Evaluations Sheets Market Segment, SOB, Orges

1. What is the Market Segmentation all about ?

2. Which Rate level than can be categorized as the best flexible rate?

3. Which Rate level is market segment of wholesaler rate?

4. With regards to Market Segmentation & Source of Business, kindly define into which segment &
SOB will be categorized for every booking come / for :
a. Rate level 5 booked via OTA :
Market Segment ____________; SOB__________
b. MG Holiday contract rate booked via email :
Market Segment____________;SOB___________
c. New Year’s Package booked via call center :
Market Segment____________;SOB___________
d. Early bird booked via Brand.com :
Market Segment____________;SOB___________
e. Promotion rate with BCA Card Rate booked via phone directly to hotel :
Market Segment____________;SOB___________

5. Agoda sell the room to the guest by taking the inventory from HotelsBeds and the payment goes
to HotelBeds. Will you track the production under Agoda or Hotelbeds?

6. What is the market segment & SOB for the GTA Margin Business of Dynamic Pricing?

7. Which segmentation that can’t be booked by OTAs :

a. Best Flexible Rate d. Package
b. Special Offer e. C & D correct
c. Partnership

8. From which SOB the Corporate Rate can be booked from :

a. Telephone d. A & B correct
b. Email / Fax e. A,B & C correct
c. Brand.com
9. Which SOB that can be categorized as a direct booking :
a. Online Travel Agent d. Call Center
b. Brand.com e. B&C correct
c. Email / Fax

10. Which SOB that can be categorized as an online booking :

a. Phone d. Call Center
b. Brand.com e. B&D correct
c. Email / Fax

11. Which following rate that can booked via Brand.com :

a. Corporate Rate d. B&C correct
b. Package e. A,B & C
c. Special Offer

12. What is the promotional code for :

a. Tauzia Leisure Rate :
b. Tauzia Business Rate :
c. Travel Industry Rate :

13. Kindly mention 3 market segments that can be booked by all of 7 source of bookings :

14. For the group from kementrian with meeting, in to which market segment we have to categorize
them :

15. For room nights that associated with annual contract for the airline crews daily accommodation,
in to which market segment we have to categorized them:

16. Individual crew of air asia would like to stay at our hotel for leisure, in to which market segment
we have categorized them :

17. Individual guest from Pertamina, in to which market segment we have to categorized them :

18. Wedding group of 20 rooms, in to which market segment we have to categorized them :

19. Guest nationality is American but residing in Saudi Arabia. Orges Of the guest :

20. Based on KTP, guest residing in Saudi Arabia. Orges of this guest?