COMPETITION

in Global Industries

.
Edited by \

MICHAEL E. PORTER

Harvard BusinessSchool Press

BOSTON, MASSACHUSETTS
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Contents

Foreword lohn H. McArthur:-, vii

Preface ix
Introduction and Summary 1

I. CONCEPTUAL FOUNDATIONS
1. Competition in Global Industries: A Conceptual
Framework Michael E. Porter 15
2. Modeling Global Competition Pankaj Ghemawatand
A. Michael Spence 61
11. THE FUNCTIONAL AGENDA
3. Coordinating International Manufacturing and Technology
M. ThereseFlaherty 83
4. Three Roles of International Marketing in Global
Strategy Hirotaka Takeuchiand Michael E. Porter 111
5. Finance and Global Competition: Exploiting Financial Scopeand
Coping with Volatile ExchangeRates Donald R. Lessard 147
6. The Capital Factor: Competing for Capital in aGIobaI
Environment Garliss Y. Baldwin 185
7. Government Policies and Global Industries YvesL. Doz 225
8. Competitive Strategiesin Global Industries: A View from Host
Governments Dennis I. EncarnationandLouisT. Wells,Ir. 267
9. Government Relations in the Global Firm Amir Mahini and
LouisT. Wells,Ir. 291
 vi Contents

111. ORGANIZATIONAL FORMS AND CHALLENGES

10. Coalitions and Global Strategy Michael E. Porter and Mark B.
Fuller 315
11. Patterns ofInternational Coalition Activity Pankaj Ghemawat,
Michael E. Portet; and Richard A. Rawlinson 345
12. Building and Managing the Transnational:The New
Organizational Challenge Christopher A. Bartlett 367

IV. EMPIRICAL EVIDENCE OF GLOBAL COMPETITION

13. The Evolution of Modem Global Competition Alfred D.
Chandlet; Ir. 405
14. Entry ofForeign Multinationals into V.S. Manufacturing
Industries Richard E. Cavesand SanjeevK. Mehra 449
15. GaseStudies in Global Competition: Patterns of Successand
Failure Marquise R. Cvar 483
16. Global Competition in a Salient Industry: TPe Gaseof Civil
Aircraft M. Y. Yoshino 517
17. Changing Global Industry Leadership: The Caseof
Shipbuilding Dong Sung Cho and Michael E. Porter 539
Contributors 569
Index 575

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