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FUNDAMENTALS OF ENTREPRENEURSHIP

ENT 300

CASE STUDY
“ISSUES IN SMALL BUSINESS”
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GUIDELINES AND INSTRUCTIONS

1. Preliminary Materials
 Cover Page
 Table of Contents
 Body of Report
 Conclusion

2. Analyze the following topic thoroughly:


2.1 Identify an SME bumiputra company (with approval from the lecturer) of your
choice that must be registered with SSM. As such, some sort of proof is needed
to show that the company is registered with SSM and it should be included in the
case study report.
2.2 Study the identified company’s business, analyzes the company’s resources,
knowledge, company key players in terms of their background, education, skills
(including business skills), experience etc. All these information must be
included in your case study report.
2.3 Conduct a SWOT/BMC for the company and analyze main issues/problems that
the company is facing. In-depth analysis on every elements of SWOT/BMC
should be clearly shown in your case study report to enable reader understand
how the main issues/problems were recognized.
2.4 Provide the best suggestions/solutions that the company should undertake to
solve these main issues/problems. Analysis on suggestions/solutions should
also be done in-depth and application must be related/reflected to
theories/concepts of entrepreneurship. Provided justifications to convince
readers that the suggestions/solutions would work for the company and not just a
plan on paper.

IMPORTANT NOTES

1. Each group must consist not more than three (3) persons.
2. The assignment must be typed. There is no minimum or maximum pages because
report is based on quality NOT quantity. But pages must reflect that you had done a
thorough reading on entrepreneurship and in-depth research on the company.
3. Font type/size: Arial 11 Line Spacing: Double

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4. Alignment: Justified
5. Cover Page: Blue
6. Marks will be deducted for late submission
7. Submission date: Based on the Lesson Plan given

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