Crow Black, Shoe Polish

TABLE OF CONTENTS:

ABOUT THE COOMPANY--------------------------------------------------------------------- 2

ABOUT THE PRODUCT ----------------------------------------------------------------------- 2

TARGET AUDIENCE---------------------------------------------------------------------------- 2

CROWBLACK------------------------------------------------------------------------------------- 2

TAGLINE ------------------------------------------------------------------------------------------- 2

NEWSPAPER ADVERTISEMENT----------------------------------------------------------- 3

MAGAZINE ADVERTISEMENT-------------------------------------------------------------- 3

BILLBOARD ADVERTISEMENT----------------------------------------------------------- 3-4

PACKAGING-------------------------------------------------------------------------------------- 4

SUBHAN ASAD, MANAGEMENT SCIENCES, CU 1

Crow Black, Shoe Polish

About the Company:

Crow Black shoe polish manufactures premium shoe care products known for their
brilliant shine and restorative properties.

About the Product:

Crow Black Shoe polish is what allows your favorite footwear to enjoy a long lifetime in
top condition. It feeds the leather with the essential nutrients that it needs, like oils and
fats, and minimizes their loss over time. Furthermore, Black crow maintains the
flexibility of the upper and keeps your shoes shiny and smooth. It is made from
ingredients including some naphtha, lanolin, turpentine, Carnauba wax, gum Arabic,
ethylene glycol.

Product is named after the flightless bird Crow because of it black texture. Crow Black
will be a major improvement in shoe polish industry It preserved shoe leather, made it
shine, and restore color.

Target Audience:
Our target audience are both males and females (office going or not), and school going
children. We are looking forward to launch colorful shoe polishes by September 2022,
which will capture new market.

Crow Black:
Product is named after the flightless bird Crow. Crow black invention in 2019 made it the
first shoe polish to resemble the modern varieties, aimed primarily at inducing shine.
Crow Black will be a major improvement in shoe polish industry It preserved shoe
leather, made it shine, and restore color.

Who Says Black Doesn’t Shine: (Tagline)

The tagline is “who says black doesn’t shine” because black color is the primary focus
to enter in market. Black is associated with power, strength, authority and elegance.
Black is the class.

SUBHAN ASAD, MANAGEMENT SCIENCES, CU 2

Crow Black, Shoe Polish

Newspaper Advertisement:
It is very important to make your ad appealing as it helps your target readers to remember your ad
and it also helps in creating brand awareness.
The objective is to spread awareness. The name of company is clearly mentioned in the
advertisement through an attractive black and yellow logo. The message created in the
advertisement is making customer reinforced to use the product. In the newspaper ad the man
wearing shiny shoes was offered ticket even the house was full. This is negative reinforcement. In
order to get the reader’s attention, the headline an eye-catching phrase is used by Crow Black:

You Can See the Difference

In order to increase the chance of sale at the moment possible contact information is also
provided in the advertisement:
Website: www.CrowBlack.com

Magazine Advertisement:
A full page of our poster will be published in the magazine to make the customer stop
flipping through the pages of the magazine and give their full attention to our attractive
poster The magazine will show a crow and polish packaging which will stay in customer
mind while purchasing shoe polish

It’s a Full page ad. The ad is followed by showing a huge crow holding crowblack polish
in its paws, which is showing strength. Its shadow in the polish can is pointing the
viewers towards product results i-e shiny.
A brief information about company is also given in th ad. Easily readable fonts are
used.After seeing the ad consumer might buy the product so the contact information is
also provided.

Bill Board Advertisement:

The billboard ad doesn’t specify much about the brand or the product, it is just a trailer
which will get people talking about it out of curiosity , the much-needed publicity for our
brand. The billboard ads will be placed in every prime location of Islamabad, outside of
malls, shopping centers etc to capture maximum audience attention.The purpose of this
billboard advertising was to create awareness.
STEP UP YOUR GAME is a precise note one could easily remember by just seeing
the billboards for just 6 seconds, while driving bu it. All of the infomtion on board is easy
to read.

SUBHAN ASAD, MANAGEMENT SCIENCES, CU 3

Crow Black, Shoe Polish

The font used is Bahnschrift SemiLight which is unique as well as easy to readers eyes.
The colors used belong to opposite hue, frequency, or color family. To make the message
easy to read for the viewers, colors that contrast with each other were used e.g black
yellow and white keeping in mind the color theme.

Packaging:
Crow black packaging consist of steel in a circle shape with combination of two colors of
blue and yellow. We used fine steel in order to create packaging. The packaging will
keep safe the polish ingredients in any situation.

SUBHAN ASAD, MANAGEMENT SCIENCES, CU 4