Business objectives,

government objectives
and third sector variations
Survival 1st amongst equals
Specific Growth
Maximising Short term opportunistic?
Measurable Business Profit
Attainable Satisfycing Enough to finance continuity
Relevant and maybe growth, medium
Lifestyle and long term focus
Time-Bound

SMART objectives Keeping people interested and

employed and sustaining a
lifestyle of adequate earnings
What kind of organisation?
Values Objectives Public Sector
Success criteria

Vision and Mission The promotion of some public good or service (often
supporting useful employment) and regulating individual
3rd Sector and corporate behaviour, including the rule of law

The development of support to a ‘good cause’ where the benefit to the person
or the community is measured in many ways and not exclusively financial

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