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Mudra Ad Agency PDF
Mudra Ad Agency PDF
HISTORY POINTS :-
• Mr. Krishnamurthy started Mudra with one brand Vimal .today Mudra
has 125 client this multifold increase is a testy many to his passion and
zeal
Name Designation
Sebastian Joseph Executive, vice-president and head
technology
Mohit Bhagchandani Country head, Mudra sport
Joy Deep Dasgupta Vice president and national strategic,
planning head
Sonal Jheej Account planner
network in the country a highly rated agency both by client and industry.
Mudra south won the agency of the year at the ad club Cochin’s paper
awards 2009 10.4.09
*It was a Mudra that first gave India double spread colors ads
*it was Mudra that first sponsored commercial telecast of a major sporting
event with the India and west Indies series of 1983
*it was Mudra that first branded a public issue Reliance Khazana
*it was Mudra that made India s first telefilm Janam
*it was Mudra that gave Doordarshan Rajani .The serial that heralded a new
consumer awareness in India
*it was Mudra that gave India s it s first academy for advertising.
THE Mudra Institute of Communication (MICA)
*it is a Mudra that gave India s advertising community its first advertising
archives marketing and Advertising Gallery(MAG)
MEMORABLE ADVERTISING
Mudra has created some of the most memorable advertising in India they
are;
1. Only Vimal
3 My Daddy Strongest
7 Team Samsung
The faculties of logic and reason are supposed to reside in the left-
brained people. While intuition and creativity are believed to be in the right.
So far, accounts director was considered suitable if logical and systematic,
i.e., left-brained. But if he has to motivate a team, he should be inspiring and
creative too, i.e., right-brained.
Visualisers: These are artists who put on paper what has been thought out
by the copywriter. They in fact design the ad.
The Media : Most of the media today sustain on advertising revenue. They
sell space or time. While selling space or time, they have to convince the
client about the reach of their media vehicle, the composition break-up of
their readers and the pricing of their space/time selling. They monitor the
market, survey their readers, and highlight their readers' demographic and
geographic characteristics. They also maintain relationship with the media
department of advertising agencies who buy space/time on behalf of clients.
Advertising Manager
(b) By Media
Advertising Manager
© By Product
Advertising Manager
(d) By Geography
Advertising Manager
Reporting Structure:
The advertising manager has to report to somebody who is
higher up in the organizational structure. To whom the advertising
manager would depend upon how much importance advertising is
given to the total operations of the firm. There are several alternatives.
These are:
• Report to the Chief Executive (Chairman/MD.)
• Report to the Director (Marketing)
• Report to the divisional head if the firm is a multi-division firm and
responsibility is delegated at the division level.
1 Mudra Mumbai
2 Mudra South (including Bangalore, Chennai, Cochin)
3 Mudra north Ahmadabad
4 Mudra north and east (including Delhi and Kolkata)
CLIENTS
1. Paras Pharmaceuticals
2. Reliance Communication
3. Union Bank Of India
4. Life Insurance Cooperation Of India
5. Godrej
6. The Philips
7. Hindustan Unilever Ltd.
8. Pepsi
9. Jet Air Ways
10. Reliance ADAG
11. Spice Telecom
12. ICI Points
13. Union Bank Of India
14. Amrutanjan
15. Mahanagar Telephone Nigam Ltd (Corporate);
16. Indian Express (News Paper);
17. Mid-Day (Website);
18. Global Trust Bank (Banking);
19. Indian Tourism Development Corporation (Hotels);
20. Business Standard (Publications);
21. Raj TV (TV Channel);
22. Henkel Spic India (Detergents);
23. Godrej Foods;
24. Ahmedabad Electricity Co Ltd (Corporate);
25. LIC Of India (Insurance - Services);
26. Honda Siel Power Products (Gensets);
27. Satyam Computer Services Ltd (Satyam - Computer Software);
28. Satyam Infoway Ltd (Satyam - Internet Services);
29. Compaq (Compaq - Computers);
30. Cadila Healthcare Ltd (Everyuth - Healthcare);
31. Blow Plast Ltd (VIP Skybags - Luggage Carrier);
32. Dabur Ayurvedic Specialities Ltd (Nature Cure - Ayurvedic
Products);
33. Henkel Spic India Ltd (Fa - Soap);
34. Hindustan Motors Ltd (Mitsubishi Lancer - Automobile)
AWARDS
Weakness
- Pricing strategy
- Lack in promotion strategies towards increasing the brand name.
Opportunities
Threats
AGENCY PLACE
Adbur Pvt Ltd Ghaziabad
Akshara Advertising New Delhi
Ambience D’Arcy Mumbai
Conclusion:
In today’s world which is fast moving & dynamic, people’s wants,
need and desires are changing; it’s very important to know them and
give them what they want. This is the main objective of advertising
where ad agency plays major role in market research, making of
creative, launching it in the market, taking the feedback of consumer
and making any product famous and acceptable among consumers. Ad
agencies are playing an important role in shaping present and future of
not just selected brand but of entire company.
They know how to attract the consumers .from one side agency
are very costly they are charging more money for the advertisement
campaign. On other side it is useful to the company .the ad agency can
launch the company product in better way.
I think ad agencies are playing key role in-increasing the brand &
performance of a product or services of a company. Thank to ad
agencies contribution for changing our world of dreams & desire.
Bibliography-
www.google.com
www.india advertising agency.com
www.yahoo.com
www.msn.com