abhinav Singh, Accounts

Next Meeting Agenda Items

1. Please specify your gender.

2. Do you know about any Lifestyle products stores in your area?

3. What influences your purchase decisions?

7. How much do you spend on an average while visiting a Lifestyle store?

8. What do you prefer while buying Lifestyle products?