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Proposal for Project

Comparison of Brand loyalty and Customer satisfaction of

Student ID

Virtual University Of Pakistan

Submission date
 Table of Contents:

CONTENT PAGE

1. Introduction to project……………………………………………………3

2. Project Proceedings ………………………………………......................7

3. Methodology ……………………………………………………………. 8

4. Bibliography ………………………………………………………….…10
 Chapter 1:
1.1 Introduction of the Project:

Every organization has to achieve its organization goals. For this it is very
essential for an organization to know about the view of consumers and their
competitive products. This survey research may be also aimed as to estimate
potential buyer for the product.

Following are the reasons we are conducting this study:

1. To identify the difference between market performance of Warid and Telenor.

2. To study the market of Warid and Telenor on big scale

telecommunication sector

3. To compare various parameters of marketing strategies, manufacturing

process, technology adopted production policy, advertising collaboration,
export scenario, future prospect for the two companies and government
policies.

4. To study the level of customer satisfaction in Warid and Telenor.

5. To study customer buying behavior and factors which influence the purchase
decision process.

6. To study consumer preferences

7. To study the consumer trend in telecommunication sector

8. To study competitive marketing strategies adopted by Warid and Telenor.

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1.2 Background:
Telecommunications in Pakistan describes the overall environment for the
growing mobile telecommunications, telephone, and Internet markets in
Pakistan.

In 2008 Pakistan was the world’s third fastest growing telecommunications

market. Pakistan's telecom infrastructure is improving dramatically with foreign
and domestic investments into fixed-line and mobile networks; fiber systems
are being constructed throughout the country to aid in network growth.

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