ORGANIZING

Organizing typically follows planning and reflects how the

organization tries to accomplish the plan. Organizing
involves assigning tasks, grouping tasks into departments,
delegating authority, and allocating resources across the
organization. In recent years, organizations as diverse as
IBM, the Catholic Church, Estée Lauder, and the Federal
Bureau of Inves- tigation (FBI) have undergone structural
reorganization to accommodate their changing plans.
Organizing was a key task for Oprah Winfrey as she tried
to turn around her strug- gling start-up cable network,
OWN. She took over as CEO of the company, repositioned
some executives and hired new ones, and cut jobs to
reduce costs and streamline the com- pany. Along with
programming changes, such as the comedy series Tyler
Perry’s For Better or Worse and the drama series The
Haves and the Have Nots, structural changes brought a
lean, entrepreneurial approach that helped put OWN on
solid ground. Winfrey said “I prided myself on leanness,”
referring to the early days of her TV talk show.“The
opposite was done here.”10