3 Keyword Hacks

3 Keyword Hacks
The first step to gaining organic traffic for qualified phrases is

identifying them.
More people than not completely skimp on keyword

research, let along taking the time necessary to truly master
it.
Once you have your target keywords identified, and you’ve

taken your time to properly prioritize them – now what?
This is The Hard Part

Creating a keyword strategy so you can begin building
relevancy and attacking the links you need to begin
ranking (and thus gaining traffic and momentum) for
competitive keywords is hard; really hard.
What This Is NOT

It’s not an exact blueprint for what YOU need to do,
because honestly – I don’t know you, I don’t know your
website, and I sure as heck don’t know what keywords
you’re targeting.
This is not going to be a B.S. document shilling some load of

garbage on “making money online,” and it’s definitely not
going to be me sitting on a rented yacht somewhere in
Florida painting a picture of my perfect life from all the
money I’ve made with SEO.
© 2045 I’m From The Future, LLC. All Rights Reserved. No part of this document may be copied or reused
without express written consent from I’m From The Future.
Screw that crap.
What This IS
This guide is designed to show you 3 simple, but specific
strategies with REAL examples – yes seriously, I’m going to
show you how I’ve used these exact strategies – to get
traction for keywords I wanted to rank for.
One important note is that I’m going to focus on money

keywords – not necessarily head terms, but terms with
commercial/buyer intent – these are the keywords that you
need to identify as those that will bring the most qualified
traffic to your site; not just the most traffic.
It’s a very important distinction – this is not a guide on SEO

for traffic, it’s meant to help you get traction on doing SEO
for conversions.
3 Keyword Strategies You Can Start Using
#1 Create a Product
That may sound hard – but in reality, it’s much easier than
going at it building content, building tons of links, and
praying that whenever you land mentions people use the
anchor variations that you want them to.
Here are 3 examples where people used the names of their

product, to rank for the most qualified keywords for their
website(s), me included!
1. Building Profitable Audiences – This is a private, paid
forum where product launch mastermind Nathan
Barry teaches members the exact steps he’s taken to
launch products with over $250,000 in sales.
Nathan named this course because he found that

while this keyword had low search volume, the
searches for this term were so highly qualified from a
conversion perspective – that he knew if he ranked
#1 it would directly impact his sales.
2. Double Your Freelancing Rate – This book is what led

now serial entrepreneur Brennan Dunn to launch his
product empire. What I love about this example so
much is that Brennan used this keyword to actually
sell backwards…
He leveraged the success of his book (which is no

longer available as a book) to build an entire
content destination at DoubleYourFreelancing.com –
see what he did there? Then he took it further and
expanded his product base from just a book to a full
range course bearing the same name.
The keyword “double your freelancing rate” only has

around ~200 searches per month – but again, these
are extremely qualified visits, where the average
conversion rate is HUGE.
3. Lastly, I’m going to use myself – because there’s

nothing worse than SEO’s who tell you to do things
that a) they haven’t tested and b) they don’t
believe in enough to do themselves.
Master Keyword Research – This is a course I

designed to be delivered by email, and was
specifically made to go much deeper into the
technical analysis side of things than my guide from
a couple years prior. I chose this product title
because it’s
• Short
• easy to remember, and
• because it encompassed the money term I
wanted to rank for: master keyword research.
I knew that while this term has very low search volume, I
could leverage my existing product base (my last guide on
how to do keyword research for SEO) and build additional
relevance for my root domain for more terms related to
keyword research.
Now, when people search for this keyword and see my

course landing page ranking at #1 – these are highly
qualified visits that convert very well (on average at 30%).
What’s funny is due to the success I had building

momentum and awareness for this keyword – if you check
out the SERP – look at how many other people are trying to
ride my coattails; competition means you’re doing
something right ☺
#2 Create an Event
Sounds difficult?
It’s really not – and better yet; you don’t even have to
operate it for that long…
Let me explain.
While I’m not suggesting you spam the heck out of event
sites, I do want to explain the significant SEO advantages at
play here that you can quickly leverage.
There are 2 components to this strategy:
1. Meetup.com
2. Building an Events page on your site in an SEO Friendly
way
First, let’s talk meetup.com – a site with a domain authority

of 92, and over 17 million backlinks from over 150,000 root
domains.
‘Nuff said.
Where this can create SEO value for you is based on the
ranking strategy often referred to as parasite pages.
Parasite SEO is the practice of leveraging the massive
domain authority of websites that allow you to publish
your content on their root domain, not for links – but to
leverage their ability to rank for very difficult terms
much faster than smaller sites ever could.
The most frequently used parasite publishers are:
• YouTube
• PRWeb
• LinkedIn
• Amazon Product Pages
• Yahoo Answers
And many others, but you get the idea.
What you can use meetup.com for is to rank specifically for

competitive local queries, let me give you an example.
A couple years back I was in the business of providing user

interface design consulting (not yet exclusively for
ecommerce, but it played a part), and as such – I wanted
to rank for the head local keyword: user experience
Philadelphia.
So I launched a meetup aimed at this specific term, called

