Christina Mascarenas

Week 6: Social Media Assignment Summer key words "don't let a cast spoil your summer fun"
May. 6, 2018

Social Media Calendar: June 2018

Week 1/(22) Week 2/(23)

Sunday Monday Tuesday Wednesday Thurs Fri Sat Sunday Monday Tuesday
1 2 3 4 5
Calendar Holiday Hug your cat day
Ideas

Instagram COPY COPY COPY

"Summer has arrived, don't "Be fashionable with your "Hugging your pet (Video-1-IG/JN) Diana
let a broken bone and an ActivArmor splint, which color is decreases stress and telling people to visit the
itchy, clunky cast spoil your your favorite? " lowers your blood pressure ActivArmor booth at the
summer fun." #NationalHugYourCatDay… health fair
."

PHOTO PHOTO PHOTO VIDEO

A person playing tennis Picture of the different colored People hugging their cat (Video-1-IG/JN) Diana
showing the splint splints showing their splint

Link to photo in drop box Link to photo in drop box Link to photo in drop box Link to video in drop box

YouTube FILM (Video-1-YT/JN) EDIT (Video-1-YT/JN) FILM (Video-2-YT/JN) EDIT (Video-2-YT/JN)

(Video-1-YT/JN) Film Diana (Video-1-YT/JN) Edit footgage and (Video-2-YT/JN) Film Diana (Video-2-YT/JN) Edit
saying - "Come visit us at make 30 second PSA explaining the scanning video - 5 minutes in
the ActivArmor table at the process of the injured limb length
9News Health Fair."

Release on YouTube (Video-1-

YT/JN)

Link to video in drop box

 Week 3/(24)
Wednesday Thurs Fri Sat Sunday Monday Tuesday Wednesday Thurs
6 7 8 9 10 11 12 13 14
National Running Day National Chocolate Ice 9News Health Far in Denver 9News Health Far in Flag Day
Cream Day 1/2 Denver 2/2

COPY COPY COPY COPY COPY COPY COPY

"Keep running with your
ActivArmor splint
#NationalRunningDay"
"Ice cream heals all (Video-2-IG/JN) Diana goes live at the Health Diana goes live at the "ActivArmor has "Happy Birthday to our flag.
broken bones Diana reminding Fair/ ask attendes what they Health Fair/ ask expanded to On June 14, 1777, the United
#NationalCholocateIceCr people to visit the think of the spints (ask the attendes what they Nevada. We will States of America adopted
eamDay" ActivArmor booth person what they are going to think of the spints (ask be working with the Stars and Stripes as our
at the health fair say before she goes the person what they ABC Physician symbol of freedom."
live/control the message) are going to say before Services in Las
she goes live/control Vegas."
the message)

PHOTO PHOTO VIDEO PHOTO PHOTO

People running showing their splint Person eating an ice (Video-2-IG/JN) GO LIVE GO LIVE ABC Physicians American Flag
cream showing their Diana and staff
splint

Link to photo in drop box Link to photo in drop box Link to video in Link to photo in Link to photo in drop box
drop box drop box

(Video-2-YT/JN) Display video (Video-2-YT/JN) Display FILM (Video-3-YT/JN) EDIT (Video-3-YT/JN)

on TV monitors at heath fair
video on TV monitors at
heath fair
(Video-3-YT/JN) Film Diana and (Video-3-YT/JN) Edit video 20
Dean - Q&A session explaining minutes in length
ActivArmor and how it will help
physicians expand their
business/how the split will help
their patients

Release on YouTube (Video-2-

YT/JN)

Link to video in drop box

 Week 4/(25)
Fri Sat Sunday Monday Tuesday Wednesday Thurs Fri Sat
15 16 17 18 19 20 21 22 23
Smile Day Father's Day Go Fishing Day *National Selfie Day *International Yoga National Pink Day
Day *Go Skate Day

COPY COPY COPY COPY COPY

"Have an injured limb? ActivArmor
will keep you smiling and active
since uou don’t have to wear a
stinky cast!"
"An injured limb ins't going "Fishing in Colorado and "Today is #NationalSelfieDay show us "Pretty in pink! It's
to stop dad from enjoying the day." how your'e living life with an ActivArmor #NationalPinkDay.
celebrating his special splint. Don't forget to tag us" Show us your pink
day." splints and tell us why
you chose pink. Don't
forget to tag us."

PHOTO PHOTO PHOTO PHOTO PHOTO

A person smiling and having fun Dad and his kids playing Grandpa and his grand kids Diana and a patient taking a selfie A patient showing off
showing their splint with a ball showing his fishing showing splint showing the splint their pink splint.
splint

Link to photo in drop box Link to photo in drop box Link to photo in drop box Link to photo in drop box

FILM (Video-4-YT/JN) EDIT (Video-4-YT/JN)

(Video-4-YT/JN) Film Diana (Video-4-YT/JN) Edit

and Dean and members of video 10 minutes in
PEDCO explain the grant length
ActivArmor received and
how they are working on
creating 20+ jobs in Pueblo.

Release on YouTube (Video-3- Release on YouTube (Video-4-YT/JN)

YT/JN)

Link to video in drop box Link to video in drop box

Week 5/(26)
Sunday Monday Tuesday Wednesday Thurs Fri Sat
24 25 26 27 28 29 30
National Canoe Day National Mud Day

COPY COPY COPY COPY

"It’s the first week of "Celebrate National "We are in Las Vegas for the ribbon "It's not a fun day unless
summer!" Canoe Day by having cutting celebrating ActivArmo's you're dirty. How did
fun on the water, partnership with ABC Physician you celebrate
don't let a cast spoil Services in Las Vegas." #NationalMudDay?"
your summer fun."

VIDEO VIDEO VIDEO PHOTO

(Video-3-IG/JN) People
relaxing at the pool with
their splint
Link to video in drop box
Film someone at the GO LIVE Diana intervieing the ABC Person playing in the
Pueblo Resivor Physicians at the ribbon cutting mud
wearing a slint with chamber members
canoeing
Link to video in drop Link to photo in drop box
box

EDIT (Video-5-YT/JN) FILM (Video-5-YT/JN)

(Video-5-YT/JN) Film Diana and (Video-5-YT/JN) Edit video 10

Dean at the ABC Physicians ribbon minutes in length
cutting. Intervewing the doctors,
chamber members and potential
patients. Show Physicians scanning
limbs and their excitement about
the splint

Release on YouTube (Video-5-

YT/JN)

Link to video in drop box