Contribution towards ‘Radiant’

 Created Market Presence & wider reach

Ever since its establishment, area of Prime Concern for ‘Radiant’ has been ‘Networking
solutions’ in corporate. But almost 60% of its revenues come from channel sales of ‘IT
equipments’. The company does not have an effective sales team, so researcher helped the
company in promoting itself by visiting new shops in person and getting leads from them. This
helped in exploring new markets like bhagirath palace, rajouri garden, dwarka etc. This helped in
creating awareness and advertising the brand. Corporate offices, Institutes, colleges, schools and
hotels were also visited to get the leads and to market ‘Radiant’

 Creating online awareness

‘Radiant’ now also has online presence on the site like India Mart which provides an interface
between the prospective clients and the company. It is an easy to handle website which routes the
queries of customers (corporate/ retailers/ individuals) to the company. This helped in creating
brand awareness and increasing the visibility of the brand.

 Template designing & Brochure Redesigning

The brochure for the company was designed to promote the company. Brochures were used
because ‘Radiant’ uses Direct Marketing to market itself. Information regarding the different
services that company provides were specified in it.

 Advertisement designing for Print Media

‘Connexxion media’ a well known magazine where nearly all the ‘IT related’ companies, big or
small, are enlisted region wise. ‘Radiant’ was also advertised in the same magazine to create
brand awareness among other companies as well as potential suppliers and customers.

 Pamphlet / Price List design

A ‘Price list’ cum ‘Pamphlet’ was also designed for channel business which was aimed entirely
to contain all the necessary information and at the same time be presentable and readable, as this
was going to be the only source to connect to the customer where ‘First Impression’ matters the
most.

 Branding

Various cost effective methods were used so as to increase the visibility of name ‘Radiant’.
Customers were gifted with key chains and paper weight. The ‘IT equipments’ to be delivered
were packed with specially screened tapes of the name ‘Radiant’. This helped in increasing the
visibility for the customers and also helped in increasing Brand Recalling.

 SMS pushing

For the channel sales company also pushed sms through the internet, which had the information
regarding the latest prices of the ‘IT equipment’. Since this industry is highly price sensitive, it
reaching to the new clients with latest updated peices and advertising the brand.

 Competitors Client & Suppliers

As per the methodology used i.e. via questionnaire special emphasis were laid on finding the
competitors client list and suppliers list, so as to find what exactly its competitors are doing. And
thus not to loose sight of competitors & thus not allowing them gain any major advantage. It also
helped ‘Radiant’ in formulating its strategy in more cost effective manner.