SALES TRAINING MODULES

MODULE 1:BASICS OF SALES AND MARKETING

1.1 MARKETING CONCEPT

1.2 SALES CONCEPT
1.3 MARKETING MIX
1.4 INTERRELATION BETWEEN SALES, MARKETING AND ADVERTISING
1.5 SELLING THEORY

MODULE 2:CHANNEL MANAGEMENT

2.1 CHANNEL STRATEGY AND CHANNEL OBJECTIVES

2.2 TYPES OF CHANNELS
2.3 CHANNEL MANAGEMENT

MODULE 3:SALES ORGANIZATION

3.1 SALES FORECASTING

3.2 SALES ORGANIZATION
3.3 SALES TEAM RESPONSIBILITIES AND DUTIES
3.4 SALES PROMOTION TECHNIQUES

MODULE 4: FUNDAMENTALS OF SUCCESSFUL SELLING

MODULE 5: MANAGEMENT ASPECTS

5.1 SUPERVISION AND CONTROL OF SALES TEAM

5.2 ROLE OF ADVERTISING
5.3 ROLE OF MARKET RESEARCH
5.4 SALES BUDGETING
6.5 SALES MIS REPORTS