Notes For IWMW 2018 Session

Chairs and Plenary Speakers

About This Document
This document provides an overview of the plenary sessions at IWMW 2018. The document is
provided for the chairs of the plenary sessions and the plenary speakers.

Responsibilities of the Session Chairs

The plenary talks will be live-streamed and recordings of the videos subsequently uploaded to
the IWMW 2018 web site. The session chair will remind the audience of the live-streaming at
the start of every session. The session chair will also ensure that talks keep to time and
manage questions. Questions from the audience should be made using a roving mic so that
the questions can be heard on the video stream. Also note that we will invite questions on
Twitter, including questions from the remote audience who are watching the live stream.

The session chairs will also make any administrative announcements at the start of the
session. In order to make the most effective use of the time available speakers should (a)
ensure their slides are uploaded well in advance of their talk; (b) finish in time to allow
questions and (c) keep answers to questions brief.

IWMW 2018 Programme

Plenary Talks
The IWMW 2018 event takes place in the
Spring Lane Building (SLB).

Plenary talks and other plenary sessions

take place in the main lecture theatre
(SLB/118).

En
trance to SLB/118 lecture theatre

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The entrance to the lecture theatre is available from the Atrium, which hosts the registration
desk and the exhibition area.

Opening Plenary Session 1: Wednesday 11 July from 13.45-15.45

The opening session of the IWMW
2018 event takes place from 13.45-
15.45 on Wednesday 11 July 2018.
The session chair is Brian Kelly. The
theme of the session is “Learning
From Stories”. Following the event
welcome there will be two plenary
talks:

 Alison Kerwin, University of York The SLB/118 lecture theatre

will give the opening talk on “10
Things I Wish I'd Known Earlier (In My Career)”. The Twitter hashtag for this talk is #P1.
 Jane Van de Ban, Birkbeck & Chris Scott, Headscape will then give a talk on “Telling the
Birkbeck Story: How Customer Journey Mapping Helped Us Develop Our New
Approach To Web”. The Twitter hashtag for this talk is #P2.

The session will be followed by a coffee break and the workshop sessions. Note that
workshop facilitators have been informed that they may wish to leave the session early so
some delegates may leave the session during question time.

Morning Plenary Session 2: Thursday 12 July from 09.00-10.30

The opening session of the second day of the IWMW 2018 event takes places from 09.00-
10.30 on Thursday 12 July 2018. The session chair is Mike McConnell.

This session hosts a panel which explores

best practices for “Blending Internal and
External Services”. The session
recognises that digital teams don’t always
have the skills or resources to undertake a
task successfully themselves. There are
times when effort provided from beyond
the host institution could be used.
Questions addressed include “How do
institutions go about deciding when such
We welcome audience interaction!

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approaches are appropriate?”; “What are the risks of such decisions” and “What best
practices should we make use of?”

The panellists will address these issues from the perspectives of an institutional digital team
considering outsourcing hosting of a service, a consultant who advises the sector and
commercial companies which work closely with the higher education sector. The session will
provide opportunities for questions and answers and the session chair will try to ensure that
time is available for all questions from the audience.

The session will be followed by a coffee break.

Morning Plenary Session 3: Thursday 12 July from 11.00-12.30

The second session of the second day of the IWMW 2018 event takes places from 11.00-
12.30 on Thursday 12 July 2018. The session chair is Claire Gibbons. The session theme is
“Effective Digital Teams”. There are two plenary talks in this session:

 Gareth Edwards, University of Greenwich will give a talk on “Understanding Invisible

Labour”. The Twitter hashtag for this talk is #P3.
 Andrew Millar, University of Dundee will give a talk on “Stress...and what to do when
everything starts falling apart”. The Twitter hashtag for this talk is #P4.

After these two plenaries a lightning talk session will take place - a new feature for the event.

The lightning talks takes place from 12.00-12.30. The session is open to delegates who have
an opportunity to give their thoughts on a topic of interest. This session is new to IWMW
events, so we are not sure how much interest in participating there will be from delegates. The
Twitter hashtag is #P5.

The session will be followed by lunch.

Afternoon Plenary Session 4: Thursday 12 July from 14.00-14.40

The first session of the afternoon of the second day of the IWMW 2018 event takes places
from 14.00-14.40 on Thursday 12 July 2018. The session chair is Kat Husbands. The theme of
the session is “It’s About Content!”. There is one plenary talk in this session:

 Dave Musson, The Native will give a talk on “Don't be Content with Average Content”.
The Twitter hashtag for this talk is #P6.

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The session will be followed by the masterclass sessions. Note that masterclass facilitators
have been informed that they may wish to leave the session early so some delegates may
leave the session during question time.

Morning Plenary Session 5: Friday 13 July from 09.00-10.30

The opening session of the final day of the IWMW 2018 event takes places from 09.00-10.30
on Friday 13 July 2018. The session chair is Carley Hollis. The theme of the session is
“Institutional Case Studies”. Following announcements there will be three plenary talks:

 Ayala Gordon, University of Southampton and Padma Gillen, Llibertat will give a talk on
“User Needs, Content Design and Culture Change: Digital Transformation at the
University of Southampton”. The Twitter hashtag for this talk is #P7.
 Megan McFarlane & Mike McConnell, University of Aberdeen will give a talk on “Student
Recruitment Enquiries in CRM”. The Twitter hashtag for this talk is #P8.
 Keith McDonald, University of London will give a talk on “Hands off – it’s ours! Taking
back the reins”. The Twitter hashtag for this talk is #P9.

The session will be followed by a coffee break.

Morning Plenary Session 6: Friday 13 July from 11.00-12.15

The final session of the final day of the IWMW 2018 event takes places from 11.00-12.30 on
Friday 13 July 2018. The session chair is Gareth Edwards. The themes of the session are
“Revisiting Content Revisiting Content” followed by “Concluding Session”. There is one
plenary talk scheduled:

 Jenni Taylor, Cardiff University will give a talk on “Resurrecting the Content King”. The
Twitter hashtag for this talk is #P10

The final session “Looking to the Future” will review the IWMW 2018 event and look at options
for future IWMW events and the IWMW community. The exact format of the session will be
finalised during the IWMW 2018 event.