Advert – Coca Cola

Storyboards –
Advert – Coca Cola

Shot list –
Advert – Coca Cola

Field Log –
Advert – Coca Cola

EDL (Edit Decision list)

Advert – Coca Cola

Coca Cola -
The advert begins with a close up of the Coke Bottles, the whole advert is displayed in black
and white unlike the text at the end of the production which is bright red, the reason i choose
to capture my advert in black and white is too make the text and logo stand out in red, this
allows the audience to take in the logo effectually. The production also included jump cuts
between each shot, by using these jump cuts, I hope the production would be more upbeat
and jarring. The production also uses 'fade INS' such as shot '0244' where the previous
scene fades out and into the new scene, this effect allows a gentle transition from one scene
to another. i also used close ups within the production to capture the reaction of the
character when they sip on the product 'Coca Cola'. Establishing shots are used within my
production in order to display the full brand to the audience.