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25-27 April 2011, Rio de Janeiro, Brazil

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Transformational rollout strategies for 3G and 4G networks, that
increase the profitability of your mobile broadband services

Featuring in-depth case studies from:

Janilson Bezerra,
Innovation Technology Director,
TIM

Tiago Beltrão Lacerda,

3G Implementation Coordinator,
Claro

Alessandro Barbosa,
Customer Care Planning,
Oi

Jose Miguel Torres,

Broadband and Innovation Manager,
Telefonica

Jose Sandoval Arenas,

Profit Insights Networking Opportunities
Director of Technology Evolution,
Entel PCS

Efficiency Cost-cutting Analysis Customers Cambridge Mokanyane,

MTN Group General
Manager – World Cup,
Strategy ARPU Evolution Capacity MTN

Growth Coverage Technology Success

Latin America’s only event for the entire mobile broadband ecosystem
Latin America is one of the fastest growing mobile broadband markets in the world. The explosion in 3G enabled mobile device sales, the
announcement of spectrum auctions throughout the region, the lack of fixed broadband network coverage and the general need for an increase
in mobile connectivity have all led to a sudden rise in mobile broadband subscriptions. By the year 2015 mobile broadband penetration is
expected to rise to 40% of the entire Latin American population.* The opportunity for mobile network operators to increase their revenue is
tremendous, but the challenges associated with significant network investment and unfamiliarity of emerging customer segments remain a
challenge. Operators must ensure the efficiency of their mobile broadband strategies in order to capitalise from this booming market.
* Frost & Sullivan

Mobile Broadband LatAm 2011 will offer delegates everything they need to ensure the success of their mobile broadband strategies. Key
benefits of attending include:
Transformational investment strategies to increase your network Innovative services to create revenue streams from new devices
capacity for explosive growth in subscribers and traffic
Meet decision makers from: broadband, networks, technology
Refine your business case and rollout plan for HSPA, HSPA+ innovation, devices, marketing, VAS, strategy and finance
and LTE
Bringing together the entire ecosystem including Mobile
Enhance QoS while minimizing costs Network Operators, regulators, apps and services, device
manufacturers and technology providers
How to make money: profiling your customer base and
building a pricing plan to maximize ARPU

Meet the entire mobile broadband ecosystem at Mobile Broadband LatAm 2011:

Industry representation Latin American Participation

Mobile Network Operators 55% Brazil 30% Peru 5%
Technology Providers 30% Argentina 20% Bolivia 5%
Device Manufacturers 10% Chile 15% Venezuela 5%
Analysts, Consultants, Academics, Press 5% Mexico 10% Paraguay 5%
Colombia 5%

What is unique about

Mobile Broadband About your hosts Clarion Events – a
LatAm 2011? committed, highly experienced team
Mobile Broadband Latam Organised by Clarion Events, the UK’s largest independent
2011, is the first and only events company with annual turnover of over £150
event to bring together the million, and over 400 employees worldwide, including
entire mobile broadband offices in São Paulo, London, Singapore, Cape Town and
ecosystem, including Abu Dhabi. The team behind Mobile Broadband LatAm
technology, marketing, Conference & Expo at Clarion Events draw upon over 80
devices and finance departments to discuss the strategies that need years of experience hosting strategic conferences focusing
to be developed in order to evolve mobile broadband offerings on telecommunications, emerging technologies and mobile
throughout Latin America. It is explicitly designed to provide applications. We consider it a great privilege to host such
practical, actionable advice to mobile broadband project leaders a diverse, dynamic and exciting community of practitioners
and to assist them in their selection of strategic and technology – we are very passionate about Mobile Broadband and are
partners. By attending this event you can engage with our network immensely grateful to our expert speakers, advisors and
of key mobile broadband stakeholders within this exciting and sponsors for their generous support to date.
dynamic community.

www.mobile-broadband-event.com +44 (0) 20 7067 1831

Day One and Pre-Conference Workshop Agenda

Pre-conference workshop – Monday 25 April 2011

10:00-16:00 The future of mobile broadband: HSPA+ and LTE
The workshop will run from 10:00 to 16:00 including breaks for
lunch and refreshments.
This full day workshop will offer delegates a clear picture of the
overall development of HSPA+ and LTE worldwide. It will also
offer practical, hands-on solutions to some of the most pressing
challenges related to the planning and roll-out strategies for HSPA+
and LTE. Workshop leaders will offer unique insights into some of
the most successful case studies to date and will present delegates
with the opportunity to seek answers to their most burning questions.
This is a must-attend workshop for anyone involved or interested in
HSPA+ and LTE.