Shame On UX.
Here’s the current SERP for “user experience Philadelphia”

as it sits today, years later:
The meetup page still ranks on this hyper-local, competitive
SERP.
It used to rank #1 AND #2 when it was active, i.e. when the

content on the page wasn’t over 12 months old and I was
hosting an event every couple months.
I didn’t even have to host that many events to make this “a

thing” that Google was paying attention to, I think to date
there’s only ever been 6 meetups of Shame On UX.
Again, I’m not saying spam meetup.com – the example is
meant to provide a tangible scenario of how you can
leverage parasite pages, like meetup.com, to get traffic
and rank quickly for difficult keywords.
Another good example of this (also on meetup.com) is Bill

Rowland’s event SEO Grail, which ranks at #5 for SEO
Philadelphia.
AND would rank even higher if he changed the page title.
#3 Create a Content Series
This is very easy to wrap your head around, but to be

perfectly honest I see most people that try this give up after
just a few posts.
You need to remember that good SEO takes time, and

effort.
This is not a quick win strategy – but a sustainable, and

squeaky clean way to attack a long list of high value
keywords when properly executed.
The best examples of this that I can think, at least for “SEO,”
are MOZ and Backlinko, which funny enough compete
against each other on a lot of the SERP’s they’re targeting
with their series content.
MOZ’s Beginner’s Guide to SEO – A comprehensive 10

Chapter content series that ranks for almost all “101” terms
related to SEO.
Which has been copied (pretty well in my opinion) by other

notable tech marketing brands like:
KISSmetrics: SEO: A Comprehensive Guide for Beginners
Buffer: The Complete Beginners Guide to SEO
Backlinko took a more focused, niche approach and

essentially came at my throat for the term keyword
research, with his series titled: Keyword Research: The
Definitive Guide.
And even though Brian is a direct SERP competitor of mine, I

can’t be upset – he took it a step up to create big content
that is better in overall presentation and experience than
mine, my competing post is just that – a blog post, nothing
more.
The big difference is my treasure trove of keyword research

information is all locked away in my 2 paid keyword guides;
- Keyword Strategy Implementation Guide (which is $67)

and
- My advanced course; Master Keyword Research (which
is $127).
But our individual content each serves its own unique

purpose.
__________________________________________________________
Thank you for downloading this quick resource guide on

ways to implement a keyword strategy – I hope you found it
useful.
If you’re frustrated trying to get the SEO rankings you want,

please consider this a personal invitation to send me some
information about your website for review.
SEND ME SOME INFORMATION ›
I personally review all submissions and respond.
Have a great day – and here’s to your SEO success.
Sincerely,
Nick Eubanks
@nick_eubanks

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3 Keyword Hacks

The first step to gaining organic traffic for qualified phrases is

More people than not completely skimp on keyword

Once you have your target keywords identified, and you’ve

This is The Hard Part

What This Is NOT

This is not going to be a B.S. document shilling some load of

One important note is that I’m going to focus on money

It’s a very important distinction – this is not a guide on SEO

3 Keyword Strategies You Can Start Using

Here are 3 examples where people used the names of their

Nathan named this course because he found that

2. Double Your Freelancing Rate – This book is what led

He leveraged the success of his book (which is no

The keyword “double your freelancing rate” only has

3. Lastly, I’m going to use myself – because there’s

Master Keyword Research – This is a course I

Now, when people search for this keyword and see my

What’s funny is due to the success I had building

There are 2 components to this strategy:

First, let’s talk meetup.com – a site with a domain authority

The most frequently used parasite publishers are:

And many others, but you get the idea.

What you can use meetup.com for is to rank specifically for

A couple years back I was in the business of providing user

So I launched a meetup aimed at this specific term, called

Here’s the current SERP for “user experience Philadelphia”

It used to rank #1 AND #2 when it was active, i.e. when the

I didn’t even have to host that many events to make this “a

Another good example of this (also on meetup.com) is Bill

#3 Create a Content Series

This is very easy to wrap your head around, but to be

You need to remember that good SEO takes time, and

This is not a quick win strategy – but a sustainable, and

MOZ’s Beginner’s Guide to SEO – A comprehensive 10

Which has been copied (pretty well in my opinion) by other

KISSmetrics: SEO: A Comprehensive Guide for Beginners

Buffer: The Complete Beginners Guide to SEO

Backlinko took a more focused, niche approach and

And even though Brian is a direct SERP competitor of mine, I

The big difference is my treasure trove of keyword research

- Keyword Strategy Implementation Guide (which is $67)

But our individual content each serves its own unique

Thank you for downloading this quick resource guide on

If you’re frustrated trying to get the SEO rankings you want,

Have a great day – and here’s to your SEO success.

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