Conference day one – Tuesday 26 April 2011

08:30 Registration and coffee 11:10 Global updates for HSPA, HSPA+ and the evolution of LTE
Alan Hadden, President, GSA
08:50 Official welcome address and speed networking
11:50 Effectively optimising your HSPA network to support
09:00 Chairperson’s opening address
growing traffic demands
Cristiano Zaroni, Consulting Manager, ICT, Frost & Sullivan
12:20 Panel Discussion: Deciding on the most appropriate and
09:10 Ensuring the economic feasibility of your mobile cost efficient strategy for the upgrade of your mobile
broadband capital expenditure broadband network
Senior representative of Vivo
13:00 Lunch and networking
09:40 MTN South Africa Case Study: Capitalising on the
14:00 Evaluating the efficiency of EDGE, UMTS/HSPA, CDMA,
World Cup opportunity to increase customer base
WiMAX, EVDO in delivering Mobile Broadband Services to
and maximise revenues
identify the one that is most suited to your current needs
Cambridge Mokanyane, MTN Group General Manager – World Cup,
Mark Toohey, Director, Technical Network Rollout, Digicel
MTN
14:30 Aligning your LTE roll-out strategy with your short and
10:10 The future of mobile broadband: Outlining the
long term business objectives
evolutionary roadmap of mobile broadband in
order to future proof your strategy
15:00 Cost-effective strategies for overcoming the
José Miguel Torres, Broadband and Innovation Manager, capacity crisis
Telefonica
Janilson Bezerra, Innovation Technology Director, TIM Brazil
10:40 Morning refreshments and networking
15:30 Afternoon refreshments and networking

16:00 Segmenting your customer base in order to develop

highly targeted packages and services that drive
usage and ARPU

16:30 Building an accurate customer and country profile in

order to develop winning mobile broadband marketing
campaigns in Brazil
Lourival de Medeiros Nobrega Filho, Marketing Manager, Sercomtel

17:00 Chairperson’s closing remarks

17:10 Close of conference day one and drinks reception

www.mobile-broadband-event.com +44 (0) 20 7067 1831


Day Two Agenda
Conference day two – Wednesday 27 April 2011
08:30 Registration and coffee
08:50 Welcome address
09:00 Chairperson’s opening address
09:10 Analysing Mexico’s regulatory framework and developing
fully compliant business strategies that ensure success
in a mature market
Arturo Ordonez, Planning & Control Director, Alestra
Following the morning refreshments, the conference breaks into two separate tracks focussing on marketing and technology
Track A: Developing effective marketing strategies that
boost mobile broadband revenues
11:50 Overcoming the challenges of developing mobile
broadband as a mass-market service in Brazil
Cristiano Zaroni, Consulting Manager, ICT, Frost & Sullivan
12:20 Developing compelling data plans for your customers
that drive adoption rates and increase revenues
Luis Alvestegui, Marketing VP, Neuvatel – VIVA
12:50 Lunch and networking
14:00 Developing a strategy for migrating pre-paid customers
to post-paid contracts in order to boost data usage,
retention rates and ARPU
Paula Persico, Head of Pricing, Entel PCS
14:30 Mobile care strategy: Creating value for customers
with mobile broadband e-services while reducing your
company’s customer care costs
Alessandro Barbosa, Customer Care Planning Manager, Oi
15:00 How to take advantage of customer’s consumption
information
Sergio Maurenzi, Operations & New Technology Manager,
Telecom Personal, Argentina
15:30 Afternoon refreshments and networking
16:00 Developing a strategy for capitalising on the social
networking phenomenon
16:30 Identifying new services that will increase revenues for
the Mobile broadband offering
Senior representative of Telecom personal, Argentina
17:00 Chairperson’s closing remarks
www.mobile-broadband-event.com +44 (0) 20 7067 1831
25-27 April 2011, Rio de Janeiro, Brazil
www.mobile-broadband-event.com
09:40 Regulatory Update – Leveraging mobile broadband to
drive economic growth
Maria Luiza Kunert, Telecoms Regulation Advisor, Anatel
10:40 Mapping out the Evolutionary path for mobile broadband
Erasmo Rojas, Director of Latin America & Caribbean, 4G Americas
11:10 Morning refreshments and networking
Track B: Deploying cost effective mobile broadband
technologies and leveraging mobile broadband devices
to increase QoS and increase ARPU
11:50 Effectively planning and rolling out a successful
3G network.
Miguel Oyonarte, General Counsel, Nextel
12:20 How to ensure your LTE roll-out is a success – a
technical roadmap
Jose Sandoval Arenas, Director of Technology Evolution, Entel PCS
12:50 Lunch and networking
14:00 Developing strategies for ensuring a high network
efficiency when rolling out a new 3G network
Aldo Labra, 3G Project Manager, VTR Mobile
14:30 How to increase coverage in both rural and
urban areas
15:00 Panel Discussion: Forecasting the evolution
path for mobile devices in order to capitalise
on new opportunities
15:30 Afternoon refreshments and networking
16:00 Strategies for overcoming the lack of LTE device
backward compatibility
16:30 Evolving from a ‘dumb bitpipe’ to a successful
Smart network
Mauricio Sanchez, Mobile Data Design Coordinator, Comcel
17:00 Chairperson’s closing remarks
 25-27 April 2011, Rio de Janeiro, Brazil
www.mobile-broadband-event.com

As a sponsor benefit from an extensive, targeted, global marketing campaign

Clarion Events are renowned for building highly recognisable brands Who will you meet?
for its events through extensive and highly targeted marketing Mobile Broadband LatAm will target key representatives of mobile
campaigns. We are supported by leading associations and operators and content developers throughout Latin America. We
publications giving your company increased coverage throughout the aim to ensure an in-depth representation of the Mobile Broadband
industry. ecosystem at this event.
What does this mean for you? Key job titles - Heads, Directors and Managers of:
The promotion of your company as a thought leader and Networks; Mobile Broadband; RAN; Engineering; Marketing;
the opportunity to build and extend relationships with key Technology and Innovation; Strategy and Planning; Devices;
regional stakeholders Content and VAS
Your brand association with Mobile Broadband LatAm will
reach in excess of 50,000 key individuals involved within the How to book your participation in Mobile Broadband LatAm 2011
Mobile Broadband ecosystem. We have a dedicated research For sponsorship options and prices or to discuss bespoke packages
team who are currently developing the definitive database of tailored to meet your objectives and budget, call our Commercial
Latin American Mobile Broadband professionals Director, Megha Agarwal or Event Director, Andrea Monteiro
Your logo will appear prominently on over 10,000 Mobile
Broadband LatAm brochures which will be sent regularly to Megha Agarwal
key individuals throughout Latin America Commercial Director
Your participation will be positioned on over half a million Clarion Events Limited
dedicated emails which will be sent out regularly t: +44 (0) 207 067 1827
m: +44 (0) 7517 454 166
Your logo, link and profile will be displayed on the event website
f: +44 (0) 207 067 1807
Your logo will appear on Mobile Broadband LatAm adverts in
the leading trade publications giving you exposure to a highly
targeted audience Andrea Monteiro
You will have the opportunity to arrange press briefings and Event Director
interviews at the event with all of the major trade, national and
local press in LatAm Clarion Events Limited
t: +44 (0) 207 067 1804
You can provide informative articles and discussions to be
f: +44 (0) 207 067 1807
posted on the LinkedIn Mobile Broadband LatAm Group

4 ways to register REGISTRATION FEES

Packages Book before Book between Book after
T +44 (0) 207 067 1831 E MBB@clarionevents.com & Pricing 4th March 2011 4th March and 4th April 2011
F +44 (0) 207 067 1807 W www.mobile-broadband-event.com 4th April 2011
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www.mobile-broadband-event.com +44 (0) 20 7067 1831

 25-27 April 2011, Rio de Janeiro, Brazil
www.mobile-broadband-event.com

Featuring over 35 mobile broadband experts including...

Arturo Ordonnez, Planning & Control Director, Mark Toohey, Director, Technical Network Rollout,
Alestra Digicel

Sergio Maurenzi, Operations & New Technology Manager, Aldo Labra, 3G Project Manager,
Telecom Personal VTR Mobile

Lourival de Medeiros Nobrega Filho, Marketing Manager, Luis Alvestegui, Marketing VP,
Sercomtel Neuvatel – VIVA

Alessandro Barbosa, Customer Care Planning, Tiago Beltrao Lacerda, 3G Implementation Coordinator,
Oi Claro

Miguel Oyonarte, General Counsel, Alan Hadden, President,

Nextel GSA

Maria Luiza Kunert, Telecoms Regulation Advisor, Cristiano Zaroni, Consulting Manager, ICT,
Anatel Frost & Sullivan

Janilson Bezerra, Innovation Technology Director, Mauricio Sanchez, Mobile Data Design Coordinator,
TIM Comcel

Jose Sandoval Arenas, Director of Technology Evolution, Erasmo Rojas, Director of Latin America & Caribbean,
Entel PCS 4G Americas

Cambridge Mokanyane, MTN Group General Manager – Paula Persico, Head of Pricing,
World Cup, MTN Entel PCS

Jose Miguel Torres, Broadband and Innovation Manager,

Telefonica

“Mobile broadband is the main growth driver for mobile network operators around the world. HSPA is mainstream in Latin America
where operators are deploying HSPA+ and preparing for the introduction of LTE. The sharing of technology and market insights and
practical experiences at this event will help prepare delegates to deliver the best mobile broadband customer experience and
capitalize on new and exciting business opportunities.”
Alan Hadden, President, Global mobile Suppliers Association (GSA)

Join the other mobile broadband

pioneers of Latin America in our
FREE LinkedIn Mobile Broadband
LatAm Group
Join our LinkedIn Mobile Boradband LatAm Group.
Membership is open to everyone, not just conference
attendees, and it’s absolutely FREE! We post all Mobile
Broadband industry news for the LatAm region on
a daily basis and host a thriving discussion board.
Whether you just want to read about the latest
launches and developments in Mobile Broadband,
connect with peers and partners, or share some
experiences or exciting mobile money ideas of your
own, you need to join the LinkedIn Mobile Broadband
LatAm Group today!

Profit Insights Networking Opportunities

Organised by

Efficiency Cost-cutting Analysis Customers

Strategy ARPU Evolution Capacity